Strong on-page SEO starts with a checklist of 15 controllable elements including title tags, meta descriptions, XML sitemaps, site speed, and custom 404 pages, all reviewed in episode 163.
start your SEO process at the SERP by crafting a great meta description
Welcome to the most popular internet marketing podcast on iTunes, hosted by E-Webstyle! Join us this week as we talk aboutShopping Carts, Usability VS EyecandySEO, Picking the Right Domain NameKeyword Rich Recurrent Content
The biggest mistake is using only the company name in every title tag. Instead, lead with the main service or keyword for that page, for example 'water heater repair slash Joe Blow plumbing', so the title is descriptive and keyword rich.
During a site redesign, pages that ranked well can be dropped or overlooked. A custom 404 keeps visitors on your site and, with the right code, can fire an email alert so you know which lost URLs need to be rebuilt quickly.
A slow site causes visitors to bounce. A common problem is clients uploading oversized image files, such as a 1.5 megabyte file at 50 by 50 pixels. Resizing images before uploading and using WordPress compression helps keep load times fast.
if you get a new web project, it's good to glance at the robot text file and make sure that the previous designer has not chosen to exclude the entire website from Google's index
Charles
Full transcript is being added.
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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The Best SEO Podcast breaks down SEO and AI search; EWR Digital, the agency behind the show, implements it for operators. Start with a free, no-pitch audit of where you stand in Google and in AI answers.
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