Competitor Analysis: Research Their Marketing Strategy Sponsored by SpyFu Ep. 545
Competitor Analysis: Research Their Marketing Strategy Sponsored by SpyFu Researching your competitors' marketing strategies is a great way to get a…
Search engines reward content that is both unique and quality; keyword stuffing hurts rankings, link quality beats quantity, and each page should target a single focused keyword phrase for best SEO results.
search engines like unique content that is also quality content. There can be a difference between unique content and quality content.
We discuss how you should cover the basics of local SEO before tackling a national campaign. We also discuss Google IP addresses and how tracking can help SEO. Finally we discuss unique content versus quality content. The most popular PPC Houston podcast on iTunes. E-Webstyle provides Houston SEO .
The hosts recommend keeping keyword density at around 3%. If a term appears abnormally often in your content, search engines will count that against you rather than for you. Tools like SEO Quake, a Firefox plugin, can show you your keyword density after a page is live.
According to this episode, unique content and relevant content are two separate circles, and where they overlap you get quality. Content must be original, meaning you create it yourself, and it must be relevant to the subject. Copying others, called site jacking in the episode, can get a site banned, especially after Google Panda.
When users are logged into a Google account, Google encrypts the keyword referral data sent to analytics platforms. Site owners can no longer see which specific keywords drove those visitors. The hosts note this affects less than 10% currently, but as Gmail, Android, and Google Plus users grow, the impact will increase.
Focus on quality over quantity. A link from a high-PR, trusted site like MSN carries more value than many links from obscure blogs. The type of link also matters; a link from a relevant industry source, like a flooring manufacturer linking to a flooring installer, is especially valuable.
When link building, think quality, not quantity.
Host
Give each page a focus on a single keyword phrase. Don't try to optimize the page for several key phrases at once.
Host
Hi, welcome to the SEO Podcast, Unknown Secrets of Internet Marketing. There you go, got it right there. My name is Chris Burris, owner of eWebStyle. I'm Charles Lewis, your internet marketing specialist. We are here today with our 126th podcast. It is the most popular SEO podcast on iTunes. That is because of you. We really appreciate you. And I will be adding another tear tattoo. You over there too. Did you hear that? Another tear tattoo? Uh-oh. Yeah. It was even two weeks. We had two whole weeks, excuse me, since our last podcast and nothing. No review on iTunes. Look, it's really simple. Just go onto iTunes, create an account, write a review. Three times, three minutes. You can do it. We really appreciate that. We're kind of all kidding aside. Seriously, make a review for us. Product placement. Yeah. This is podcast number 126. As always, we have a tip from our previous podcast. That tip was, older, traditional methods of SEO should be your first step when tackling your SEO project. Absolutely. Make sure you cover the basics first. Then you cover the basics. Usually, especially in a local market, you tend to rank well. I'll be honest. And then save your more advanced stuff for after you've already done the basics. Just like we always say, SEO is easy. Just Google Blue One-Armed Widgets. We haven't touched that information in a long time. You're definitely going to find us. Another thing we do is we tell you who we are. We are your friendly, local, neighborhood top position snatcher. Yes. We'll go get that. Our mantra is, don't be a douche. Don't be a douche. It's not cool. That goes way back to one of our previous podcasts. And there's a lot of them. Apparently, there's 125 of them. Previous podcasts. Remember, if you're sitting at your computer, you're on your phone, and it can multitask or whatever, tweet right now. Hashtag SEO Podcast 126. And tag us in it if you tweet it. At E-Web style. I'm going to give a couple of
shout-outs. Shout-out to AT watching right now. Shout-out? What's a shout-out? Punch-in-the-face to AT watching right now. Punch-in-the-face to Natlarv. So hit me back on Twitter. Let me know how this one sounds. He hit us last time, told us that my mic was a little low. Yours was higher. So, you know, hopefully you're tuning in now. Hit me up. Let me know what's up. We appreciate all the feedback that we get. The other thing that we do regularly is we actually talk about news. I like this one. Android owners are getting stiffed because a lot of phones don't actually have the current version. Like, I know your phone. Yeah. Not the current version. Well, I mean... It's like two behind, isn't it? Yeah. And what it is, it's a problem with the device. Like hardware. The hardware. Right. And the software. Right. You know, so like I'm using... I'm really waiting. You know, hopefully Christmas time I'll upgrade. But the problem is I have the Samsung Moment, which was new two years ago. Right? And so it did have the latest version of Android, but their hardware won't accept the latest Android firmware update. Right. And so I can't get the latest version of Android. What this article said is there are actually some that were sold. They were promised Android OS updates. And then the company, whatever, if it were Samsung. And I don't think that was the one in this particular case. But never bothered to actually upgrade for that particular device. And that's really weak. Yeah. That's really bad. It also says 7 out of 18. So that's 38% are not on the current version of Android. That actually, frankly, seems a little low. Well, and I think it's not... You know, it's a lot of blame going to the device. But a lot of that blame should go to the user as well. Yeah. I mean, you have to be aware of when a new Android update comes out. And then you manually have to go in and download it and install
that update. Yeah. I haven't updated mine. That's partly because I'm rooted. And I don't want to unroot it and then update it and then reroute it. I don't have time for that. Mozilla partners with Bing. I saw that coming. Makes sense, right? I mean, actually, they have partnerships with Yahoo and have announced a lot of others. Basically, it's just going to make Bing more easy to work on Firefox. Yeah. Well, you remember, they changed the Firefox default search to Bing. It used to be Google. Right. Firefox up to version 3, it was Google. So, I think what for came, the default search is Bing. Interesting. I wonder how that relationship works. So, just because I, you know, I always remember it was Google provided by Firefox or something like that. And, you know, Bing provided by Firefox. Actually, if revenue, if AdWords are clicked or PPC's clicked, is that how Mozilla makes a little bit of scratch or something? I don't know. Probably not. Yeah. Apple actually has a patent that finally gets approved, swipe to unlock on the phone. Really? Yeah. So, they patented that and it finally just got approved. So, that may have some impact on probably just their revenue, frankly. Yeah. They might have to come up with another thing, you know. Swipe. Who knows? Wow. Wow. Really? Well, you can always do the digits, right, to unlock. And, I know that the iPhone has that option where you can enter a code or you can do some sort of swipe pattern. I use a swipe pattern on mine. So. This is the face I give my children. See, for those who are viewing, you can see the face. If you're downloading it, then thank you for downloading it and you should really start watching. The face I gave Chris was the face I give my children. It stands for BS. Yeah. BS face at Apple. Yeah. Yeah, I'm not buying it. Okay, they're going to force me to do the custom Z thing. Yeah. The Z thing. The Z thing.
What's the Z thing? The Z thing where you unlock your phone. You know, the pattern. Oh, yeah. Everybody does a Z, right? Oh. Or a seven or something. Yeah. Mine's not. And, I gave mine away if anybody watches this video. So, if you get my phone and you watch this video, you can actually unlock my phone. And, that's not a challenge. I know, yeah. I don't really do that. And, the last piece of news, Dropbox has a team edition. Do you use Dropbox? Mm-hmm. We use it. I use Dropbox. We really haven't used it as a team yet. It's probably something that we'll start incorporating into what we do regularly here. And, yeah. Dropbox is a good service. I read somewhere Dropbox declined the Apple buyout. I heard something along those lines. Yeah. Of course. Like, it was some ridiculous amount of money, like, in the building. And, they declined it. And, I just heard today. Dropbox. Dropbox. Netflix is the biggest bandwidth user now. So, above Facebook, above anything else, Netflix uses more bandwidth. Even than YouTube, I'm not sure I'd buy that. Well, I do. Yeah? Yeah. Because, I mean. Because YouTube videos have time limit restraint. Netflix, you can watch a, you know, a three-hour movie. A three-hour HD movie, yeah. Yeah. Interesting. So, I just thought that was cool. You brought up Samsung. You realize that they have now overtaken Apple in regards to smartphone sales. Wow. This past quarter. That's. And, Samsung, all of their smart devices are all Android, right? Yeah. Yeah. Of course. And, last piece of news. This was almost blank stare news today because it's so kind of shocking. Google is actually going to now encrypt search result information. Search information. And, it's actually specifically refer data. So, what that means is, let's say you do a search and you do a search for carpet installation Houston. And, you get a search result, search result page. And, you've got pay-per-click and you've got organic. When you click a particular link, it actually goes to that page.
And, in the past, Google would actually provide what's called refer information so that whatever page you landed on was able to figure out what keywords were used to get you to that page. Now, Google, and this is who knows how long this is going to last, only for people who are signed into a Google account, that keyword information, that refer information is going to be encrypted. Yeah. So, this is for our Google Analytics user. Okay. So, this is any people who are doing SEO, any sort of online marketing and really trying to track which keywords are driving traffic to your site and where they're landing at. So, yeah, anybody who happens to search from a login page. Did we just freeze up? Yeah. Totally frozen. Let's keep going because we'll have it on the. It's recording. Yeah. Okay. So, anybody who searches and they're logged in into their Google account, then Google is protecting their keyword data due to privacy concerns. That's their, that's their, yeah. Yeah. Charles, for those of you not walking, watching, use the quote, unquote, double finger. Yeah. Privacy concerns. Immediately followed by the single finger. Yeah. Immediately followed by the face that I was mentioning earlier. And so, the problem with this is more and more people are using Google Analytics. And more importantly, more and more people are becoming Google account users. And so, especially as Android users grow up, as we were just talking about, and Gmail users go up, and Google Plus users go up, these people will be logged into Google. And they're searching. And so, now, we can't see their data. I can't know, Chris is a Google account user. And if you search for carpet installation Houston, and I have a carpet cleaning business, if you're logged into Google, then I won't know what keyword brought you to my site. Because maybe I typed carpet installation. Maybe I typed Berber installation. And so, in the past, you know, one of the challenges is that if this becomes really predominant, then I can no longer
know that I really should be focused on Berber carpet installation. Instead of general carpet installation or, you know, tile carpet installation, whatever it may be. And that's very unfortunate. And I wonder if it's going to affect more than just the keyword. Let's say you were in Katy or Pearland, but you did, you landed on my site. Right. You know, the map overlay in Google Analytics tells me where my traffic is coming from. Right. So, I wonder if you will be in a lump sum of not sitting. Well, I think that's not true, because I think Google Analytics uses the IP address as a visitor to identify where they're at. Okay. Right. So, I visited this website. The Google Analytics closed. The IP was over here. Yeah. Okay. Because we know that Google does grab the IP address. They make it really hard to show it, or they don't show it at all. But that's where they grab some of their information. But, yeah, still the keywords are paramount. I mean, we make decisions on websites based on, you know, what keywords are used to get somebody to the homepage. So, that can, you know, we have often talked about PatrickWanis.com, where we knew that a lot of the quit smoking traffic, all of the quit smoking keywords were actually landing on the homepage. You know, now we may not even know that we're getting any traffic from, all we know is traffic's coming. We don't know Google, yeah, we don't know that it came from quit smoking, or weight loss, or, you know, human behavior expert, whatever it is. If they're logged in. If they're logged in. Now, Google's saying this is only going to, it's going to affect less than 10%, which, by the way, if it's really about privacy, and you could implement it across the board, why not? But they're not, and also, even if you're signed in, if you click the pay-per-click section, it will pass through refer data. Now, there goes their privacy argument. Yeah, yeah, for paid dollars, you
know, we'll give you. If you're paying for this, yeah, if you're paying for this traffic, we'll be happy to tell you where the traffic's coming from, if somebody's signed in. And if you're not paying for the traffic, we're not going to tell you where the traffic's coming from. So, it's frankly a little bizarre, right? A little suspect. Yeah. That's why it was almost our blank news, blank stare news. So, all right, let's get into the meat and potatoes of today's podcast. Last podcast, we had this list of 56, is it? Oh, yeah, something like that. 50-something. 55. 55 points about search engine optimization. We got through the first page, which was 16 items. Now, let's get started on 17. Did we? Or did we go to page 2 as well? I don't know. Okay, no, we went through page 1. So, number 17, we'll dive right in. When link building, think quality, not quantity. Absolutely. Yeah, you know, we always talk about if you could get a link from MSN, that's going to have a lot of value. If you get a ton of links from kind of abstract blogs, then that has value. It just doesn't have the value. I mean, it's clear. It's kind of clear to any user who thinks about it. There's more value in MSN. What I understand, I think it's that, that's from a high PR site, right? Right. A very trusted site. But I think also quality in regards to the type of links, like who's linking to you. You know, if you do, if you install wood floors, then if you had a link from lumber liquidators, you know, that's a good quality link to have. They are a manufacturer and distributor of wood flooring. And so, you know, I think the type of links you have coming in is equally important. Speaking of, we were on a PR7 website yesterday, and it made me think of, we should give a nice punch in the face to Terry Crosby. Yeah. She actually put us in contact with
Planet Seed. So we're, we've got a proposal. We're excited about that opportunity. I mean, no matter what happens, that's a great website. You guys should go check out, planetseed.com. It's actually a not-for-profit supported almost entirely by Schlumberger, if not entirely. And basically, they're trying to utilize the scientific expertise that they have within the company of Schlumberger to reach out to disadvantaged or people who are in remote locations to try and increase science education, really kind of targeting both teachers and students and creating kind of a global scientific education community. And it's a great, great little project. Great office. They have great site. They have tons of information loaded with everything from projects to students. I mean, I mean, it's loaded. Free games. So they have free flash games that teach you about buoyancy and viscosity. And it's, it's really cool. Yeah, so yeah, punch in the face to Schlumberger and Planet Seed and, um... Harry Crosby. Yeah. Number 18. Search engines want natural language. Don't try to stuff your text with keywords. It won't work. Search engines look at how many times a term is in your content. And if it's abnormally high, we'll count this against you rather than for you. Yeah. 3%. 3%. Don't stuff your keywords. Yeah. And, and there's lots of tools out there to let you know what, what your ratio is. Uh, we tend to use SEO Quake. By the way, they're not a sponsor yet. Um... Yeah, they, yeah. I'm that familiar, y'all. I mean, really. Yeah. Because we mention you in this and in our other podcast, Unknown Secrets of Sevo Website Analysis, uh, uh, regularly. So, um, anyway. Check out SEO Quake. Once your page is up, you can visit it and it'll give you a keyword density. It's a Firefox plugin. Um, let's see. Not only, number 19, not only should your links use keyword anchored text, but the text around the link should also be related to your keywords. In other words, around the link with descriptive text. Yeah. Yeah. I mean, this to
me means your sentence should make sense. Right? I do think he's leaning a little towards writing for the search. I would more say write for your audience. Um, but just keep search in mind. Right. So, you know, if your keyword is, um, Houston Carpet Installation, then that should be the link that's in your text and that whole paragraph around that, you know, should be talking to the visitor about Houston Carpet Installation. Right. Number 20. If you're on a shared server, I think we did this. Do a blacklist check to be sure you're not on a proxy with a spammer or a band site. Their negative notoriety could affect your own rankings. That just makes sense. Yeah. And by the way, it can be pretty easy for a server to get on a blacklist and then, you know, fairly straightforward to get pulled off. Um, you know, it's happened to, uh, we do some hosting and it's happened to our servers and, uh, you just got to do a little bit of background effort. And, uh, frankly, what often causes that is a particular site is hacked, uh, on, on, on, on the server and it starts becoming a spammer. Uh, your server ends up being a spamming device. And so, uh, you know, it's pretty straightforward to get that fixed up. So, don't be alarmed if it happens to be true. Also, if you just moved on to a new host, um, they may have had, you know, that IP address may have been flagged before you even got there. So, those are things that you can take care of. Yeah. Or, you know, to alleviate that, if you, if it's in your budget, um, you know, get your own server. Yeah. I mean, instead of using the shared server. Yeah. Uh, let's see, number 21, be aware that using services that block domain ownership information when you register a domain, Google might see you as a potential spammer. I haven't heard that one. Yeah. I know a lot of- I think they're referring to,
like, the who is information. Being hidden. Yeah. Um. Often, services charge, like, a buck a year. Yeah. I can, and a few others does not do that. Yeah. Hmm. Yeah, that sounds spammy. When optimizing blog posts, this is number 22, optimize your blog post title, and, what? When optimizing your blog post, optimize your blog post title independently from your blog title. Okay. Thought I read blog post title twice. Um, yeah, basically saying my blog title, um, vseorapper.com, internet marketing specialist, right? And then, my latest post, um, uh, mobile marketing conference in Chicago. Right. Right. That's, like, literally, that's a live, real example right there. Yeah. Yeah. And so, uh, so, yeah, make sure your title is different from the, the blog title. Right. And that way, you know, you can, um, you won't be having a lot of duplicate keywords when you really should be focusing on the blog post and not the title of your blog. Make sense? Makes sense. Cool. Oh, let's see here. Number 23, the bottom line in SEO is text, links, popularity, and reputation. Hmm. Well, you said text, okay, because I was thinking content. Yeah. Text is content. Well, you know, and all of that is, you know, we always say, is predicated on the big three. Keywords, keywords, keywords. So, and once you accept that, then yes. Yeah, then text and links, yeah, because all the stuff is relative to the keywords. But the other point, though, is text really applies to, you know, like, title text, H1 text, alt text, content on the website, text that is the content, you know. So, that's, uh, vague, to say the least. A big brush stroke, we'll call it. Work on your, that's what we'll give advice to our clients. You just need to work on your text. Yeah, yeah, work on your brush stroke. Let's see here. Number 24, make sure your site is easy to use. This can influence your link building ability and popularity, and thus your ranking. I just think you make your site easy to
use, period. Yep. Just for the sake of getting conversions. Not even speaking SEO, but just to, when you do get a visitor and you want them to take action, then your site needs to be easy to use. I would even go one step beyond, you know, easy to use has an implication, and the implication is, you know, a good navigation, whether it's across the top or left. We even go a step beyond that, you know. We want to guide the customer in a certain direction, and so it's not just that it's easy to use. It's easy and clear what you should do next, and there's an enticement for them to do that next. You know, free consultation is not a great CTA. It's not a great CTA. You know, free consultation, learn how to grow your business is a better CTA. So, you know, we really focus on not just, and then if that's not what they're looking for, then we have a good, you know, navigation structure. So, yeah, it's important. We almost consider it standard. And by the way, you know, we were showing a client the other day. She was like, oh, all of your websites are templates. No, all of our websites are custom. They have a very similar look and feel because when somebody arrives on a website, they expect a navigation across the top, potentially some navigation on the left. So there's a lot of very similar look and feel. So, but, you know, we made the point to her, by the way, punch in the face to Caroline with Bingle Vet. We made the point to her. These are custom designed, each and every page, each link. They're not, you know, equidistant spaced or whatever. These are not templates. These are actually custom designed websites. Yeah, and kind of along the lines of guiding your path, I remember thinking of our discussion with Planet Seed is, you know, from a landing page to the CTA to the action after the CTA, right? That's the path we want to
create. That's the path you want to create. When you're designing your site, you want it to be easy to use, but if the consultation is the end goal that you want, then, you know, when they land on the site, they need to see why they should get a consultation, the benefit of getting that consultation. Here's how you get that consultation and drive them down that path. Yeah, that gets a conversion. And in a nutshell, that's easy to use. Let's see here. Number 25, give link love. Get link love. Don't be stingy with linking out. That will encourage others to link to you. Ching, ching. Well, and again, it boils down to what we always say, give a good experience to the Google user. When I come to a website, if it's a dead end, and there aren't many, but if it was a dead end, that's not a good experience. You should link throughout your text, and it should be some links to other pages in your website and some links to, you know, it's like having a well-cited article so that people can find, you know, where did this back come from. So that's a good experience to the Google user. If you're doing that, Google appreciates it. Well, and then you get most people have some sort of SEO company or firm or in-house personnel managing their site and SEO. And so, like, we're tracking things like links and stuff. And so when someone links to us or gives us link love, then we'll not only be aware of that, but in a position to link back. Yep. And so definitely give some link love. Number 26, search engines like unique content that is also quality content. There can be a difference between unique content and quality content. Make sure your content is unique. What is it? I had it in the SEO presentation I did. I had a slide that said unique content and relevant content. Yep. And when those two circles bridge in the middle, you have quality. Right. So, yeah,
make sure your content is unique and it's fresh. That, you know, if you're in the emerging field, update it frequently. But make sure it's relevant to that subject and that you actually create it. Don't go out. I call it sight jacket. You know, don't go do that because you'll get banned. Yeah. Since Panda, it's brutal. Mm-hmm. Let's see here. Search engine number 27. And if you absolutely must have your main page as a splash page and that is all flash or one big image, place text and navigation links below the fold. Don't do it. Yeah. Just don't do it. Yeah. If you have to have a splash page and we tend not to want splash pages, then, you know, if it's got motion or something, you need to try and accomplish that with CSS or, you know, HTML5's coming. There's ways to do it that are not flash-based. Yeah. I feel like if you must have that, don't go with the page. Go with the pop-up. Yeah. And that way they can at least close it, you know, and then have all of the text and everything else there and even have that pop-up disappear over a certain time after, you know, 10 seconds, 5 seconds, have that pop-up go away. Kind of like Goose Creek. Right. Yeah. Maybe a good, and that's Goose Creek Candle. Maybe, you know, another good example is like, is Groupon. When you go to Groupon, it's not really a flash page. You have no choice but to select your location. And so maybe the reason you think you need that kind of page is because you want to go English-Spanish or you want to go, you know, U.S. versus Canada or whatever it may be. Yeah. If it needs to determine how you use the site, then it's not really a splash page. Yeah. It's a necessary, you know, component direction. To proceed, yeah. And even then, I would want to have content to, because Google does give a lot more value to the homepage of a website. And
we've seen that time and time again. So make sure that you've got content on there so that you can also place well. Number 28. Some of your most valuable links might not appear in websites at all, but be in the form of email communication, such as newsletters and Zin. Yeah. I hadn't really thought of that. You know, a newsletter that goes out and gets opened in Gmail? Well, I had not thought of that at all. Yeah. Yeah. Well, I mean, I think this, and you can tell this is outdated. He called it a Zine. But newsletter, Zines, blog posts, different methods of sharing, guest posts. I think the summary in that particular statement is, you know, share your content. And make sure you have links in that content. I just hadn't thought about the fact that Google would be aware of a newsletter that went out, unless you put it on your blog, right? So typically you'll send out a newsletter, you put it on your blog, and that's got links in it, so that's relevant because it's on your blog. But now, you know, and not now because it's not recent, it's been out there for quite some time. So with Gmail, you may be sending that newsletter to people, and Google's aware of it. Yeah, I mean, they index, especially in Gmail, because you get ads relevant to your email content, which is a little weird and, you know, suspect, by the way. But, you know, anyway, let's see here. Number 29, you get nothing from paid links except a few clicks, unless the links are embedded in body text and not obvious sponsored links. Yeah, in general, we say if you're going to buy a link, you're buying it for the traffic that you're going to get from it. You don't buy it for SEO purposes. And there are ways to do that, and you can get some value out of that. We just don't recommend you go that path. Yeah, I just think it's the right way and the wrong way
to do it. I think some paid links have great value, especially for SEO, and there's more or less paid directories, Yahoo's and things of that nature. I say paid link. You bought, you paid to get in that directory and got a link, but that has value. I think he's referring to, you know, buying links from these different sites or whatever. Yeah, expecting some SEO benefits. Yeah, it's not going to work. Links from EDU domain names are given nice weight by search engines. Run a search for possible nonprofit EDU sites that are looking for sponsors. Yeah. Another paid link. I'm going to be honest. They want a sponsor, and so you have to, you know, go sponsor them for whatever venture they're having, and then hopefully they'll give you a link back to their site. By the way, the audio and the video of this podcast is going to be a great example of our no edit policy. We don't do any editing. That's way too time consuming. Let's see. Give them something to talk about. Link betting is simply good content. Yes. Number 32. Give each page a focus on a single keyword phrase. Don't try to optimize the page for several key phrases at once. Great tip. Depends on the competitiveness, right? I mean, we tend to go after about three, depending on how competitive it is, and if it's more competitive, then it's one, you know, target phrase per page. And then even those three usually are related, closely related. Yes, highly related. Yeah, you know, it's tankless water heater and water heater repair. And electric water heaters or whatever. Because they all want to eat it related. So, yeah, that was a good one. SEO is useless if you have a weak or non-existing cost of action. Talked about that earlier. Absolutely. Make sure your call to action is clear and present. Number 34. SEO is not a one-shot process. The search landscape changes daily, so expect to work on your optimization daily. Hire us. Let's see. Number 35. Cater to influential
bloggers and authority sites who might link to you, your images, videos, podcasts, et cetera, or ask to reprint your content. That's kind of like asking for a retweet, right? Yeah. No. I won't retweet you if I didn't get anything from the article. I think we just put out good content and, you know, put that content in front of people who will find it useful. And if they find it useful, they'll share it. Yeah. Well, so an example would be to, you know, email Danny Sullivan and say, hey, you've got to listen to this podcast or really cover this subject well or whatever it means or read this article because it's a really powerful article. So if that works and he's interested, he may, in his blog, link back to that article. That's good. You know, and at the end of the day, it's, I think that's a step up from just good link bait, from good article writing. It's like, okay, so now you've written good articles, reach out to those people who are respected in your community and hopefully they'll link back to you. So, you know, maybe you write a great article on carpet installation and you reach out to a carpet manufacturer and say, hey, maybe you guys want to link to this. And they do. That's your back link that has a lot of value. So, excellent. A little blank stare. What's that blank stare? That was all the way blank. That was good. That was like white room matrix blank. I couldn't see for a minute. So check this out. Blank stare is at Google Apps. So they finally, right, you know, I've been on my soapbox for a while because I couldn't use my most serious Google Apps account with G+. Well, I was using it, but I was supposed to be using it. I had to finagle my way to get it. So now they opened up Google Apps to Google Plus to Google Apps users. Blank stare is because it's not as easy as it sounds. It's
not exactly obvious how you turn it on. Yeah, yeah. It's like nine steps you've got to take, and it's a headache to do. But, yeah, blank stare at y'all. Thank you for doing it. But I should have been able to log in, see my Google Apps services next to email, docs, calendar. There should have been Apps. Yep. And a checkbox. Yep. Turn it on. Exactly. And so, but anyway, I'll figure it out. Hopefully, y'all come to find it. Excellent. You have been listening to the most popular SEO podcast on iTunes. This is podcast number 126. By the way, you can stalk us at facebook.com slash eWebStyle. Twitter.com slash eWebStyle. YouTube.com slash eWebStyle. You can watch this video live on Friday mornings at usually about 9.15. We didn't make it until like 10 today. Actually, like 10.45. Usually, it's about 9.15 Central Standard Time, Friday mornings. All you need to go to is e-webStyle.com slash SEO podcast. On that page, you can actually see the live broadcast on Ustream. Also, you can hit us up email, podcast at e-webStyle.com. And thank you guys for listening. Hopefully, somebody will tweet right now. What was the hashtag? Hashtag SEO podcast 126. And include at eWebStyle so that... So I can retweet you. So we can retweet it. Thank you guys for listening. Thank you guys for watching. My name is Chris Burris. Charles Lewis. Bye-bye for now.
Matthew Bertram is an AI keynote speaker, creator of DIG® (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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