Competitor Analysis: Research Their Marketing Strategy Sponsored by SpyFu Ep. 545
Competitor Analysis: Research Their Marketing Strategy Sponsored by SpyFu Researching your competitors' marketing strategies is a great way to get a…
Small businesses should invest in content marketing because consistent, quality content builds brand authority, increases web traffic, and makes customers more likely to buy and refer others.
The quickest way to lose value is to not know what you should know.
Welcome to the most popular internet marketing podcast on iTunes, hosted by E-Webstyle! Join us this week as we talk aboutRe-write and Re-Optomize FrequentlyInvesting in your ContentConstent Content Results in More Confidence
According to the episode, consistent quality content increases web traffic, solidifies your position as an expert, builds community loyalty, and makes customers more likely to buy. The episode also notes that 67% of Twitter users are likely to purchase from a brand they follow on Twitter.
According to a 2014 study by the Content Marketing Institute cited in the episode, the top three effective forms of content are case studies, in-person events, and blogs. The hosts add that the best types depend on your industry and recommend finding the top three that work for your specific business.
The episode explains that producing regular content forces business owners and marketers to constantly research and study their industry. This keeps them up to date and ensures they can answer client questions confidently, avoiding the loss of credibility that comes from not knowing what you should know.
The hosts suggest that the business owner provide bullet points and key concepts, then let a content team draft the article. They note it is significantly easier to edit something than it is to write it, which saves the owner time while keeping the content accurate and relevant.
anytime you've proven you're the expert, you've built confidence, you've engaged with your audience, not only will they buy, dig this, you can charge them more because you've built that confidence.
Charles Lewis
great content ranks. Yeah. Period.
Charles Lewis
Real podcast unknown secrets of internet marketing. My name is Chris Burris, owner of eWebStyle. I am Charles Lewis, your internet marketing specialist. Welcome back to another fun-filled edition of our show. This is our famous podcast, and this is episode 274. Yeah, if you watch it, you kind of see that behind us. Yeah, check out the video, which is available at youtube.com slash eWebStyle. So, as always, we have a tip from our previous podcast, and that tip is rewrite and re-optimize your content when redesigning your site. Yeah, definitely. A lot of times, people want to change their strategy, right? They want to change the look, the feel, or maybe it's necessary, especially with Mopocalypse coming along. Maybe you need to redesign so you can have a mobile version. Take that opportunity to redesign your, rewrite your content, re-optimize your content. You know, part of our process entails we redesign a lot of sites, and so we'll usually bring over a client's content as is, with the understanding that as soon as we launch, we're going to rewrite it, we're going to re-optimize, we're going to make changes. And so, we just want to encourage you guys to do the same thing. Yeah. If you're redoing your site, take the necessary time to redo your content. It's that important. Yep. Absolutely. And please remember, we're broadcasting from Houston, and we are your friendly local neighborhood Top Position Snatchers! Where our mantra is... Don't be a douche. Hey, I was reading one of the reviews from a long time ago. Remember, the guy was like, you know, it's not that it bothers me, but... Oh, about to be in a douche? Yeah, to be in a douche. It's like, yeah, yeah. Yeah, that was a while ago. That was a while ago. Yeah. Hopefully, he's changed his mind, because it's all in good fun, right? It's not... We're not saying, don't be a feminine, cleansing, hydrating product. Yeah, we're not saying that at all. No. All right, so we got a good article today. What are we talking
about today? Yeah, we got a great article today, man. I want to give a punch in the face to Prateek. Prateek again. Oh, yeah, Prateek again. Prateek, yeah, 10 reasons why small businesses should invest more in content marketing. Great article, Prateek, I already combed through it. You got some great nuggets in there, and so we're going to share those with our people today. Hey, if you've got some sort of electronic device, maybe something that looks like this, an iPad, or maybe something that looks like that. Galaxy S5 or something. Galaxy S5, or maybe you're at a PC or a Mac. Could you tweet now? What should they chuck? Tweet. Man, you should first tweet hashtag SEOpodcast. This is number 274. Be sure to tag us in it, at eWebStyle, at bestSEOPodcast. That way we can follow you back and do all of our social networking stuff. Speaking of that, I only saw nine. Yeah, yeah. We have to do our segment today. We got to push that. Yep. And here it goes. Hey, if this is the first time you've ever watched our podcast. Welcome. Hey, how are you doing? Appreciate you. Bienvenido. Bienvenu. Hola. And the Hawaiian. Mahalo? No, mahalo. No, it was hola. Oh, is it? No. Aloha. Aloha. Thank you. Hola, aloha. You know they were once all controlled by Spain. Don't believe that. Yeah, don't believe that at all. So, if you are in a position to, if the, so great, if you're new, usually this goes a lot smoother if you're new. If you've listened to this before, you know this goes a lot smoother and you know what comes next, if you've listened to our podcast before and you're getting value out of it, please go write a review and you can write a review in a couple of places for us. One of them is our G Plus local page. And we've made it, is it easy? Kind of simple. It's kind of simple to get to our G Plus local page. I'm not going to say go
to google.com slash 1949595. Yeah, or plus.google.com slash, you know, onomatopoeia. Yeah. All you got to do is go to e-webstyle.com slash Google Plus. Or slash Google Plus. Or slash G Plus. Or slash G Plus. And all of those will take you to our G Plus local page. And when you get there, please do these two things. First off, put us in a circle, right? So as you're sharing content, which we're going to talk about today, hope we can get included and see what you're sharing. Furthermore, when we share content, you can get it. But probably most importantly, write that review. When you get that review, make sure that review is five stars. And that way we can hurt that. And that way we can, you know, share it and read it live on air. The next thing you can do for us, three steps, go into iTunes, create an account, write a review. And we also hope that you make that review five stars. Had to go deep. Because I can't do. Five stars. I cannot do that right now. And if you choose to, send us an email podcast at e-whipstyle.com. Also, you can leave a review on our Facebook page, facebook.com slash e-whipstyle. There's two places. There's a review thingy, app thingy. And then right on the top, you can actually leave a review. So hopefully you'll make that five stars. And finally, not finally. Yeah, finally in terms of reviews, stitcher.com. The best way to get to it. I got it now. You got the harmony. Now you can harmonize with yourself. Try that at home. So the best way to get to our stitcher page is to go to e-whipstyle.com. And you will find a stitcher link. And that'll take you right there. And once you get there, you can press the review button and add a review. And hopefully you make that five stars. As always, you guys can haunt us, stalk us, harass us, encourage us. We prefer the latter, by the way. Facebook.com slash e-whipstyle. YouTube.com slash e-whipstyle.
Twitter.com slash e-whipstyle. Instagram.com slash e-whipstyle. And you went through. Yeah, I hit all of them. So all of those will take you to a page where you can haunt us and stalk us and encourage us, which is what we prefer. If you're a PHP expert or a WordPress guru, we're probably looking for your help. So turn in an audio resume by dialing 713-510-7846. I did check the number the other day, and it wasn't working. So I'm working on getting that fixed. We'll get it fixed soon, which might explain why we haven't received that many calls. You can get a free website analysis by going to our website e-whipstyle.com, and you will find a free website analysis on every page. Do we have AlgoCat today? We do have AlgoCat. Now it's time for our favorite segment of the podcast, the Algorithm Catechism. Oh, yeah. Oh, yeah, and this was worthwhile. So, I mean, still, we're counting down days to Mo-pocalypse. Okay, so do you want to do that review slash great question and then follow that, or do you want to do Pocalypse and then follow this? Let's stick with Pocalypse. Okay, got it. So we're still counting down to Mo-pocalypse. It's April 21st. I heard a new one today, Mobile Geddon. Mobile Geddon, yeah, that's good. That's a good one. So dig this. This AlgoCat today is still in reference to Mo-pocalypse. So now, on mobile search results, Google is going to drop the URL. Okay. They're only going to show the title. Okay. The page title, which makes sense. You've got to save space. It's mobile. Well, not necessarily to save space because in lieu of where the URL would normally show, they're showing breadcrumbs to how you would get to that page. Okay. So, for example, instead of- Oh, that's interesting, yeah. Exactly. You may click on one of the breadcrumbs, right? Right. And so instead of your mobile search saying, you know, title, hashtag SEO podcast, unknown secrets to internet marketing, URL, you know, www.ewebstyle.com slash, you know, category slash SEO podcast.
Instead, they're just going to say eWebStyle arrow. Category. Arrow. SEO podcast. SEO podcast. Exactly. Cool. And so, and we actually eliminated that category right there in between. But anyway, I think it's pretty cool. I think it's a good thing to do for mobile users. It definitely should make the mobile searching experience a little bit faster. Yep. Excellent. So, or not, you know, it's a cataclysm. I don't think you're supposed to say excellent after you talk about a cataclysm. We'll say thanks for the update. Thanks for the update, Chip. Now back to our patoos. Yeah. Or we'll do news. Let's go news. I got little, just three little pieces. I thought this was interesting. So, remember last time, two podcasts ago, I mentioned that GitHub was getting a DDoS attack from China, right? Well, somebody kind of pointed out that China's ability to do a DDoS on GitHub is a canon. They're calling it the great Chinese canon that they can apply to anything. Yeah. So, they could decide they don't like the eWeb style podcast and they could DDoS us and we'd be SOL. Because we would. We'd be DDoS. Because they're China and we're not. And I just thought that was interesting, right? It's an actual weapon that they could use in a lot of different ways. Google is experiencing more European Union antitrust stuff. You saw that they had some stipulations against them because this is all about the monopoly and taking full advantage of the monopoly. But they were saying that, yeah, Google was displaying more of their own results instead of competitive search results. Wanting to force them to show. So, did you read Google's response? I didn't see Google's response. Oh, Google released a great response. Their response said, what they're saying is furthest from the truth. Matter of fact, we've increased the level of competition because of our success. You got other sites like Amazon and they named off so many other sites that are doing extremely well. Yep. With Google's help. Exactly. With Google's help. Yeah. And so,
they went on to say that that's the first thing they're doing. And then, frankly, they even pointed out in some of like travel inquiries and things like that, they're not even top five. Right. People run to, you know, Travelocity and Expedia and Orbitz and all these other places. They don't go to Google for that. Right. Same thing with shopping. People go to Amazon and places like that first. Yeah. And so, how are we monopolizing? We're showing them first. Yeah. How are we monopolizing anything? Doing our job. And one of the things they were talking about, this particular section was about Android and the fact that in their stipulations for vendors or manufacturers using Android as the OS for their device, Google may say that they have to use Google search. And so, it's interesting because... Yeah. So, Microsoft had that issue where they were having Internet Explorer be the default and... It still is. Yeah. But they had some other issue related to what they were putting on their OS. And because they were considered such a monopoly at the time and really still are in terms of PC usage, although if you start incorporating mobile devices, that starts shifting insanely. But they got called on that and had to pull that back. And so, really, this is a very similar thing. One of the points that I make is, think is, you know, really, they probably don't have to put that stipulation because if they're a decent device and a different manufacturer interested in providing a good experience to their clients, they're going to have Google as the default. The best search as the default. What do you think about Star Wars? They're already hyping it. It's like eight months out. Man, I just want to see the rolling robot. Yeah? Yeah? Yeah. I saw a little clip of that, a rolling robot, like the new improved R2-D2. Oh, wow. And so, I was like, that seems kind of cool. But I've never been that huge of a Star Wars deal, you know. Did
you see them in the theater when they came out? No, I did not. Oh, I did. Yeah. I remember that. But that's because I'm not that big of a Star Wars deal. Yeah. And so, you know, I'm done. I never, I must say, I never waited in line. I don't need to see them on launch. All right. We've got a little bit of reviews here. So, you'll notice, no tear tattoo. I actually got rid of one. First one is from Michael Goldman. This is from our G Plus account. And it is five stars. I can't say that. Thank you, Chuck. Hi, guys. I'm relatively new to the digital market sector and have been listening to your podcast for the last few months. They are always interesting, entertaining, and useful. Not necessarily in that order. A punch in the face to you both. Keep up the good work. Michael, invest in digital Manchester UK. Invest in digital is probably his website. So, if you Googled invest in digital Manchester UK, you would probably find our good friend, Michael, punch in the face to you. Punch in the face to you, dude. Thanks for tuning in, man. Appreciate your support and encouragement. Thank you. The next review is both a review and a great point slash question slash opener for comments from our audience. So, this is Brian Alexander. It is, in fact, five stars. This is the only podcast I listen to regularly. Only? Only. I will never understand those who choose to rant about a little advertising on a podcast, which is disseminating free information. Do these same people contact Facebook, Google, and YouTube to rant at them, too? Yes, they do. Yeah. I'm just, you know, I'm throwing it out there. They do. Send for the men in the white coats. Yeah. Yeah. I like that. Massive. I just had a visual of, like, you know what I'm saying? Do the white coats have e-web style on the back, or do they have, like, Google and e-web style? I don't know. I just. SEO
podcasts. I know. Secrets. I don't know. It wasn't even branded. It was just shades on, like, men in black. Oh, yeah. Men in white. Exactly. They make you disappear. They don't get the world safe. They make people who rant disappear. Give him a thought. It continues with Massive Punch in the Face from Glasgow, Scotland for a top podcast. I listen while I am walking to the post office with e-commerce orders in my backpack. That's what's up. By the way, yeah, kudos on the e-commerce orders. This way, I'm exercising and educating at the same time. By the way, it sounds like you're exercising, getting educated, and making money at the same time. Over the months, there have been many little golden nuggets of information that I have picked up, which I have overlooked, had overlooked. Cases where I have not been able to see the wood for the trees. Yeah, it happens. Lately, I decided to change the layout of my site. This is where it gets interesting. Rather than having a traditional site that looks good on a desktop with loads of links and drop-down menus along the top, et cetera, and separate mobile sites, I thought I would try to make the site that looks and works great on a phone primarily and that hopefully also looks great on a desktop. This is the first time I've heard of this concept. So kudos to you, Mr. Brian, or Mr. Alexander, whichever you prefer. My research shows that more and more visitors are now using tablets with smartphones surging ahead also. You drop in a big duh and you're right. Yeah, that's across the board. So now I have desktop visitors seeing exactly the same as the smartphone visitors. The results, no drop in sales, and if anything, sales are actually increasing. My gut feeling is that visitors are happy with just a few links and big buttons. Regardless of where they are viewing the site, from where they are viewing the site. Also, the site runs a lot faster. Of course it does. And
has far fewer distractions. I was wondering what others might think of this approach. Best regards, Brian Alexander, Rennie McIntosh Jewelry. So that's... Okay, I was wondering what type of software, what type of product he had. Yeah. Because I think that's the key in what you're doing. The fact that you've simplified it for the users is always a good idea. And you took a reverse approach. Most people kind of design for, you know, the other devices first. And so my gut tells me you probably had some analytics on your site and realized that bulk of your traffic comes from mobile devices. And if that's the case, if that's not the case, then go do some research. But regardless, that was a good move to make. Yeah. Making your site cleaner, making it simple, making it easy to navigate, making the content first. And especially with Moe Pocalypse, that's the focus. Yeah, absolutely. So now I would take it a step further and probably work on some design. I haven't looked at it, but from the tone of the email, my logic is that the desktop version probably closely resembles the mobile version, which could have an adverse effect, right? Right. Take advantage of the fact that a desktop viewer is on a bigger screen. They're using a mouse. If I'm looking for jewelry, I want to see a lot of stuff. Exactly, exactly. Now, that's me, so just cater to the multitudes of users that you can have. Users who hit your site. But yeah, take advantage of the fact that people on a desktop have the ability to absorb more content and see more information at a higher rate of speed versus someone on a mobile device who's forced to swipe. Yeah. So just consider that. But kudos to what you're doing. I totally believe you when you say you didn't see a decrease. You saw an increase. It makes perfect sense. Yeah. Punch in the face to you, Mr. Alexander. And one more time, that was Rennie Macintosh Jewelry, and it may be Rennie-Macintosh-Jewelry.co.uk.
Cool. Punch in the face to that great question. I've got a couple of tips as well. One of them actually has a question. And some short news, too. All right. We're going through this. So in regards to the news, so how many XP users do you think are still out there? More than should be. Great answer. So we'll dig this. Google is going to stop supporting Chrome on XP at the end of this year. Wow. At the end of this year, if you're using Chrome on the XP, upgrade your operating system. Yeah. Exactly. And Yahoo is thinking about buying Foursquare. Oh. Makes sense. Makes sense. Yeah, because they're more of a directory than... Yeah. Well, and not just that. Foursquare is strictly mobile. Yeah. Right. And so, you know, two podcasts ago, we talked about the fact that Yahoo and Microsoft was renewing their search deal. Right. And so they finished that this week. Right. And the deal was that their desktop results will still be powered and displayed by Bing, but everything mobile, Yahoo controls. Right. And so I just got a feeling they're going to be trying to revamp mobile, make it stronger. And buying Foursquare kind of helps with that, I think, especially for local search and activities and social engagement. So that's what's up. Got a couple of pit tips. Want to give a big pit tip to Albert Castile over at Search Engine Journal. Albert posted an article, man, 15 digital marketing podcasts that deserve your undivided attention. Yeah. Albert. Yeah. And he had us listed in the 15. So, man, thank you. Thank you for, you know, recommending us and including you on your list. We will not let you down. Yeah. Probably should have been like top three, though. Yeah. It's like number 12. We should be kind of towards the bottom. I mean, I actually tried to find the first one on Stitcher. Couldn't find it. Listened to the next one. And it's more along the lines of the four-hour work week. You know, that group who
wants to live the lifestyle and not work that much or at least be able to work from wherever they want to. So they can, as an example, the guy who was on was from, lived in Cancun, had just moved there. So it's a little, it's a different genre altogether than what we're doing. And, again, appreciate that you included us in the list. Yeah. Second punch in the face goes to TotalAbilityUK. They hit us up at BestSEO Podcast. And this one actually includes a question. Have I missed an episode on how to rank well in Google Maps local listings? Hashtag SEO, hashtag podcast, at eWebStyle. You probably missed several, frankly, about that. But, you know, if I was to give you three quick tips, it would be use consistent NAP, name, address, and phone, across your site, across your Google Plus page, across Yelp, across any other directory that your name, your company submitted on. Make sure that's consistent, verify your profile, and add out, and complete it, hours of operation, images, videos, coupons, and payment types, and all of that information. And if you do that, then your Google Plus profile will be pretty much consistent, and you should start to rank based on, you know, of course, what you do and the amount of competition you have. And the last punch in the face goes to MeFlo, at MeFlo, Inc., current client of ours, and we have our monthly conference every month with the client. And punch in the face to Heidi. Heidi, punch in the face. She hits us up. She says, well, I just appreciate your expertise, and I feel inspired every time we talk. So, man, Heidi, we love you. Thank you so much for your business. And punch in the face to you. And that's what I got. Okay. Excellent. And so with that. That is the potatoes of our podcast. Time to get into the meat. So let's get into the meat, and we'll brief through this. We're talking content. We've been talking content for a while. Punch in
the face goes to Pratik. He says, 10 reasons why small businesses should invest more in content marketing. Right. Number one, he says, everyone is doing it, but not necessarily well. Yeah. And he's absolutely correct. There are a lot of people who do content marketing. He goes on to say that a lot of company owners aren't equipped to take on a kind of writing schedule necessary to maintain a regular blog or newsletter. And he's right. Businesses aren't doing it the right way. They're either not relevant, it's not consistent, it's not valuable, or it's the wrong messaging. And so if you're in this industry and you see a lack of valuable content about what you do, take advantage of it. Set your schedule and begin posting. Begin creating valuable content because there's a void there. I just met with a prospect who's now a client today, and one of the things he was talking about was asking about our process and content generation and wanting to be very involved in it. And I'm like, great, and we're still going to do what we can to minimize how involved you are. Meaning, let's give us the bullet points, give us the concepts, we'll draw up the article. It's significantly easier to edit something than it is to write it, right? So that's a great way to save a business owner time. And we'll talk about that here in just a second. Number two. Two. He says, increased content equals increased effectiveness and confidence in your business. I agree with that. He goes on to say, if you want to increase both your confidence in your company and its effectiveness, content should clearly be at the core of your marketing strategy. I'll say this. You got to be consistent. By being consistent and constantly publishing good content, then your users have more confidence in your brand. And that's just the end of the game. Anytime you can constantly feed people something that's valuable, that's relevant, that makes sense, that's useful to them, then they remember the brand it came
from. They refer people to that brand, and if they need the service, they think about that brand first. Right. It's kind of how it works. Content can definitely build your brand awareness. Number three. Three. He says, a little planning goes a long way. According to a 2014 study by the Content Marketing Institute, the top three effective forms of content are case studies, in-person events, and blogs. He says, if you're struggling to decide where to invest your time, I would recommend focusing on these three areas. Maybe. Right. I think it really depends on your industry. It depends on what you offer. It depends on how often your industry kind of changes. Yeah. It's going to determine the best type of content. I was a little disappointed that it didn't include video here, because I think video is one of the biggest forms of content absorption right now. Yeah. And so, what I added to this was find your top three, right? Find the top three that work for you. Maybe it's videos, blogs, and a newsletter. For us, it's podcasts. It's in our top three. Right. And then our newsletter, and then blogs, right? And so, find your top three. And then, not only find them, but plan on how you're going to distribute them and when. Like, we plan to do our podcast every Friday. We know it's going to go out to the web on Monday. I'll be tweeting about it all week. So, find your plan. And then, like Chris was just talking about, in regards to our content process, that's exactly what we do. We send clients their stuff, and then we give them a schedule. We're going to post this at the beginning of the month. We're going to post this one at the end of the month. We're going to send out your newsletter in the middle of the month. We're going to put a social media strategy to support that the entire month. And now, we have a content schedule, a plan to market your content. It's necessary. Excellent.
Number four. Four. He says, it increases web traffic and content views. That's why you should invest in content. Exactly. It does increase your web traffic. If you want to appear at the top of a Google search results, you need to consistently post quality articles. Nothing much more to say about that. At the end of the day, great content ranks. Yeah. Period. Number six. Solidifies your position as an expert in this field. I was just about to say that as part of the last one. It's a whole point all by itself. It's a whole point. Yeah, it does make you an expert. Maintaining something like a brand blog can be extremely difficult, yet if you do it right, your company can become a leading voice in your field. At the end of the day, users seek out experts in their field for answers. That's why we get questions from the UK. That's why people tweet us questions. That's why we get reviews, because people have questions, and they come to the experts. So, become an expert in your field. Number seven. Seven. He says, it helps you learn about your own industry. Check, I love that one. Yeah. Because in order for me to bring- That's the hidden secret of providing content. That's the gym. Yeah. You must have been at like 10.5 or 11 star or whatever. Bonus tip or something. Because, I mean, it's just like us. In order for us to bring you the most relevant internet marketing content, then we must be on top of it. We must do the research. We must study. And so, he says, when you have to write daily or weekly blog posts, you got to stay on top of it. I added, constant research and studying forces us to stay up to date. And now, here's a Chuck quote. The quickest way to lose value is to not know what you should know. Yeah. Yeah. Let a potential client of yours ask you a question about your industry that you should know and you don't know
it. You will not have that client. I can think of one example that I wish clients understood a little bit better that frustrates me to no end. When we're working with another design company, web company, whatever, and they send us an email saying, hey, give me Facebook credentials. And what was it? It was Facebook credentials. Give me Facebook creds. And G plus credentials. Like, there are no Facebook credentials. Yeah. You need to like the Facebook. So, the email should come to us saying, hey, I like this page already. Make me an admin. Please use this email because you have to know the email to make me an admin. Right? Don't send a stupid email that says, please give me your Facebook credentials. You're not getting my personal Facebook credentials. I can just tell you that. Yeah. Frankly, I don't even have the client's Facebook credentials. Yeah. We don't want them. Right? We don't need any, you know, room for ambiguity. Exactly. So, yeah. You should know what you need to know for your industry. Number eight. Content marketing has been around longer than you think. Yeah. He wrote on here it's been around since at least 1895. I added probably longer than that. Yeah. Think before Christ. I thought about Bible days. Yeah. These guys wrote articles and then they shared these articles and then they got published and to this day it's still the bestseller. Yeah. I'm just saying. Yeah. Content marketing. Yeah. Right? Number nine. It builds a community and loyalty. By posting questions at the end of your blog posts and social media posts, your customers have a chance to give their own ideas and respond to the thoughts of others. Dig this. He put some facts from Inbound Writer. Six out of ten consumers will recommend a brand they follow on social media. Yeah. Makes sense. Right? Content is a top three reason why people follow brands on social media. Yeah. And I like this one. 60% of consumers feel more positive about a company after reading the content they created.
Look, this works well when you engage with them. This is what we're adding to this. Not only can you build those followers and get those, you know, friends and fans, but when you engage with them, when they ask questions, you actually respond, you retweet, you follow, you follow them, comment on their post. Now you have content engagement. Now these people will willingly share your content. Last but not least, number ten. He says, the best of all, people are more likely to buy from you when you're doing content marketing. 67% of Twitter users are likely to purchase a product from a brand that they follow on Twitter. Interesting. Look, anytime you've proven you're the expert, you've built confidence, you've engaged with your audience, not only will they buy, dig this, you can charge them more because you've built that confidence. You can charge them more and they'll refer. They'll refer. Business because they trust you and building that confidence and having content that does that for you, it builds that trust, it builds that referral network. Give a little bonus tip, which is pretty good. Guy in my networking group, he does home remodeling, usually about $100,000 and up. And he says when he's meeting a client, he's asking himself to, so he's interviewing the client and asking these two questions based on personality. Am I going to get my final check, right, because remodeling and this is your home and baby and there's a lot of challenges potentially there. Am I going to get my final check and are they going to refer me business? And if the answer is no to either one of those questions, he moves on. You're not a perfect client for me. And I think it's a great, great way to approach client acquisition. Definitely. Definitely. Excellent. That's it. We got any what news? Yeah, I got a little what news. What? Yeah, so this what man goes out to the Houston Rockets, man. Congrats on making the playoffs. James Harden for MVP. We're trying to make a long run
and that's my what news. Cool. That's good. For all those of you in the other countries who actually follow soccer, basketball, you know what, I play, so if you listen to our podcast, you know I played soccer for 25 years. I love the sport. It's an amazing sport. And I've always felt in the sports sphere, the only sport that really has the opportunity to overthrow globally soccer is basketball. Yeah. Because it has so many similar characteristics and it's faster, right? So there's more scoring. It's a way faster game. The only caveat to that is one of the beauties of soccer is you don't have to be a massive physical athlete in order to play the game of soccer. To be well at it. Yeah. And in basketball, there may not be another Spud Webb. Well, there are, but he just, you know. Doesn't last long. And in soccer, you get like short, stocky people who are gods. Madonna, Maradona, not Madonna. Maradona was one. So anyway, hey, this has been a great podcast. Thank you guys for tuning in. Appreciate it. Actually, I got a little bit of information. This has been podcast number 274. 274. We appreciate you guys helping us to be the most popular internet marketing podcast on iTunes. If you're interested in growing your business with the largest, simplest marketing tool on the planet. The internet. Call eWebStyle for increased revenue in your business. 713-592-6724. We do have a referral program. In fact, I was on the phone just before this. I almost forgot. Punch in the face to Josh. Yeah, that's right. We're inquiring about our referral program. So he's got all the details and hopefully we'll be sending us somebody who will become a client, will pay their bill, and then he will get paid. I'm also co-hosting Blog Talk Radio. So creativebizideas.com. It's on Monday mornings. So check us out at 7... Follow us on Twitter. That way you'll get the update when they get ready to go live. Because we tweet right before we go live. And
that is Monday at 7.30 a.m. Central Standard Time. And remember, we were filmed live at 5999 West 34th Street, Suite 106 in Houston, Texas. I shouldn't have dropped that because it's probably causing microphone issues. Thank you guys for making it the most popular TV podcast on iTunes. Until the next one, my name is Chris Burris. Charles Lewis. Bye-bye for now.
Matthew Bertram is an AI keynote speaker, creator of DIG® (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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