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#SEOpodcast 277 - Creating Shareworthy Content

Episode35 min2015-06-23

Creating share-worthy content requires ideation, strong titles, thorough research, time investment, team feedback, a commitment to excellence, and active promotion to reach the right audience.

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Key takeaways
Share-worthy content isn't fast food. You must offer your target audience a fine dining experience and it'll take time to cook up a meal your audience will enjoy.

About this episode

Welcome to the most popular internet marketing podcast on iTunes, hosted by E-Webstyle! Join us this week as we talk aboutUsing PPC Research to optimizeCreating Shareworthy ContentPutting in Time and Research for Content

Questions this episode answers

What are the seven things content creators do to make share-worthy content?

According to the article discussed in this episode, the seven steps are: ideation, focusing on titles, doing thorough research, taking the time needed, getting feedback, striving for excellence, and taking steps to improve visibility and promote the content to your target audience.

Why is getting feedback important before publishing content?

Different team members, such as sales, customer service, and even your best customers, each bring a unique perspective. Specific feedback on tone, images, length, and complexity lets you make adjustments that improve quality and increase the chances the content gets shared.

What is the Google Phantom algorithm update and what does it target?

Google Phantom is an algorithm update, not officially announced by Google, that targets how-to content. Sites filled with thin, non-relevant how-to articles are impacted. Building links through thin how-to content posted across wikis and similar sites is likely to stop working as a result.

In their words

coming up with share-worthy content is difficult. The problem is everyone else is doing it.

Guest

if you wouldn't share it, don't post it. Yeah. Plain and simple. If you know you would read it and you wouldn't share it, then don't post it.

Guest

the one-to-one contact is where you see the most results.

Host
Terms defined in this episode
Ideation
The process of setting aside time to brainstorm content ideas before writing, drawing from products, client issues, and current industry events.
Thin content
Content that is low in value, poorly researched, or created quickly without substance, which can result in a search engine penalty.
Google Phantom
An algorithm update targeting how-to content sites with thin, non-relevant articles, identified by researchers though not officially published by Google.
Schema markup
Code added to a website that helps Google easily identify information such as a business location, important for local and restaurant search visibility.

Full transcript is being added.

This episode answers

Matthew Bertram, host of The Best SEO Podcast
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint

Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.

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