Ranking Locally: Your Guide to GMB & SEO (Unknown Secrets Revealed!) Ep. 580
Are you struggling to rank for local search terms? Have you ever wondered if creating separate local landing pages for various locations could be the…
AI Search
SEO Tools, China SEO, Yahoo to Bing PPC Conversion - SEO Podcast - Number 80
Google Keyword Tool now only returns commercially viable keywords, cutting long-tail data, so SEOs should also use Trelian, Microsoft AdLabs, WordStream, and WordTracker for keyword research.
Key takeaways
- Google's Keyword Selector tool now only shows keywords deemed commercially viable for AdWords, cutting long-tail results.
- Yahoo PPC advertisers must create a Microsoft Ad Center account before month-end or their ads will disappear.
- Bing and Yahoo PPC traffic quality is comparable to Google but typically costs less per click.
- Google Webmaster Tools added a links section showing backlinks, linked pages, and anchor text data.
- Alternative keyword tools include Trelian keyword discovery, Microsoft AdLabs, WordStream, and WordTracker.
Google clarified that the ubiquitous AdWords keyword tool now only provides keywords Google deems commercial.
About this episode
We discuss SEO Tools, specifically the Site Search Engine Operator. We also discuss Chinese SEO'ers following our American podcast. Finally Yahoo is making the transition to Bing we discuss how to do this and encourage you to do this in time. Visit the Facebook SEO. We are the host of the most popular SEO Podcast on iTunes. Our Videos are broadcast live from Houston at 9:15CST Internet Marketing Videos. E-Webstyle…
Questions this episode answers
Why is the Google Keyword Tool showing fewer keyword results now?
Google intentionally reduced the keyword data returned by its Keyword Selector tool, limiting results to keywords it considers commercially viable for AdWords. Long-tail and mid-tail keywords without demonstrated commercial characteristics are no longer shown, meaning marketers lose access to much of the broader search inventory.
What happens to my Yahoo PPC ads after the Yahoo and Bing merger?
Yahoo search ads are moving to Microsoft Ad Center. Advertisers must create a Microsoft Ad Center account before the end of the month or their Yahoo ads will disappear. Once migrated, the ads will run on Bing instead of Yahoo.
What did Google add to Webmaster Tools for link data?
Google added a links section to Webmaster Tools showing which sites link most to your pages, what anchor text those links use, and which of your pages receive the most links. The hosts noted the data appeared incomplete compared to their known backlink counts.
In their words
Google clarified that the ubiquitous AdWords keyword tool now only provides keywords Google deems commercial. This represents a seismic shift, excuse me, a shift of seismic proportions to those who utilize the tool for demographic reasons in and outside of AdWords.
Host
if you were using Yahoo, PPC, search engine marketing, as it puts on their site, you need to go to Microsoft Ad Center and create your account there. By the end of this month, those accounts will merge.
Guest
the more clicks you can get for the buck, that's huge. That's why we're here giving you that kind of advice.
Host
Terms defined in this episode
- Google Keyword Selector Tool
- Google's AdWords keyword research tool that the episode reports now only returns keywords Google deems commercially viable, cutting off long-tail and mid-tail search inventory from marketers.
- Anchor text
- The clickable words used in a hyperlink pointing to a page, visible inside Google Webmaster Tools as part of the new links data section.
- Microsoft Ad Center
- Microsoft's pay-per-click advertising platform where Yahoo PPC advertisers must migrate their accounts as Yahoo search rolls into Bing.
- Long tail keywords
- More specific, lower-volume search queries that the Google Keyword Selector tool now filters out unless they show commercial characteristics historically.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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