Rank Fast with these Topical Authority Tactics Ep.589
In this podcast episode featuring SEO Specialist Matthew Bertram, the focus is on demystifying Topical Authority in SEO and providing actionable…
Link Building
SEO and SEVO for your E-Commerce Site - #seopodcast 185
E-commerce SEO improves when sites show top-selling products on the homepage, use clear category structures, display persistent shopping carts, and send personalized follow-up emails to encourage reviews and repeat purchases.
Key takeaways
- Show top-selling products and highest-margin products on your e-commerce homepage.
- Avoid vague category names; use specific terms like Android tablets instead of just tablets.
- Make guest checkout more prominent than account registration to reduce cart abandonment.
- Encourage product reviews on the product page, checkout page, and in follow-up shipping emails.
- Personalize autoresponder emails with the customer name and purchased product to increase action.
make account registration an optional step of the checkout process
About this episode
Join us this week as we talk about determining what forms of content you should use for effective link building, improving your E-Commerce SEO, improving your E-Commerce SEVO, and finally, we discuss Search Engine Optimization Video in Houston Texas. The most popular Internet Marketing Podcast on iTunes. E-Webstyle provides Houston SEO .
Questions this episode answers
What is Panda Everflux and how does it affect SEO?
According to the episode, Matt Cutts announced at SMX that Google is making Panda a continuous part of the algorithm instead of a manual monthly refresh. The hosts call it Panda Everflux, meaning panda updates now happen automatically and continuously.
In their words
Show your top selling products on your homepage. You'd be surprised how many people launch an e-commerce site and they go with this kind of grid look and they're just featuring products.
Charles Lewis
Encourage users to leave reviews. This is extremely important. This should be done, frankly, on that product page and on the checkout page.
Charles Lewis
you want that email to be as personal as it can be and not generic. Everybody hates it. Hey, client, thanks for giving me your money.
Charles Lewis
Terms defined in this episode
- Panda Everflux
- A term used in the episode for Google making Panda a continuous automatic part of its algorithm rather than a manual monthly data refresh, as announced by Matt Cutts at SMX.
- Dynamic Keyword Insertion
- An AdWords feature where the keyword a user searched for is automatically inserted into the ad title or text, discussed in the episode as the cause of problematic eBay ads on broad match.
- Branded Authorship
- A Google authorship feature, not yet available at the time of the episode, that would allow a company brand or logo to serve as the author avatar in search results instead of a personal Google+ profile.
- Persistent Shopping Cart
- A cart that remains visible and consistent across all pages of an e-commerce site throughout the shopping process, as recommended in the episode to reduce bounce and abandonment.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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