SEO - Picking the Right Domain Name - #seopodcast 162

If your domain targets a specific phrase like online jobs without investment but your page content covers unrelated SEO tips, visitors will bounce for the wrong reason. The calls to action and blog posts must directly relate to what users expect to find based on the domain name they typed in.

A meta description should describe the product or service on that specific page and include a call to action. It is the first opportunity searchers see what you offer before clicking, so it must be both keyword relevant and compelling enough to encourage the click-through.

FAB stands for Feature, Advantage, Benefit. Including FAB in bullet points on a product or service page gives visitors the key information they need to make a purchase decision. Bullet points are indexed differently by Google and are more likely to be read than paragraphs of text.

Reviews give visitors an emotional push to purchase and can directly cost a sale if they are poor. The hosts recommend featuring reviews on the same page as product images, videos, and descriptions, and ideally pulling in a live feed from Facebook or Google Plus so reviews can be shared.