What is SERP?

Answered across 6 episodes of The Best SEO Podcast

Edited and curated by Matthew Bertram, host of The Best SEO Podcast (produced by EWR Digital).

The short answer

Search engine result pages, which are a combination of paid ads and organic results.

How experts on the show define it

Search engine result pages, which are a combination of paid ads and organic results.

From 5 Ways SEO & PPC Can Work Together in 2022 Ep. 553

Search Engine Result Pages, the pages displayed by a search engine in response to a query, which can include various formats like featured snippets and video carousels.

From 13 Ways Businesses Can Use SEO & Marketing to Combat Coronavirus Impact by Miranda Miller #479

Search Engine Results Page, the page shown after a query is entered, used here as a benchmark to compare your content against the top-ranking competing pages.

From The complete guide to optimizing content for SEO by Nate Dame #369

Search engine results page. The hosts note it changes frequently, citing examples like authorship avatars, the plus one button, and mobile-friendly labels being added or removed.

From #SEOpodcast Year End Review Part 4-6 - #SEOPodcast 261

The page of results returned by a search engine. The hosts note that CIVO begins at the SERP, where title tags and description tags are first seen by users.

From How not to be a douche when creating inbound links - Unknown Secrets of SEO E-Webstyle Number 60

Search engine results page, where your meta description appears and serves as a first chance to pitch your company to potential visitors.

From SERP and SEVO - #seopodcast 163

Episodes that cover this

Related answers

See the full SEO & AI search glossary.

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