10 Remarketing Tools For Reengaging & Winning The Conversion Ep. 538
10 Remarketing Tools For Reengaging & Winning The ConversionRemarketing can help get your brand in front of a more relevant audience. Here are 10…
Agency & Business Growth
SEO Advice on your Website - #seopodcast 154
Conversion optimization for websites requires visible phone numbers, answered emails, typo-free copy, clear pricing, an About Us page, underlined links, a custom 404 page, body content links, fixed broken links, and calls to action on every page.
Key takeaways
- Display your phone number prominently to build visitor confidence even if most people never call.
- Responding to emails and phone calls is the single easiest way to win a prospective client.
- Fix typos and grammatical errors because they immediately reduce visitor confidence in your company.
- Every page on your site needs at least one call to action to guide visitors toward conversion.
- Custom 404 error pages keep navigation intact and prevent visitors from bouncing when a page is missing.
the eWebStyle podcast gives this valuable information in a delivery style that is way more engaging than the others
About this episode
We give SEO advice about your website, focus on usability, then CTA's and then USP's. We also discuss how many businesses integrate Facebook with their internet marketing campaign. For fun we describe the worlds worst website from an experience and SEO perspective. We finally discuss Search Engine Optimization in Houston Texas. The most popular Internet Marketing Podcast on iTunes. E-Webstyle provides Houston SEO .
Questions this episode answers
What is CIVO and how does it differ from conversion optimization?
CIVO stands for Search Engine Visitor Optimization and is the term used by eWebStyle for what the broader industry calls conversion optimization. It focuses on what you do with a visitor after they arrive on your website from a search engine. The hosts say they prefer the CIVO label.
Should a service business show prices on its website?
According to the hosts, it depends on the industry. For customized services where cost can range widely, listing a broad price range is more likely to scare away potential clients than to reassure them. Showing prices is most important for e-commerce product pages.
Why are anchor text links in body content risky after Penguin updates?
The hosts explain that Penguin and Panda updates flag pages that have large numbers of links sharing the same keyword anchor text as spammy. They recommend treading softly with keyword-rich anchor text and note that generic phrases like click here have regained some value with Google.
What are the top conversion optimization tips covered in this episode?
The episode covers ten tips from a Search Engine Journal article: make your phone number visible, answer emails and calls, fix typos, show prices and shipping info, create an About Us page, underline links, create a custom 404 error page, add links to body content, fix broken links, and include calls to action on every page.
In their words
if you've got a pretty website and you've got a company that's driving lots of traffic to the website and you're not getting business, who do you complain to?
Chris Burris
one of the reasons you're here is because I contacted five different companies and you're the only one who actually called me back and emailed and then showed up
Guest
if you're providing a good experience to the Google user, then Google's going to like you and rank you well
Charles Lewis
Terms defined in this episode
- CIVO (Search Engine Visitor Optimization)
- An eWebStyle term for optimizing what happens to a visitor after they arrive on your website from a search engine, equivalent to the industry term conversion optimization.
- Custom 404 Error Page
- A branded error page that keeps your site navigation intact when a visitor lands on a missing page, preventing a total bounce by letting them find other content.
- Penguin 1.1
- A data update within the Penguin algorithm module that used secret signals to affect how search results are displayed, described in the episode as a refresh inside an existing algorithm module.
- Anchor Text
- The clickable, visible words used in a hyperlink. Keyword-rich anchor text repeated too many times across a site can be flagged as spammy by Panda and Penguin updates.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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