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Planning your Startup Business - SEO Guide - #SEOpodcast 231
An 11-step SEO plan for startups and new businesses covers keyword research, content planning, technical site health, on-page basics, social authority, mobile and local optimization, PR strategy, team training, analytics, budget allocation, and assigning ownership.
Key takeaways
- Start SEO by thinking about the action visitors should take, not just which keywords to rank for.
- Tailor content and CTAs separately for distinct services, such as AC repair versus AC installation.
- Ensure your site is technically flawless, with clean code and proper 404 pages, before driving traffic.
- Make content promotion somebody's specific job so one person coordinates budget, voice, and publishing.
- Tie offline promotions to online ones by printing web CTAs, coupon codes, and survey links on receipts.
About this episode
Welcome to the most popular internet marketing podcast on iTunes, hosted by E-Webstyle! Join us this week as we talk aboutBid Adjustments on Actual ConversionsPlanning your Startup Business - SEO GuideConcepts vs Keywords
Questions this episode answers
What are the most important steps in an SEO plan for a new startup?
The 11 steps covered include knowing your keywords and concepts, planning content investments, ensuring technical site quality, handling on-page metadata, building social authority, making content mobile and local friendly, planning PR distribution, training writers, setting up analytics, budgeting for promotion, and assigning one person to manage the whole effort.
Why should you assign one person to manage SEO for a startup?
Assigning one person ensures the budget is allocated properly, the right social author is in place, content follows a consistent voice and format, and all efforts are coordinated. Without a single manager, too many moving parts can cause inconsistency and things getting done incorrectly.
How should startups approach keyword research for SEO?
Instead of focusing on which keywords to rank for, startups should think about the action they want visitors to take. For example, separating phrases around AC repair from those around AC installation helps create targeted content and CTAs for each distinct audience and intent.
How can a brick-and-mortar business connect its offline and online marketing?
Print the same graphic CTAs used on your website as banners in your physical store. Include coupon codes, featured products with web addresses, and survey links on receipts to move customers from offline transactions back online, creating a cycle that encourages return visits.
In their words
stop thinking about the keyword itself and instead start thinking about the action that you want the visitors to take
Charles Huisher
Use these tips to tie in your offline promo with your online promo.
Charles Huisher
Train editors, publishers, and writers on SEO and linking. This is key if you have a lot of people writing content for your blog or for your company.
Charles Huisher
Terms defined in this episode
- Search query vs. keyword
- A keyword is what an advertiser bids on in paid search, while a search query is the actual phrase a user types. Google began protecting search query data from appearing in analytics tools while still making it available inside AdWords.
- SoLoMo
- Short for Social, Local, Mobile. A content strategy principle meaning content should be easy to share socially, relevant locally for brick-and-mortar businesses, and easy to read on mobile devices.
- Content authority
- The named author or face behind published content. Establishing who writes and publishes content builds trust with readers and signals credibility online.
- Bid adjustment
- Changing how much you bid in paid search based on factors like device type, keyword performance, or audience demographics to maximize conversions.
Full transcript is being added.
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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