10 Remarketing Tools For Reengaging & Winning The Conversion Ep. 538
10 Remarketing Tools For Reengaging & Winning The ConversionRemarketing can help get your brand in front of a more relevant audience. Here are 10…
Agency & Business Growth
Social Media Mistakes to Avoid - #SEOpodcast 227
Businesses can improve social media results by tailoring content to each platform, posting at peak engagement times, prioritizing quality followers over quantity, and keeping tweets under 100 characters to allow room for retweets.
Key takeaways
- Quality followers who engage and share matter more than large follower counts filled with people who ignore your content.
- Keeping tweets under 100 characters leaves room for others to add a comment when retweeting, making your content more shareable.
if you have hashtags that you use frequently on like Facebook and Twitter and G plus and Instagram, then create content on your website optimized for that same hashtag.
About this episode
Welcome to the most popular internet marketing podcast on iTunes, hosted by E-Webstyle! Join us this week as we talk aboutSpeaking the Language of the Target AudienceSocial Media Mistakes to Avoid Dangerous Social Media Pitfalls
Questions this episode answers
What is the biggest social media mistake businesses make according to this podcast?
Treating all social media platforms the same is cited as the top mistake. Each platform has a different audience and features. Twitter requires short, pointed content under 140 characters, Facebook suits longer posts and video, Google Plus attracts more technical users, and Instagram is best for images and reaching an 18 to 30 demographic.
When is the best time to post on Twitter and Facebook for maximum engagement?
According to the episode, Facebook engagement rates are 18% higher on Thursdays and Fridays. On Twitter, weekdays see 14% more engagement than weekends, with 5 p.m. having the highest amount of retweets. Posting only early in the morning is discouraged because many followers have not yet started their day.
Should businesses use automated direct messages on social media?
The hosts say automated messages are okay in some contexts, such as a brand offering a coupon or an artist sharing a free mixtape link, but generic spammy welcome messages are disliked and can lead to unfollows. Automated messages work better for products and artists than for service providers.
Why should you keep tweets under 100 characters even though the limit is 140?
Keeping tweets under 100 characters makes them easy to read and, more importantly, leaves room for someone to add their own comment when retweeting. If a tweet uses the full character limit, followers may skip retweeting it entirely because they cannot add their own message.
In their words
you don't really want to use LinkedIn like you use Twitter. And so, let's take that a step further. You don't want to use LinkedIn like you use Twitter. You don't want to use Twitter like you use Facebook.
Charles Lewis
Facebook engagement rates are 18% higher on Thursdays and Fridays. Twitter weekdays have a 14% more engagement than weekends.
Charles Lewis
if you maximize your character limit, then I may not even retweet it because I can't say what I want to say.
Charles Lewis
Terms defined in this episode
- hashtag optimization
- Creating website content optimized for the same hashtags you promote on social platforms, so that when people click those hashtags your site appears in results rather than competitors or unrelated accounts.
- automated messages
- Pre-set direct messages sent automatically when someone follows an account on social media, useful for brands offering coupons or artists sharing free downloads, but considered spammy when used as generic promotional greetings.
- posting at inappropriate times
- Publishing social media content at times when your target audience is unlikely to see it, such as early morning posts that miss peak engagement windows on Twitter and Facebook.
Full transcript is being added.
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
Related episodes
Building An SEO Business Case Your Boss Can’t Say No To Ep. 536
Building An SEO Business Case Your Boss Can’t Say No ToSome stakeholders struggle to see the value of adding SEO to your marketing mix. Use this…
Agency & Business Growth
4 Key Areas Of International SEO Focus For Entering A New Market Ep. 535
4 Key Areas Of International SEO Focus For Entering A New MarketGoing global? Don't miss out on these 4 important opportunities to set your brand up…
Agency & Business Growth
3 Ways To Optimize Internal Linking Ep. 534
3 Ways To Optimize Internal LinkingPoor internal link structure can end up harming your site's rankings. At SMX Next, Jonathan Epstein showed how…
Agency & Business Growth
The show explains it. EWR Digital does it.
The Best SEO Podcast breaks down SEO and AI search; EWR Digital, the agency behind the show, implements it for operators. Start with a free, no-pitch audit of where you stand in Google and in AI answers.
Get a free AI visibility audit