Welcome to the Best SEO Podcast! Ep. 546
The Best SEO Podcast by Bestseopodcast.com Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO…
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Pinterest, Tumblr and Instagram - #seopodcast 142
Pinterest, Tumblr, and Instagram work best for businesses that are already visually oriented and mobile-active; choosing the wrong platform wastes effort, while social signals and Google algorithm updates directly shape organic rankings.
Key takeaways
- Choose social platforms that match how you naturally create content, such as images for Instagram and Tumblr.
- Social signals like retweets, likes, and shares became a Google ranking factor in 2011.
- Site speed affects about 1% of search results, mainly by reordering positions rather than removing pages.
- Google local places listings and organic listings are merging, which can cut a site's first-page presence in half.
- Bing AdCenter ads also appear on Yahoo, making combined Yahoo and Bing clicks cheaper than Google AdWords.
Same thing with the Instagram or Tumblr, you know, these are photo heavy sites, usually mobile, frankly.
About this episode
We discuss Pinterest, Tumblr and Instagram. We continue the discussion with a somewhat tutorial on Google Relative Author tags. Following this we discuss google Algorithm Updates and SEO. We finally discuss Search Engine Optimization in Houston Video. The most popular Pay Per Click Houston podcast on iTunes. E-Webstyle provides SEO in Houston .
Questions this episode answers
Should I set up social media accounts even if I am not very active on social media?
Yes. Setting up accounts on platforms like Facebook gives your business another place to be found online. However, once you set one up, you should commit to being social or outsource the work, because inactive accounts do not serve your audience or your SEO goals.
How did Google's Panda update affect websites using scraped or spun content?
Panda targeted sites with non-unique content, scraped material, and spun articles. Sites using those tactics likely dropped from page one to page ten or were removed from the index entirely. The fix is to rewrite content and publish original, useful material.
What is the Bermuda Triangle of rel-author tags?
It is a three-part linking structure where the authored page links to a bio page on your domain, that bio page links to your Google Plus profile, and your Google Plus profile links back to the bio page. Completing this loop lets Google pull your profile avatar and display it in search results.
Does site speed have a big impact on SEO rankings?
Matt Cutts stated site speed affected about 1% of search results. The effect is mainly positional, swapping two closely matched pages rather than removing a page from the first page entirely. Very slow pages were likely already being ignored by Google before the update.
In their words
Same thing with the Instagram or Tumblr, you know, these are photo heavy sites, usually mobile, frankly. And so if you're not the one to be out seeing something cool and snapping a picture with your phone, then, you know, Tumblr's not going to work for you.
Guest
if you do it in Bing, it shows up in Yahoo, and then it's a lot cheaper. Frankly, what, if you got clicks from both Yahoo and Bing, it'd still come out cheaper than AdWords.
Guest
Terms defined in this episode
- Pinterestification of the Internet
- A trend where websites adopt a block-based grid layout similar to Pinterest, replacing traditional banner and sidebar designs with multiple columns of image and text blocks.
- Rel-author Bermuda Triangle
- A linking structure connecting an authored page to a bio page on the same domain, the bio page to a Google Plus profile, and the Google Plus profile back to the bio page, allowing Google to show an author avatar in search results.
- Social signals
- Retweets, likes, shares, plus ones, and similar social interactions that Google uses as ranking factors to determine content relevance and importance.
- Mayday update
- A Google algorithm change focused on long-tail key phrases, rewarding sites with strong content by improving their rankings for less competitive terms that relate to highly competitive phrases.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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