SEO 101 Back to Basics - Internet Marketing Podcast 101

The hosts list keywords first, then domain selection, URL structure, title tag review, meta tag review, content review for keyword density and originality, header tags, image alt tags, and inbound link building with keyword-rich anchor text. Each step maps directly to how Google reads and ranks a page.

The hosts say yes, at least until Google confirms it carries no weight at all. They argue a keyword-rich domain still builds user trust because searchers visually match the domain to their query, which can improve click-through rate regardless of any algorithm change.

The hosts recommend two to three keywords per page, and no more than three. Keywords placed on the same page should be closely related, such as air conditioning and AC, rather than mixing unrelated topics like heating and cooling on one page.

Google moves duplicate or scraped content to what the hosts call the back of the line in search results, making those pages unlikely to rank. They share a personal example where copying their own content to another page caused it to disappear from results until they rewrote it.