To beat Google Panda and Penguin, create high-quality, original, long-form content with proper formatting, consistent topic focus, and clean link practices that prioritize user experience.
If you provide a good experience to the Google user, Google will place you well.
Welcome to the most popular internet marketing podcast on iTunes, hosted by E-Webstyle! Join us this week as we talk aboutPutting in Email in your Internet Marketing StrategyPenguin, Panda and SEOContent Duplication and Negative SEO
Google Panda targets sites with bad, thin, non-relevant, or duplicate content. It also penalizes content that causes high bounce rates or a poor user experience. Keyword-stuffed content that ranks without providing value was a primary target of the Panda update.
The hosts note that long-form content of 1,000, 1,500, or 2,000 words is the current trend and that pages with long content tend to rank well. They advise using short paragraphs, list items, and images so it does not read like a novel.
Long form content performs best these days and has a direct correlation with performance in the search engine results page.
Charles Lewis
If you're posting content and you finish writing this blog post or this article or whatever it is, this case study, and then you read it, ask yourself, would you link to this?
Charles Lewis
Full transcript is being added.
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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