#SEOpodcast 281 - Integrating Content Marking

Hi, and welcome to the SEO Podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, owner of eWebStyle. I am Charles Lewis, your internet marketing specialist. Welcome back to another fun-filled edition of our podcast. This is podcast number 281. And as always, there is a tip from our previous podcast, and that tip... Wait, 281, there we go. Let's make sure we get the right tip. Understand what prospects are searching for when you develop your content. That's a great tip, and we're going to get into more of that today. But any time you're creating content, like I said, whether it's blog content or video content or article content or email content or whatever it is, understand what your particular prospects are actually looking for, the things they're searching for. Then when you understand that, include that in your content. And that way, your content has a higher likelihood of ranking for, guess what? Terms people are searching for. Exactly. That really works. All right, so please remember, we are broadcasting live from Houston, Texas. And we actually have a live audience. Punch in the face to David today. We have a live audience. We're broadcasting live from Houston. And we are your friendly local neighborhood top position snatchers. And our mantra is... Don't be a douche. Don't be a douche. It is not a good look. It is not a good look. We got a good article. You alluded to it a little bit, man. 10 tips for integrating content marketing into your business. And so we'll talk about some tips on how you can introduce content marketing and different types of content to help promote your business. So if you haven't noticed, let me point it out. The last bunch of podcasts have been content related. Content is king. Content is still king. Content is going to remain king for the foreseeable future. Well, I mean, and I think the key thing to point out here is that, you know, search engines, overwhelming adjustment to good content. Right. It's been proven that good content

performs better. It ranks better. It generates more engagement. It gets more shares, more follows, more likes. And so we're spending a lot of time talking to you guys about content for that reason. And guess what we do when we're doing internet marketing? Generating content. We generate a lot of content. That's right. Hey, if you're in a position to, and you probably are, tweet now. Grab a computer. You can tweet. What should they do with your device? Well, if you're watching, you know what to tweet. Hashtag SEO Podcast. Be sure to tag us in it. At eWebStyle. At Best SEO Podcast. That way we can follow you back and do all of our social networking stuff. Absolutely. Hey, if this is the first podcast you've listened to, howdy. Welcome. Welcome. Great for joining us. We're going to get into the meat of the podcast here shortly. This is Consider the Potatoes. If you've listened to this podcast before, you already know what to do. And you also know that we're running kind of a game or whatever. And it turns out that we've got a review. No tear tattoo. We've actually got three. So that's pretty awesome. And we got 10 additional followers on Twitter. Yes, I saw that. Punch in the face to all the followers, man. I went back and followed back this morning. All right. So that means we're going to skip the instructions on how to leave us a review. We're just going to say, figure out a way and leave us a review. Now, we will tell you, there are lots of ways to haunt us, stalk us, harass us. And those are facebook.com slash ewebstyle, youtube.com slash ewebstyle, twitter.com slash ewebstyle, and instagram.com slash ewebstyle. Hey, if you're a PHP expert or a WordPress genius, kind of like Jay, who works with us, punch in the face to Jay. He's also our resident podcast photographer. We're probably looking for you. And you can submit an audio resume, 713-510-7846. So go ahead and do that. If you want a free website

analysis, go to our website, e-webstyle.com. You will find a link somewhere. A free website analysis form. Click it, submit your site, and yeah, we'll follow you. We'll hit you back. And if you are in a hurry, go ahead and make contact with us some other way. All right. So I've got just a little bit of, man, we've got some patiffs. I got three reviews. We got a little bit of content. I got some news. You got news? And patiffs too, yeah. All right. So let's do this news. This is pretty interesting. So it's an article about the FTC, Federal Trade Commission, cracking down on disclosure and social, right? So if you've got whatever, LeBron promoting something. Well, so it was two things from what I understood. It was about, they're cracking down on celebrities, promoting different products and services via social media. Without disclosure. Without disclosure. Right. And then it was, of course, included contests. Right. And businesses who are using contests to increase social media engagement without a disclosure. Right. And what about fake likes, right? Just going after fake likes. So if you're out there purchasing likes or selling likes, hopefully the FTC, I mean, we just want, we want to get rid of that crap anyway, but hopefully that works to get rid of that crap. We also have, this was pretty interesting, time on apps, right? So phone apps, time on apps is increasing, but the number of apps that people spend time on is not increasing. Well, it just means there are more people that are using the same apps. Facebook. More and more frequently. Facebook or Instagram. Did it say specifically what kind of apps, like gaming apps or social apps? It did not. Okay. Yeah. It did not. Yeah. So we can throw, I mean, Facebook's a big one. Like, there's just a time suck. I mean, technically, you know, Gmail is an app. Yeah. Yeah. And so there's been a lot of time on that. Well, so on your phone. On the phone. You can put it

in a native, I guess, I mean, it really is an app. Sure. You're right. I wanted to argue with you for something, right? We're already 10 minutes into the podcast and we should have, or five minutes, we should have argued already. All right. So I have some patiffs. I don't know why that is. Punch in the face. One is for Stephanie. This is for our guy, Chris, who works here. He wanted us to give a patiff to Stephanie, who's supposed to be checking out the podcast. Oh, we're checking out the over at AdWords. Yep. Punch in the face to Stephanie. I think I've talked to her before as well. She is an AdWords support specialist out of the Ann Arbor office. So Stephanie, punch in the face. Next, we've got Arbel Martin. She's with Lolly Web Designs. And, you know, at the end of the podcast, I'll mention something about a referral program. And she called us and inquired about a referral program. And I actually spent a little time on her website and gave her some pointers. Some tips, info. It was all good. And then finally, Gerald, you know, often you're looking for services available on the web and you're like, okay, well, they're somewhere else. Right. And I'm looking at this one service called Website Alive. It's like a live chat. They've got operators that will chat with you. And they're here in Houston, like around the corner or so, Gerald, punch in the face to you. And we'll probably come and meet you. And you want to do some news before we're going to interview? Well, I got some punches in the face as well. And then I go back to the news on the subject of Patif's one. I want to give this one to Barry Mills. Hit us up on Twitter at BMLB MillsP. He says up at E-WebStyle, it's celestial, man, unless that is the colloquial Houston way of saying it. So I'm referring to the previous podcast, I'm assuming. So you caught the odd words that got

thrown in there, right? So I was talking to him before the podcast and he said he used to be a journalist. So I want you to use this word. And then he said, no, use this word. No, he was trying to come up with like a good word to throw in. I used all three. Oh, okay. And that's why I was like, what did he have to talk about? Okay. Thank you for clearing that up for me. You were about to punch me. You were about to kick me in the shins. Yeah. All right. So appreciate you, Barry, for tweeting us and straightening me out. Because, yeah, he was going to get it because I didn't know what he was talking about. And the second, Patif, goes up to Adam Davies. We've spoke before. He's hit us up on Twitter, at Mr. Adam Davies. He says, the Addy Web Style is the last podcast, number 276. Is it broken or is it just me? Both. It was broken. And now it's fixed. And so it's just you. If it's still broken, it's just you. Yeah, exactly. But appreciate you tuning in. Appreciate your support, man. And in regards to the news, so you covered the FTC stuff, but dig this. Another new partnership. I think it's kind of cool. Uber has partnered with Foursquare. Makes sense. Makes perfect sense. Didn't we talk about that? So they were talking about it. But remember, we were talking about Google, who was offering delivery now and even thinking about transportation. Right. But Uber partnered with Foursquare. So now Foursquare, you know, they kind of transitioned away from the check-in deal. They created a whole separate app called Swarm that they use for check-ins. By the way, on my device, the icon for Swarm will change back and forth. From Foursquare to Swarm? Well, it's not Foursquare, but it's like a different icon. Does that ever happen? Have you ever noticed the icon looks different? That's just me. That's the time for get off the GS3. Man, I was

driving to a restaurant the other day and the GPS wasn't working. So I'm like, okay, I got time because I know about where it is. So I reboot the phone. The phone's coming up. And sometimes when you get into a GPS using app before it's totally kind of rebooted, it screws up the GPS. I ended up doing that. I was like, I was not happy. Yeah, I was not happy. Kind of upgrade your phone. It is. So, you know, Foursquare, they focus on local search and recommending restaurants and places to go and things like that. Now with those recommendations, they will offer you a ride. Yeah. That's kind of cool. Punch in the face to Uber. I think you guys are doing some really cool stuff for a new company. Definitely innovative. Apple Cars are new. Specifically to improve Apple Maps. So they're going out taking pictures just like Google Cars do for Street View. Right. Makes sense. Apple, what took so long. Thought you should have been doing that. The interesting thing is they only go to affluent neighborhoods. Well. Right? Where people use their phones. Where people use Apple devices. We team Android over here. Let's see here. And the last one I have is Facebook partnered up with Shopify. So remember a few podcasts. Shopify. Oh, Shopify. Shopify is the online e-commerce creator and a cart you can use to build these kind of templated websites and whatnot. But they partnered with Facebook and so remember Facebook was already going to offer buy buttons in the news feed for specific products. Well, Shopify is going to manage that process for them. Wow. Awesome. Awesome partnership. Cool. Kudos to Shopify. Wow. I know. That's a big deal for them. And so that's what's up. And that's very cool. All right. So I got a couple of reviews or we've got a couple of reviews. The first two are actually from iTunes. The title is Long Overdue Review. And it is five stars. It says it's by Ryan at Sala Architects from the United

States. It says I'm an IT manager for a small firm and by default also have responsibility of managing our social media and website. The best I can with the time I have. Which is none. None. Yeah. You're in IT so you probably are extremely busy. You're my one stop resource for keeping up with all the ever changing tips and trends. Many thanks for providing this podcast and or service. Punch in the face to you, Mr. Ryan. Appreciate it. Next. Also iTunes. Title. Entertaining and Informational. Yeah. We call that Inter-mational. Yeah. Infortainment. Infortainment. And it is five stars. This is from Bubba Leip. That's a great name. It's like this podcast is hilarious and also has a lot of great SEO knowledge to offer. Man, punch in the face, Mr. Yeah, we try to be. I'm glad you feel that way. I feel the same about your name, Mr. Bubba Leip. Hilarious. Go ahead, buddy. Uh, and next, uh, where did, I don't even know where I got this one. I think it was from Facebook. Uh, it's from Ian James and it is also five stars. Uh, as a web developer converting to copywriter SEO, SEM, natural transition. Yeah, it kind of happens that way. I'm always looking for ways to improve my skills in the SEO sphere. Uh, there are so many options when it comes to SEO, SEM podcasts, but most of them are dry, humorless, and boring. Yeah. The opposite of the red bowl of SEO podcasts. Uh, I might as well listen to those other guys when I'm trying to fall asleep at night, but the e-web style podcast on the other hand is great. Chris and Charles are funny, knowledgeable, engaging, and honest, double-fisted, punch in the face to y'all. Ooh, you got it all in there. I mean, from the double-fisted to the correct usage of the word y'all. Uh, keep up the good work. You've got a subscriber for life, Mr. Ian James, punch in the face. Dude, like, double-punched in the face. That, dude, that's what's up.

That's awesome. That's my first time doing a double-punched thing. Feels like a good stretch. Man, make, realize how sore I was. I've been in the gym. Oh, you've been hitting the gym? Man, dude, I'm so sore from that elliptical right now. Oh, yeah. That'll take you out. Man, that elliptical, it got me. That'll take you out. And that is our reviews. That turns out to be the potatoes of our podcast. Time to get into the meat. Yeah, so, like we said today, earlier today, we're talking content. So, I want to give a big punch in the face, man, to Manny, Manny Karthik, and we've reviewed his articles before. He posted this one over on Marketing Land. 10 tips for integrating content marketing into your business. And so, sticking on the subject of content marketing, let's dive right in. And so, he says, number one, building the right team makes all of the difference. And he's absolutely right. He says, you need content writers, seeders, influencers, data analysis, sales reps, and even customer service relationship managers to complete the circle. And we've been talking about this before, about tapping into your resources and using the people you have access to prior to creating the content. That way, you can get a good feedback loop for the type of content you should create. So, he started with writers, right? He says, writers who can talk the internet language. Right, yeah, you need writers who know SEO, is what he's saying. You need writers who understand keyword density, who understand the proper point of view to use, who understand first person or third person. You need writers on your SEO team. You also need seeders, he says. Seeders are the folks who can penetrate influential and most relevant niches of social networks. These are people with the right connections. People who have followers. People who have tons of likes. People who have people following them and people who have others who are interested in what they have to say. You need those people on your team. So, that

way, when you do create content, when you do post content, they can share it and it'll spread faster. Just remember that if you're paying them, you need to disclose that information. Exactly. According to the FTC. He also says, you need editors. Editors are editing the content for message accuracy and ensuring the right tone of voice. Yeah. Proof readers. You need somebody to kind of re-read that and make sure, I know, I know, right? That would hit home. Kicking the shin for real, for real, for real. But we need proof readers. Just a full disclosure. We've had a couple articles slip through our process. Our proof power, quality control. Have not been well received by a couple clients over the last week. So, clean it up that. Yeah. This is literally talking to us right now. Editors. Make sure you edit, follow up, confirm. Exactly. Need proof readers. He also says, you need data analysis, which is me. I spend a lot of time doing this. He says, finding out the right topic or theme that's most important, which was most popular with your audience. The topic that, I don't know, gives the most downloads and sign-ups or hated or loved content. You need analytics. You have to understand what your content is doing, who's interacting with your content, how they're interacting with your content. And if you understand that, then you understand the new type of content you need to create. Right? There's no need to go down the path of creating articles and blogs that won't get read, that won't get shared, that won't get tweeted because they don't have the right format. So figure out what content you have created that has had success. Let's spin off of that. Rinse and repeat. Lastly, he says you need outreach specialists, similar to what PR folks did earlier. And exactly right. You need somebody to effectively promote this content, to scoop it, to dig it, to read it, and to share it. You just need that. Throw in stumble upon. Stumble upon. Do you use

stumble upon? Every now and then. I haven't used it in a while. It's kind of my lunch thing. I've got to sit down with my lunch and I start stumbling on stuff. Works out good. Yeah. Interesting. I haven't stumbled in a while. Number two, he says, challenge and rewrite marketing laws as we've known them. Yeah, because times change. Yeah. He says, in traditional marketing, getting the maximum number of eyeballs with the minimal spend is the mantra. With content marketing, things are way different. He's absolutely right. It's totally different. It's more than just getting eyes on it because in content marketing, the many people see it doesn't really matter if they don't engage, if they don't take action. They have to take action. And that's what content marketing is about. It's about putting out a message, using your type of content, and then that message actually making something happen, creating a new follower, creating a share, creating a download. Maybe it's a sign up. Maybe it's a phone call or a visit to your store. Or maybe it's just a like. It could be, you know, content marketing is the purpose is to make the client, potential client, the fan, or whoever take an exit. I think this is a really important one because I think a lot of people, you know, write content and then they're just tracking traffic and they're like, oh, I got all sorts of views on this. And it's true in internet marketing and a lot of traditional marketing as well. The only thing that matters is results. That's it. And you've got to be tracking those results. Not to the level of views. Not to the level of even reads or video watches. But if you've put that information out there, you're doing it for a reason. What's that reason and how many people are achieving that goal? Exactly. If your reason is to set that goal, and we talked about that before, maybe your reason is to get more newsletter subscribers. Right. Then is your content accomplishing that? Are

you having a high rate of people who almost subscribe, but then they drop out? Or did you post it and all of a sudden your subscription rate went sky high? Right. Those type of analytics, those type of data is necessary to gauge how your content marketing is working. Number three. Three. Which is right on target. He says define new goals, KPIs, and dimensions. And he's absolutely right. You must test and measure with all types of marketing, including content marketing. He goes on to say content marketing requires you to have a new set of KPIs and success metrics related to your business goals. So like we were just saying, set that goal first and understand why you're doing it. Like I'm posting this content to, I don't know, to get shares or to get follows or to get retweets or whatever that goal is. Set the goal, then run through your marketing strategy and that way you can come back and visit the goal and see how many times you did it, how many shares you got, how many followers you got. More importantly, that's the easiest way to find out if you have the wrong goal. Frankly, you may say, I need to get 100 shares with this. And you don't get 100 shares on, let's say, Facebook or Instagram, but you got 100 retweets. Or newsletter subscription or whatever. Exactly. So evaluate all of those things to figure out, hey, this content actually worked better for this type of goal. And then you can rinse and repeat and make the right adjustments. This is great advice for old articles that you wrote with the frame of mind of just getting highs on it. Okay, so now what changes do you need to make to those landing pages that provide that article so that people engage with them? Yeah, that's PoTip right there. Go on your analytics. Look at the past six months and see which blog post you've posted that had the most traffic. And what did that traffic do? How long did they

stay on the site? What did they do after that? Does this page rank? You have good calls to action on your page. Exactly. These pages may need to be improved. Because if you did write it a few years ago, it probably lacks the proper call to action. It probably lacks the right tone of voice and the right CTAs and things of that nature. So yeah, check those pages out. Number four. Four. He says extend content marketing to building relationships. I like this one. Content marketing is an excellent way to build the right kind of community for your brand. And he's absolutely right. The easiest way to share your brand, to grow your brand, to teach people about your brand and what you really offer is through different forms of content. In this type of situation, probably video content or infographics and things like that. But the key is taking advantage of it. And so I would say create content that addresses the specific community needs. That's how you create content that builds those relationships. For example, you think about HGTV. I watch HGTV all the time. Shout out to my guys on Fix or Flip. I'm sorry, what was that? Punch in the face to my guys on Fix or Flip. You said something. I didn't understand it. Yeah, I didn't even say that. Punch in the face to those guys. But the key is they understand their user base. People watching this are looking for tips on how to do stuff. So they pushed out tons of short videos on how to install a faucet, how to build a barbecue pit, how to... Plenty of DIY content. Why? Do it yourself. Because that's their community. That's what people are interested in. So they're putting out content that supports that. Take advantage. Just J. So maybe I'll give you a real example. Maybe you're a plumber. Right. Right. Then it's in your best interest to post content that addresses the questions that typical homeowners have. Like, what the hell is wrong with my water heater?

Right. Or why is this leaking? Toilet seat broke. Exactly. Or my toilet is running after the flush. Why is it doing that? Yeah. Right. Take those type of questions. Answer them because people are looking for the answers. Yeah. And when you give that answer away for free, you inherently build up value. You build up your brand and people tend to trust you a little bit more. All right. That was weird. I don't know what's going on. Yeah. That kind of sucks. Keep going? Yeah. Keep going. Yeah. So that was number four. So number five, he says, amplify your brand's online reputation with content marketing. He goes on to say, content marketing within your own entities like blogs, subdomains, and landing pages can prove to be a far easier solution to managing your reputation online. And what he's saying is, put your content on your site. A lot of times people will want to manage their brand on different sites and different places and things like that. You open other things of that nature, which you should, which you definitely should. But it's important to have that same content on your site. It's important that people can go to ewebstyle.com and get information about us. Or they can go to your site and get information about your services or your latest charity event or the latest nonprofit you help or whatever you're doing in the community. It's worth having that information on your site. Now, I would say there's definitely value in using third-party services. And this is one of those situations where you may want to host the bulk of your content on your site. And then on these third-party PR sites and places of that nature, maybe you have summaries with links over to the full story on your site. And so that way, you can really control the messaging and control how people are absorbing your content. Number six. Six. He says, be helpful to people first. Selling comes second. And he's absolutely right. He says, you want to help the prospect, educate

him, and guide him to a possible solution. And that's important. Anytime you can help somebody, they will likely be more prone to do business with you because you've built up that relationship. You've already extended a hand. And so they're willing to open up their pocket. I would like to say, yeah, people are more likely to spend time, spend money, spend resources, give referrals, and things of that nature to people who have help. Help them. So get it out of your mind that you have to sign this client up and they have to become a paying client and they have to spend some money with you. May not be the case. Depending on your industry. Depending on the industry. Yeah. Yeah. You may want to just help them. You may want to, you know, we've hosted plenty of sites for free. What do you think this podcast does? It's helping people and this is absolutely free content. Or we've had clients where they've had a bad experience with a web guy and their site is down. Yeah. Right. And now we haven't even signed an agreement to move forward with us. But we've got a splash page. Yeah. Build a splash page. Get your hosting right. Get your domain appointed. Because we're trying to help you. Right. It makes sense for you to have something up. And then that person, ironically, comes back and signs the contract. Or not, ironically. I know. Yeah. And so, help people. There's nothing wrong with helping people. Yeah. Even if it costs you a little something, something. It's okay. Number eight. Eight. He says, no, I'm sorry. Number seven. Seven. He says, sync and speak to other marketing channels. This is huge. I really like this one. Content marketing may have different techniques, but that doesn't mean it shouldn't be working towards the same business goals. Right. This is absolutely correct. We have one client who we're, you know, we cover a whole gamut of internet services. Yeah. From email marketing to SEO, pay-per-click, social. Social media. All this kind

of stuff. Anyway, we have one client who chose not to allow us to handle their newsletter. Right. Which is fine. Yeah. Problem is, though. Problem is, is that when these emails go out from the newsletter, just like I was just saying, that content should be hosted on the website as well. So, the emails are still going out. So, he does his own newsletters. But, he's not communicating with us that these newsletters go out. Luckily, I was smart enough to get on the list. Right. So, every time he sends out a newsletter, I get it and then make the adjustments and bring the content to the site. Right. But, it would work so much better if that content was already on the site prior to the newsletter going out. Yeah. So, make sure your marketing is communicating with your other channels. All channels. Whether it's TV, radio, print, whatever other marketing you're doing, your content strategy should support that. Yeah. I wonder if we could convince them to do canonical to our page. That'd be kind of cool. That would be kind of cool. Yeah. That would be kind of cool. I'll send that email. Yeah. We'll see if we can do with that. I mean, because at the end of the day, the goal is to get people in your sales funnel. Yeah. Right. Regardless of where they're coming from, you want to get people to the site so they can go down the process of eventually becoming a client. And, content marketing is, and synced with your other marketing channels is the way to do that. Just supports that better. Yeah. Exactly. Number eight. Eight. Quality versus quantity. Find what works for you. He's absolutely right here. Collecting a few good leads might be more successful than bringing in a ton of inferior leads. He's absolutely right. It could actually save you time. It could save you lots of time, lots of headache, lots of research, lots of wasted effort, lots of unnecessary webpages, lots of potential Panda algorithm cataclysms due to your lack

of content. You know, like, take some time and make sure that you're putting out quality content. I combed through 30 posts before we got to this one. Why? Because I wanted to bring some quality content to you guys. And so, take that time to do that. If you're going to be posting. It was only 30? It was only 30 this time. Actual articles. I probably looked at 50 things. I didn't see the title. By the way, make sure your titles are really powerful. Exactly. If you want me to pick it up, you know, give me a good title because that's the first start in clicking. But make sure your quality is up to par. And not just on blog content, but across the board. Your social content, your email content. Like, make sure that the quality is there. Because what you don't want to happen is a bad impression or a worst impression. Or somebody sees it and you actually do have the capability of putting out good content. But this time, your content sucked. And it was my first time seeing it. It's a reflection of you. Now, I think all your content sucks. Even if it was only that bad post. By the way, all of your content does suck because the perception is the reality. Exactly. So, put out quality content, not just quantity of content. Number nine. Nine. He says, customize your message for each step in the funnel. Product-oriented versus user-oriented. And he's right. Like, depending on your sales process, there's different steps. Right? You may have a six-step process that requires a meeting and a phone call and then an email, then a proposal, then another meeting. Right? And if that's your sales process, then people may eventually get stuck somewhere during the past. Create content that addresses them. Why they're stuck there. Why they're stuck there. Exactly. And that content could come in the form of a remarketing campaign. Maybe they're sitting on a proposal, haven't made a decision. And so, they start getting chased by remarketing ads.

They say, hey, we're waiting on you. Or maybe they're in the sales process and you need to send them off some more case studies. And then, boy, the format of those case studies and e-guides and things of that nature should be structured to push people back down your sales funnel. So, just make sure you understand where people are in your sales process and create content for each one of those sections. Now, Manny, I've got to keep you in the shins because your title said 10 tips for integrating content marketing into your business. And the article only had nine. Nine. And so, number 10. Make sure your title speaks the truth. Well, I'll give you number 10. Number 10, a 10 tip for integrating content marketing into your business, I would say, is share it with your customers. The easiest way to kind of integrate content marketing into your business, especially if you're in a retail or service kind of provider situation, share it with your customers. Get your customers to read the content. Get that feedback from it. Get them to comment on it and share it. Post it on their walls because they are already paying you for service. They probably already follow you and definitely be interested in what you had to say and will likely share what you offer. So, incorporate clients in your content strategy when you can. Other than missing the last point. By the way, no charge for that. For number 10. You can have number 10, Manny, and it will update your post. But other than missing number 10, dude, great post, 10 tips for integrating content marketing into your business. I really like the content. Punch in the face to you. Just give me 10 next time. What was his name again? Manny. Manny Karthik. Punch in the face to you, Manny. And like a slight kick in the shin. Yeah, it was like a... Sounds like my card. That was punch in the face, kick in the shin. The audio version. We got any what? I

do got some what news. Well, blank stare. This is like what, blank stare. All again, we're just like blank what. Yeah, I don't know how to do that. I think I'm just going with the what. What? I can't do high pitch stuff anymore. That's because it was a blank what. That's it. It was perfect. I intended that. Now, this one here, and we usually don't get political on here, but Rachel... And now we're going to. Kind of. Rachel Dolezal? You heard of her? Okay, Dolezal. No. So this is the white chick who works for the NAACP and for over the past 10 years has been portraying herself as African American. Oh. I'm talking about down to wearing the braids, the lingo, the look, the whole nine. And then finally her parents came out and was like, yeah, y'all know she's German mixed with Czech. Well, there's a lot of African Americans and German mixed with Czech. So the reason I bring this to you guys right now is because I had to tie it in internet marketing. Social media is so mean. So ruthless. Oh, man. She's getting the blues. So hashtag Ask Rachel. And she's getting hit with all kind of memes and get this African American related questions. Like, how do you make potato salad? Like, it's good. It's going. I saw so much stuff. I was like, oh, my God. Social media is crazy. And unfortunately, Rachel, you should have known this is coming. Do we already? And yeah, like, we're just going to hide it forever. That's a little crazy. So basically, she got a career. And part of her having that career was that she had to be in blackface the whole time, which, yeah, we remember the Whoopi Goldberg and Ted Danson blackface issue. So, yeah. Yeah. I don't even know how to like, should we be really angry at her? Oh, it's funny to me. It's so stupid. It's like, I'm actually impressed by her. You carried it on a long time. Yeah. Like, you got some really

good people in your corner. You're a hairdresser and all these people who know you're white. They didn't say anything. You know, and your colleagues at the NAACP, I find a little bit weird because like. They should figure it out. Come on, dog. Ten years in, come on. I'd have been like, you know. What's up with your parents blowing your cover? Exactly. That's just not right. Well, they probably felt bad. Like, you know. You don't want to be us. You're denying your heritage. Yeah. So, yeah. Yeah. I'm with you in blank. Blank wood. Yeah. Yeah. Really? All that. All right. We're good? That's it. All right. So, if you're looking to grow your business with the largest, simplest marketing tool on the planet. The internet. Call eWebStyle for increased revenue in your business. Our phone number is 713-592-6724. If you have a referral, somebody who's interested in SEO or internet marketing in general, and you don't want to take care of them, send them to us. We'll take care of them. They pay their bill. We pay you. It's very simple. And do not forget, I am on Blog Talk Radio. The show is Creative Biz Ideas. So, you can go to www.creativebizideas and find the show. We broadcast live at 730 a.m. That show is on time. Central Standard Time. And it's auto. You can call in. You can check it out on the website. And remember, we are filmed live at 5999 West 34th Street, Suite 106, Houston, Texas, 77092. Thank you, guys. We are the most popular internet marketing podcast on iTunes. That is because of y'all to use it properly. Y'all. All y'all. Thank you in the 83 countries that we've been downloaded in. Thank you, guys, for tuning in. Until the next podcast, my name's Chris Burris. Charles Lewis. Bye-bye for now.