What is SERP?

Answered across 6 episodes of The Best SEO Podcast

The short answer

Search engine result pages, which are a combination of paid ads and organic results.

How experts on the show define it

Search engine result pages, which are a combination of paid ads and organic results.

From 5 Ways SEO & PPC Can Work Together in 2022 Ep. 553

Search Engine Result Pages, the pages displayed by a search engine in response to a query, which can include various formats like featured snippets and video carousels.

From 13 Ways Businesses Can Use SEO & Marketing to Combat Coronavirus Impact by Miranda Miller #479

Search Engine Results Page, the page shown after a query is entered, used here as a benchmark to compare your content against the top-ranking competing pages.

From The complete guide to optimizing content for SEO by Nate Dame #369

Search engine results page. The hosts note it changes frequently, citing examples like authorship avatars, the plus one button, and mobile-friendly labels being added or removed.

From #SEOpodcast Year End Review Part 4-6 - #SEOPodcast 261

The page of results returned by a search engine. The hosts note that CIVO begins at the SERP, where title tags and description tags are first seen by users.

From How not to be a douche when creating inbound links - Unknown Secrets of SEO E-Webstyle Number 60

Search engine results page, where your meta description appears and serves as a first chance to pitch your company to potential visitors.

From SERP and SEVO - #seopodcast 163

Episodes that cover this

Related answers

See the full SEO & AI search glossary.

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