When redesigning a website, avoiding five common SEO mistakes including unblocked dev sites, broken analytics, URL changes, conflicting plugins, and misaligned keyword strategy can prevent steep drops in organic traffic.
rewrite, rewrite, re-optimize and redirect
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Use a robots.txt file to block all development or staging URLs from being crawled, or add a noindex meta tag to each page. Remove those blocks at launch. This prevents duplicate content and broken pages from appearing in Google search results.
Rewrite the content to match the new messaging, then re-optimize all titles, meta information, images, and internal links to communicate the same message. Finally, redirect URLs as needed so the old optimization and the new messaging do not conflict for users or search engines.
a final issue with site redesigns is that frequently have a negative impact on SEO results when the site's content changes to fit new messaging and leaves previously effective keyword strategy behind
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if you're getting the thousand visits a month from certain phrases and you lose that and maybe it drops down them 400 visits a month, how does that impact your bottom line? Probably significantly.
Host
The intention behind change is to improve your site. With some capacity, the trick is knowing what changes may be weakening your ability to rank in a search.
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Full transcript is being added.
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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