SEO - Picking the Right Domain Name - #seopodcast 162

Hi, and welcome to the SEO Podcast, Unknown Secrets of Internet Marketing. My name's Chris Burris, owner of eWebStyle. Yeah, I am Charles Lewis, your internet marketing specialist. Thank you guys for tuning in. You are tuning in to the most important SEO podcast. I'm popular better. Yeah, popular is better. Because we're not that important. Let's be honest. We are pretty popular, though. We have about 7,000 downloads a week, 76 different countries. So if you're tuning in to this podcast, you are tuning in to the right podcast. As always, we give you a tip from the previous podcast, and that tip is link building should be done cautiously and with care. Remember, the same techniques used in the past may not be useful today. Definitely want to make sure that when you're doing your link building campaign that you pay attention to what you're doing. Don't just go all willy-nilly, if you will, building links from all different kind of sources, overusing keyword rich anchor text. Because you may get a penguin smackdown, and you don't want that. Yeah, penguin smackdown does not feel good. Remember, we are your friendly local neighborhood top position snatchers where our mantra could change to, don't be willy-nilly. Finally, I think we're going to keep it as a don't be a douche. And right now, if you're sitting in some sort of environment where you have access to an electric device that enables you to tweet, do so now. What you should do is hashtag SEO podcast. And then, after that, 162, that's the one you're watching right now, that's the one you're listening to right now. And then tag us, at eWebStyle, that way we can link up, network, and retweet, and all of that good stuff. And we'll jump right into, right on our Facebook page. Actually, you can follow us on Facebook, facebook.com slash eWebStyle. Or Twitter, twitter.com slash eWebStyle. We also have YouTube videos. They're at youtube.com slash eWebStyle. And you can email us, podcast at e-WebStyle.com. This is from Tomek Kucharski. I think I did actually

pretty good on that. Yeah, Luke's right. It says, hi, you guys, rock. And to prove it, I just wrote an honest review in iTunes. In parentheses, he says, can't say that you don't encourage me with the link juice. So, here's his website, not only are we getting- So, you don't encourage him? That we didn't, yeah. We encouraged him to write the review in exchange for some link juice. So, some link love. Link love. A little patoof. So, what I'm going to do is two things. I'm going to give you a little bit of link love and then a little bit of free website analysis. His website is OnlineJobsWithoutInvestmentHQ.com. Wow. Right? So, that's probably a long-tail phrase that really converts well. Yeah. If anybody types that, you get it. Now, a couple challenges. Say the domain again. OnlineJobsWithoutInvestmentHQ.com. Wow. So, the title on the page, when you go there, it says, Best Online Jobs Without Investment. The challenge that I see that you have is your biggest calls to action say, use SEO like a pro with these 10 tips. And then your two blog posts say, social signals and backlink from Technorati PR8. And how to Twitter RSS feed. They have, everything on your page seems to have nothing to do with OnlineJobsWithoutInvestmentHQ. And so, you're going to get what's called a bounce. And you're going to get a bounce for the wrong reason. We believe bounces are good. Yeah. We believe bounces are good. Provided that they've actually picked up the phone and called you or filled out your form. I don't think that's going to happen on your site if they're finding you by looking up, you know, online jobs without investment. So, there's a... Yeah, because it sounds like I'm finally wrapping my mind around what he's doing. Right. Yeah, most online jobs or work from home jobs and things like that, they require you to make some sort of upfront investment. Purchase some software, subscribe, become a member, whatever it is. And if that's what you're targeting, then great niche, first

off, because a lot of people are looking for that. But, yeah, the two posts you have on the homepage are practically something I would probably be reading in regards to online marketing. And maybe... Not necessarily online jobs. Maybe the whole premise is he's got ways to use SEO and make profit. Somehow that might be the premise, like an online job by doing SEO for selling a notebook or, you know, whatever it may be. And that is not clear on the website at all. It's not like a stretch. We have a review. This review is from Eugene Computer Geeks, which we may have... They may have posted one on G+. And so, here's the one that they put on iTunes. Best SEO podcast ever. I've been listening to every SEO podcast I can get my hands on. And I've found nothing that came even close to the quality of SEO podcast Unknown Secrets of Internet Marketing. You guys are informative, entertaining, funny, and helpful. When anyone asks me how they can learn... Repeat that last line again. That was some adjectives. You guys are informative, entertaining, funny, and helpful. When anyone asks me how I can learn SEO, I refer them to your program. We really appreciate that. He finishes with the techniques and secrets presented in the podcast really work, and you both do an excellent job of explaining complex topics while still managing to keep everything entertaining, keep up the great work, double punch in the face to you both. Yeah, five stars. Yeah, and five stars. We appreciate it. Great review. Mr. Eugene Computer Geeks. Mm-hmm. A little bit of news. Oh, we're coming off a really good week. We actually did a presentation on Wednesday in conjunction with... On Wednesday? I thought it was yesterday. Yeah, it was Wednesday. I think it was Wednesday. We did it in conjunction with an Action Coach franchise. Action Coach is a franchise of business coaches, and so we did this kind of tandem training, and it went really good. We got a lot of good

feedback, so punch in the face to Doug Winnie and his team over at that particular Action Coach franchise. It was a good event. Yeah, I was glad we did it. You know, we like to present and talk about SEO, and it's a little different. You know, people who watch this podcast see more of the helpful, the funny, the entertaining side. When we present usually in front of a group of people, while it's still entertaining, time is usually of the essence, and so we really skip the potatoes. Yeah, yeah. We go right into the meat, but it works well. So if you get it, maybe we'll post it, because they were recording. Yeah, they did record it. That would be good to get our hands on it. A little bit of news. Google Nexus is out and advertising the willy-willies out of it. They put it on the Google search page. Yeah, it's like everywhere. Looks pretty cool. The willy-nilly side of it. Yeah. And kind of in conjunction, iPad Mini is being teased out there. So that's got an expected $249 price tag with $199 starting entry point for the Nexus tab. So the Nexus is actually kind of appealing to me. I mean, I already use an Android tab, but it's kind of old, and the firmware won't allow me to update to the latest version of Android, and so I don't use it as much as I would like to from the perception of using the tablet. I am a Nexus fan, though, and so I haven't beta or played with one yet, but I probably will try to do that this weekend, and you know, I was going to get it out of the thing. $199, yeah. It's a good price point. Somebody send me a Nexus. Yeah. Send two and deliver it in a Lexus. Yeah, so iPad Mini. This is kind of cool. Tim Cook and Larry Page have actually, it's been confirmed, have had conversations. And the tagline of the article was, a patent piece in our lifetime. Wow.

So it's a possibility. iPhone 5 is also coming out, and there is a funny post on our Facebook page. Again, facebook.com slash eWebStyle. It shows you kind of humorously how MS Microsoft came up with their logo. Yeah. It's pretty funny. Maybe they should have used Illustrator. And potatoes, done. Potatoes, done, okay. Salted and consumed. Got a couple of patiffs, punch in the face to Carl Stevenson. He hit us up on Twitter. He's actually breezing through podcasts. So he tweeted four times, back to back to back. Oh, wow. Just watched 152. Just watched 153. So he's checking them out, man. He's at C. Stevenson on Twitter. So punch in the face to you, Carl. Appreciate your support. Hit us up. Let you know what you used, what worked for you, what didn't work for you. And just keep us in the loop. Also, another punch in the face to canimaketea.com. Yeah, you can. Yeah. I just want to answer that. Can I make, yeah. I'm assuming you said you have the, what I, you can. You probably make a really good team. And so he was listening to number 153. He's also on Twitter. He's at, now this is Ching Ford Webdesk. D-E-Z? D-E-S. D-E-S. Which I'm assuming meant designer. So that's Ching, C-H-I-N-G-F-O-R-D-W-E-B-D-E-S. Ford Webdesk. Okay. Yeah. So punch in the face to you, canimaketea.com. And I appreciate you tuning in. Patoof. Patoof. That's a double punch in the face. All right. Oh, I heard you say you were done with potatoes. I'm done with potatoes. All right, cool. So I got some content today. I was perusing the web and I ended up on Search Engine Land. And they had a good article that I liked. The title was, The SEO's Guide to Adding Content for Serps and Sales. The reason I liked the title was because we actually have two accounts of ours in production right now. And I'm working on the content. And so my content writer gave us the content. And so I'm looking at it, rewriting some, making sure it

fits what we're trying to put out. And so when I saw this title, it was kind of in line with what I need to do later today. So I figured I'd present it to you guys. He has some good tips in here about some of the things you should do. So Rick, Rick DeJarnet wrote it. I like the title because, you know, one of the things that we say, so again, The SEO Guide to Adding Content for Serps and Sales. As we talk about SEVO, Search Engine Visitor Optimization. And SEVO begins at the SERP. It begins at the Search Engine Result page. Yeah. That's your first opportunity to tell people what you offer and what you do. And it kind of goes into that. So his first tip was, and we were just talking about that, the metadata. Now, which is interesting, me and Chris was having this debate yesterday, well, Wednesday, about metadata and should the title be included in the metadata. Because technically in the code, it's above all of the metadata. On here, he included it in the metadata. He did, right? Okay. And so, one vote for me. Yeah. One to one. I'm taking the lead with one. Oh, no. We're tied. We're tied. We're tied. We're tied one. But what he said, he goes on to say is that to make your pages relevant to search queries, you need to add unique title tags, meta description ticks, and H1s to your headlines, headlines to your pages using descriptive targeted keywords. But just as importantly, to drive searchers to click your link, you need to write compelling metadata text that shows up to get click-throughs or you won't get conversions. And so I really want to harp on that. When you're looking at a search engine results page, when we're looking at a search engine results page, you see several kind of results. You see the blue title, right? The blue line, that's your title. That's your page title. And so that should be keyword rich. And you should also, if

you can, include some sort of CTA, some sort of statement, something to make people click. And then, of course, the black text below that is the actual meta description. And so you should use that area to really maybe mention your CTA, maybe describe the product of that particular page or the service that you're promoting on that page or something like that. Because this is the first opportunity that people can see what you offer prior to the click. And so this is also what encourages the click. And so this is a great place to do that. Right. Now, the tricky part is making it search engine friendly and not too salesy. And compelling. And compelling. So luckily, we speak English. I mean, this is a huge language. We also write it. Yeah. And so, you know, that shouldn't be that difficult of a task to do. I like this one. He puts, add descriptive information on the page. And so this kind of goes into, you know, what happens after the click. You know, one of the things me and Chris talk about frequently is that, you know, he gives the example of what would you do, you know, if you have one client building your site and another client or another company driving traffic and that traffic's not turning into business, then who's to blame, right? Well, one of the things with us doing both is that we can control what happens after the click. And therefore, the traffic you do get, we can make sure that that traffic turns into business. And so, how do you do that? So, I'm glad you asked, Chris. You didn't even ask. Telepathically, I was thinking, how do we do that? Well, he puts, add descriptive information on a page. So what does that mean? So if your page is, let's say, an e-com site. Right. And this is a product. Then product title is kind of a no-brainer. Right. But a short description is great. A long description is even better. Right. Pricing. You'd be surprised how

many sites don't have pricing available. But pricing, maybe, and we're talking sales. You want to get a conversion. So, some quick. Bullet points. Bullet points. Exactly. Like key features of XYZ products. You said the word I was going to say, features. A key thing in sales, anybody who's took any sales training, is FAB, F-A-B, Feature, Advantage, Benefit. Right. And so you want to make sure you include the FAB on that page. And if you can list the FAB out in bullet points, then great. Even better. Yeah, because that way, bullet points are their list items. Google ranks them and indexes them a little differently, and people read them. I'll read bullet points before I read a paragraph of text. So, what you're really saying is you'll read bullet points, and you won't read a paragraph of text? Like most users? Exactly. I guess the point is, write content for what most users are going to engage with. Exactly. Write content about what you're offering. You know, make sure you include enough details, because if you want me to purchase, then I shouldn't have to ask questions or really have to search for it. It should be readily available. And so, then he says, now, once you've done that, then add more information. Well, what do you mean? What more information can you have? Well, even before we get to that, let's say the example we gave was e-com, but let's say you're a service. Then maybe some of that information you want to add is how the service works, why you should use the service, maybe why is it better than your competitor's service, how the service can help you, not now, but in the future, things like that. How you've helped people in the past. Exactly. These are things you want to include about your product or service on that page. Then he says, add more information. More information, I think, is more media stuff. If you think about, I buy shoes a lot. I got the small addiction to Air Jordans. And so,

when you go to champs or footlocker.com, I love the fact that you can hover your mouse over the shoe and get pop-ups, pop-up zoomed images of the part you're hovering over. Oh, yeah. Phenomenal. And so, add some sort of media, YouTube videos or how-to instructions or things like that that'll enhance what you're offering. They'll enhance the product. They'll enhance the service. And more importantly, Google loves media. They love video. Well, what it boils down to is you're enhancing the experience, the shopping experience. Right? And like we always say, if you're working to give a good experience to the Google user, Google is going to give you a good experience. Yeah, we might need to coin that. Yeah. We got a way to do something with that. Trademark. Definitely want to take advantage of what's out there. You know, if your service requires some installation, why not put an installation video there? You know, then he goes on to say, after that, he says, gets endorsements. When I see endorsements, I think reviews. I think testimonials. And so, excuse me, if you have some reviews for your products, that's the perfect place to feature them. Why not feature the reviews on the same page that has a picture of the product, a how-to video, an installation video, and the product description? Then below that include what people are saying about it. If you really want to go SEO, you should maybe include a feed from, like, Facebook or maybe G+, if you can, where people can actually review your product and leave that review so it can be shared. So people can plus one it. So people can like it. So people can share it with their friends. Because you need reviews. Reviews help with local stuff, placement, things like that. And also, though, reviews kind of give people that emotional push to make a purchase. I look at reviews. I didn't realize how much I looked at reviews until recently. I was looking at, what was I going to buy? A studio at home. Right.

So I was looking at a new mixer. Right. And so I immediately scrolled past the description, scrolled past all of that, and went right, because I knew the description. Yeah, yeah. You know, went right to the reviews. And it was like three stars, two stars, one five stars, and a whole bunch of one stars. I was like, okay, this is not the mixer for me. Yeah. And so reviews are that important. They cost this company a sale. Yeah. And so definitely if you have reviews, add those. I like this one here. Make buying the product brain dead easy. Dude, like how many times you've been to a shopping cart and it's hard to check out? Yeah. That's, yeah, that's also a bounce. Yeah. The only people who do it, I'm going to say do it well, but I guess the name is big enough and they already kind of got the hooks in me while I deal with it anyway, is GoDaddy. Yeah. Checkout process is extremely difficult. Yeah. It's 1,000 upsells. It's like eight pages long. It's four or five check boxes. It's hard. Right. But. I just want to buy. I just want a domain name. Okay, get it. I don't need. I don't. Yeah, no, I don't want to. A call center. Exactly. I'm going to Google Apps. No, I don't need to pay for your mail. I mean, things like that, you know, but, but like I said, you know, you got five or six domains, four or five hosting accounts. I want to keep it all there. Yeah. So I'm forced to go through this process. I think they do have like a real small text, go directly to the cart, the very, you know, bottom, the corner. No one looks, bottom left. Yeah. And so, yeah, it's probably why I haven't seen that. No, I have seen it. It says, no, thank you, something. Skip directly. Yeah. Yeah. Come on. Blank stare at GoDaddy. Anyway, that's what I was saying. But, yeah, make buying a product brain dead easy.

Add to cart. When people add to cart, depending on the way your site is set up, make it visibly known that that product is now in the cart with an option to check out. They may not need to continue shopping. They may not need to go and prove other items or make any other selection. So add to cart and check out should be relatively close to each other so people can complete what they came to do. Yeah. And I've seen, you know, just a comment on I've seen fancy shopping carts, which is really cool that you can drag the product into your cart and everything. I wouldn't do it. I wouldn't put that kind of site together for my client unless it's, you know, two product sales only and they're in a unique niche where that kind of creativity adds some value because it's a different way of doing things. You're not used to that. So people may like, oh, look, it drags. And, okay, how do I buy? Gone. Go somewhere else where the shopping cart says add to cart. Check out. Yeah. View cart. You know, I mean, you have to go with what people are accustomed to seeing. Yeah. I mean, the last one he put on here is stop your customers from driving by. And I really like this one. He kind of told a story at the beginning of the article about a trip he was taking. There was a guy on the side of the road, but he was like 15 to 20 feet away from the road and he had a small court sign. Couldn't really see what was on it. Once he passed him up, he realized that the guy was selling, nope, I take the bet. He passed him up, went to the store, bought some cherries, some little candy cherries. On the way back down the same road, he realized the guy was selling candy cherries, but he was off to the side of the road. Went down the road further, approached another guy wearing

loud colors, big lime green sign, standing right next to the road with sign said, I need tickets to a concert that was down the street. And the difference was, you know, if he had tickets to sell, that was his prospect right there. The prospect made himself clear. And so stop your customers from driving by. If you offer a product, if you offer a service that people can use, then put it in their face. Make it known that you have this and that you have plenty of it available and make it easy to purchase. And so, and I think the way you do that is by doing some of the other things he talked about. Making sure your title's right. Making sure your meta description's right. Making sure you have all the content there. Make sure you have enough images. Make sure you explain the service you're offering so people can see it, they can see it quickly, and then they can take action. So, that's it. That's it. The SEO's Guide to Adding Content and Serbs. Great article. Punch in the face to Rick, Jarnett, and I'll post this on Facebook in a minute. Cool. I think that's it. Meat and potatoes done. Any blank stare? No, no blank stare today other than GoDaddy. Yeah, come on. Clean up your cart. Although, Bulk Register and other registrar does the same thing. And I think, I don't know about Register. I haven't used Register.com in quite some time. Well, that's it. That is the end of the most popular SEO podcast on iTunes. Well, not the end of it. It's actually the end of this episode of this aforementioned podcast. This has been number 162. Again, we are the most popular because of you guys. We really appreciate you. Interact with us on Facebook. Interact with us on Twitter. Go on to iTunes and write a review. If you're getting any value, Chuck's already throwing out the numbers. It's only three steps. Just go on to iTunes, create an account, write a review. And if you

so choose, send us an email, podcast at e-wiffstyle.com. Oh, punch in the face to Aaron, man. I got the gift cards. Oh, yeah. Thank you, man. Appreciate it. I'm using this weekend. Take the lady out. We're going to go eat. And Aaron sent us a letter, man. Me and him talked on the phone about some PPC stuff. I gave him a few tips. He watched a couple podcasts, implemented it, and it worked. Business turning around. So punch in the face to you and appreciate the gift cards, man. And like you said, we're looking forward to working with you. When you get your business to the point where you're ready to outsource all the headache of PPC and any SEO you're doing, we're looking forward to that as well, and thanks for the gift cards. Again, we're done. Yeah. Like it feels, we just went so fast. Thank you guys for tuning in. One last request. Go to e-webstyle.com slash SEO podcast. Scroll down, and just under the video images, you'll see Google Places. Click that and write a review there. That whole process is going to be extremely easier. Yeah. That's a drive-by situation, right? What did you say? SEO and scroll? Yeah. We're working on a new redesign, and so we're like in the making right now. Thank you guys for tuning in. My name is Chris Burris. I'm Charles Lewis. Bye-bye.