What is Dynamic Keyword Insertion?

A Google Ads feature that inserts the user's searched keyword into the ad title or description, where it appears bolded.

From HTML5, Yahoo Directory and SEO - #seopodcast 139

A pay-per-click technique that incorporates the exact search term a user typed into the ad they see, creating continuity that increases click-through rates.

From Converting Visitors into Prospects - #SEOpodcast 236

An AdWords feature where whatever keyword a user searched can automatically appear in the ad title or ad text, as explained through the eBay broad-match example in this episode.

From Specialized Link Building - #seopodcast 184

An AdWords feature where the keyword a user searched for is automatically inserted into the ad title or text, discussed in the episode as the cause of problematic eBay ads on broad match.

From SEO and SEVO for your E-Commerce Site - #seopodcast 185

An AdWords feature that automatically inserts a matching keyword, such as a competitor name, into ad text at the time the ad is triggered by a search.

From First Page Ranking Strategies - #seopodcast 183

A PPC feature where a searcher's keyword is automatically inserted into the ad copy, making the ad more relevant by mirroring the exact phrase the user searched for.

From #SEOpodcast Year End Review Part 1-3 - #SEOpodcast 260