SEO, Web Design and Social Media- #seopodcast 118

Hi, and welcome to the Unknown Secrets of Internet Marketing with SEO. Yeah, I was going to say you screwed that one all the way up. It's like totally, oh, man. Reverse and try that again. Hi, and welcome to the SEO podcast, Unknown Secrets of Internet Marketing. There you go. There we go. My name is Chris Burris, owner of E-WebStyle. I am Charles Lewis, your internet marketing specialist. Hey, we want you to remember we are your friendly local. Neighborhood. Neighborhood. I forgot. I'm just screwing everything up. Should I just stop? Pow. What the heck? We are your friendly local neighborhood top position snatchers where our mantra is, do not be a douche. Don't be a douche. Don't be a douche. It's not a good thing. You are listening to the most popular SEO podcast on iTunes. That is because of you. You guys can follow us. Facebook.com slash. E-WebStyle. Twitter.com slash. E-WebStyle. YouTube.com slash E-WebStyle. Ooh. Ooh. Yeah. And you can also send us an email podcast at E-WebStyle.com. Yes, sir. You know what? I don't have the tip from our last podcast. Here's a tip from this podcast relevant to the last podcast. Don't forget your tip from last podcast. Don't forget. And go listen to the last podcast. This is podcast number 118. Go back and listen. I don't have the tip. Yeah. We wrote it down. I just don't remember what it is. I've listed three times in like three minutes. If this keeps going, it's going to get ugly. Let's see. So, yeah. We should have a tip. Go listen to the last part. Do you remember what we talked about last time? I'll post it on Facebook. Yeah. We'll post the tip on Facebook. We got news. News today. This is pretty cool. Motorola is upgrading the Zoom. So, you know the Zoom. They're advertising the hell out of it. It's the Android device that's probably right now one of the closest to the iPad. Yep. And they're upgrading it to 4G LTE, which I didn't know that was like an

option that they could do. But you got to send your tablet back to get it upgraded to 4G LTE. Oh, so it's, well. That sucks. Yeah. That sucks bad. I mean, it's nice that they'll allow you to upgrade it, but. I wonder if that has anything to do with the merger. I mean, well, with the buyout, rather. You know, Google bought Motorola. And so it would make sense for them to improve their Android devices. But the fact you got to send it back, yeah, that sucks. Yeah. That's weak. Boo. Oh, this is, you know, we often talk about Google monsters. Well, we have in the past. One of the Google monsters is being retired. Google is retiring Googlebot News. Yeah. Yeah. And the picture was so cute. I'm like, oh, why are you letting Googlebot News go? He was so nice to us. Facebook hits one trillion pages. Wow. That's impressive. Yeah, that's highly impressive. And Steve Jobs is retiring. Well, you know, great job, Steve. Yeah. I mean, you know, I am a MacBook user. So, yeah, shout out to Steve. What kind of phone do you have? Android. And tablet? Android. Not much love for Steve Jobs here, huh? Just the MacBook? Yeah. Windows, PC. All right. We've covered, like, all the bases. We're, like, blew through Geno time limit in nothing. Yeah. Somebody should be happy. Who was hating on that last time? Somebody was, you know, I forgot. Well, punch in the face to you. Right. You should be happy. You know, I didn't even check reviews, although I did last night. I don't know what you're missing. There's another. I messed up before we even started. That's how good I am at messing up today. I did check last night. We didn't have any new reviews on iTunes, so I need another tear tattoo. Shout out to At Net Lord, member of National Arborist. Yeah. So he calls the other day out of the blue just to ask some questions about his website and caught me totally off guard. And,

you know, usually, you know, you're not a client. I'm not going to dedicate some time. Right. But I did. Right. Good. And so then I said, well, what's your website? We'll pull it up after. This is 10 minutes into the conversation. I'll put it up and say, oh, yeah, I saw this website before. He's like, yeah, you guys reviewed it. This looks familiar. Yeah, you did a review of it. Yeah, you shouted out to me. So punch in the face for Net Lord, he said he still loves the podcast. He's trying to catch up, but he watches faithfully. Cool. So deuces to you, man. Punch in the face, and thanks for the support. Excellent. Also, Dean Calhoun, he's always interacting with us on Facebook. He's provided some good information. I can't remember. Yeah, he posted the link about the Google site. What's my call exchange? Site listings. Oh, okay. The site listings changed. And I'll just post another link we're looking at, which is pretty good. Google released a four-minute video talking about algorithm changes, how they work, how they do it. And so I'll be reviewing that. Oh, the process of doing the algorithm changes. So not anything recent, but the actual, like, we run it through this department, and then we survey it through these people, and these testers come in. Yeah. I mean, so I'll watch it and probably blog post about it. That'd be cool. So I'll stay tuned for that. Cool. Well, because you guys have requested that we interview someone, like, from the moment you suggested that, we've been working diligently to try and find somebody, and then somebody accidentally showed up at our office today. So we will interview them. It's like the Charlie Brown and, you know, friends, you're going to be our interview person today. So, no, we're very lucky to have Christina Hawkins. She owns a web design and development company in another part of Houston. Houston, the company's actually a top 30 web design company, according to the Houston Business Journal. Yeah. Interesting story.

The reason we got kind of reacquainted, and I say reacquainted because we don't really remember each other at all. We went to high school together, same grade even, right? In a school of 25, my brother graduated with 25. So maybe- Come on, graduating class of 25 people. 25. So it's a tiny school. Like, we had to, like, trip on each other at least once. Wow. Did you know I had a cast? I did. Okay. So she'd say, at least I stood out. I did, too. Did you? Yeah. I don't know. So it's that small, and we made that little of an impression on each other. It's just bizarre. Wow. The wonder years. All over again. Anyway, so that's a kind of unique story on how we got reconnected. Reconnected. She is a top 50 women business owner in Houston. She's got a BA, MSA. You know those acronyms. Yeah. Whatever. You know, piled higher and deeper. I don't know if you've heard that joke. Master's in system administration. That's actually awesome. And director of communications for two organizations. That's the FPWA and the ABWA, both of them women's organization. If you haven't figured out, she's actually a woman, which is a first for our podcast, so we're really excited. Christina, come on out here and join us. Yay. I always stand between you two. Yes. Yay. Yay. Get right in here. Wave out to all of our watchers, which at this point is two. Two. Counting Chuck. It's more than me. Sounds great. Yeah. Excellent. So we're excited to have you. Good to be here. We talked a little bit before we started the podcast. You know, you've, I didn't mention this, for 13, maybe I did, for 13 years you've been doing web design and development. Yep. That's like three lifetimes in internet land. Right. So the changes, I want to kind of at first focus about the changes from day one when you start doing web design. First, how'd you get into web design? Like what drew you that direction? I was IT

the whole time and I taught people how to use Windows, you know, taught people this whole thing called Windows and how to click on the box. What's that? That was 3.1, right? 3.1, man. Wow. When it was still blue screen, there was no, you know, wizard. Yeah. This was all, I mean, I remember the days, I'm sure you guys too, with the floppies. You take in a floppy, take out a floppy. Spell check, put your rep in, press F7. So those days. Right. But I started out, my very first day, my very first big IT job was build us a website. Wow. That's how I started. Very first hour, first day. That's not like I've studied for this or I was drawn to it. No. Like you. You build a website. Technical person. Yes. Do that. Yes. Make us a website. You talk about the difference between 13 years. That's what it was. If you were IT, you built the website. Yeah. Remember? And it came out, you had notepad. That's it. Notepad had the literally, that's for all y'all WYSIWY users and people building pre-made templates and stuff, you know. You have no idea. G stuff right here. Notepad. Yeah. You know, notepad back then wasn't even color coordinated. You had to look for the tables and the table cells and the rows and God forbid if you left out a TD, you know, open it up in IE. Right, justified. Right, right. And it was Netscape. Netscape. That's right. It was Netscape. That was the big one at the time. Like when we started, we didn't design for anything else. It was Netscape only. AOL. AOL had their own browser. And they were a little bit different, yeah. And they used, they still at the time I think used the IE engine. Right. The Internet Explorer engine at the time. Which explains why it was dysfunctional. Yeah. Yeah. God forbid. It was still dysfunctional. The first time in as many years I finally went to a client and they had AOL open looking

at their website. And I'm like, oh no, please tell me God, no. So I had to get them out to show what it really looked like. With the real community. Yeah. So that's how it started. So you were thrown into doing a website. A four letter domain, ympo.org. Wow. Can't get those. Those haven't been available for like eight years or something. Yeah, that was it. That's pretty cool. Got to, that from then it was, had to move on, get my own company started because we were, I married a Marine, moved everywhere, had to have my own deal. Mobile business. Mobile business. Didn't want to find a job every two years. Yeah. So I grew from there. Yeah. Yeah, it does. But the IT, it's not too bad. You can pretty much find a job. But you're always at the bottom. Right. You start, yeah, welcome. Make us a website. Exactly. Again. And so, you know, this is an SEO podcast and there are two things that we kind of tend to focus on, um, is, is of course search engine optimization and then what we call SIVO, search engine visitor optimization. What you do with the client after they show up to your website from, you know, usually from a search engine. Um, what's changed from like when you first made a website, it was a, we all know it was a, if you build it, they will come. Yeah. And what's changed for, and then they'll probably close cause you have a website. Right. Cause there's like one in the bank. Right, right, right. Exactly. Um, what's changed for you first from like the on page perspective that, that, uh, that you would start off with? What's changed? Well, like what, 13 years ago now? Oh God, it's like a completely different world. And you have 30 seconds. Yeah, no kidding. Well, you know, all you had, it was your banner and a welcome, remember, welcome, welcome to our website. Right. That was the typical. You know, and it was just text and you

always put like, yeah, and you, and you didn't worry about title tags and keep, you know, meta tags and content, content, you just threw whatever was in there. You didn't care. Whatever was in the brochure. It was all first person. Yeah. I started this company and blah, blah, blah. Now I have to say though, at the time you always were very careful because we all, nobody was on broadband, remember? So you had to be careful about your code just as you do now. Right. As how quickly it loads. I don't care if you've got a broadband or to dial up, you know. It still needs to be super fast. That has not changed. Right. But, you know, what you see when you, there's three seconds of a webpage will determine whether they make the phone call or go on to the next page. That's changed. Right. People were so enthralled with websites at the time. So they would hang out and go, oh, click. Look at, yeah. Flash stuff. Anything with animation and blinking. Yeah. Ooh. Blinking email. Email me now. Remember those? The shiny things. Shiny. Let's go there. Moving, you know, your mouse would. Marquee. Oh, yeah. Remember you do like. The mouse. Yeah. With the following stars, you know. That's gone. So it's always, now it's clean. Well, yeah. I see this stuff now and it's like, oh, this site was built in the mouse. A long time ago. Yeah. You'd be surprised though. There are some that do add that on there. Well, they have their nostalgia. I remember the first website I went to, it had this flashy thing, you know, with the cursor. I want that. No, you don't. No, no. If you do, bye-bye. Yeah. You're going to have to work with another web design and development company. You'll have to. You're going to have to like that. But, so, yeah. I think that's some of the few changes. So, so it's really about the focus on what happens. We get rid of the welcome and you get

to kind of the meat and potatoes a lot faster. I need to know who you are. What? Three seconds. Yeah. You only got that long. Is that like a stat that we should know? I heard it was five seconds, but three seconds. One one thousand. Two one thousand. Three one thousand. Boom. Yeah, those three seconds, yeah. Most people have looked at the top. They've scanned. They've looked at navigation already. If there's bullet points, they did read those. Yeah. If there's too much content, it's like, ugh. Right. Yeah. And it's either proceed or back button. Right. Right. Yeah. So, for example, you go to a website and we've done some ortho sites. Right. You know. So, you know that when patients come to a site, the first thing they want to do is find a doctor and make an appointment. Right. Don't make me look for it. Don't make me hunt. Right. Right. You know, where's the phone number? Make it easy. Well, another great example, you're dealing with the client and the client is like, I want orthopedic, arthroscopic, blah, blah, blah surgery. I was like, no, you want wrist doctor. Yeah. Yeah. Because from search engine optimization, people aren't typing orthopedic surgeon with X procedure and the brown hand procedure. They're like, my wrist hurts, I need a wrist doctor. Yes. And so there's a lot of client education on what needs to happen pretty quickly on the website in that first three seconds. And don't be offended when we do rewrite it. Yeah. Don't be offended if it comes back completely elementary, high school level reading. Yeah. And not your, because I've had one that came to me and he gave me brain surgeon. Levels. Yeah. He says, here's my medical book. Here, you can get information on your website from that. I was like, are you that serious? He gave me a couple of magazines on neurosurgery. And I went back to my content writers. Brain doctor. My brain hurts. I need a brain doctor. So we went back to the content

guys and I said, have fun. You know, because he certainly wasn't going to write content. There's no way. Yeah. He doesn't have doctors. Just don't have it. Yeah. You tell your clients, let us just do it. Yeah. Let us just write the content for you. What have you noticed in regards to some of the things I've noticed with, you know, the transition of times from websites. You know, the older sites usually had these big, huge banners, you know, and it was usually top navigation and whatnot. What, I'll say, what trends have you noticed in regards to banner sizes, most importantly? I think that's gotten smaller. You know, people remember in the beginning, it was like, I want my logo as big as possible. Right. And nobody could care less about your logo. It's only there for branding purposes and whether they came to the right site. So it's gotten smaller. Right. It's not this huge thing. Yeah, half to the fold almost. Right, right. And also we went from left navigation to top. Right. Where the drop downs, because now we could, because people are not comfortable with the left doing that. So we've added the navigation to the top with the drop downs. Right. And phone number and smaller links in the upper right. Right. For the basic site map, contact, home, that kind of stuff. Right. Unnecessary filler. It's still there, but it's smaller. Not quite like this big thing. Big, huge. Huge thing. Yeah. Or flash. Welcome to E-Web style. Yeah. You know, the banners that used to have moving things in the back, you know. Helicopters. We had a client over there. I had a realtor in Colorado. You know, you wanted his plane to go to do this. A plane. Yeah. I don't, why plane? You're a realtor. I don't understand. I'm going to show you a site later. I'm going to have an AC repair guy. Yeah. And he might be watching. Shout out to Oscar. We're sorry if you're watching clients. He had a site, the AC repair.

Mm-hmm. Huge flash banner. Downtown Houston. Probably every bit of five or six hundred pixels, right? Oh, no. Yeah, huge. And. How long did that take a little bit? But it had a helicopter. Oh. That just hovered through downtown Houston in a little tiny thing. It was. But they thought it was cool. But from a user's perspective. It was cool. He watched it. It was cool. He was trying to figure out where it's going to land. Okay, okay. Watch the helicopter like, man. Yeah, I was going to spend 30 seconds watching the helicopter. He was just hitting circles. He was looking for somebody. That was your three-second rule was valid still? He was a count, though. Well, it was valid because he had no idea what was going on in the website. So you didn't accomplish that goal. Right, right. And 30 seconds was guaranteed because he was, where is it going to land? Yeah, I inflated his face time. Once it landed, you left the website because that's all you cared about. Yeah, when it finally landed, I was like, oh, see, pick up nobody. Yeah. That wasn't even lifelight. That was like a news camp. A news helicopter. Oh, no. So his analytics report, you know, time on site was definitely inflated. Yeah. Right. And bounce rate was 90%. Yeah. Boom, boom. Yeah, yeah. No, and we've done three redesigns at least of that website. Frankly, because the first redesign, we got it wrong. And that's one of the advantages of having that company that does web design and search engine optimization, the actual driving the traffic. Well, they understand the relationship. At the end of the day, the client doesn't care if the website's good looking and I'm getting lots of traffic. They care that they're getting lots of business. Yeah. And we were sending him lots of traffic and we knew from some partners that we have that in his type of business, it wasn't closing as much as it should be. And so we were able to. So you went back

and then what did you do? So in the beginning, it wasn't pretty or was it pretty? Simplified it. Yeah, we simplified it. Simplified it. Less colors. We simplified the first time and it was still too much. Right. We went back again, removed half of the colors, shortened the banner up again, improved the content, moved the form over. I mean, we really made some changes and it's been working very well. Yeah, you got to get people away from all this super fluffs and get them to what you want them specifically to. Click your call. There's only one or two things that you want. Yeah, form this out. Download now, sign up now, call me now, you know, all those things. So, and that's the thing you have to make sure the client understands is when you first talk to them, what do you want them to do when they come to your site? Well, they all say, I want them to call me. Right. Sure. Well, actually, you know, we get clients who are like, I don't, I want forms or I want purchases, right? Sure. We actually had one, a client two weeks ago was at one point in the meeting was like, I want the phone to ring more. And later it was like, I would prefer that the phone not ring. Right. I'm like, okay. You know, we can do that. I don't even know what that is, but yeah. Sometimes it will ring and sometimes it won't. We accomplished your goal. Well, I'm doing the same thing. I'm taking a lot of flash stuff out. Yeah. In fact, for an architect, he had a big flash home screen. It was all flash because he wanted to showcase his architects and some of his rendering. So, you hovered over and then at the bottom was the project and it was flowing out. So, after, and that was two years ago, he built that paint in the butt to maintain that thing because he was constantly changing photos. Trying to fix it. Oh, in

flash, right. Oh, yeah. It's nightmarish. And so, finally, this last time I said, we're done. We're moving it to jQuery. That's what I was going to say, yeah. It looked exactly the same. It loaded faster. It loaded faster. You could see it in an iPhone and an iPad. There's none of this. You have to have flash software. Right. You literally just changed the photo out in the HTML. Well, I use Android. Android. But what percentage use is iPad and iPhones? Yes. As much as we all love it, we've got to take into the thing that it's big. Well, on the phones, it's actually, on the phones, it's balanced. It's balanced. You're right. But still, it's 50%. On the tablets, it's not even close. Like, it's Apple's. It doesn't matter, though. 50% use an iPhone. Yeah, so you have to accommodate them. Yeah. You can't use flash. It's just like, you know, people who still use IE. You have to accommodate them. Yeah. Yeah. Well, Steve Jobs, I think, has killed flash. Yeah. It's on. It's got it. It had the potential to go out. And then HTML5 is supposed to be able to do animations anyway, right? Well, there's a couple of sites that I think you couldn't do a lot without HTML5. It has to be flash. Right. So things that are moving, and you drag, and you drop, and all that good stuff. But HTML5 is supposed to replace that. And from what, I guess Steve Jobs said flash, the security wasn't good. There was too many security issues, and that's why he did not want it on his device. Yeah. It's what he says. It's an interesting parallel with the fact that you could actually play games and not pay him. Right. With flash, if flash were working. So, yeah, I think it's both. There was one app that would actually, the kind of website, it would check to see if flash was working. And if it wasn't, it would give this dude with a big finger, and it would say, here

you go, Steve Jobs. So anybody who pulled it up on an iPad or whatever, Steve Jobs, thanks. Well, one of the news things you didn't mention was HP. HP. Oh, selling out? Selling out. We're done. They're bowing out. We're doing software only. HP is dropping all their pieces. Yeah. It's just shock. Sorry to talk about that. We talked about this on the last podcast. And we were saying that, you know, I thought it was, matter of fact, they were my blank stare last week. Because they spent almost a billion dollars buying the Palm to implement for their tablet. And then, you know, two months into the launch, I was like, you know what, we're done. You give up. Yeah. I quit. White flag. White flag. You know. And I think Google's acquisition of Motorola has to play into that. You know. I think I'll get. Android. Get down or lay down type situation. You know. So I think they're just going to fall out. And they took the money. Yeah. They're doing the direction of IBM. Now, are they trying to sell? Exactly. Or did they sell? Or are they just closing? Because I thought they were. They're shutting down those operations. They just shut it down. Because they couldn't sell it. Well, it was the highest revenue jader with the lowest profit. Right. So they made a lot of money, but they just didn't make enough money. Profit-wise. Profit-wise. Yeah. My brother works at HP, but he's a software guy. So he builds their internal software. He's okay. I call him up like, you good? He's like, yeah. Yeah. Now we'll be using Dells. I know how ironic it's not going to be. All these Dells are going to start showing up, you know. But I prefer Dell anyway. Wow. That's a long journey. And very Houston relevant, right? Compaq. HP. Yeah. HP, that division, shutting down. I think the HP here is, my brother's, is the software division. So luckily for Houston, I think we're okay. It's a huge complex. It's like a

four or five building complex. They sold off. They sold off a lot. A lot of the land's been gone. They've sold off to other different leasings. So it was already in that kind of decline. So that little Houston segment was for those listeners in Africa. And everywhere else. And everywhere else. So the other thing on a website, and I think this is probably a more recent change. It's not like a transition from 13 years ago to today, is what are you doing on sites and how is search engine optimization affecting your design? So one is, what am I doing with the site so that it actually converts? What about search engine? How is that playing a role for you? For me when I'm building the sites? Yeah. Well, I think the biggest thing is just this call to action. Right. I mean, that's the design portion of it. Because we've talked about this before, is when you can have it optimized, showing up on the first page of the search engine, that's great. You get all kinds of traffic. But if nobody converts, you're dead in the water. You spend a lot of money and nothing happens. So when I talk to clients, that's what I tell them. You know, you've got to give them something to do. The other side is the back end, the code. People always want to have keywords. You know, oh, I read the keywords, the keywords. Somebody said something about mella something. Oh, you mean meta? Meta. Oh, yeah, yeah. But the content, you know, so we're always trying to get them to put the content in there, but little keyword, keyword, phrase, tool, find out what are those key phrases, right? And we want to naturally input them in the content. We don't want to spam and throw, because then it's spammy looking, and they're going to go fake. Yeah. Drop out. So it has to. Or worse, Google will flag you. Yeah. Well, even worse, yeah. But I think from a user's perspective, when they come to

the site, they want clean design and content that is broken out into bullets. Yeah. You want highlights and subheadings, and I want to quickly scan, remember, left to right, down, scan. Is that what I need? Yes. Click. Go to the next one. You need to definitely be able to present the content. Presentation is just as important, as well as those key phrases. So what I try and do is I bold words, bold them, make them, actually make them bigger in the content. All right. Do you use bold or do you use strong? I use strong. Because in one of his raps, we broke that down, and I had a beef with it until I was proven right. And H1 is only on one page. Don't have several H1s. One per page. Per page. Yeah. Per page, H1. And H2s are, you know, have a couple. But it's the syntax. It's not enough support and content for it. Absolutely. It's the syntax of it. You know, one thing, I don't know how many of our podcasts you've listened. Oh, several. All of them. All of them. One of the things we say that is our job as SEOers and web designers, as you're talking, is to create a great experience for the Google user. Yeah. Right? Yes. So, you know, having a header, this is what this section's about. And then a subheader, an H2, this is what this section of this big section is about. And then H3, like, here's some bullet points or whatever. That is a good experience. That's how we expect to read articles. Nowadays. And that's how newspapers, magazines, all print media has always used headings. Yeah. You know, so it's no different on the web. Yeah. Except for the fact that I didn't even hit my heading to contain this particular key phrase. Right. You know, that's the only major difference. I think code is just as important, too. Yeah. It's highly important. I tell people, I code so that Google eats it like a feast. Right. Ooh, I like

that. It's like a smorgasbord. It loves it because there's no extraneous code. Wow. I'm getting hungry. Thanksgiving feast. It's like, yes, it's clean. It's fast. There's no tables. There's no extraneous code. Right. JavaScript has been pulled into one file, you know, and repeated through the site. The style sheets are clean. Even style sheets, you know, you can bloat style sheets. Yeah, yeah. So you compact that sucker as much. You compact your HTML as much. And it has, it does make a difference. It does make a difference. Is it the end-all-be-all? No, but. Just, you know. It's a small factor in that algorithm. All of these come together, yes. Just to give a little credibility, you know, why people should be listening to you about SEO. Also, Google web, what is it, Houston web developer or designer? Oh, Houston web designer. Houston web designer and then Houston web designing, I think. And web developer. Yeah, and web developer. Houston web design. Position number one. So, good job on that. That's, uh, without our help. Yeah, I said that. She did it by herself. Well, she did say she listened to all our podcasts. Yes. So. And we're going to believe that. Yeah. And so it drives traffic, you know, but it's up to me. Just like I tell my clients, it's up to me to take that traffic and do something. Yeah, get people to fill out the newsletter or, you know, whatever. And SEO, I tell people now, too, don't forget social media. Oh, yeah. How much of my traffic is coming from Facebook? It's almost equal to Google now. Probably half of our podcasts now are about social or at least include some social components. You cannot. Social makes its way into the conversation. All the time. Facebook, LinkedIn. Client meeting yesterday. Just any time when we're talking web, clients call in all the time. And social will, before the conversation is over, will have came up. Yeah. Either through, you know, usually Facebook. Right. And, you know, I've been getting a lot of

LinkedIn and YouTube talk lately. Right. Twitter has been kind of plateauing, if you will. I don't think they're growing as fast as they were. Right. You know, could be with the, you know, Google Plus coming in and things of that nature. But, yeah, social is just as important as hitting, you know. Absolutely. Absolutely. And I was talking to a financial guy this morning and he, I said, you know, SEO may not work for you, but you've got to be, you've got to be on LinkedIn. Yeah. I mean, Facebook may not be your thing, but you are a professional talking to other professionals. So, you've got to get on LinkedIn. Yeah, that's his marketing. He's like, oh, I have an account. Yeah. No, I'm talking about every single day. Yeah. Getting on there, getting the discussions, getting to your website. Well, it's, it's, we did a podcast about what, who uses which, which social media. And industrial, all of them, almost all of them use LinkedIn. Right. So, if, if, you know, if you're debating, you should be doing any social, at least you should be doing LinkedIn. It may not, it's not, you know, Facebook may not be right for some widget manufacturer. Right. It's, it just may not be, especially if it's like a car parts that dealers work with. We had a candle manufacturer call the other day. They should be doing social. Candles are very like personal, experiential. Yeah. If they're a retail. Right. But if they're the manufacturer, then, you know, there's. Well, and he, they're actually going to a retail. It's a retail market. Okay. Right. So, they are distributing and they want a retail market. So, it's, yeah. One thing that you, I know you do a newsletter and it's something that we, we need to do here. We're, you, if you've actually castigated us on that. Do as I say. Not as I do. What, so it seems like, you know, we talk about newsletters to a lot of our clients and, and often don't get to them

because we're expanding other campaigns and we'll get to them eventually. Um, we say that newsletter is a great touch point with the client and how, like compare, contrast, Facebook, because that's a touch point and, and the newsletter. Any experiences that you've had. Oh, yeah. Between, the difference between the two. I use Facebook as a tool to get people to my newsletter. To newsletters. Ah, yeah. I think that's the biggest thing. Right. Um, so, once I have them, it's a push now, marketing. Yeah. So, if I. Because Facebook still is a, is a bit of a, they've got to go check it. Yeah, yeah. And, and, and, and it depends on when I post if they're going to see it. Right. Because you imagine you've got that 30 second window, they're just scrolling down, but if I'm at the bottom, I did it an hour ago. They're not going to see it, yeah. I'm gone now. So, it, you, you have to do it all. Yeah. You really do. Yeah, yeah. The podcast, the video blogs, the newsletter, the social media, you've got to do it. So, with newsletters, I now have their name, their email, I know they're interested in what I'm saying in some capacity. Right. So, they haven't unsubscribed yet. Right. They haven't unsubscribed, you know. I'm so far so good. I get one unsubscribe every six months, you know. Right. I don't know why, but, you know, I always want to email them back. Can I just ask you? Yeah. But I don't. Hey, I think you accidentally clicked unsubscribe. I don't want to be pushy about it, but I just, just for my own sake, not that I'm mad. I'm taking it personal. I'm here with the Mr. T. But you do. There's a little tinge of, oh. Don't be unscribing food, you know. That's great. You need, like, an audio of that. Picture of Mr. T, you know. I pity the poor fool who unsubscribes my newsletter. Oh, gosh. You guys are making it up. That's exactly it. So, but

Facebook drives it in. So, about four or five times a month, I've got a new subscription. But when I'm at trade shows, when I'm at expos, I've got my bowl. Right. You know, win an iPod. Or, you know, a little iPod. Yeah, the nano. I take a picture of it because they come, oh, I'm going to win an iPhone. I'm like, no, no, no. This, this. See this thing clipped right here? That's what you get. That's actually. Don't get too excited. And it's slightly used. My kids don't want it anymore. Yeah. It's good. You make that sound better. It's preloaded. Yeah, it's preloaded. But it's. It's preloaded. And already, already been loved. Yeah, it already has music on it. That's great. Good to go. Oh, God. That's great. But, yeah, so the, you know, those are all kinds of emails. They're opted in. They have agreed to be. I never use subscription lists. So, it's growing. And only in the past year that I've really pushed the email marketing. So, every time I send out email, I'll get about three or four responses back. Either requesting for services, more information, call me about this. Right. Because it's always about what they want to hear. Yeah. It's not about top ten web design tricks. Right. Right. They care less about that stuff. They want to know how to get on number one themselves. Right. Get. My feeling is if you want to do it yourself, I will give you information so that you have the knowledge. That's what we do in the podcast. Yeah. Exactly. Make it easy for them. And once you realize. And, oh, by the way, you shouldn't be. Once you realize how hard it really is. Yeah. You know, even pay-per-click, you get people, oh, I tried pay-per-click. It didn't work for me. Well, you weren't doing it right. Yeah. You know, and you were too cheap about it. You tried 50 bucks a month. I mean, the simple question is, are other people in your industry doing pay-per-click? Have they been

doing it for a long period of time? Do you think they're just throwing money away? Right. No. Right. So they're doing it right. You were doing it wrong. Yeah. So that's the kind of, and I, with my clients, I tell them, email newsletters and your blog. Do both. So they're afraid about content. I can't do it all. So I've taken my newsletter and put it on my blog. Yeah. You know, so they get interchanged. Right. One gets posted on Facebook. One gets posted on LinkedIn. By the way, how can somebody subscribe to your newsletter? Yeah. Go to my website at globalspecs.com, and on the right is subscribe now, and you get 30 email marketing tips. And that's S-P-E-X, right? S-P-E-X is an X-ray dot com. X is an X-ray. I like that. Yeah. Scribe, fool. Scribe, fool. And don't unsubscribe. I think I'm going to do a whole campaign about that social. Mr. T-Social. Mr. Stats on Twitter. Follow me, fool. Like me, fool. G-plus me, fool. Tweet me, fool. Retweet me. Oh, man. That's going to be awesome. Whenever you hover over it. That'll be at Mr. T-Social. Maybe Mr. S. That's great. Oh, no. I'll figure out something. That is awesome. Well, we really appreciate you coming in today. I'm glad I came. It was fun. And joining us in our podcast. Some great information. Again, you can find Christina at globalspecs.com. She is here in Houston and does phenomenal stuff. We've actually looked at some of your work. Vice versa. Yeah. Well, thank you. We're sharing. Yeah. We do a little bit back and forth. Hey, this is a client that I think you guys might handle a little better than me and vice versa. So, maybe we'll... So, Blank Stare. Oh, yeah. Blank Stare news. It's the last time. You got your blank? You ready? Okay. We prepared. All right. That was good. That was good. That was all the way blank. I was talking about, I was like, if you look hard enough, you might see through me. Yeah. That's

all the way blank right there. You know that Zen moment where your mind is shut off? That's where I was. I wasn't shut off, but I was blank. Yeah. That was good. So, check this out. Blank Stare at GameStop. I used to be a gamer. Right. I used to be heavy on the game. PS3 user really wasn't big in the Xbox. Anyway. So, it was a new game came out. I think it was a new game. A new game came out called Human Evolution. Human Evolution. Yeah. Okay. Pretty, apparently they have a fan base. A fan base. Who evolves. Yeah. They have a fan base who likes the game or whatnot. And so, they did the release. And inside their packaging, they had a free $50 coupon to buy the game online with the company called OnLive Gaming. OnLive, right. And people at GameStop opened up all the packages, took the coupons out, and put them on the shelf. Oh! Yeah. Because they, quote unquote, didn't want to promote a competitor. Yeah? I mean. It's a sealed package from the manufacturer. Yeah. That's like pulling out a cup, like cutting a box, like cereal boxes with like all the coupons on them or something. So, yeah. GameStop. Yeah. Yeah. I pity the fool who won't take my coupon. You know what I'm saying? Man, that's, that's, that's gonna go, that's good. Look where you started. Next thing you know. It's all Christina's fault. So, so, so, you know, GameStop, chill out, man. That, that wouldn't work. Don't get it. Yeah. It always backfires. Karma, man. Karma. Maybe, maybe our tip will be, uh, I pity the fool who unsubscribes or like, do the fool call me during the podcast. I pity the fool didn't put her on vibrate. Ooh, she just called you up. Got me. Oh, low blow. All right. You guys have been listening to the most popular SEO podcast on iTunes. That is because of you. We really appreciate when you go out to iTunes, create an account. There's a three set,

three steps. Yeah. Go to iTunes, create the account and review us. And then send us a note either on Facebook or podcast at e-webstyle.com. Tweet us, Facebook us, make sure you like us. Uh, we've got G plus accounts. Yeah, if you're in the mood, that's all I'm going to say. If you're just really feeling good, go to Google, search, uh, SEO podcast. We will come up first page. Plus one us. Yeah. Give me a plus. I so appreciate it. We're doing a little kind of stats on how many people have plus one us and, and what effect that has on ranking, if any. So, uh, that would be some good information to get back to you. Christina Hawkins, again, thank you very much for coming in. Uh, until the next podcast, my name's Chris Burris. So, who is me? Bye bye for now.