Rank Fast with these Topical Authority Tactics Ep.589
In this podcast episode featuring SEO Specialist Matthew Bertram, the focus is on demystifying Topical Authority in SEO and providing actionable…
Link Building
SEO Australia, SEO UK - #seopodcast 136
Link building tactics covered include .gov/.edu links, competitor link analysis via Site Explorer, social media signals, CSS gallery submissions, content repurposing, and social bookmarking to build inbound links and trust with Google.
Key takeaways
- Getting links from .gov, .edu, libraries, and chambers of commerce signals trust to Google and carries higher page rank value.
- Repurposing one piece of content into video, podcast, blog post, and newsletter creates multiple link-building opportunities from a single effort.
- Analyzing competitor backlinks with Site Explorer reveals which sites and anchor phrases to target for your own link building.
- Social media signals are increasingly used by Google to rank content, making social sharing a critical part of any link building strategy.
you can't become a great SEO unless you recognize that content is king
About this episode
In this 136th episode we discuss SEO in other English speaking countries, including Australia, England, Scottland, and Ireland. We also discuss Sitelinks and Google SERPS. Looking for characteristics in a SEO writer, check out this podcast. We finally discuss Search Engine Optimization in Houston Video. The most popular PPC Houston podcast on iTunes. E-Webstyle provides Internet Marketing in Houston .
Questions this episode answers
How do you get Google sitelinks to show up for your website?
According to the hosts, sitelinks relate to link sculpting in your navigation, having content-heavy static pages like About Us and Contact Us, and having enough pages of content. Google likely favors static pages that do not change frequently over blog posts when selecting sitelinks.
What are the best link building tactics for SEO?
The episode covers ten tactics including getting links from .gov and .edu sites, building business and institutional links, submitting to CSS galleries, analyzing competitor backlinks with Site Explorer, repurposing content across video and blog formats, social bookmarking, and building social media signals.
What is the difference between SEO strategy and SEO tactics?
Strategy is the basic way you accomplish your goal, covering steps like assessing site search-friendliness, evaluating competitors, profiling your audience, doing keyword research, and developing strong SEO writing. Tactics are the specific actions like link building, content sharing, and social media that execute that strategy.
Why is being a great writer not enough for SEO content?
The hosts argue that a great writer who ignores SEO principles can produce content that is useless for ranking. You need to be a great SEO writer, meaning someone who writes content that places well in search and keeps readers engaged, without stuffing keywords or writing purely for search engines.
In their words
any links you can get from, you know, .gov, .edu, or your library. These are great links. Four plus PR places, yeah. Plus, yeah. Higher page rank. These are great for link building. And it's a great pat on the back as Google sees it.
Host
one of the most common tactics in good SEO is making a list of all the links coming to your competition. Like I said earlier, using Site Explorer is a great tool just to figure out who's linking to them, what phrases are they using to link, what pages are they linking to.
Host
there are so many signals coming from Google that they suggest that they're using social media to rank content. So, building links to your content through social media is critical.
Host
Terms defined in this episode
- Site Explorer
- A tool used to identify who is linking to a competitor, what anchor phrases they use, and which pages receive those links, helping SEOs find link targets.
- Link sculpting
- Shaping the internal link structure of a site, particularly through navigation, to influence how search engines crawl and assign authority to pages, including sitelinks.
- Social bookmarking
- Submitting content to trend-driven sites so others can dig, stumble, or share it, generating social signals that may pass indirect link juice back to your site.
- Sitelinks
- Additional page links shown beneath a main Google search result, connected to an algorithm change by Google and influenced by site structure, static pages, and navigation.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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