Blogs with videos rank higher and get more shares, email inboxes reveal repeat customer questions worth turning into posts, and promoting content before you create it determines how well it performs.
You must understand where this content is going to be posted, right? As you begin developing ideas and figuring out what you're going to write about and then you go down your path of keyword research, okay?
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Check your email inbox for repeat customer questions and ask your sales and customer service teams about common objections or questions. If those questions keep coming up, there is likely no content on your site addressing them, so writing blog posts on those topics helps both customers and your team.
Blogs with videos are more likely to get additional hits and shares than those without. Before embedding, optimize the video on YouTube by giving it a strong title, a lengthy keyword-rich description, and voiceover so Google can transcribe it, which adds to its ranking value.
Before developing content, decide where it will be posted, such as your blog, Pinterest, SlideShare, or social channels. Then have all supporting assets, like featured images sized for Instagram or Facebook, created at the same time so you can promote effectively the moment the content goes live.
When you link facts in your content to credible external sources like a Forbes article, reader trust in your site increases. From a Google perspective it signals a quality outbound link, and if that external site has alerts set up, they may link back to you in return.
when you find yourself answering the same question from clients or buyers time after time, consider turning it into a blog post for your company site
Host
anytime you can get on someone's calendar. Yeah. Like, they've committed to watching you, committed to listening to you, committed to doing, you know, being wherever you ask them to be at, then they're half sold.
Guest
Stories are a way to break the ice. Stories get people's attention. Stories lower people's defenses.
Host
Full transcript is being added.
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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