The most popular Internet Marketing Podcast on iTunes - #seopodcast 106

Hi, and welcome to the SEO Podcast, Unknown Secrets of Internet Marketing. What's up, everybody? Welcome back. Another fun-filled Friday. Got some great social media stuff for you today. We missed the show last week. We're going to make up for it this week because this show is going to be amazing. Awesome. I'm like, wow. Wow, I'm going to be amazing. Let's get started. You didn't get the notes, right? The amazing notes. They're all for me. I get to present the amazing stuff. As usual, we want to talk about our last podcast. The tip from our last podcast was use 301 redirects instead of canonical whenever you can. Frankly, that's straight from Matt. Cuts his mouth. That's pretty powerful. The horse himself. The horse. I have so many pieces of paper here, I don't even know where to get started. How about a review? How about a badass review? How about two badass reviews? We'll get to you in a minute, Dean, because we've got our little letter here. Here we go. The SEO Go-To Guys. This is by Aaron Thomas. I've been listening to your podcast. I'm going to read this fast because it's pretty long and it's worth it. I've been listening to this podcast for a year now. I've dramatically increased my knowledge about SEO, PPC, SMM, IM, and SEVO, which is, if you guys haven't been listening, don't know, it's search engine visitor optimization. When I listened to my first episode of this podcast, I almost deleted this podcast from my iTunes account. We get this a lot, don't we? We should delete the first podcast. Well, I don't know. I think it's the first podcast he ever listened to. Like, we need to, it's the Gino time limit, right? Anyway. Because I didn't understand their jokes and was waiting for them to stop laughing and get to the meat. There is no meat here, by the way. That would have been a loss because two episodes later I found myself laughing out loud at their jokes, and now I look forward to

watching their live podcast whenever I'm in the office and never miss listening to the podcast episode. Sometimes I listen to an episode multiple times during the week. That's what's up, man. You know, that's not in our advertising statistics. If you could actually just send us an email every time you listen to one. Yeah. No, no, no. Everybody. Don't do that. Chris, Paul, and Chuck are the real deal and are experts in what they do. Do yourself a favor. Listen to them every week. If you run a business, do yourself a bigger favor and hire them. That is what's up. That is, yeah. Aaron Thomas, Your World Productions. Thank you, Aaron Thomas. You'll get a big punch in the face whenever we see you. It reminds me of that video that I think it was Darren Bowie posted of the punch. The slow-mo. The slow-mo punch. Oh, man, that was great. High-speed cinematography. All right, let's do something else, a little bit of news, and then we'll get to the other review. I just don't want to keep reading. Did anyone hear Frito-Lay set a world? By the way, what did the potato chips say to the battery? I'm Frito-Lay if you're ever ready. Ah. They set a Guinness record. They set a Guinness record. They got 1.5 million likes. And, unfortunately, in my little note here, it doesn't say in what time frame. We'll say 24 hours. When did social media likes become a record in the Guinness Book of World Records? When I grew up, I wasn't waiting for someone to finally fill that one category. When did that become? That was my first thought. I mean, that's awesome. That's very cool. But like I said, I like certain companies that I purchase their products. But there has to be something after that initial offer for me to like it. Because then if you're just talking, like I like Quiznos, and they just start talking about their sandwiches, like I don't care. If you give me a dollar off coupon, hey, I'll continue to

like it. I might even read some of your crap about your sandwiches. And go back and listen. We've got a really good social podcast about how to be social and what things you need to include in your social marketing campaign. We had a question on our Facebook page from Gareth Perkin. What do we think of HTML5? Paul, take it away. I think that HTML5 is going to come before HTML6 and after HTML4. But I'm still not like about 90%. I'm like 90%. It may happen some other way. Yeah, yeah, you know, kind of, sort of, not really. Let's be honest. First, we're not doing anything with HTML5. I do know that HTML5 is supposed to incorporate video. And I know some of that is already available. There's been some video sites that have been on that actually say, go ahead and use the HTML5 version. So, I know that's coming. I think there's some good advantages to it. I think really, at least from what I understand, the technologies that are behind HTML5 are actually going to have impact on Flash. Because they're more dynamic. You can do videos. And so, if you can do all of that with HTML5, who needs Flash? Who needs Flash? You know what that would do? That would actually make the iPhone useful. Oh. That fits up. It really would. So, this is like a heaven send for Apple. For Mr. Jobs. Yeah. Guy Nimney says that we needed a video podcast for our iPhone. And it's funny, he sent that a week after we filmed our first video podcast. We're actually starting a new podcast. It is a video podcast. And it is our five-point analysis for websites that people have sent in. And we'll do those five-point analysis and the video will be available. We did the first one. We're working out some organizational issues, if you will, on our podcast. So, those are coming soon. I have this note because these are notes from last week. Ben Laden's dead. Oh. Oh, that's what's up. For real?

Julian Assange with WikiLeaks says that Facebook, Google, and Yahoo are tools for U.S. intelligence. I feel like they make me smarter. Yeah. Well, you know what? I completely agree. Because about a year, year and a half ago, there was a guy who robbed a bank, did something, and he got caught because of his Facebook posts. I don't remember that. Idiot. What did he post like? He was like, the kid was like 16 years old. He stole a plane and flew to the Bahamas. When I was like. And then posted like, flying, exiting X airport, just landed in the Bahamas. Checked in at Kingston International. You know. So, I, but it makes sense. It's a great way to track people. I've actually heard two cases where guys did something wrong and then popped up on their social media and got caught because of social media. So, I could, I could definitely believe that. He says, and I like this quote, Facebook is the most appalling spy machine that has ever been invented. You know what? Don't participate. Second hat to Google. Like, don't participate. That's what I'm thinking. Like, if you think Facebook's a spy machine, don't participate. I know several people that refuse to get on social media. But Google is the biggest spy machine ever. Facebook is. I didn't add that video of the Google toilet to our Facebook page, which just sounds funny. And actually, it's hilarious. A little shout out. I'm sorry. Excuse me. A little punch in the face to a couple new clients. We've actually got Aops and it's actually C.A. Edwards. They're a security consulting firm. And that's like worldwide security consulting firm. They also do training through their Aops website. And we're working on another website for them. And they've got a couple more. We're excited to be working with them. We actually just nailed down their seal for their new business yesterday. That's really exciting. And then a Houston appliance repair. It's another appliance company that we're taking care of here in Houston. And they got an

appropriate budget. And we're going to knock it out of the park for them. That's pretty exciting. I've got this question. But I want to get back to this review because I think this one's actually better than the last one. Even though he did say hire us. That's what's up. Believe it or not, I love these guys. What a great way to start. Conspirator of popular belief. I am probably the most unlikely listener of these guys. I'm a middle-aged grandmother, but I do have over 50 websites, and I'm always looking for SEO advice. By the way, 50 websites? Wow. Wow. Yeah. I visited one. I visited one. I visited her. Thefrazzledhomemaker.com. It was pretty cool. These boys kind of grew on me after a while. Like a wart. Literally, that's what she said. And then she does say, just kidding. At first, I felt like I was listening to my 20-something son joke around with his pals. We wish we were 20. But there were also some great nuggets in that chatter, not to mention all the latest SEO news. Now I look forward to listening to them and am disappointed when the episode on my iTunes turns out to be a rerun. Keep up the good work, boys. And please, no punch in the face for me. It'd be like hitting your mom. Oh, we won't. That's cool. That is very cool. That's really cool. But we got to delete the first couple podcasts, man. No, no. It's the first minutes of the podcast. It's like when they first listened, like so far, we haven't even covered much information. So we should hurry up and do it. Darren Bowie, on a chat as we were preparing for the podcast last week that didn't happen, asked that we talk about managing expectations for SEO clients. Okay. And I thought that would be pretty good for you to handle. I would say, well, yeah, let's start that. Managing your expectations for your SEO clients. Because SEO is still a lot of smoke and mirrors to a lot

of people, so they don't understand it. And you're going to have to educate them as to exactly what it is. Telling someone, yeah, I can get you on the first page of Google. I can do this. I can do that. People are going to get charged up and, yeah, this and that. So I think it's important to really say, yeah, you're not going to be on the first page tomorrow. Tomorrow. And we always tell that to everybody. You're not going to be on the first page tomorrow. You're not going to have buttloads of business tomorrow. This is something that takes time to develop. And I think it's important to explain that to people up front. Hey, don't expect this in 30 days. It's going to take time to develop that relationship, to build those links, to have that quality content. And people need to understand that. This is an investment for your website for the long term. So I think if you explain that to people up front, they'll get it and they'll understand. But if you don't, then you're in a situation where they're like, well, hey, why isn't this or why isn't that? But now you can say, hey, remember, we talked about this. It's 30 days, 60 days out, 90 days. But remember, once you're there and you're optimizing, you're going to be there unless somebody out-optimizes you. So remember, this is for the long haul. Explain that to all of your clients. Make sure that they understand it. And then that'll help your relationship as it continues on. And then once you're on the first page, they'll pretty much take your advice for everything. They see the business that's coming in. Hey, whatever you need, all right, done. Here's a check. Sign it. I think I've got two points I can add to that. One of them is we always provide reports. And a lot of SEO people out there will actually just automate an email going out as a report, typically because SEO is most typically a monthly service. You'll

have a client on credit card and people will just say, okay, this is great. It's totally automated. My credit card system charges their credit card. My Google Analytics sends them an email. My keyword position tool actually sends them an email too. So everyone, who could be, how could we be happier? And our answer to that is, well, send a paid invoice and send a full-color report because people don't read emails where they'll at least glance at a full-color report. And we actually mark up by hand our full-color reports because that's an indication that we're actually working and looking at the reports for our clients. So I think that's one. The other one is, just for instance, Houston Appliance Repair. He stopped doing a particular campaign that was actually working okay for him. And he came here and we started talking about SEO, and that's what he was interested in. So I got him on board with SEO. And then I said, you know, that's SEO. You just ended a campaign that was working for you yesterday. We need to get started on getting you business as soon as possible. And to do that, we really need to do pay-per-click. So you need to effectively match that budget with pay-per-click so that we can get some business going your direction. And so it's really kind of the holistic approach that gives you that ability to, I think, manage the expectations of the clients. Perfect example of managing expectations. He also asked about a privacy policy, and we said a privacy, what? You know, we are, today I was listening on the way in to, I think it is the director of the Houston Symphony. By the way, if you guys don't know, Houston has a symphony. Actually, we have all the major arts, which is pretty cool. And he's new, and they asked him what he thought of Houston. And he said, well, Houston is actually a world, he's from Philadelphia, I think. Houston is actually a world-class city, it's got, you know, world-class arts, it's

got world-class parks, it's got, and I was like, yeah. And they have a world-class podcast. It's the SEO podcast. We have a listener in Stollenbosch, South Africa, which is not too far from Cametown. And Georgetown, here's a good one. Here's your, test for your geography. It's Guyana. Where is Guyana? Africa. Wrong! It just depends. British Guyana is in the Caribbean. Yeah. Good job. Good job. Yeah. My roommate, shout out to my homeboy, Quan Bomb, is from British Guyana. Oh! Oh, that's cool. That's cool. All right. So, oh, and I wanted to get this last thing here. This is from Gareth Perkin also on our Facebook page. Hey, Paul, Chris, and Chuck. I've noticed a few websites, competitor sites, rank really well, yet they break all the SEO rules. You guys say not to do keyword stuffing, et cetera. They've been doing it for years and still rank well. Kick-ass podcast, by the way. I crack up when Paul said, don't be a douche regarding flash sites. I was doing a flash app at the time. You know, there's a couple things to say here. One, if they're really doing some obviously black hat, you know, keyword stuffing is you could probably call it gray hat, but black hat, like if they're showing one result to the Google bot and a different result to the Google user, then you can actually report them. There's a way to report them. You could try and report these guys for what they're doing already. And, you know, think about what we're always saying. Is it providing a bad experience to the Google user? Or if you really believe that, and it's not just because they have a bad service or because they're a competitor, it might be worth reporting. Otherwise, do, you know, what we tend to do if somebody's outperforming us is understand what they're doing and do it better. You know, use some of what they're doing. Do it better. Do it more intelligently. And, you know, learn from people who are, you know, placing well. Here's

what I'd say. Okay, don't, if you're, eventually they're going to get caught. I see this all the time. People are keyword something, stealing content. We've seen someone actually scrape, not state, scrape, copy our content and then rank really well. Don't ever do it for a client. Don't ever do it for your main site. But, hey, if you want to build a micro site and black hat that sucker all the way, knock yourself out, but I'd never say do it for, never do it for a client. Don't ever do it for your main branded website. That can be a good way to kind of learn, you know, push the envelope and learn stuff and understand at some point it's probably going to get banned. Yeah. Especially if you let me know what it is and I report it. All right. We've got some information here. Let's bring Charles. Charles is actually just in from Baltimore. He was over at a big advertising firm. He's going to tell us a little bit about that and he was giving a presentation. He did a little bit of SEO wrapping over there. That's what's up. Yeah. I've got some news, man. Uh-oh. So, uh, I'm sure guys know about this. Facebook got busted this week, right? Facebook was doing a smear campaign on Google and they call it a whisper campaign because they weren't blatantly going out and saying Google sucks, but they were kind of slowly walking over to major media sources and saying, hey, Google sucks. You should print that. And they got caught, right? They went out to a PR firm and he just stole his blank stare news. Oh, man. Go ahead, dude. Go ahead. So, go ahead. Finish it up, Chuck. Okay. Well, we rewind for a second and give them a blank stare then. Ooh, that was good. That was a good blank stare. That was one of the better ones. Yeah. Well, what they did was- It's a shame some people are just listening and don't actually get to see that blank

stare. Yeah. Yeah. Well, shout out to the five people that are watching. Woo-hoo! Yeah. So, check it out. So, yeah. Not only were they whispering to these other people about, you know, put out some bad pub, they went and hired, you know, they hired a PR person. Real big PR company. A huge PR company. Yeah, same PR company that was handling Hillary's presidential OA campaign. Oh, wow. Yeah. Good size. Yeah, good size. And they were going out. They contacted a top blogger, basically told the blogger, look, we got some data. You should post about it. We'll guarantee that your post ends up on Huffington Post and stuff like that. But the blogger came back at them like, well, who's paying y'all to do this? They said, well, you didn't want to release no names right now, but it's a big deal. You should do it. The blogger declined. And not only did he decline, but turned around and posted the series of emails. And he pulled a WikiLeaks out. Don't make me WikiLeaks this conversation. He posted all the emails. So, Facebook, yeah, blank stare to you, get it together. Get it together, man. Like, it's not that serious. You got a grip on social already. Google has attempted social several times and have failed. And so, which leads me to believe that this new social circle that Google is doing, maybe it's got some value to it. Yeah, maybe it's got something unique to it. Yeah, that they know about that we're not fully aware of yet. Well, we know, I mean, Google has the data, right? If they put the right marketing campaign, they really should be able to build a lot of momentum. You know, I was thinking last night, you know, Google created their own Groupon. But, you know, I think forever, or at least until they really spend some serious bucks on marketing, it'll be known as Google's Groupon. It's not going to be known as X or whatever they call it. Google offers. Well, everyone. That's true for Google

offers and Facebook deals. Everyone is going to call it Groupon because they're the first one in the game. It's like Coke. Yeah. There you go. Give me a Coke. Well, you know that is in the South. You know up North, they actually, there's a distinct. It's pop. Yeah. It's different. Yeah, you've been up the mission. Yeah. I mean, that's just how it is. Kleenex. Yeah, exactly. Give me a Kleenex. Give me a Kleenex. I think it was kind of like that for energy drinks where everything was Red Bull, and I think now people have kind of accepted there are other. Rock star. Yeah. But, hey, that, you know, Facebook, come on, man. You know, and I, listen, and this is just a general life rule, you know, you should never have to put down somebody else to make yourself feel better. So if you feel threatened, hey, come on. Unless you're in a rap battle. Oh, yeah. I was rap battling in my head last night, and I was, I was killing it. Yeah. I was out with Boston. I think you said Baltimore. Baltimore. Oh, yeah. Boston. Yeah. Shout out to Ormond, man. Had a great time with you guys. Be glad to come back. Just let me know. Real cool company, man. They're doing some big things over there. They're doing some big stuff, huh? I have a, I have something, unless we're going to jump in. I have something that I read this week. I learned something this week. Yes, I did. Paul's learning corner. I did. We have talked about time on site and bounce several times. Yeah. And I was corrected this week. I can tell you exactly what a bounce is and what a time on site is. Hold on. Before you answer that, are you meaning what they are in reference to Google Analytics definition of them? Yes. Okay. We have, like, I remember there was a few podcasts where I would have said, you know, a bounce is when they go to your website and then they

leave within X number of time. That's actually not true. I was on a Google forum and I read this. What, time on site is related to a bounce, but not, it doesn't measure, it measures your timestamp. So, time on site is measured by the timestamp of your very first page view and then the timestamp of your very last page view. Right. That is your time on site. Yeah, for total. So, a bounce measures the time, well, I guess, a bounce is when they view one page on your site. Right. Regardless of how long they stay there. So, there's no 30 second limit or whatever. There's no time limit. They could stay there for an hour. If they only visit one page, that's a bounce. So, you guys watching this podcast right now, go ahead and visit another page so it's not a bounce. Yeah. So, and I was like, wow, that changes a lot. Now, what happens is if you only visit one page, you don't go to another page so there isn't a timestamp. There's no timestamp, yeah. So, the time between timestamps is zero and that does get factored into your average time on site. And when I read that, I was like, oh my gosh. That, I mean, that kind of changes things up a little bit. That changes everything. It changes a lot of stuff. At this point, you know, now I've got to go research that. Yeah. I've read documentation where it says that, you know, bounce rate is 30 seconds. And so, at this point, you know, somebody visiting one page and then leaving may be a good deal. Especially if the conversion happened on that page. And even now, we build sites where you have forms on the homepage and we're really trying to get them there. We want a high bounce rate. Yeah. If that's the case, then a high bounce rate. Well, and it makes sense because from Google Analytics perspective, they see the page retrieval, right? That's when their analytics code gets run. If you

go back, there's no other entry. So, you could stay there for 30 minutes and then leave. There's no additional touch point for Google to say, hey, another event occurred. They stayed on the site. They didn't stay on the site. They just assumed they left. You know, even if that page is still up an hour, four hours, ten hours later. If there's been no interaction. It was, I was like, wow. Because I've always, I've read about the actual time being counted. And I've read like five seconds. And, but when I really thought about it, I read this actually on a Google, on Google, one of Google's forums. One of their moderators put that. And I was like, wow, okay. But the other stuff that I read was, was from just random other sites. And I was like, this really makes sense. And so, that now, when you're doing your analytics and you're thinking about, man, I have a really high bounce rate. You know, that's not necessarily a bad thing. Unless you're not getting conversions. Yeah. There you go. If your bounce rate is high and you're not getting any sales. No phone calls. No form submissions. Well, it's kind of, now we've got two kind of standard phrase about, you know, what owners think of their websites. We've never had an owner say, I don't care how few sales I get. I just want it to look really good. They actually say, I don't care how ugly it is. I just want to get sales. Results. And we're never going to have anyone say, I don't care how few sales I get. I just want a high time on site. They're like, I don't care what the time on site is. In fact, make them all bounces. Make them all zero time. Just make them call. And that's what we focus on. And we've actually talked about that specifically in a couple podcasts. You know, you do all this work and this elegant design. And you've got this 20-page website, maybe more. And your desperate

goal is to have them come to the website, call, and go away. Yeah. There you go. So it's about results. And the one note I was going to add to the blank stare news was I was reading another article because Google took a financial $5 million hit. $500 million hit in anticipation of fines from the federal government regarding illegal drug pushers, basically. Oh, yeah. This is prescription drugs. Yeah. Illegal pharmacies is probably the right way to put it. And the end of the article said, interestingly, this was not released by Facebook. Eat your heart out, Facebook. There you go. I'm sure they love it. All right. We've been at this a while. Let's just give a teaser. We're going to talk a little bit about SEO versus social media. Is there a best choice? And we're just going to have to talk about that next time. Yes. Because we're, There is a best choice. There is a best choice. End of podcast. You guys have been listening to the most popular SEO podcast on iTunes. That's because of you. Thank you. We appreciate it. The enthusiasm that we get from our reviews causes us to read them. And really, we're going to be high-fiving all day because some grandmother is listening to us. And you guys can do that, too. Just go to iTunes. Create an account. Submit a review. And then hit us up either on Facebook or Twitter. Let us know you put it out there. Make sure you include some contact information so that we can give you an appropriate shout-out. Like Kathy, the grandmother, the frazzledhomemaker.com is her website. Yeah. Shout-out to Aaron. Aaron, I got you. Email bounced back to me. I found it in my spam, so I'm going to restend that to you. This is a prediction. I had a long conversation with him. So, yeah. Thanks for the review. And check your email later. That's what's up. Cool. You can send us an email at podcast at e-webstyle.com. Stock us at facebook.com slash e-webstyle. Twitter.com slash

e-webstyle. YouTube.com slash e-webstyle. And you can listen to this podcast at 915 Central Standard Time on Friday mornings. Just go to e-webstyle.com slash seopodcast. Did I get everything? Okay. And our website is e-webstyle.com. We never say that. And we do websites. And we actually have a phone number. 713-592-6724. Feel free to give us a call. We are still doing... Remember, now it's possible that if you submit for a five-page website... Five-point... Five-point website analysis, you could actually be... Your website could actually be included in our video podcast, which we're going to do right now. So... Oh, yeah. And here's the stickers that Gene Calhoun sent us. Open it up. Nothing. Christmas. Oh, wow. With the QR code on it. Man, I'm a nerd. I'm crunk about a QR code. That is cool. That's what's up, man. That is very cool. You're going to say it with these. If you guys are watching... I'm like, oh, this is awesome. This is what we just got, man. What is it? Thanks, Dean. Appreciate you, Dean. That's what's up. You owe us 25 cents. Yeah. That is very cool, though. We'll send you an invoice. All right. Thank you guys for listening. It's been my paper to bill you. We'll see you on the next podcast. Until then, my name is Chris Burris. Paul Hanson. Charles Lewis. Bye-bye for now.