Specialized Link Building - #seopodcast 184

According to this episode, e-commerce homepages should show top-selling products, offer multiple ways to order, and feature product videos. The hosts recommend highlighting both the products that sell most and the ones with the highest margins, and making it clear whether a physical store location also exists.

The episode recommends keeping forms linear so fields are not missed, offering a persistent shopping cart visible on every page, not surprising users with extra costs at checkout, and making guest checkout more prominent than account registration so users are never forced to create an account before purchasing.

Panda Everflux is what the hosts call Google's shift from manually pushing out Panda algorithm refreshes roughly once a month to making Panda a continuous part of the algorithm process. Matt Cutts announced this change at SMX, meaning site quality assessments would happen on an ongoing basis rather than in discrete updates.

eBay was using Dynamic Keyword Insertion on a broad match, meaning any searched keyword would populate the ad title and text. This produced nonsensical ads like 'new and used dead pets' or 'new and used severed heads.' The hosts used this as an example of why proper campaign management matters, even at large budgets.