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SEO for E-Commerce Sites - #seopodcast 145

Episode41 min2012-05-24

Ecommerce SEO success depends on eliminating duplicate product content, creating unique video for each product, using Google Alerts to monitor conversations, and tracking revenue down to the dollar with Google Analytics ecommerce tracking.

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Key takeaways
dupe content is, by far, the most prevalent issue that people have

About this episode

We discuss SEO for E-Commerce Sites along with how to get your videos onto the first page of Google. We also discuss what it takes to have a good foundationWe finally discuss Search Engine Optimization in Houston Video. The most popular Internet Marketing Podcast on iTunes. E-Webstyle provides SEO in Houston .

Questions this episode answers

How can ecommerce sites use video to improve SEO rankings?

Create unique product videos instead of reusing manufacturer demos. Post them on your own YouTube channel with your own title. Update videos whenever a product changes, and close each video with a prompt that encourages comments and shares to generate fresh user content.

Why is it sometimes worth running an ecommerce campaign at a small loss?

The value of a customer is almost never limited to a single purchase. If a customer buys twice a year at the same amount, an initial loss becomes profitable over time. Using newsletters and coupons to encourage repeat purchases makes the lifetime value far exceed the initial acquisition cost.

In their words

dupe content is, by far, the most prevalent issue that people have. Like, because they're either getting products from, from manufacturers or, or competitors, frankly, who also sell the same exact products.

Host

if you're doing e-com, then make sure your Analytics, uh, ties in with your store's e-commerce, so that way you can, you can track things down to the dollar amount.

Host

by the time somebody gets to a product page, you know, so often you see a product page and it's just clouded with other places you can go. Really simplify, try simplifying your product page.

Host
Terms defined in this episode
Duplicate content
Content that is identical or nearly identical across multiple pages or sites, common on ecommerce sites that copy manufacturer product descriptions, images, and titles.
Google Fresh update
A Google algorithm update focused on rewarding new, fresh, and updated content in search rankings, referred to in the episode as Ziploc.
Google Alerts
A Google product that sends email notifications whenever new content matching a specified search phrase is indexed, useful for brand monitoring and tracking industry conversations.
Ecommerce tracking
A Google Analytics feature that ties store sales data to marketing campaigns, allowing revenue measurement down to a specific dollar amount per campaign or keyword.

Full transcript is being added.

This episode answers

Matthew Bertram, host of The Best SEO Podcast
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint

Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.

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