SEO 101 Back to Basics - Internet Marketing Podcast 101

Hi, and welcome to the SEO Podcast, Unknown Secrets of Internet Marketing. What's up, everybody? Welcome back. Another fun-filled Friday. Got some great stuff for you on SEO and internet marketing. You know what? I only remember one of the tips from the last time. I forgot to bring my piece of paper, and I believe it was, don't stop, get it, get it. That's right. Go back and listen to our last podcast where we talked about not stopping and getting it. And getting it, getting it, getting it, it being lots of traffic in this particular case. No, I don't remember, actually. It was a good podcast, and we were supposed to finish it today, but we realized this is podcast number 101. So it just kind of makes sense to do SEO 101 on podcast 101. Let's go back to class. So we're going to go back to class. We're going to school you. I have no idea what we talked about last time. Yeah. I just looked at that sheet yesterday, too. Well, just a moment ago we were looking at it. It's even worse than that. It's much worse than that. You are listening to the most popular SEO podcast on iTunes. That is because of you. We really appreciate you, although no one went out there and put a review in. Aha. So there's no review. I don't appreciate you. Really, you just deserve a punch in the face. And actually, I just got a call. Speaking of a punch in the face, I just got a call from Eric in Tennessee. I'm going to give him a call back after the show. Here's a punch in the face for you. Eric, we'll be happy to help you. Yeah, we'll get started. He didn't give me a domain name yet. So if he gives that to us, I'm sure he will on a phone call. But we'll be happy to help you after the show. Thank you for tuning in. Hopefully you did. I sent him an email so he could find us. As

always, a little bit of news. By the way, we've got 139 Twitter followers and 112 Facebook likes. Man, Twitter is Twitter. Everybody's like, who cares about Facebook? Everybody's on Twitter, man. It's all about the tweet. Twitter, like, our Twitter is just like... Well, as soon as we unleashed Chuck on Twitter, I guess he didn't realize that he had access and now he's got access and he's, like, friending people. Man, because we have... Man, our Twitter followers are off the chain. Like, it took us a couple years to get Facebook up there and Twitter happened in, like, two months. Bing! Yeah. Just like, well, no, bing. More like, Google. That should be a new phrase, right? It's not bing. It's like, Google. That was a good one. Gotta have one. Hey, AT&T, this is some news. AT&T offered to buy T-Mobile. I heard about that. What happened? Well, it's still in the process and it's kind of like, no, we're not going to lose the iPhone. We're just going to buy YouTube. We're going to buy everybody that gets the iPhone. Anyone who gets the iPhone. Soon, we're going to buy Apple. Yeah, for real. Yeah, right. Yeah. I was reading this long article and I don't even remember what it was about, but something stood out for me. Amazon is being sued by Apple for using the term App Store. Wow. Is that a trademark? Apparently, it's a trademark name by Apple, so Amazon is... And the App Store that they have is actually an Android App Store. And there was another article I was reading that was talking about that. But there's all sorts of Android honeycomb tablets out. And everyone's kind of looking, what's going to be the iPad dethroner? Yeah. And nothing has really come up. And they make the point, BlackBerry's about to come out with theirs. I forget what it's called. And Amazon's actually in a decent position to make tablets. I mean, they made the Kindle, you know, let's just expand that technology a little bit, throw Android on

it, and boom. I don't understand why they say iPad killer, because I felt like any iPad, any tablet that comes out that's the size of a piece of paper that has Android on it is an iPad killer. Yeah. Because that's exactly what happened with the phone. Yeah. They came out with the phone the same size on Android. And it's not just one piece of paper. Yeah. It's like a whole slew of them that's going to come out eventually. The Zoom commercials, do you have TV yet? No. Okay. Just throw it on TV. But to me, they have to be this size to be an iPad competitor. They have to be the size of a sheet of paper. Eight and a half by 11. Yeah. Yeah. I agree. I think that's true. The seven-inch ones are cool, but I'm not going to put it, you know, aside. To use. It's not an iPad killer. No. It's kind of like an iPad wannabe. Yeah. That's the way I see it. This is interesting. So Google is using some of, like, Linux open source code in some of the stuff that they do. And Google has determined that if they strip the copyright statements out of the top of the source code, it removes the copyright. Oh, okay. So there's all this discussion, and it's a challenge because the people who are discussing it and the people who actually might be concerned are people who support open source. Open source typically doesn't have that much funding to go after somebody like Google. And then it's just interesting. This is what Google will do. Google, ah, shut up. Here's a billion dollars. Leave me alone. That's kind of like, yeah. That's kind of like Amazon saying, you know what? We took the TM off of App Store, so I really don't know what your problem is. So App Store is not trademarked. App Store TM is trademarked. You can have that one. That's funny. Some Facebook, and by the way, Facebook, guys, the first and most important thing, Chuck,

the SEO rapper, posted his response to the PPCMC. So the SEO battle continues, and we're going to call it the SEO battle instead of the SEO PPC battle because it really is just all about SEO and the SEO rapper. You've got to go see it on our Facebook page. So the PPCMC is just, he's a guy. He's a good marketer. Aaron Goldman. Aaron Goldman. From Ken Shu. And he's been battling, you know, putting out videos and rhymes, we'll call it videos and rhymes, and, you know, trying to challenge the SEO rapper, our own Chuck, to a battle. And every time Chuck comes back, this one, he just, Oh, he smashed it, man. Oh, man. Dunsky. The last one was bad. Yeah. This one, and when I say bad, I mean like killer awesome. And this one is just phenomenal. So go check it out. Hit our Facebook page, facebook.com slash eWebStyle. Also follow us on Twitter like everyone else, twitter.com slash eWebStyle. By the way, you know, we're happy. We always like to celebrate our numbers, and we have over 100,000 podcast downloads. That's what's up. And we have 112 Facebook followers and 100, what did I say? 39 Twitter followers. So people like us, just not enough to let their friends know. Yeah. Are you embarrassed to have your friends know that you listen to SEO? I listen to them every week. I'm not really sure that with the family. Yeah, I don't. Got to keep that on the down, though. I'm an in-the-closet internet marketer. So we're here to encourage you to step out of the closet. And so on our Facebook page, that wasn't, it took me a second, but I was like, oh, okay. Hey, man, you got some kudos. I do? That's what's up. Yeah, from Nathan Bonilla Warford. That's what's up, because I'm the man. The man at pronunciation. I have no idea why I got kudos. You pronounced his name, apparently, really well. Nathan Bonilla Warford? Yeah. That's what's up, man. That's good.

Hey, Hooked on Phonics worked for me. And we got a mention from Mark Ramos. Hey, guys, I use my iPhone to download your iPods, or your pods, because that's short for podcasts. I've never heard that before. Looks to me that you haven't uploaded since March 9th. Hey, thanks for pointing out our failings here. By the way, I had, like, by the time I read that message, I had already posted one, so I hit him back, and he says, great, great, great. Thanks so much. My days are boring without your podcasts. What's better than knowledge with some flavor? You've got to love that, man. That's what's up, man. I love the fact that I'm learning so much without falling asleep. You guys are doing a great job. I lose focus extremely easily, and you see, we do too. Let's just, what was I talking about? You got a shiny thing over there. What is that? Ooh, a car. Let's just say it's easy to get me bored, but you guys keep me alert, focused, and in every second of your pod. That's awesome. Thank you so much. Here's a joke for you, Marcus. It's Marcus, right? Yeah. Marcus, how many, I did not come up with this joke, so don't blame me. How many kids with ADD does it take to screw a light bulb? Let's go ride bikes. Let's go ride bikes. Ooh, look, a swing. A guy with adult ADD told me that joke, and that was exactly his personality. And then he asked you, what was I saying? All right. Again, we had another show lined up, and when we realized it was Podcast 101, what better than SEO 101 to cover in Podcast 101? There you go. And we get this from time to time, and I think probably about three months ago, we did, So the last, was it either the last podcast of 10 or the first podcast of 11? Was Back to Basics. Was Back to Basics. So now we're going to go back

to Back to Basics. Back to Back to Basics. And I was trying to come out with, I tried to look at a couple things that would be affected by the latest and greatest updates and which of the updates, which Back to Basics metrics and key factors are affected by the updates recently. So I'll try to get into that and have, That's what we covered. We covered Panda and, Oh, that's what's up. Booyah. We are perfect because we remember everything. Hey, I got a text message from Chuck. Hey, shout out to Chuck. He's up. He says he's missing the fellas. He'll be back on Monday. We're missing you too. That's what's up. What time was I going to find out what time that HubSpot podcast is? Oh, yeah. We're going to try to check you out. It's at 3 o'clock. So you guys, so Chuck, the SEO rapper, is going to be on HubSpot TV, which I'm assuming is like an internet channel or something, but should be easy to find and should be easy to find. And he's going to be on it at 3 Central Standard Time. It's 4 o'clock Eastern Standard Time. So check our Facebook page and our Twitter page because Chuck's going to tweet it and Facebook it. Yeah. Yeah. The link. And as soon as I tell him to do that, I'm sure he'll do that. By the way, I'm looking forward. He wrote a rap to be up at, so HubSpot hired the SEO rapper to go up there and write a rap for him and do a video and everything. By the way, HubSpot recently got $36 million from Google and something else. They're doing something, right? Yeah. And so he's up there writing a rap. He's actually doing the video. So I'm excited when that's going to come out. That would be cool. So far, everything we've seen from Chuck has just been phenomenal. All right. SEO basics. What's the very first? Like the first thing, somebody walks in the

door and they say, okay, I'm ready to begin my SEO today. What's the very first thing we do? I would say, oh, I thought, man, messed me up, dude. Because I was going to say the first thing that we look at would be your keywords, but the first thing we do, No, you're right. Oh. Yeah. Did you cheat? Look at my sheet. Oh, no. I was just going to say that. It's keywords. Because in terms of SEO and the basics, we always say this. Real estate is about location, location, location. That's some old joke or fact or something. And search engine optimization, even pay-per-click, all internet marketing is about keywords, keywords, keywords. So step one is keywords. Now, when somebody comes in the door, we're not like, hey, what are your keywords? Of course, we engage them. You need a website, of course, and those kinds of things, things that they'll really be able to focus on and understand. But we really want to identify their keywords, and we actually do that here with two questions that we think are really effective, and that is, what makes your business the most money? And frankly, a lot of business owners don't know the answer to that, haven't really thought about it, or they know it, they just don't know it off the tip of their tongue because they haven't thought about it recently. And what do you sell the most? Because sometimes what you sell the most, it may be the thing that keeps your doors open, if you will. You don't make that much money, and you sell a whole lot of it. So it's a significant source of income for you. So you want to make sure you're selling, you're promoting, and this is where the keywords come in, what you sell the most. And you also want to make sure that you're focusing on what makes you the most money. Yes. So absolutely, without a doubt, keywords, keywords, keywords. Exactly. That makes perfect sense. So a quick example for us. Yeah.

We sell websites more than we sell anything else, because everybody needs a website. But websites are a one-time opportunity. Internet marketing gives us continual opportunity. So a quick example for us. We sell websites one time, we do internet marketing, more profit potential there. Yep. Very quick answer. Another thing you could be looking at with your keywords, and when you're doing your keyword selection, we've talked about this before. Long tail or short tail? So have a good mix. Which ones do you want to go after? Oh, oh, oh. Which ones do you want to go after? I got a question. What's that? What's long tail? Long tail. A simple way, a common way that it has been described as basically keywords with lots of words. There is a much more technical definition of it, but that's the simple way to say it. So I'd say I consider long tail anything with plus, three plus keywords. I'd say plus three. Four words. Three words and a keyword. So for those, again, we are doing SEO 101, a keyword isn't necessarily one word, right? It's a collection. It's a keyword phrase, really. So internet marketing would be a keyword that we might target. Internet marketing Houston would be a keyword that we would definitely target. Houston, Texas internet marketing could be another keyword. And you see that's getting longer, and really the term long tail comes from the bell curve of what people are likely to search for. They're less likely actually to search for internet marketing Houston, Texas. They're more likely to start at internet marketing. So that's where that kind of long tail comes in. It's from the extended tail of the bell curve. And I personally, I think that, and I've seen my own search habits change. When I first started searching, I would search Houston Plumber. That was it. Now, I tend to search like I speak and I talk and I write. So I'm looking for Houston Plumber near Richmond and Shepard that can handle clogged drain. You know, that's the kind of

searches that I do. That would definitely be a long tail. Yeah. Or clogged drain repair specialist Houston Plumber. But, you know, that's how I typically search. And what I would, I would tell anybody, you can go after Houston Plumber. And everybody wants to be on the first page for Houston Plumber. But I, and I'll say this to anybody, I believe, and I've seen this actually, I've seen this in, in, in. With our clients. Yeah. So that, that your, the Houston Plumber would be a good term. But if you add up all of your long tail keywords, it's of more value to you than your short tail keywords. So, and somebody even asked the question, how do we go after long tail? And I'm not sure if I answered it or somebody else answered it on our Facebook or emailed us. But that's a great question. And we'll get into it later. But make the, make the, think about it. Long tail, short tail, which one should you go after? Should I have a mix? So that's keywords. All right, what's the, what's the next thing? I actually added one in. And one, one other thing I want to talk about real quick. Yeah. You should look into your key word. This is a phrase that I, a term that I just kind of made up. Your keyword yield. You know, what, now you've chosen your keywords. What are they bringing you? So you should constantly monitor which keywords are bringing traffic, which ones are not. All right, next. And then on top of that, we would actually say you take it one step further. Yes, they're bringing you traffic. Are they closing? Yes. But that's, that's related to SEVO, Search Engine Visitor Optimization. That's a phrase that we've kind of come up with. And it's really a focus that we have here. Go back and listen to our previous podcasts in order to figure out exactly what SEVO is and how you can apply it. The next thing that we'll actually do is, you know,

again, we're still talking about websites. We're talking about keywords. Now we've really identified probably our key keyword, the keyword that we really want to go after. And we want to start thinking about a domain. Okay. Right? That's the next thing. Now, even though Google has come out recently and said that they're not, they're going to reduce the amount of credit they give to keywords in a domain name. Am I going to, are we going to go change our name away from something that's keyword rich? Or when we're starting a new company, are we not going to target keyword rich? Exactly. You know, if Houston Web Designer was available, we'd buy it today. Exactly. I've got a, and there's a great example. And I'm sure this company, their name came from keyword, need computer help. Oh, yeah. The guy who, yeah. He's in my networking group, right? And, and it's a, it's an organization where you can go and do, uh, do, uh, computer consulting work for them. Um, it's kind of a franchise situation. And the name is need computer help. You know what I looked up yesterday? What is gluten? And you found whatisgluten.com? Dot com. Yeah. Perfect. I was like, what is gluten? Result number one. It's a, it's a, it's not, it's a protein that is heavily, it's found. I'm only asking because I know Marcus is like, gluten, he's already looking it up. Oh, yeah. He's on another table. It's a protein that is found in, uh, cereal grains like wheat and what other cereal grains there are. Because I don't know. Isn't it one of the key, like, uh, um, key proteins in your body? Uh, well, yeah, it's found all throughout your body. But what happens is, is a lot of times when it gets, by itself it's not a problem, but when it, at a time, when it attaches to other proteins, it's hard for your body to break it down. Oh, wow. So I was trying to figure, I was trying to hear, everything is gluten-free, so

what is gluten? But that's a great example. So even though Google says, hey, buying a keyword-rich domain is not, they're going to reduce that, if it, I would still do it. Yeah, absolutely. You know, until they say it's not a fact. And even then? Yeah. Because, because then, you know, what is it, you know, our CVO, we talk about continuity, right? So if somebody types in, what is gluten, and they see three websites, the first three they're going to see, you know, pretty quickly, and one of them says, whatisgluten.com, it's kind of like, whatismyip.com. We use that, right? So that actually is going to give credibility to the user. Even if Google doesn't give value to it, the user's going to see it and say, hey, I need computer help. So here's a company called needcomputerhelp.com. There you go. Boom. I want to know, what is gluten? Hey, what is gluten? There it is. They must have the answer. And a whole lot of ads, I bet. Yes. In our last podcast, we talked about, or two podcasts ago, about not having too many ads, and I imagine the most gluten was. It was ad-erific, man. Ad-erific. It was like an ad seizure. There were so many flashing ads on it. But, yeah. So if it's available, buy it. Now, here's what I think will happen. I don't think people now will go out and purchase, you want to do SEO for a competitive term, they'll go out and purchase a whole bunch of domains and redirect everything either to one domain or just, or maybe try to redirect it to a few domains. I think you're going to see a significant reduction in people using, or a reduction in the effectiveness of that strategy when Google reduces the domain name importance. Yeah. So it is still a viable strategy. I think it will become less viable in later years. All right. What would we do next? I'd say we look at your structure, your domain structure. You know, I'd say, do you have a

site map? Easiest way to find out your domain structure. What page, internal linking, what pages are linked internally? How they're linked internally. Yeah, how they're linked, what the name, what your file names are. That's a big, big part of it. So you've got the domain name, which could be, what is gluten, and you could have typed maybe, what is gluten and what products have it. Yeah. And then they could have had, whatisgluten.com slash whatproductshabit.html. Whatisgluten.com forward slash gluten-free snacks. There you go. Because I was looking at gluten-free snacks. There, yeah. So that's about the URL structure. And when we first get a client, we define, we actually define the URL structure from the keyword. So, hey, these are the 5, 10, 15 keywords we're going to go after. We usually work in about 15 keyword campaigns. We usually will target between 2 and 3 keywords per page. And so now we, you know, because they can usually glump together well enough. And then what we'll end up doing is creating that URL structure and saying, okay, these pages need to be in these places. And that's what we do. Next, we've got title tag review. So for each of those pages, the title tag, here's a classic mistake people make. Every title tag on every page is, I don't know. That's ewebstyle.com. I was trying not to. There you go. A little more creative. Which ours aren't. Yeah. They better not be. Yeah. That would be a little embarrassing. Oh, by the way, our blog, we've totally revamped our blog. And you won't be excited at all because it just looks like the rest of our website. But it used to be, it's a WordPress blog and it used to have kind of a traditional, we changed the top header. And it had the default WordPress look and feel. And recently we migrated it so that it now has the look and feel of the rest of our website. So go check us out. Give us some comments on that. Yeah, so title tag. So

the mistake is people put the company name, I don't know, MD Anderson Cancer Research is on everything. Although cancer research is probably a pretty good term. But, you know, MD Anderson doesn't really need to be there. Maybe for branding. It depends on how far along the company is. But really the title tag is where Google is, one of the premier places where Google says, hey, what information is on this page? And the title tag, if the title tag says, what is gluten, then Google is like, oh, information about gluten is on this page. So title tags are very important and you need to do those title tags well with your keywords. Yes, when we do a given analysis, I always say, hey, you want to have unique title tags for every page. I would not spend a ton of time on it, but I would do it. I'd, you know, give a nice, one solid pass through your pages, adjust your title tags, make sure you have, they're geo-targeted, have your location on it. If you, if you're, you provide a local service. If you don't, then don't geo-target them. That's actually where you have geo-targeted pages. But get it done. I wouldn't spend a ton of time on it, but get it done. Yep. You know, and actually this list, I'm going to give you guys a little heads up. This list is literally from a proposal that we just turned into Stephen F. Austin. And Stephen F. Austin State University. State University is a university here in Texas and they're working to do some keyword focused SEO. And they came, you know, part of their, part of the bid process, the request for a proposal process, was to answer these questions. Do you guys look at URL structure? Do you guys look at title tags? And so these are, these are so fundamental that, that even, you know, a university who's looking to hire an expert such as us to do their search engine optimization is like, hey, I just want to make

sure you guys do this. There's, there's a little, there's a little bit of irony there, right? Because any SEO, if, like, if the answer to any one of these questions were no, oh no, we don't bother to look at title tags, you know, that's like, man. Yeah, red flag, red flag, for real. So, um, the next one they have is meta tag reviews. Now, um, meta tags used to have a huge value, right? It was, it was, and, and meta tags are hidden tags. There, there are meta tags and, and the classics are, uh, keyword and description. And keyword is, uh, is something that, you know, early on was a huge, like, anybody who took the time to put keywords in their meta tag, um, uh, keyword meta tag, yeah, that's it. Put keywords in their keyword meta tag. When they put their keywords in there, uh, Google was like, hey, you know, again, what is gluten? This, this website is about gluten. Well, people kind of figured that out and Google gave a lot of weight to it. So, you could actually have a site selling puppy jugglers and you could put what is gluten in the title, in the meta tag for keywords. And then, you know, somebody would type in what is gluten and Paul wouldn't have found what is gluten.com. He would have found puppy jugglers. Which would have sucked. Yeah. Although, you would have watched the video. I would have watched the video. Yeah, right. Of course. That sounds awesome. Video is not on this list. We're going to have to add that. So, meta tag, this is another thing when I would say, get it done. Don't spend a ton of time on it because they have kind of, they have also reduced the importance of meta tags. Well, and that's specifically the keywords. The description, on the other hand, from the CIVO perspective, search engine visitor optimization. Again, your goal is, uh, we say that CIVO begins at SERP, which is search engine results pages. So, as soon

as somebody does a search, they see the URL, so what is gluten, and then there's text there. And, uh, and, you know, if, if that text had read, uh, everything that's dangerous about gluten, and- I'd be like, whoa. You would have clicked it, right? Yeah. Well, that text often comes from, it usually comes from the, uh, description meta tags. Yes. So, you want that description meta tag to be kind of a selling process related to the keywords that you're targeting on that page. So, um. And if you don't add a description meta tag, here's what will happen. Either they will skip it and not have anything under your, your listing. Bad. Which we saw yesterday or two days ago, or they will pull random texts from your website. I've usually seen them pull random texts. We saw a listing that had no description. Well, and remember, it had a description tag. So, this is like Google is still- Oh, yeah. Tweeping. Yeah. When we went to the page, I mean, there was no description, and this is the blending of, uh, Google local places and organic search. And, um, we went, when we went to the page, it actually had a meta description that Google decided not to use. I don't know. That's all I remember. Maybe the keyword wasn't in it or something. Maybe that, I can't imagine that. But, anyway, if somebody took the time to put a description, it's going to have at least one keyword. Um, what do we got next? I'd say, uh, we're going to review your content. Uh, content phrases and your over- We're going to review your content phrases with our overall SEO strategy in mind. And I talk a little bit more, we've got some more points down here that we'll talk about, um, in terms of what do we look for in content? What are we trying to do? Well, I'm looking at your keyword. I'm looking for keywords that are in your content. Yeah. Uh, off the top of my head, I'm also looking

at your keyword density. Yep. To make sure that it is proper. Let me check that off of the list here. Uh, yep. You don't- What else with your content? I'm looking for cohesiveness. Does it make sense? Does it flow? Uh, are you using too many keywords, too few keywords? Are you keyword stuffing? That's where the density is a relevant term. Does it make sense? Does, uh, does, is it contextual relevance in what you have? Yeah. Are you, are you trying to stuff, are you stuffing in a paragraph about something that- Is not related to the- Yeah, related. Google will pick up, or with the, uh, I think it was caffeine update, Google was able to pick up on those things now. So that's just, off the top of my head, that's what I'm looking at. One key comment about content, it must be original. Yes. Oh my gosh. Right? Do not get duplicate content, do not scrape content from- Well, you know, go ahead if you want to. Yeah. Just know that your website, that page, will probably never show up in the search engine results pages, because duplicate content gets thrown, it's called the supplemental, we'll just call it the back of the line, right? It could show up, it could, it could possibly show up, let's say you copied some content and you had some small city, um, for Eric we'll use in Tennessee, and, uh, and somebody types that city and, uh, and that keyword, you may actually show up above the, the original content, because you've got the one city word in there that the original content didn't. Other than that, you're highly unlikely to show up, ever. Yes. Uh, so, do not use duplicate content. And this is really important, if you're selling something and you're grabbing manufacturer's details about a product, don't just copy those manufacturer details. Rework the text. And, and yes, that means if you've got a thousand products you're selling from one manufacturer, you need to rewrite a thousand articles. Yes. And that sucks, but if

it was easy, everybody would do it. Well, everybody would be on the first page. Just get us to do it, I mean, that's, that's what we do, we write relevant content, we tweet content, if the content's gonna come from the manufacturer, we know we have to rework it, we've got writers who'll take care of that, um, let's, let's do it the right way. Case in point, we scraped our own content. And got, I got put in the supplement. Supplemental, yeah. We took something out of our own site, or something that we wrote. That we created. And put somewhere else, we put it on our Podomatic page, and then we were like, all right, we need to put, that's good content, let's kind of rewrite it and put it on our own page. Except we forgot to kind of rewrite it. We just kind of copied it. Got that page a lot. And, and, and actually, that was an algorithm change a month ago. Yeah. Right? So one of the key points, you know, some people ask us, you know, why is SES a monthly fee? Is SES, SEO a monthly fee? And, and the reason is because the algorithm's always changing. These things need to be monitored. You need to be tweaking your code regularly. Plus, other people are out there doing it. So you've got to, you've got to keep monitoring it and keep adjusting what you're doing so that you keep that first position. Yeah. Um, yeah, so we, we ended up pulling that content off of that page, and then we ended up actually rewriting some content and actually putting our bios, bios up there. So, um, some of you, in fact, Eric, the link that I sent to Eric was, uh, e-websile.com slash podcast and, I don't know, SEO podcast. And that forwarded him to, uh, our, our podcast page. And that was the page that was on the first page, then it was gone, and then now it's back on the first page. So we're excited about that. Um, what

do we got next? We've got overall strategy, header tags. Here's something that a lot of people miss. So a header tag is called an H1 tag. And really, when you use a header tag inside of a web page, it makes the text bigger. It identifies the overall header. What's up, Bobby? And, um, that header tag is another thing. Google says, hey, title, describing what's, uh, what's on the page. Uh, header, describing what's at least in this section. Uh, there's header one, two, three, four, I think through six, maybe. Um, so a header one tag is going to have, you know, importance. And then header two could be something that describes, like I, like I mentioned, we have, uh, we'll often use two or three keywords on a page. Uh, we want one keyword in one header tag and another keyword in another header tag because that gives, you know, relevance. Google knows, hey, there's information about this here. There's information about this here. So header tags. Another thing that you just brought up that we, uh, great point. Uh, we use two to three keywords per page. Don't ever put more than three keywords on a page. Period, point blank. Great point. Except, uh, possibly if you're doing, uh, cities around, you know, so if you're doing, if your keywords are like, uh, I don't know, air conditioning. Yeah, geotargets are cool, you know, but don't put air conditioning. Heating. Heating. Heating, AC, heater on the same page. Yeah. And think you're going to rank for all of them. Yeah. Don't, you know, stick to two, maybe three if you really want to push it, but. And usually the keywords we're throwing on the same page are very close, like air conditioning and AC. There you go. And heater and heat. Yes. Um, those kinds of things. Or heating, because those are separate keywords. Those are separate keywords. Heater, heating, heat are separate words. Yes, all three. Um, so, great point. I'm glad you just reminded me of that. Yep. Um, and then images. Like,

every website should have some images. What should you not do with images? This is a good question for SEO 101. Uh, you should, well, one, you should have them. You should not overuse them. You should not, uh, I don't know. What am I, what am I saying? What if you throw some text in an image? I was thinking that, but I didn't want to say it. Yeah. That was it. Don't put text in your images that you want indexed by Google. Don't do it. Google cannot figure out what the text is in an image, right? It, it probably can. I mean, it is Google. Yeah. Uh, currently they do not incorporate any text that's in an image into an algorithm. Um, in fact, we also, you know, one thing we haven't mentioned here, be very leery of all Flash pages. Um, Google says they can parse them. Great. I, I, I really appreciate that you say that. And I have yet to see a Flash only website on the first page of Google ever. Yes. We search constantly on numerous industries. I've never seen a first page result that is a Flash only page. Now, does Google parse it? Probably do. They, they say they do. Is it, is it an effective way? Is the parsing they're doing comparable to a regular HTML or a dynamically created HTML page? Absolutely not. Listen, if you're even thinking about creating an all Flash website, you're a douchebag. Seriously. You deserve a punch in the face because you need to become our customer. Yeah. And only our customers get a punch in the face. And that's harsh, but it's so true. It is. If you, in 2011, if you're thinking about doing that, you need to, we need to talk. Google. 713-592-6724. Country code 001. Hey, and we do do websites. Yes, we do do websites. We just want to make sure that you know that. You know, one thing we didn't talk about, I know we're wrapping up, links. Yes. Get some links. Get some inbound links.

How to get links. And my own personal opinion, this is just Paul Hanson, the old school way of getting links was, hey, my name is Paul, I'm a webmaster. How about you show me some link love right here? Still good. You should still participate in that some. Does it happen? I mean, yeah, I'm sure it does happen. But that is tough. Yeah. That is a very difficult and time-consuming way to build links. So you can definitely do it. That was the rave back in the day. Now there's issues with reciprocal linking. People have gotten around it with three-way. Three-way. Yeah. Three-way. You know, you link to him, and then he links to me, and then I link to you to how, so Google won't find out. They'll figure it out. Yeah. But get links, whichever way you do it, from good, credible websites with, okay, I'm going to tell you this. Google will tell you no. Go after people with high page ranks, people with high trust rank. I have never seen any way to measure someone's trust rank, but that's a term that's come out probably in the last three or four years. First time I saw it on a piece, a document that was like, oh, eight, and I was like, for real? I never heard of that in oh, eight? Yeah. I didn't hear about it until earlier this year or last year. I'm glad you brought up proof, because I was like, three, four years? Yeah. Because I was like, what? I never heard of that. But, you know, some nerdy dude wrote a thesis on it. That's what I read. I didn't read it, but, because it sucked. It was just boring as hell. But, yes, get you some links. Whichever way you want to do it. If you want to go after directory submissions, if you want to submit articles with, who does that? I mean, yeah, you can still do it, but. Well, and if you're going to do an article, a good thing to do is find

another blog that has a high PR and see if you can do a guest post, and that guest post can link back to your website. That's, I mean, that's like straight from the mouth of Matt Cutts. Straight from the mouth. From the Google. If you're still going, last week we talked about, if you're going article marketing, and it was kind of like, psh, who does that? I mean, hey, we did it at one point. It worked. Things changed, as they always will. Hell, what happened? Matt Cutts said it, someone retweeted South by Southwest, the things I said five years ago don't make sense today. So, and this will change. Yeah, like meta keywords. Yeah. I mean, that was the way to get on the first page, and now it doesn't work at all. Things we're saying today may or may not matter in five years. They may have changed. So, to change, you know, SEO is like hitting a moving target with a blindfold. Yeah. But, we just happen to be good at it. Yeah. We just stumble around with blindfolds on. So, get you some links. Get your link on. Last thing, we talked about images. There is a thing called an alt tag with an image. Make sure you utilize it. Make sure it has keywords in it. But, this has been a phenomenal, like, Back to Basics SEO 101 for Podcast 101. Podcast 101. Yes. We have a lot of new people that are coming in. So, we're really doing this for everyone. Yeah. Especially for the newer listeners. And, it's always good to go back to basics because you can get so bogged down with conversion analytics of long-tail keywords that you may forget. You know what? I don't have any meta tag. I don't have any description tag on that page. Or, maybe you're just, oh, wow, somebody gave me the opportunity to write a guest blog, a guest article, and you just kind of throw together this article, and you're not thinking about fundamental SEO principles in the article.

Guess what? The article needs a picture. Yeah. Right? The article needs header tags. The article needs a title. Whatever, wherever it gets posted, this has got to have a decent title, keyword-rich, relevant title. Obviously, you want the links back to you. One thing we didn't talk about, and this is good, anchor text, right? So, the link that's coming back to you from that article that you've gotten on that high PR site should not be e-web style. It should be internet marketing back to us. Yes. So, Google says, hey, at the end of this link, there's information about internet marketing. It already knows e-web style. E-web style is easy. So, you're like, your Google e-web style, we've got like five pages of stuff. Great. What we really want is when you Google internet marketing or internet marketing Houston that we show up. So, Google needs to know that internet marketing Houston shows up at the end of this term. So, all of these fundamentals, don't forget them when you're doing kind of guest blogging and when you're doing anything. When you're doing your social media, remember that all this stuff is going to bring people back to your website. So, make sure that your website is the way it needs to be. Excellent. Remember, you can follow us, twitter.com slash e-web style, and please do. You can like us, facebook.com slash e-web style, and please do. Excuse me. Actually, on Facebook, over on the left, there's a reviews tab. Go write a review for us, please. Give us some link love on your website. You know, if you've got a blog, hey, you know, just listen to this podcast, and I brought this great piece of information. Thanks, internet marketing geniuses, or whatever. Yeah. Point back to us. Just make sure it has the word internet marketing in it. Or search SEO, or search engine optimization is actually better. You can also email us at podcast at e-web style.com. We're going to have a couple, we're going to have a guest on. In fact, it's our

usual producer, and I'm doing the quotes. Darren Bowie, we're working on getting Skype and connected and everything on that. So, hopefully, we're going to have him on here pretty soon. Have I hit everything? Yeah, and if you like this podcast, tell a friend. Tell a friend. Tell a friend. Tell your coworkers. Come out of the closet. Yes. And tell a friend. And tell a friend. Tell your SEO guy at your job who's doing a crappy job. Tell him to listen to it. Tell your mama. Everybody, listen to it. Yo, mama. Put your mama on here. All right. This has been podcast number 101. You have been listening to the most popular SEO podcast on iTunes. We really appreciate you listening. My name is Chris Burris. Paul Hanson. Bye-bye for now.