Social Media Facts - What You Can Do - #seopodcast 217

Episode34 min2014-01-27

Social media statistics show Facebook, Twitter, Pinterest, and Google Plus usage patterns that marketers can use to target specific demographics and improve content strategy and on-page SEO.

Cover art for Social Media Facts - What You Can Do - #seopodcast 217
Key takeaways
The plus one button is hit at least 5 billion times per day.

About this episode

Welcome to the most popular internet marketing podcast on iTunes, hosted by E-Webstyle! Join us this week as we talk aboutMaking your SEO Life EasierSocial Media Facts - What You Can Do P1Social Media Facts - What You Can Do P2

Questions this episode answers

What are the most important on-page SEO factors according to this podcast?

The hosts say to focus on three things: content, HTML code, and site architecture. Content drives search engines and site visitors, architecture guides navigation, and clean compliant code helps pages load faster and rank better. They call these the three core things for on-page SEO.

Which social media platform is growing fastest among older users?

According to statistics cited in the episode, the fastest growing demographic on Twitter is the 55 to 64 year age bracket. The hosts believe this is because baby boomers and business owners are being pushed into social media marketing and creating Twitter profiles for their businesses.

Do Google Plus plus ones affect SEO rankings?

The hosts believe the Google Plus one button has an indirect effect on SEO rankings, comparing it to a Facebook like, a Twitter follower, or even a backlink. They suggest that a plus one from a high-authority person like Danny Sullivan could carry more value than a link from a major site.

In their words

Ninety-three percent of marketers are using social media. However, only nine percent have full-time bloggers.

Charles Lewis

If social media companies were countries followed by China, Facebook would be the world's most popular country with over 1.1 billion users.

Charles Lewis

YouTube has over 1 billion unique visitors per month. And now this is, so, per month, and reaches the coveted 18 to 34-year-old demographic more than any cable network.

Charles Lewis
Terms defined in this episode
Google Plus one button
A social signal on Google Plus that the hosts believe has an indirect effect on SEO rankings, similar to a backlink, especially when coming from high-authority users.
on-page SEO
Optimization focused on three core elements: content, HTML code, and site architecture, which together help pages rank and load correctly.
link bait content
High-quality, well-researched content designed to attract links and engagement, which the episode suggests hiring a journalist to produce.
Read the full transcript (6,011 words · 30 min read)

Hi, and welcome to the SEO Podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, owner of eWebStyle. I am Charles Lewis, your internet marketing specialist. Welcome back to another fun-filled edition. This is podcast number 217. 217. As always, there is a tip from the previous podcast, and that tip is make your SEO life easier. Focus on three things, content, HTML code, and architecture. Definitely. Anytime you're talking, I want to focus on those three things, content, the code, and the architecture itself, you're really talking on-page SEO. And so in order to, these are the three things you want to do during any production process when you launch a site. Spend some time on that content. The content is what drives the search engines. The content is what the people who visit your site are going to absorb. That architecture is how those same people will navigate through your site, how they'll get to the videos, how they'll get to this content. And then, of course, the coding that makes up your site. Make sure it's compliant. Make sure that it's coded the correct way, right? The style sheets and things like that are configured correctly. That way, your site will load faster and it'll rank well. So definitely, those three core things are extremely important for on-page SEO. And then you can kind of forget all the rest. Yeah, yeah. Don't do, don't worry about any of the off-page link building and social media. Don't worry about none of that. Call us. Because we have a referral program. If you have an SEO client and you send them to us and they're actually paying customers, you will get paid as well. Remember, please remember, we are your friendly local neighborhood top position snatchers. Because where our mantra is, don't be a douche. Do not be a douche, please. It is not a good look. Especially for the holidays. Yeah. Douche-free holidays, please. Unless that's what you want to give us a gift. And you probably shouldn't. Wow. That would, that. If you can tweet

now, if you're in some, from, in front of some form of device that allows you to do it, what should they tweet, Chuck? Hashtag SEO podcast. This is number 217. Be sure to tag us in it, at eWebStyle. That way we can follow you back and do a lot of our social stuff. Another reason you want to follow that Twitter, at bestSEOPodcast and at eWebStyle, is that way you can get a link to what we'll be discussing today, that way you can see the tips that we'll be coming out with as well. So, so, hit us up. Cool. There are other ways you can contact us and stalk us. Some of them are facebook.com slash eWebStyle. YouTube.com slash eWebStyle. We'll cover it again. Twitter.com slash eWebStyle. And you can also send us an email, podcast at e-webStyle.com. We always like to ask you a very small favor, by the way. It's one of those tricks I learned in some seminar I took. Never ask for a big favor, because it doesn't even matter what the favor is. Don't ask for a big favor. Always ask for a little favor. In fact, usually it's a little favor, and the impact to you will be big. So, ask for a little favor. Having said that, we're asking for a very little favor that will do us a huge amount of benefit. Speaking of the word, huge, I was going to say, you can't ask for a big favor, but you can ask for a huge favor. Huge favor. Please. So, the three things that you could do are different ways to write a review. One of them has three steps. Go on to iTunes, create an account, write a review. If you choose to write a review, it doesn't matter what country you're in, please send us an email, podcast at e-webStyle.com. And we will give you a patoof if you're a new listener. Punch in the face. That's a punch in the face. And that's a good thing. And that's a good thing. The other thing

that you can do for us is go to our G Plus Local page and write a review on our G Plus Local page. And we've made it very easy to get to our G Plus Local page. The way you do that is you go to e-webStyle.com slash G Plus. There's actually four ways to do it. The second way is go to e-webStyle.com slash G Plus. Or you can go to e-webStyle.com slash Google Plus. And finally, e-webStyle.com slash Google Plus. Plus. We've made it easy. You can use a symbol or write out plus and it'll automatically forward you to our G Plus Local page. Have we said that enough? I think so. Yeah. Please, there, write a review. Five-star. Five-star review. Actually, we've got some reviews. None of them on G Plus Local. We've got one from iTunes that we'll be covering shortly and one on Facebook. You can also, the third one that I mentioned earlier, you can write a review on our Facebook page. There's two ways. When you get onto our Facebook page, again, Facebook.com slash e-webStyle.com slash e-webStyle.com. Right under the first thing on the right column, which I forget what it's called, there's a place for reviews. A tab. A tab. A little tab. A discussion about the reviews. Well, no. So, there's two. We've got two now. There's review. We've got a reviews tab. And then I think there's a default way to review any business. And it's built into the structure, right? And it's right under what people recently said about you or people who also like you or something like that. And right there, you can write a review. Write them in both, you know. If you're on the Facebook page, go ahead and do that, please. Remember, you can get a free website analysis, e-webStyle.com. You'll find our form, I promise you, on the old site or the new site, which will be coming soon. And I think we've covered everything. Let's do a little bit of news and then we'll do reviews. We'll kind of switch

it up. Switch it up. Resonance is actually a, really, it's a marketing tool for a particular type of technology. You know how you can set your phones and your rechargeable devices on a mat and they'll recharge. It's inductive or magnetic resonance. So, there's a kind of agglomeration of companies have come together and they're really trying to push forward one of those technologies, well, one brand of that technology, hoping that this kind of lightning bolt Z will be actually on devices and things like that. No, that is resonance compatible or whatever it is. Exactly. Because there's three competing technologies. Some of them, and I haven't seen these yet, are already in Starbucks and McDonald's and stuff. I don't know if that's in the U.S. or where. So, man, I have one challenge with this. Whether there, I think, whether there's a device on there. So, we all know when you plug something into the wall, right, your transformer, it's always sucking juice, right? It sucks a lot less juice when you don't have a device connected to it, but it's sucking juice. But still, they're on. I think the inductive ones and the magnetic resonance ones suck a lot more juice when they're not doing anything. Because they're doing a lot more while they're not doing anything. And they're significantly less efficient. Yeah, they're less efficient. How ironic is that? We're doing a lot more while we're doing nothing. Yeah. Yeah, we're just increasing your bill and, you know, whatever. I'm not the biggest green person. I also just don't think you should waste in general when you have other options. So, I'm not convinced about that. There's a cool thing on Kickstarter. I just thought this was cool. So, you know how, you know, what's one of the main uses of your phone? We got to exclude the phone because that's obviously as a phone. That's not even the main use of your phone. Yeah, exactly. What's the next main use? We're going to talk social media today. That's 70% of it. Social media, what's

next? GPS. GPS, yeah, that's right. And one more. Email. One more. No using the phone. Oh, taking pictures. Taking pictures, right? Which is social. That's probably higher than GPS. And it's in there with social, right? Because it's a big, I mean, frankly, it's my belief that it's one of the reasons Facebook really took off. They were first ones to really embrace mobile with their pictures and not being able to upload pictures. Anyway, this Kickstarter, and for those of you who don't know, Kickstarter is a place where you can do crowdfunding. So you have a great idea, you post the project, and you say, I need $20,000 to make this project real. You go ahead and, you know, donate at these different levels or commit to these different levels. When I hit my $20,000 mark, the project will actually become active, and for each level, I'm going to give you something back. Back and back, you know, and in this case, what you would get is a cover for your iPhone that actually has a ring of light around it. So, you know, now you're taking photos, you go out to a club, photos suck at the club. Yeah, because there's not enough lighting. There's, yeah. So like an iPhone case with LED lights on it? Well, so it's, yes, and they're covered with kind of, you know how when you see a photographer, they don't just have bright lights. It's got like a clear plexiglass filter around it. And so I just thought that was cool. Yeah, that was kind of cool. There's a supercomputer, you know, supercomputers do all sorts of modeling, right? So they'll model the weather, they'll model hurricanes, they'll model, which is weather, if you weren't paying attention. They'll model earthquakes, they'll model tsunamis, all that stuff. I was going to say typhoons, but that's also a tsunami. It's also weather. Yeah. So there's one, the Chinese supercomputer's job is to forecast smog. Like the pollution in the city is so bad, you've got this. You've got a computer that has

the forecast. Whose job it is to forecast smog. I don't know, I just thought that was interesting. And finally, this has a little artistic flair to it. Really cool. I found a video where they. Do you think China has more users than Facebook? I mean, has more, has more, population is bigger than Facebook users? Yeah, yeah. I thought that was interesting. The population is just insane. Like the number of cities in China that have more than a million of population is like more than the number of cities in the states. Something like that. That's an exaggeration, please. We don't need an email. Correcting me on how wrong I actually am. Anyway, so last thing. This video, they took molten aluminum, which is just cool anyway, right? Yeah, liquid, yeah. Yeah, super high, yeah. They poured it in an anthill, right? So it takes all these crevices, it takes the shape of all the crevices in it, solidifies, then they dig it up. It's a piece of art. Yeah, it's an anthill. Wow. It's really cool. With a whole bunch of tunnels and stuff. It is really cool. So go check that out. All right, let's get our reviews out of the way. That's kind of cool. Yeah. So I don't remember who we need to punch in the face. Go back and listen to a couple of podcasts ago that gave us the idea. Actually, it was two listeners who gave us the idea of the software that you're using in order to. Comic Cast. Yeah, we had a challenge. In order to see the reviews in other countries, in iTunes, you had to select that country. Two of our listeners found a software that will allow us to see all the reviews that have been written about the door. That have been written about our podcast. And so that's how we're viewing. I don't have to go like Canada, UK, whatever. So here we go. This is Thumbs Up from SharkTechnology.ca. Five stars. Punch in the face. Punch in the face. So Shark Jacob

from Canada. He says, this podcast is a goldmine, which I don't know if you know, that's actually the title of the music, our intro music, is actually goldmine, for anyone who's looking to improve their site. I'm a half expert SEO, and still it's amazing to stay up and focus on your project. I have to go down to Texas to grab a cold one. Yeah. Thumbs up, guy. Guys. I don't know. He left me out again. Take care. And thanks again. Punch in the face to you, dude. Yeah. Thank you so much. Shark Jacob. And Shark Technology. It's a web. I went there. It's just a landing page right now. It's French and English. Cool. That's, you know. Oh, Canada. I don't know any more of that song, which is the national anthem of Canada. It's not just that song. And next we got from Adam Moffitt. And this was on our Facebook page. Again, Facebook.com slash. E-Wolf Style. And he says he's got long and involved and in-depth. He almost has more exclamation marks than words. It's a good job, guys. Appreciate it. Punch in the face to you. Thanks for tuning in. Yes. And that is the end of the potatoes. Now let's get into the meat of the podcast. The meat will be pretty fun today. I figured it's the end of the year. It's the holidays. I came across this post on Search Engine Journal by Albert Costell. It says 25 insane social media facts. And so I was like, okay, yeah, that's cool. I got through the first four or five of them. I was like, these are pretty awesome. I began tweeting them out. And I immediately scratched the other content I plan on bringing you guys today to present this. I thought it was that good. And so now before we even get to the first 25, the third sentence in his article says, today, teenagers are interacting with their grandparents via social media. Man, this is so true. It's Facebook, though, right? We had that discussion probably four

podcasts ago where the teenagers aren't using Facebook as much anymore, if at all. Unless they talk to grandma. I mean, my 13-year-old daughter, you know, she got me with it all the time. You know, I do random phone checks. Right, right. And as I'm going through the phone, I'm like, hey, I noticed, you know, your Facebook usage went down. Oh, yeah, Dad, I only used that to talk to Granny. And, you know, he hit it right on the head here. I know she's not the only one. So I just thought that was interesting. So number one, this is kind of cool. The first online bulletin board form where most people could post was put online in February 1978. What was you doing in 1978? 1978. Wow. I was, I think I was in Taiwan, actually, with my parents. And, you know, my dad was in the Air Force, so I was going wherever they took me. 1978, I wasn't here. I wasn't here until 1979. So there are over 10 million Facebook apps. Wow. Wow. That just seems like a lot, doesn't it? That just means that there's like 9,999,000 useless apps. Exactly. On Facebook. Exactly. So this is interesting from a marketing perspective. The fastest growing demographic on Twitter is the 55 to 64 year age bracket. Is that maybe because their memories, they're losing their memory and so they want to communicate in shorter? You know what I think, I'm going to tell you what I think it is. I think it's because 55 to 6 year olds, these are baby boomers. Right. These are business owners who are getting into social media marketing. Because they have to. Because they have to. These are clients like us who come to us and now I have to go and create them a Twitter profile. Yeah. And so I think that's, I can't, because my mom just won't use it. You see what I'm saying? And so I don't see her or anybody in her circle just using Twitter just to be tweeting. Yeah. I

don't see it happening. It's like a broad based communication program. And so unless you're a public figure or need to be doing broad based communication, you're probably not going to use Twitter. Exactly. Let's see here. Ninety-three percent of marketers are using social media. However, only nine percent have full-time bloggers. I understand this. I get this. Because content creation is an issue. Whether you outsource it, whether you write it yourself, or whether you pay somebody locally to do it, content is an issue. And I think a lot of businesses don't understand the power and the necessity for having quality content on their site. Which is why they don't have full-time bloggers. So that means they're doing it themselves, right? I mean, that's a reality. Well, I think that means that they're just doing social media themselves. They're doing social media themselves. And only nine percent of them actually have a team that's doing it and probably somewhat effectively. You know, I'm listening to duct tape marketing. I'm sure you've seen it. It's been advertised heavily. And one of the things it talks about is actually hiring a journalist. Almost no matter what kind of business you are, to create that kind of link bait content, you know, you need a journalist who can do research and make contact and potentially interview people and then put together a great, strong article. And who can write it extremely well and make sure it's readable and legible. And addresses your audience, right? Exactly. And uses your voice, yeah. Teaks the right language and, you know, has the right things involved with it. That's important. Like, content is so important. Especially in a post-Panda sort of Google era, content is extremely important. Let's see here. Number five, food is the top category in Pinterest. Duh, haven't been on Pinterest in a while. But last time I was on there, I was pinning recipes. Yep. So that makes sense. Check this out. Vacation spots, right? Whenever, I don't go to Pinterest very often, but when I'm kind of scanning through something,

there's something about, like, a crystal blue water. I'm like, oh, yeah, I got to check that out. With me, it's retail. I have boards set up for food and for shoes. Yep. And so, like, they got these Gamma Blues. Note to anybody watching who happens to know what they want to get checked for Christmas. Write this down. Yep. Gamma Blue 11s. They come out on December 21st. They're going to probably be $175, and they're limited edition. You know, we talked about people waiting in line for, like, iPhone. I will probably be. Waiting in line for shoes. Man, at Champs at 6 in the morning, waiting in line for those Jordans. And I ain't done that since high school. Wow. And so, yeah, Gamma Blue 11s. So there's a cheaper gift that you could give Chuck. You just give it early. It's called a tent. Or maybe a comfortable chair and a heater and a long extension cord. I know. And I'm trying to convince my son. I'm going to drop you off. I'll be back. You know, and when I show up, I even have breakfast. So you're, like, making up things that he's done wrong. So, look, you know, you just should not have come home so early. I'm going to have to punish you, and that's 10 minutes in line. No, that's, like, overnight in line. Well, you've got to build them up, right? There's another 10 minutes in line. You know, you're just overnighting. I'm going to make it plain, Chris. How bad you want them, dog? Yeah. You want a pair, too, right? Yeah. You've got to put it into work. All right, let's see here. Here's a good one. 23% of Facebook users check their account at least five times a day. Yeah. Make busts. Yeah, yeah. And I wonder how many people. It's such a, like, you, I go there to go to our main page, and it was on my old page, and I'm, like, on my personal page, I'm, like, okay, you know, scroll a little bit.

Wow. Amazing. Yeah, 10 minutes ago, and you're, like, damn. Yeah. I don't have time for that. 4.2 billion people access social media sites via mobile devices. Okay, yeah. Makes sense. 4.2. 4.2 billion using via mobile devices. Now, interesting, 189 million Facebook users are mobile only. Wow. Oh, that's a billion. That's why I was, like, wow. Yeah, 4.2 billion. That's crazy. Yo, I mean, it would make sense. You think about all the people we were just talking about that, you know. Let's see here. I just got my sister-in-law online. She actually signed up for Facebook a year ago, but it was never on her phone. Now, it's on her phone. I put it on her phone. She's using it. Yep. 60% of Google Plus users log in at least once a day. This is about right. Maybe once a week. Yeah, yeah. I mean, we're trying to get there, but, you know. Let's see here. We'll skip through all some of these. Despite having a lower percentage of users than Facebook, Twitter, and G Plus, Pinterest, and Pinterest, two new members join LinkedIn every second. Wow. Yeah. Well, LinkedIn is the industrial social network, so. So, like, six people since I just said that. Yeah. Two people every second. Hey, make sure you connect with me. Yeah. 80% of all Pinterest pins are actually repins. That makes sense. Yeah. Wow. There are 58 million tweets per day, with 9,100 happening every second. Whoa. 9,000 tweets per second. I wonder what the YouTube upload rate now is. Remember, it used to be, like, 72 days per hour. 72 hours worth of stuff unloaded per hour. Yeah. I didn't even see that on here. Let's see here. The Plus One button is hit at least 5 billion times per day. Wow. I'm going to say that again. Number 14, the Plus One button is hit at least 5 billion times per day. So, I pose this question to all people listening and watching right now. Do you have a Plus One button on your site? Do you have

a Plus One button on your posts that are being shared? Because I'm under the firm belief that that Plus One has some indirect effect with your SEO ranking. Yep. Kind of like a Facebook like or a Twitter follower. Or even almost equivalent to a backlink. I'm the only one saying that right now, but I think that's going to come forward. More valuable than a backlink card. And so, I want to encourage you. Well, it depends on who pluses you, right? Exactly. So, now this is the next level. Before, it used to be if a website pointed to you, that gave you credibility. But if it was a more viable, more relevant website. Then it had more value. So, now you've got individuals. So, you look at maybe a Danny Sullivan, right? If he's Plus One in your page. And Google is like. It's your content, right? Something he's a specialist in. His website may never point back to you, right? But he may Plus One you, and that would have a lot of value. Yeah, his authorship value, Plus One in you, probably had more value than a link from Search Engine Land. Yeah. You know what I'm saying? So, yeah. Plus Ones. Add those to your site. We've been kind of making it a standard process to include them next to Facebook likes. It's just that important. And LinkedIn has over 3 million company pages with over 1 billion endorsements. Wow. Okay. Wow. The endorsements are kind of bogus, though. I had a friend of mine. He was like, yeah, I connected. Usually, I don't connect with people unless I know that I'm going to do business with them or I want to. And I ended up connecting with this guy. And then he endorsed me for my skill sets. And I'm like, I don't even know the dude. And we ain't done business, so you don't even know if I can do that. Yeah. Like, that's. Yeah. Yeah. It was a great tool, though, for getting people engaged in LinkedIn. It did, but

they made it easy. It was one click, and you could endorse four people, you know. And then when somebody endorsed you, you got a notification to endorse them, and so now you're interacting more. Really good. Let's see here. 2,083 check-ins on Foursquare during every minute of every day. What's that number again? 2,083 check-ins. So, over 2,000 Foursquare check-ins every minute. So, 6,000 during our podcast. People are spending one out of every seven minutes on Facebook. While they're online. While they're online. Yeah. Yeah. While they're online. Wow. One out of every seven. Sounds about right. I mean, when I do go through my posts, I see people who post, post, post, post, post. You know, these posts are every seven minutes apart. Yep. And so, I could definitely see that. Let's see here. Oh, this is interesting. Twitch was one of the original names for Twitter, and then they decided to go with Twitter. They actually chose between Twitch, SMS-y. Right. And then the not creepy at all friend stalker. I've been friend stalked. Mm-hmm. Twitch would work. Twitch would work. That's why I highlighted that one. Yeah, yeah. That's kind of cool. Twitch? Yeah. You've been Twitch. Exactly. I'm Twitching. Mm-hmm. I don't know. As long as they don't call it twerking. Yeah. 91% of mobile internet access is for social activity. Yep. With 73% of smartphone owners accessing social networks through apps at least once a day. Yep. Yeah. So, three out of four people get on some social network via an app. Makes sense. Number 20. Instagram already has more than 16 billion photos uploaded since debuting in 2010. Billion photos. 16 billion. So, you can't upload photos from a workstation. Instagram is just take a picture and upload it. It has to be mobile. It has to be mobile. That's interesting. Five million photos are uploaded daily. Wow. To Instagram. Wow. And that makes sense, especially when you consider all of the textagrams. Yeah, it's replacing texting. The videos and all of that kind of stuff. Mm-hmm. Okay. This is what I

was talking about earlier. If social media companies were countries followed by China, Facebook would be the world's most popular country with over 1.1 billion users. Google Plus, 693 million active users. That's up. Yeah. Google Plus would be third. And Twitter, at 554 million users, wow, so G Plus has surpassed Twitter, would be fourth. And that's ahead of both India and the United States. G Plus is just going to keep getting stronger and stronger and stronger. If you're not using G Plus, man, we preach it at least, we mention it at least once a podcast. Yeah. Like, aside from our go to G Plus and all that to get the reviews, like, start plus one and start using your circles. Start, if you're spending time making these posts, you know, one every seven minutes on Facebook, take some time to get into G Plus and post and share your pictures and ideas there because it's growing. Let's see here. YouTube has over 1 billion unique visitors per month. Now, this is, so, per month, and reaches the coveted 18 to 34-year-old demographic more than any cable network. Wow. That's huge. 18 to 34, those are the people who are spending right now. Those are your movers. Those are your shakers. Those are the people who are getting conversions. Those are the people leaving reviews. Those are the people buying. Those are your mobile commerce users. And I just saw an article about the, like, the 10 most viewed, you know, the 10 most viral videos. And they were all professionally, I think all of them were professionally produced. Right? So, the days of, you know, pull your kid out of the dentist and film him in the backseat of the car and become a, you know, a YouTube sensation are gone. It is about production quality. You know, you've seen the Van Damme split commercial. That kind of thing are the things that are going viral because it's high quality. It's great content. So, you know, it has to be easy to absorb and easy to

look at. You know, kind of like music, right? I was telling some people in the studio recently that it doesn't matter how good the song is. If it's recorded bad and it doesn't sound good, then people are not going to listen. Yeah. Same thing with a great video concept. Your concept could be awesome, right? It could be extremely funny. But if the video quality is bad and it doesn't look well put together, then you're not going to watch it. And so, and it definitely won't go viral. Not anymore. You know, something like that used to. Yeah. But so you have to start investing in that. And if you want to target people between the ages of 18 and 34, then YouTube is the place to do that. Yeah. Now, this is interesting. And we're almost done. Number 23, the male versus female ratio of social media users is as follows. Facebook. Well, take a guess. So Facebook, male versus female, I think it's. In percentages. I think it's probably more women, but not by much more. So let's do 60-40. On target. 60 female, 40% male. How about Twitter? Twitter, mostly male. I'm going to go 70-30. Wrong. Twitter, 60 female, 40% male. Wow. That was surprising to me as well. Wow. Okay. It also makes sense. Pinterest. It makes perfect sense. I'm going to say 70-30 women. Close. 79 female, 21 male. Wow. Yeah, G+. All right, G+. That's got to be skewed. Come on. That's got to be the 60-40 men. Well, actually, 29% female, 71% male. Okay. Yeah. All right. Last one, LinkedIn. LinkedIn. Man, that should really parallel the, I would think, the employment population. And I don't know exactly what it is, but I'll say 70-30. Mm-mm. According to this, 55% female and 45% male. So that tells me how out of touch I am with, you know, the percentage of women versus men in the workplace. Because that should be reflective of in the workplace. Yeah. Wow. So pretty cool stats, right? I think if you're doing any social

media marketing and you have a certain gender that you target due to they maybe convert higher or they spend more money or whatever it is, these are the kind of numbers you need to know. So, you know, if you're, let's say, a job and you're looking to hire an admin assistant and you're looking for a female, then LinkedIn is where you want to be looking at because you'll likely find them there. Let's say you are selling a product and your product caters to females. You maybe want to start tweeting that because there are more females on Twitter. Yeah. Things like that. And that way you can send it out, you know, over and over again. Um, so just things to consider, uh, except, except the fact that, you know, 46% of web users will look towards social media when making a purchase. I agree. Especially, especially if, um, if that's, if it's surrounding a review, right? So, you know, if I'm looking to make a purchase, I'll likely read the reviews first and then check social. So what, what are my friends saying? What has people who have also used this? Yeah. I'm trying to, like, how do you check social on purchases unless you're kind of reaching out to your friends, right? That's number seems high to me. 46 does seem high. Because I've like never used social to confirm a purchase. Hmm. Unless, and I would argue. Unless you just bounce it out to, hey, anybody. Yeah. And I've never, I've personally never done that. I've never seen anyone do it. Um, I'm sure there are people doing it. I've seen it done. I've responded, hey, I tried that. You should try this sort of deal. Um, and frankly, well, now he probably would have said reviews, but, you know, technically Google review could be social. Yeah. That requires your profile. That requires you to post a comment. So, okay. So that I believe, that I believe a hundred percent, right? When you get a Google six pack A through G and it's

got stars there and you're using that to make your decision, those stars are a social component. Okay. And then I think it's higher. If it's, if, if it's that, right, then yeah, then 46% is probably extremely low. Probably should be closer to 70. Well, that would, and that'd be more related to like service purchases versus product purchases because product purchases aren't going to show a six pack. Exactly. Interesting. Um, so last one, how popular is social media? Is the most popular activity online, um, even more popular than porn? No. Well, I would, I would think so, right? It is. Yeah. It makes sense. I mean, you look at the number of people who are using it, you know, new technologies used to be the, the, the, the, the, the best connection, if you will, to, to porn. So like when cable TV came out, I can get porn in my house. Uh, when the DVDs, all of that stuff. And, and that was certainly true of the internet in the early days. Uh, and then, you know, it makes sense that it, it's gotten big enough that, uh, that now it's actually a communications tool as opposed to just a easier, faster, quicker way to get porn in your device, whatever your device is, mobile or otherwise. All right. Uh, do we have any, what? Um, no. No what? No what? All right. Well, this has been. It's going to work to our weather. Yeah. It's cold. Yeah. We can have, we could have like the brrrr segment. All right. You have been listening to, did that convince you that I'm cold? No, you didn't. I thought cold was brrrr. You did the, uh, the Jetson sound. No, I was like, yeah. The little car, brrrr. All right. This is podcast number 217. You have been listening to the most popular internet marketing and SEO podcast on iTunes. That is because of all you all. Oh yeah, right there. Please help us out. Go to the beginning of our podcast. Follow some of those directions.

Our G Plus local page or a review on our Facebook page or, or just do some, send us an email. Uh, Patif to all of the people who did give us, uh, reviews. That's, uh, uh, Shark Jacob and Adam Muffet and, uh, Patif. And until the next podcast, my name is Chris Burr and Charles Lewis. Bye-bye for now.

This episode answers

Matthew Bertram, host of The Best SEO Podcast
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint

Matthew Bertram is an AI keynote speaker, creator of DIG® (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.

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