Competitor Analysis: Research Their Marketing Strategy Sponsored by SpyFu Ep. 545
Competitor Analysis: Research Their Marketing Strategy Sponsored by SpyFu Researching your competitors' marketing strategies is a great way to get a…
When redesigning a website, avoiding five common SEO mistakes including unblocked dev sites, broken analytics, URL changes, conflicting plugins, and misaligned keyword strategy can prevent steep drops in organic traffic.
rewrite, rewrite, re-optimize and redirect
Welcome to the most popular internet marketing podcast on iTunes, hosted by E-Webstyle! Join us this week as we talk aboutConsulting with Experts Before Creating ContentCommon SEO Mistakes You Can AvoidAligning your Message with your Keyword Strategy
Use a robots.txt file to block all development or staging URLs from being crawled, or add a noindex meta tag to each page. Remove those blocks at launch. This prevents duplicate content and broken pages from appearing in Google search results.
Rewrite the content to match the new messaging, then re-optimize all titles, meta information, images, and internal links to communicate the same message. Finally, redirect URLs as needed so the old optimization and the new messaging do not conflict for users or search engines.
a final issue with site redesigns is that frequently have a negative impact on SEO results when the site's content changes to fit new messaging and leaves previously effective keyword strategy behind
Host
if you're getting the thousand visits a month from certain phrases and you lose that and maybe it drops down them 400 visits a month, how does that impact your bottom line? Probably significantly.
Host
The intention behind change is to improve your site. With some capacity, the trick is knowing what changes may be weakening your ability to rank in a search.
Host
Hi, and welcome to the SEO podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, owner of eWebStyle. I am Charles Lewis, your internet marketing specialist. Welcome back to another fun-filled edition of our podcast. This is podcast number 273. If you notice that my voice is a little different, do not worry. Froggy. Do not worry. It is not as painful as it sounds. It does sound painful. As always, there is a tip from our previous podcast. And this is, the previous podcast was 272. When developing ideas for content, consult with other team members like sales or customer service or product managers. Yeah, anytime you're working on content, especially if you're doing some sort of content marketing and blogging or putting out infographics or different how-to guides or whatever is part of your content marketing strategy, then consult with other team members. Why would you do that? Well, by getting with salespeople, maybe they can tell you some of the biggest objections and rebuttals that they have to give. And then that's stuff you can use in your content to begin addressing that. Because if salespeople are getting asked those questions, people are probably searching for it as well. Same thing with product managers. Maybe people ask these same common questions about the features or benefits of a certain product or service you offer. Blog about that. Create content about that to support it. Why? Because if the product managers are getting asked these questions, people are likely searching for these questions. And so that way you will have the content to support what the actual people you're trying to market to is actually looking for. Boom. Consult with your team. It's always a good deal. Great, great source for good information, for good concepts, for articles. Definitely. Please remember, we're broadcasting live from Houston, Texas, and we are your friendly local neighborhood Top Position Snatchers. Where our mantra is, don't be a douche. And today we have an article. That is not a good look. No, douching is not a good look. Today we've
got an article. What is our article? Oh man, punch in the face to Tom Demers. Got his article from Search Indian Journal. He says, five very common SEO mistakes you may make when redesigning your site. Pretty good article. We do a lot of site redesigns that lead right into SEO. And so my thoughts on this article will be helpful to us and to our listeners. All right. Sounds good. If you can, tweet now. You've got a device around you. What should they tweet, Chuck? Well, if you're watching, then you see what to tweet. Hashtag SEO podcast. Be sure to tag us in it. At E-Web Style. At Best SEO Podcast. That way we can follow you back and do all of our social networking stuff. Hey, I got great news. We're going to skip our social media section where we kind of tell you what social media and where to leave reviews and all of that good stuff because we have added 11 Twitter followers since the last podcast. The way that works is if we add 10 or more on any one of our Twitter, Instagram, Facebook, or 2G Plus pages, which may be reduced soon, then if we get any more than 10, then we're going to skip that section. So what's next? We happen to get 10 this week. So punch in the face to you guys. I followed all you back about an hour ago. So hit us up. And that section is really about getting reviews. We do tell you how to haunt us or stalk us. And there are a number of ways to do that. You can do that at Facebook.com slash. E-Web Style. Twitter.com slash. E-Web Style. YouTube.com slash. E-Web Style. And Instagram.com slash. E-Web Style. If you're a PHP expert or you're a WordPress genius, then we're probably looking for you. Give us a call. Submit an audio resume. The number is 713-510-7846. If you're interested in a free website analysis, go to our webpage, e-web Style.com, and you will find what you're looking for there.
Yeah, free website analysis. Click it. Submit your site. We'll even follow up with you and get some background information. Make sure we understand what your objective is. Then we'll give you that free website analysis and see what you can do with it. Cool. And if you submit it and you need it pretty quickly, make sure to reach out to us. We're a little backlogged. We got any algo? Yeah, we got some algo. We got a little. It's just to count down the more pockets. Well, and that too. We should throw that in too. Yeah, definitely. So we'll do that. All right. So our favorite segment of the podcast is the algorithm cataclysm. Even with the throat added to it. Yeah, it made it sound like it was raining. It is raining down from above the cataclysm. Yeah, so we're going to stay on course with Danny Sullivan's Mo-pocalypse as our algo cat. Google has already released a statement. April 21st is when the rollout starts, and I think it's going to take about a week. And so you need to, especially since they've released a date, they've never done that. This is the date this algorithm is rolling up. So it is going to be a Mo-pocalypse. Dude, they've released a tool. It's going to be a Mo-pocalypse. If your site isn't ready, here's what you do. Go to google.com slash webmasters slash tools slash mobile dash friendly. Google.com slash webmasters slash tools slash mobile hyphen friendly, mobile dash friendly. And, of course, you'll have to be logged into webmaster tools when you get there. But it's pretty simple. That page will take you there. You put in your web address. Hit submit. It takes about 45 seconds. And then it's going to spit back that all green. Yes, your site is mobile friendly. Nothing to worry about. Or red. Your site is not mobile friendly because of blah, blah, blah, blah, blah. Do that. Like, fix it. Like, don't be impacted by the Mo-pocalypse. Yep. Better yet, be impacted positively. Yeah, don't be on
the wrong end of Mo-pocalypse. Exactly. And you be impacted positively. And the second I'll go, Kat, is the breakup of Google Plus. Yeah. Ironically, not that surprising when you look at Google Buzz and Google Wave and these sort of things. Like, they just struggle with social media. Yep. And that's not a complete breakup because Google Plus has some great things. Like, their photo sharing is an awesome deal. Their automatic backup to virtual libraries is an awesome deal because of my recently upgraded phones. And since all my images was automatically backing up, I didn't have to worry about the images that was in my old phone's gallery. How sweet was that? That was phenomenal. Yeah. Images that I forgot were there was there. Oh, that's there. Exactly. Better delete that one. Exactly. And so, from that reason there, and of course, Snapchat didn't exist yet. With the hangouts and the streaming you can do and things like that, that's going to be categorized to one deal. But the other stuff, like I believe the authorship and the pluses and that kind of stuff, yeah, I don't know if they're going to get rid of it or if they're just going to table that to another time. Yeah. So, I think at the end of the day, it might be the smart thing to do, try to put some resources on the thing that people are actually using. Yeah. Makes sense. All right. So, that was our algorithm cataclysm. Next, we got a little bit of news. This is on our Facebook page. I just thought it was funny and worth bringing up. Chuck Norris doesn't write code. He stares at a computer screen until he gets the program he wants. That's just awesome. Chuck Norris is a beast. Japan orders Google to delete critical review of a medical clinic. And so, this just has a reference. I saw this and I thought, you know, if you ever think your life and your business and your job are complex, you know, Google has to navigate international waters
and international laws and then recognize, okay, they could easily acquiesce and do it. And then what are the implications through the rest of the world? Is it worth us doing it? Should we fight that? Should we not fight that? Do we have to fight that knowing that we're not going to win? We're just going to actually win for somebody else. Yeah. Our loss could be somebody else's win and sometimes that's necessary when you're in a position like Google. So, yeah. Hey, punch in the face to Amazon for being the opposite of Yelp. Suing buy, so there's a website, buy as on reviews. And so, you can buy reviews. They do, they were fairly sophisticated in that whoever they were going to do a review for, for on behalf of the person, you know, participating in the Amazon marketplace, they would have them ship them in an empty box. So, they had a shipping record, right? So, they got into some detail to do this. So, we can actually experience your service per se. Yeah. So, well, it was obvious, right? Yeah, of course. They were just writing. It's an empty box. Yeah. And then you proceed to write a good review about the product. That's empty. I'm happy to see that. Now, here's a little bit of irony. Given our G Plus news, Pew Research has said that 33% of teens are on G Plus. Yeah. But, ironically, I believe that that's... Maybe just the photos? Well, no. I think it's because the growth of Google Chrome. And so, G Plus is one of those things that kind of ties you in to all your other Google services across the browser. Right. Right? So, whether you're AdWords, whether you're Analytics, whether you're YouTube, whatever you're doing, you know, Google Plus is the reason why I don't have to continuously log in each time I'm already logged in. Right. And so, I think that's part of the growth when you consider, you know, all these Android users and younger people and Google Plus being the prominently
focused on all the latest versions of Android. I could see that growth. Yeah. I just thought it was cool because now they're good. And it has great picture management. Now, if they roll out a whole bunch of filtering and some options and stuff like that, then they may even see that double. Cool. So, you notice I have a half a tier tattoo. It was a hollow. It was like... Yeah. They got the... You're right. They got the framework, the trace in. And then I found this. So, I stopped, but I didn't feel like we could erase it. And there's a lot of irony in this. So, on Facebook, somebody posted a review and I wrote back to them. I said, we will be reading your review live on the air in 15 minutes. Thank you. This is obviously back in February. I was halfway through adding my tier tattoo when your review came in. So, I was very appreciative. And then I wrote... Then they wrote back, hey, Chris, what podcast number? So, I've got to look that up. I would love to have my husband hear it. And yes, it's Mrs. Control. Makes more sense now. Doesn't it? Interesting. Because that was hello, Mr. Control. The control part, I mean. Mrs. Control. Yeah. That's good. For some reason, your recent podcasts are not downloading for me. And then she drew a sad face. That was her tier tattoo. Oh, Mrs. Control. So, I ended up with a half a tier tattoo because it wasn't really a review. It was just fun interaction. Yeah. With our listener base. So, thank you, guys. And she finished the tattoo because she has one. So, Mrs. Control, punch in the face to you. Thank you for tuning in. Thanks for trying to convert your hubby. Yeah. This is 273. If you want to reference this one. Yeah. Although, you probably won't hear it for two weeks. Yeah. Apparently, you can't download. Yeah. It's a little behind. So, we're getting caught up. We're almost there. And I'll reach out
to her through Facebook and let her know what podcast that is. Definitely. So, we got any tips? Well, yeah. I got a couple of tips and a little bit of news as well. We got that news first. So, dig this. I thought this was interesting. Microsoft partnered with Getty Images. Okay. To bring new images. So, for people who don't know, Getty Images is where you can get a lot of the biggest image storage depot. And you can buy them. And they have free ones. Videos, all kind of stuff. You can get some free, some, you know, royalty, stock free, all these kind of images that you can use. Ironically, they were just in a lawsuit. Right. They were in a lawsuit because Microsoft created this widget, this Bing widget, right, where you could put it on your site and display images from the Microsoft search. Problem is Bing, I mean, Getty Images was shown in the Microsoft search. And so, on my site, I could feature Getty Images without giving them any credit, right? Getty was like, hey, that ain't cool at all. I'm thinking that they were going to call them a douche. Exactly. Ironically, the day after they set up the lawsuit, they formed a partnership. Literally, the next day. Wow. So, here's your money, we're going to pay you our bad, and hey. Let's partner up. Let's partner up because you have great images and we need to improve our image selection. Yeah. And so, now, to be safe, don't go image searching on Bing and using images, right? Period, yeah. Period, you need to because they're still, you know, Getty's. So, I thought that was interesting. Oh, so, dig this. WordPress plugin, SEO by Yoast, vulnerable to hackers. So, they released a statement. They said all versions of SEO by Yoast prior to 1.7.3.3, they released a patch, but you need to go upgrade it and upgrade your version of the plugin. And do that pretty quickly. I was glad that they hopped on it immediately and fixed it because I
use SEO by Yoast. Yeah. And then, in regards to the Patiffs, had a couple of Patiffs. This one goes to Hoax and Change. Hit us up on Twitter. He says, at EWebStyle, thanks for the SEO information. You both are a wealth of knowledge. Thank you. Appreciate that. Yeah. I'm glad it's helping you. And this one comes from Old Guard Audio. He says, at EWebStyle, doing a great job, men. The podcast is very informative. And I have already made improvements to my site based on your info. That's what's up. Dude, punch in the face to you, man. I'm glad it's working. I'm interested in knowing. The results. Yeah. What results? What changes did you implement? And yeah, tweet me back a link to the site. I'll be glad to check it out. Very cool. That is the potatoes of our podcast. It is time to get into the meat. Definitely. So like we said earlier, man, I want to give a punch in the face to Tom Demers over at Search Engine Journal, released this article, Five Very Common SEO Mistakes You May Be Making When You Redesign Your Site. Like I said earlier, we do a lot of site redesigns. People come to us all the time, and we're going to do some SEO, or we're going to do some pay-per-click, and we realize that your site's really not in a position to receive traffic. People walk in the door like, I want to spend $2,000 a month on pay-per-click, and we pull up the website, and you're like, no. No, you don't. Not right now. Just make some changes first. And so we find ourselves redesigning, right? And so I like this because he talked about the redesign. He said, in regards to the purpose, the design might be better. The conversion might be stronger. Your messaging or branding may be tighter, but you may see a steep drop in SEO traffic. And that can happen anytime you redesign a website, especially if you make some of these mistakes that we're going to get
into right now. So number one, he says, your development site is indexed, and your main site isn't. That just kind of sucks. And unfortunately, I've seen it happen. People have a beta site or a development site or some other subdomain-based site. We use an IP address-based kind of production server. And sometimes, yeah, they can get indexed. And so you have to be sharp enough to not do that. He says, in case the development version of your site, you want to make sure the content is explicitly blocked from appearing in Google search results. And then he goes on to say, there are actually two fairly ways to do this, right? So a robot's directive. Text file. Yeah, do a robot's text file and block it. Block all development, block all staging, block that URL, whatever it is. Just make sure you remove that when you launch. Yeah, definitely. And then the second one is a metanoia index tag in your meta tags on each page. I would kind of prefer the first method, just robots, text it one step, and do it that way. But some of the reasons you want to do that, he really didn't get into, and so I'll give them to you, right? Anytime you have that site up, you run a dupe content issue, first off, because that content is just the same that's on your live site. More importantly, that dupe content is probably not complete. It's probably, it's a production site. It was a development site. So probably contains some broken links, maybe some test pages and all kinds of stuff. Maybe placeholder images and things like that because you were just developing on there. So last thing you want is that content to actually rank and be clicked because it's incomplete and it's bad. So for that reason itself, just don't allow your development site to be indexed. Number two. Two. He says your analytics isn't installed properly. Ooh. Oh, Tom, that was a good one. I was just dealing with this right now. Because a lot of
times, especially when you're dealing with different developers and different production people and a different marketing person, right? You know, you may end up with different code on your site, which is why one of the things that sets eWeb apart is we work with your existing stuff. So if you already have analytics set up, then I'm not going to go create your new analytics account. We're going to use your existing one. And then that way I may add myself as a user or add us as a user so we can use it. But, you know, it's worth it to keep that same historical data. Absolutely. We need that. Or worse, maybe you had some other marketing companies use it. And the example I'm dealing with now with certain clients, they have, you know, five different views of the data. Some of it's filtered. Some of it's not. Some of it's blocking IPs. Some of it isn't. And yeah. I think what you're trying to say is it's broke. It's broke. So I had to go through and figure out which one of these views was the right one and then go in and remove the others and clean it all up. And so, you know, the way it just happens is people create new profiles or maybe you got different subdomains. Right. Right. And so you didn't make the right change in analytics. And so we're just reporting no traffic or minimal traffic. And it's just because the code isn't right. I'll add at this, which Tom didn't talk about. Don't forget to adjust your goals. Because if your URL structure changed, which we'll get to here next, then your thank you page probably changed. Right. How you collect those conversions is probably different. And so as you update your analytics, be sure to update your goals. I'll take it a step further. Make sure you bring over your remarketing code. Since you're updating Google scripts, they should be kind of together anyway. Keep your code clean. Make sure all of that's updated during the redesign.
So that way you won't continue to lose your audience list or have pages that aren't being tracked effectively. Yeah. Three. Three. He says you inadvertently changed your elite structure and URLs. Wow. And inadvertently is a generous term. I think it's stupidly. Well, inadvertently in, you probably didn't know. I think about the growth of WordPress and the people who, all the do-it-yourselfers we've dealt with, people who came in and I set up a WordPress site and did this. Yeah. I could see inadvertently happening. Yeah. Okay. Getting with those people, you know. And so he says, and this happens when you move content. I'm going to go, I'm going to go back to stupid and I got to say, and my, my argument is they shouldn't be doing it. They shouldn't be doing it. Like if you don't know that you could inadvertently do this, then you're doing it stupidly. Gotcha. I co-sign. It's both. Yeah. It's both. Yeah. You inadvertently stupid. I'm cool with that. That works. Okay. It works. Okay. So, so yeah, if you make one of those, uh, IES, we'll call it IES, one of those IES moves, inadvertently stupid moves. Um, and it happens for several reasons, right? Maybe you move some content around, uh, make, for example, maybe you have a blog and at first it was blog.yourwebsite.com, right? And then your WordPress guy told you that, man, you really should put this in a folder. And so you redesign your site and now your new site is mywebsite.com slash blog, right? That's a URL change. And so if you don't handle that accordingly, all the links and things like that, that you had pointing to the first sub domain will be broken. And so you have to redirect your pages is my solution to that. Anytime you, you know, he went on to say that identify the pages will link equity, uh, meaning the pages that actually have link juice, people pointing to those and they're linking out and make sure you definitely three or one redirect those. Uh, we
take it a step further here, um, three or one, all of your pages, um, no matter how many pages you had, once we redesign your site, all of your old pages will point to the newer version of that page. And if it, even if there was consolidation, we'll make sure that the pages that were consolidated go to the right pages. And, um, and that's by design. That's in a thank you for Javier for doing that. Yeah. Oh, you did. And so, um, so, so monitor your URLs. Um, and one of the things we also do is we'll create a custom for a four page, right? Because, you know, if you've been through two or three redesigns, there may be links out there that we're just older, older that, that may still get traffic depending on where that link is. And so with the custom for four page, it's not, it's not a horrible experience at the very least. They do know they're in the right spot and the navigation is there. And maybe you put some nice messaging there, uh, to help you do that. Maybe a nice photo. Exactly. Or something. Two dudes with some swag. Exactly. Great four four page. So, uh, yeah. So number three, man, watch, watch your link structure when redesigning your site. Four. Number four. He says, uh, you're using new code and new features. It happens. It's a redesign. People usually redesign because they want to upgrade. Yep. Because they want to add new features. And so that's to be expected. But maybe you've done some things like, I don't know, changing your site's pagination. It's a new feature. Huge SEO. It affects your SEO one way or the other. It could be a good thing or a bad thing depending on how you do it. Right? Uh, maybe you change your site's title tag structure. Um, now let me stop here and get on my soapbox for a minute. Um, in regards to using new code and new features. And we're talking WordPress, right? So maybe, maybe
you're a newbie to SEO and, and I've said this out of, out of experience. Right. Logged into account yesterday and the guy has, um, on one SEO plugin installed. Yeah. He has, um, SEO ultimate installed and he has Yoast by SEO, SEO by Yoast installed and they're all activated. Yeah. And so I'm like, dude, so which one of these is controlling your title tags? You know, which one of you is familiar information? And why isn't this page updating? Man, cause you got too many plugins all controlling the same thing. And so when you're using new code and adding new features to your site and new things like that, consider, um, how that's going to affect the backend of your site. Cause this is very well confused. The search engines, like we don't know which title to display and the WordPress doesn't know which title to show because you just got too much new code going on. Simplify it when possible. Or maybe it's an e-com site, right? Maybe it's still WordPress and you just added the WooCommerce plugin because you have 10 products you want to sell. Great. But now what you did by adding that is you added a cart section. You've added a checkout section. You've added product pages. You've added literally probably 40 or 50 new pages to your site map. That's going to require some submission. That's going to require some monitoring, some, some, a new site map to be sent to Webmaster Tools and, and new indexing and all kinds of stuff. And so anytime you're upgrading and you're adding those new type of features, uh, be sure to just document it correctly, update Webmaster Tools and, and do your 301s, uh, so you don't have an adverse effect while trying to redesign your site. Uh, last one, number five. Five. He says, um, and this is a good one. Your messaging no longer aligns with your keyword strategy, right? You're redesigning. Maybe you're rebranding or you're doing whatever, but your site ranked for these certain terms. But now you're
realizing that you don't want to just write for the search no more. You're really trying to, you know, write for the audience and change a message, change the messaging, this and that. And so, but you haven't really, you don't want to lose that rank, right? And so you didn't change your SEO. Well, that's just not a good experience. It's not a good experience at all. Not for Google or the user. Your site may rank, but once you change the content, probably not, but it's not a consistent messaging. It's not a consistent, um, uh, across the board messaging and, and it's just not a good experience for the user. Uh, matter of fact, he says a final issue with site redesigns is that frequently have a negative impact on SEO results when the site's content changes to fit new messaging and leaves previously effective keyword strategy behind. And so what I added to that was rewrite, rewrite, re-optimize and redirect. Yep. Rewrite that content. If you're changing your messaging, great. Most people need to do that. Take their time, rewrite it, but re-optimize, go and visit those images, go visit those titles, go visit that meta information, go visit those links and make sure that they all communicate the same message that you're rewriting and then redirect. Check all those URLs, check everything else you have pointing and going out and make sure that they're going out and pointing to the right places with the new, right content. So that way that bad experience of wrong optimization and different messaging isn't there. In closing, Tom said the takeaway is pretty simple. The intention behind change is to improve your site. With some capacity, the trick is knowing what changes may be weakening your ability to rank in a search. And I would, that's a great close Tom. And I totally agree. At the end of the day, redesigns are necessary. And that's why, I kind of come back to us, that's why it's good to use an agency like ours who handles both of them, right?
Your redesign and your marketing. See, I think, I know I gave a quote to a prospect a while back about migrating the website. Mm-hmm. And they came back and like, why is this so expensive? What's going on? Because all the details that we just cover, you know, they had a rather large site. All of them have to be checked and rechecked and triple checked or the value you have goes away. I mean, imagine if you're 60% of your business comes from the web, comes from organic search, then it's not how much you're paying us for our time to do it necessarily that you should be calculating. Yeah. You should be calculating, how much is it going to cost me if it's done wrong? Yeah. 60% of your business for one, two, four, eight months is a problem. Yeah. Yeah. It's a problem. Yeah. It makes our fee look like, oh, like I should have given them half of my losses and I'd be 100 times better than where I was. So it's pretty important when you do those launches and it needs to be done thoroughly. Yeah. People don't consider how much traffic comes from there. I mean, one of the reasons we meet with clients every month to go over traffic, where does traffic coming from, what they did on your site. So that way, when we make these kinds of changes, we can gauge, you know, if you're getting the thousand visits a month from certain phrases and you lose that and maybe it drops down them 400 visits a month, how does that impact your bottom line? Probably significantly. Yeah. So, you know, you want to make sure that doesn't happen. Punching the face to you, Tom. Five common mistakes you may make when redesigning your site. Great article, man. We'll share it on Facebook. We'll tweet it out shortly. Very cool. All right. Do we have any what? Or any. Well, yeah, I did have some what news. I thought this was interesting. What? I got no, I got no high
pitch there. Yeah. So this is what goes to, goes to Sprint and to our federal government. Okay. Right. So dig this. It's a good combination. Ironically. So, you know, the federal government, including, you know, the DEA and immigration and all of these people, they have the ability to put wiretaps on people, right? Yep. And so certain agencies, Sprint, T-Mobile, AT&T, Comcast, whoever, if they get an order by the government, if we need to tap these lines, they have to do it, right? And then, of course, they get to charge for those services. All right. And so Sprint was apparently inflating their charges that they were charging to the government. So the way that contract was set was that Sprint could charge them for doing the labor behind the wiretap and that's it. Not for upgrading or the cost to keep the network maintained or the cost and all of this. Well, Sprint was like, well, we've been charged for all that anyway. And so anyway, they settled. The government was suing Sprint for $21 million and they settled for $15 million. Wow. Yeah. $15 million of overcharges. Of overcharges. To the government. To the government. Like, I'm surprised for two reasons. One, I'm not surprised that Sprint was doing it. I'm surprised the government settled for $15 million. Well, I'm surprised they caught it. I know, right? They have such a history of not catching it. Exactly. And they actually caught it. $300 for a hammer? Yeah, that sounds reasonable. Yeah. So that is my what news. That is some what news. What to Sprint. All right. Listen, if you want to grow your business with the largest, simplest marketing tool on the planet, the internet, call eWebStyle for increased revenue in your business. Our phone number is 713-592-6724. If you have a referral for us, I just got a referral check today. You have a referral for us. Somebody who wants SEO, you don't want to handle it, or it's not in your range for whatever reason, send them to us. They pay their
bill. We pay you. I am also the co-host now of Creative Biz Ideas, which is a radio show on Monday mornings, Blog Talk Radio. So make sure you're connected to our Twitter account because I'll be tweeting before we go on air. It's a good show. We talk about business in general. You know, we get pretty general on this podcast. It's just a little more general. My co-host is a video production marketing specialist. So it's a really good show. We have as much fun on that show as we have here. So you'll have a good time listening to Creative Biz Ideas. Funny how that works. We were filmed live here at 5999 West 34th Street, Suite 106, Houston, Texas, 77092. We are the most popular internet marketing podcast because of all you all. You, you, you, you, right there. Thank you so much. Appreciate it. Until the next podcast, my name's Chris Burris. Charles. Louis. Bye-bye for now. Slightly raised up eyebrow. Bye-bye for now. Bye-bye for now. Bye-bye for now. Bye-bye for now. Bye-bye for now. Bye-bye for now. Bye-bye for now. Bye-bye for now. Bye-bye for now. Bye-bye for now. Bye-bye for now. Bye-bye for now. Bye-bye for now. Bye-bye for now. Bye-bye for now. Bye-bye for now. Bye-bye for now. Bye-bye for now. Bye-bye for now. Bye-bye for now. Bye-bye for now. Bye-bye for now. Bye-bye for now. Bye-bye for now. Bye-bye for now. Bye-bye for now.
Matthew Bertram is an AI keynote speaker, creator of DIG® (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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The Best SEO Podcast breaks down SEO and AI search; EWR Digital, the agency behind the show, implements it for operators. Start with a free, no-pitch audit of where you stand in Google and in AI answers.
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