#SEOpodcast 281 - Integrating Content Marking

Episode36 min2015-08-17

Content marketing works best when you build the right team, set measurable goals, align all marketing channels, and prioritize quality over quantity to drive real audience action.

Cover art for #SEOpodcast 281 - Integrating Content Marking

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Key takeaways

Create content around what prospects are actually searching for to improve ranking chances.
A content team needs writers, seeders, editors, data analysts, and outreach specialists to succeed.
Track content results beyond views; measure newsletter signups, shares, or calls to gauge real impact.
Sync content marketing with all other channels, including email, social, and paid, toward the same business goals.
Help prospects first and sell second; freely given value builds trust and encourages future business.

content marketing is the purpose is to make the client, potential client, the fan, or whoever take an exit

About this episode

Welcome to the most popular internet marketing podcast on iTunes, hosted by E-Webstyle! Join us this week as we talk aboutIntegrating Content MarketingBuilding the Right TeamGive Me a Good Title

In their words

Understand what prospects are searching for when you develop your content.
Host

put out quality content, not just quantity of content
Charles Lewis

Be helpful to people first. Selling comes second.
Charles Lewis

Terms defined in this episode

Seeders: People with influential social connections and followers who can share new content so it spreads faster across relevant niches of social networks.
KPIs in content marketing: A new set of success metrics tied to specific business goals, such as shares, follows, sign-ups, or calls, used to evaluate whether content is performing.
Remarketing: A campaign that serves ads to prospects already in the sales funnel, for example chasing someone sitting on a proposal to push them back down the sales process.
Panda algorithm: A Google algorithm referenced in the episode that can penalize sites for low-quality or thin content.

Full transcript is being added.

This episode answers

Matthew Bertram

AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint

Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.

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