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The History of Internet Marketing #428
eWeb Results grew from a 1999 web design shop into a leading internet marketing agency, with its SEO podcast becoming its biggest lead generator at roughly 40% of all new business.
Key takeaways
- The SEO podcast took a full 12 months before generating its first phone call, requiring sustained commitment before paying off.
- About 40% of eWeb Results business comes through the podcast, making it the company's biggest lead generator.
- Not tracking employee time was a key early failure; implementing Time Doctor helped fix profitability by exposing over-delivery.
- Competing on price is a losing strategy because there will always be someone willing to go out of business faster than you.
if you compete on price, you should never compete on price because there will always be somebody willing to go out of business faster than you
About this episode
The History of Internet MarketingThis week, Adam and Matt sit down with Chris in a 2 on 1 interview, to find out the history of internet marketing and EWRDigital. Join Matt and Chris for another thrilling episode of the Best SEO Podcast., Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO Podcast has become one of the longest-running and most authoritative podcasts…
Questions this episode answers
When did eWeb Results start and how did it evolve?
The company started as eWebStyle in 1999, originally delivering websites. Customer demand for search engine rankings pushed it into SEO. A business coach later advised renaming it eWeb Results to reflect its focus on delivering measurable outcomes rather than just design.
How did the eWeb Results SEO podcast grow and why does it matter?
The podcast launched in 2009 and has reached 428 episodes with over 3.7 million downloads across all platforms. It is described as the most popular internet marketing podcast. It now drives roughly 40% of the company's business and keeps the team current on industry changes.
What was the biggest operational failure at eWeb Results and how was it fixed?
The company was not tracking employee time, which led to continual over-delivery that hurt profitability. The fix was adopting Time Doctor software to monitor where hours were going per client, making it possible to manage costs while still delivering strong results.
Can a podcast listener realistically grow traffic by following SEO podcast advice?
According to a testimonial from a listener named Manny, who later became a customer, he grew his traffic from around 200 visits per month to 100,000 visits per month by listening to the podcast and implementing the strategies discussed on it.
In their words
it took a complete year, 12 months, before we got our first phone call from the podcast, right? And so that was, you know, obviously some commitment goes there
Chris
now it's our biggest lead generator, it's probably about 40% of our business comes through our podcast
Chris
eWeb Results has helped SES Research go from a half-million-dollar-a-year business to a $2.5 million-a-year online revenue sales
Chris
Terms defined in this episode
- SEO (Search Engine Optimization)
- The process of getting a website to appear on the first page of Google; described in the episode as increasingly time-consuming, more involved, and more competitive than in the early days of the web.
- Profit Plan
- An initial one to two hour consulting session offered by eWeb Results for $4.99, fully refundable, designed to build the right internet marketing strategy and identify pitfalls before a client commits to a full engagement.
- Traceable ROI
- The ability to connect marketing spend directly to specific customers and revenue, which internet marketing enables and which traditional channels like radio, billboards, or magazine ads do not easily provide.
- 30-Mile March
- A concept from Jim Collins used in the episode to describe consistent, steady output over time, cited as the philosophy behind publishing the SEO podcast week after week regardless of conditions.
Full transcript is being added.
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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