#SEOpodcast 274 - Investing in your Content

According to the episode, consistent quality content increases web traffic, solidifies your position as an expert, builds community loyalty, and makes customers more likely to buy. The episode also notes that 67% of Twitter users are likely to purchase from a brand they follow on Twitter.

According to a 2014 study by the Content Marketing Institute cited in the episode, the top three effective forms of content are case studies, in-person events, and blogs. The hosts add that the best types depend on your industry and recommend finding the top three that work for your specific business.

The episode explains that producing regular content forces business owners and marketers to constantly research and study their industry. This keeps them up to date and ensures they can answer client questions confidently, avoiding the loss of credibility that comes from not knowing what you should know.

The hosts suggest that the business owner provide bullet points and key concepts, then let a content team draft the article. They note it is significantly easier to edit something than it is to write it, which saves the owner time while keeping the content accurate and relevant.