What is Link Sculpting?
Answered across 5 episodes of The Best SEO Podcast
Edited and curated by Matthew Bertram, host of The Best SEO Podcast (produced by EWR Digital).
The practice of structuring a website's internal links and site map so that Googlebot follows a specific path when crawling and indexing pages.
How experts on the show define it
The practice of structuring a website's internal links and site map so that Googlebot follows a specific path when crawling and indexing pages.
Organizing a site's internal links by order of importance to create fluid, user-friendly navigation that supports conversions and improves user experience and rankings.
From SEO Mistakes to Avoid - Internt Marketing Podcast Number 202
Shaping the internal link structure of a site, particularly through navigation, to influence how search engines crawl and assign authority to pages, including sitelinks.
The practice of controlling how page rank flows through a page by managing which links are followed or no-followed and which links appear first in the page code.
From First Link Priority Foursquare and SEO - Internet Marketing Podcast 104
The practice of organizing a page's navigation links so that the most keyword-rich and important links appear first, causing search engine spiders to index those pages with higher priority.
Episodes that cover this
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