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Social Media Facts - What You Can Do - #seopodcast 217
Social media statistics show Facebook, Twitter, Pinterest, and Google Plus usage patterns that marketers can use to target specific demographics and improve content strategy and on-page SEO.
Key takeaways
- Female users outnumber male users on Facebook, Twitter, Pinterest, and LinkedIn, which matters for gender-targeted marketing campaigns.
- Focus on-page SEO on three things: content, HTML code, and site architecture, before worrying about off-page tactics.
The plus one button is hit at least 5 billion times per day.
About this episode
Welcome to the most popular internet marketing podcast on iTunes, hosted by E-Webstyle! Join us this week as we talk aboutMaking your SEO Life EasierSocial Media Facts - What You Can Do P1Social Media Facts - What You Can Do P2
Questions this episode answers
What are the most important on-page SEO factors according to this podcast?
The hosts say to focus on three things: content, HTML code, and site architecture. Content drives search engines and site visitors, architecture guides navigation, and clean compliant code helps pages load faster and rank better. They call these the three core things for on-page SEO.
Which social media platform is growing fastest among older users?
According to statistics cited in the episode, the fastest growing demographic on Twitter is the 55 to 64 year age bracket. The hosts believe this is because baby boomers and business owners are being pushed into social media marketing and creating Twitter profiles for their businesses.
Do Google Plus plus ones affect SEO rankings?
The hosts believe the Google Plus one button has an indirect effect on SEO rankings, comparing it to a Facebook like, a Twitter follower, or even a backlink. They suggest that a plus one from a high-authority person like Danny Sullivan could carry more value than a link from a major site.
In their words
Ninety-three percent of marketers are using social media. However, only nine percent have full-time bloggers.
Charles Lewis
If social media companies were countries followed by China, Facebook would be the world's most popular country with over 1.1 billion users.
Charles Lewis
YouTube has over 1 billion unique visitors per month. And now this is, so, per month, and reaches the coveted 18 to 34-year-old demographic more than any cable network.
Charles Lewis
Terms defined in this episode
- Google Plus one button
- A social signal on Google Plus that the hosts believe has an indirect effect on SEO rankings, similar to a backlink, especially when coming from high-authority users.
- on-page SEO
- Optimization focused on three core elements: content, HTML code, and site architecture, which together help pages rank and load correctly.
- link bait content
- High-quality, well-researched content designed to attract links and engagement, which the episode suggests hiring a journalist to produce.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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