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Taylor Waidhofer Interview | Houston Real Producers #495
Taylor Waidhofer of Houston Real Producers grew his network by giving away free publicity to top agents, building a master connector model that funds itself through vendor partnerships and generates 770-plus attendees at online masterminds.
Key takeaways
- Give business away first, using LinkedIn or Facebook posts to match prospects with what they need, because referrals come back quickly.
- Find the communication channel each person prefers, whether text, phone, or Facebook Messenger, before assuming they are unreachable.
- Working from home removes commute and office small talk, freeing time to implement projects that had been stuck on the back burner.
- Post content relentlessly. Obscurity is the biggest problem because if people do not know you, they cannot buy from you.
- Implement two or three ideas from your list and make them work before chasing the remaining seven or eight.
the biggest problem that everybody has is obscurity. If people don't know you, they can't buy from you.
About this episode
Taylor Waidhofer Interview | Houston Real ProducersTaylor Waidhofer is the Owner and Publisher of Houston Real Producers, a trade magazine for the top 500 Realtors in the Houston market. Established in 2017, Houston Real Producers has been helping local real estate agents connect with top businesses across Houston.He also is the host of a podcast and YouTube channel show, “Disruption Nation” and also host events and…
Questions this episode answers
How did Houston Real Producers grow its online mastermind attendance so fast?
Taylor Waidhofer reports attendance grew from 150 at the first Zoom mastermind to 275 the second month, then 1300 the third month, over 600 the fourth month, and over 770 at the fifth session, driven by putting out strong value and letting word spread.
What is the Houston Real Producers business model?
The platform is free for real estate agents. Vendors such as builders, lenders, title companies, and roofers pay to reach those agents. Houston Real Producers showcases the top 500 agents on LinkedIn, Instagram, Facebook, in print, and at events, acting as a master connector for the Houston real estate community.
How can someone use social media to make referrals quickly?
Taylor Waidhofer recommends posting on LinkedIn or Facebook stating exactly what your contact is looking for, tagging that person, then watching the comments. He says the person needing the referral can take over the conversation from there, making the process fast and simple.
What content strategy does Taylor Waidhofer use for his daily video series?
Taylor produces a 45 to 60 second daily video called the Daily Disruption for LinkedIn and Facebook. He finds a topic from everyday life, sometimes involves his kids, and says he is pushing close to 500 episodes. His producer Blaine Walker with Tiny Sparrow Marketing helped launch the concept.
In their words
you think you post three, four times a week. That's like you throw it, you throw it a post out there. There's like throwing a brick in the Grand Canyon thinking people are going to see it.
Taylor Waidhofer
if you just did one thing and you said, who in the hell can I send some business to, that shit will come back quickly.
Taylor Waidhofer
Terms defined in this episode
- Master Connector
- A person or platform that makes introductions between two parties who both benefit, as Taylor Waidhofer describes his role linking real estate agents with vendors in the Houston market.
- Disruption Nation
- Taylor Waidhofer's podcast and YouTube show featuring interviews with people who are disrupting their space in a positive way, produced in connection with Houston Real Producers.
- Masterclass Houston
- A monthly virtual mastermind series hosted by Taylor Waidhofer where a moderated panel of top producers answers questions from a live audience, accessible at masterclasshouston.com.
- Daily Disruption
- A short 45 to 60 second motivational video Taylor Waidhofer posts daily to LinkedIn and Facebook, with nearly 500 episodes produced at the time of this interview.
Full transcript is being added.
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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