Ranking Locally: Your Guide to GMB & SEO (Unknown Secrets Revealed!) Ep. 580
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Part 2 of our Famous SEO Year in Review 2011- #seopodcast 131
This 2011 SEO year-in-review episode covers on-page basics, Google Plus One's limited SEO impact, bounce rate definitions, PPC strategy, content scraping risks, and call tracking as a lead measurement tool.
Key takeaways
- A bounce is any single-page session regardless of time spent, even 30 minutes on one page counts as a bounce.
- Google Plus One affects personalized search results for logged-in users but has no proven overall SEO effect.
- Content scrapers can outrank original authors if their site gets indexed first, so submit fresh content to Webmaster Tools promptly.
These guys get right to the point and freely share a very advanced and insightful SEO knowledge. Many other SEO podcasts come off as mostly an advertisement. There is real gold here in every episode.
About this episode
This is the 2nd and final installment of our famous SEO Year in Review 2011. We discuss Google Plus and SEO. We also discuss International SEO from a Spanish and English perspective. We finally discuss Search Engine Optimization in Houston Video. The most popular PPC Houston podcast on iTunes. E-Webstyle provides Houston SEO .
Questions this episode answers
Does Google Plus One improve SEO rankings?
According to this episode, Google Plus One has no overall SEO effect. It does affect personalized search results for logged-in users, meaning Google may surface pages that a user's connections have plus-oned, but this benefit applies only to that individual user and not to general rankings.
What is a bounce rate and does time on site affect it?
A bounce is when a visitor lands on a page and leaves from that same page without clicking elsewhere, regardless of how long they stay. Time on site is measured separately, from the first click to the last click on the site. Spending 30 minutes on one page still counts as a bounce.
How can I prevent content scrapers from outranking my original content?
When you publish fresh content, submit your site for reindexing through Webmaster Tools so Google can identify you as the originator. If a scraper gets indexed before you, Google may mistakenly credit them as the original source, which the Panda update was designed to prevent but does not fully stop.
Why should I use Microsoft Ad Center for PPC instead of only Google AdWords?
Ad Center costs less per click than AdWords and a click from Bing is still a highly targeted potential client. The episode recommends maxing out the Ad Center budget first, then managing AdWords. You can build campaigns in AdWords, export them, and import them directly into Ad Center using the same criteria.
In their words
A bounce is literally, I came there, even if I spent 30 minutes, and I left off of that one page, that's a bounce.
Host
Call tracking is the easiest and probably one of the most effective ways to track. Leads and revenue generation from different ad sources.
Host
Terms defined in this episode
- Search Engine Visitor Optimization (CVO)
- A term coined by eWebStyle referring to the art of converting site visits into conversions and paying clients, using CTAs, USPs, good graphics, and minimizing clicks to the desired action.
- Bounce
- A session where a visitor lands on a page and leaves from that same page, counted as a bounce regardless of how much time was spent on that page.
- First Link Priority
- An SEO concept related to how search engines treat the first link on a page, discussed in the context of WordPress SEO best practices.
- 301 Redirect
- A permanent redirect used when URLs change during a site redesign to preserve existing rankings by pointing old indexed URLs to the correct new URLs.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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