10 Remarketing Tools For Reengaging & Winning The Conversion Ep. 538
10 Remarketing Tools For Reengaging & Winning The ConversionRemarketing can help get your brand in front of a more relevant audience. Here are 10…
Agency & Business Growth
#SEOPodcast287 - 5 Ways to Instantly Improve Landing Page Conversions
Landing page conversions improve when you test button colors, add time-sensitive CTAs, use heat maps, incentivize actions, and split test everything long enough to gather meaningful data.
Key takeaways
- Test button colors against a constant color over 30-day periods to find what converts best.
- Time-sensitive CTAs use emotions like fear of missing out to drive action on landing pages.
- Incentivize every call to action; if you give people no reason to act, they won't.
- Split test everything and give tests enough time, at least two weeks, to collect real data.
- Create a feedback loop with clients through monthly calls to match analytics data to actual business results.
if you don't, they won't.
About this episode
Welcome to the most popular internet marketing podcast on iTunes, hosted by E-Webstyle! Join us this week as we talk about:Offer Online CTAs on your Local Landing Pages5 Ways to Instantly Improve Landing Page ConversionsIncentive in Calls to Action
Questions this episode answers
How should I test landing page button colors?
Run one color against a constant control color for 30 days, then swap in a new color against the same control for another 30 days. Whichever color converts best in each period guides your adjustment. Your button should also contrast with the overall page design so it stands out.
Should I remove navigation from SEO landing pages the same way I would for paid landing pages?
Not necessarily. For paid traffic, removing navigation makes sense because you are paying for each click and want one action. For SEO-optimized pages that rank organically, keeping navigation available gives users who landed on a secondary-intent page a way to find what they actually need, which also improves the experience for Google users.
What is the best way to incentivize a newsletter sign-up call to action?
Give something of clear value in exchange. Examples from the episode include offering free information on getting a hard money loan, a 5% discount on a purchase, or a coupon for free donuts and free coffee at the next visit. People are reluctant to share their email without a tangible reason.
How long should a split test run before I evaluate results?
The hosts recommend at least two weeks, driving as much traffic as your budget allows. Running a test for only one day with around 20 visitors does not produce enough data. They also suggest creating an annotation in analytics marking the start date, what you tested, and what the control and variable were.
In their words
no matter what type of online marketing you're doing, whether it's SEO, whether it's pay-per-click, whether it's some email marketing, whether it's some video marketing, whether it's content marketing, whatever you're doing, you have to test it and measure it.
Charles Lewis
if you don't have that feedback loop between the changes in the testing you're making and the actual results that are happening for the business, then you're going to miss it.
Charles Lewis
Terms defined in this episode
- Split testing
- Running two versions of a landing page element simultaneously to measure which one converts better, requiring enough traffic and time to produce meaningful data.
- Time-sensitive call to action
- A CTA that creates urgency through a countdown clock or limited supply, using FOMO, fear of missing out, to prompt visitors to act.
- Heat maps
- Technology that shows where and why people are clicking on a page, helping marketers understand how visitors interact with a landing page.
- Offline CTA
- An online promotion such as a printable coupon or free ticket offer that encourages people who find a business online to visit its physical location.
Full transcript is being added.
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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