Welcome to the Best SEO Podcast! Ep. 546
The Best SEO Podcast by Bestseopodcast.com Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO…
Paid Search & Ads
The most popular Internet Marketing Podcast on iTunes - #seopodcast 106
Paid search should run alongside SEO from day one to bridge the gap while organic rankings build, and clients must be told upfront that SEO takes months, not days, to produce results.
Key takeaways
- Start pay-per-click immediately when a client stops a working campaign, so business does not stall while SEO builds.
- Set client expectations early: first-page rankings take 30, 60, or 90 days minimum, not overnight.
- Send hand-marked full-color reports monthly so clients see evidence of real work, not just automated emails.
- A bounce in Google Analytics means a visitor viewed only one page, regardless of how long they stayed.
- High bounce rate is not always bad; if conversions happen on a single page, bounces can mean the site is working.
You need to effectively match that budget with pay-per-click so that we can get some business going your direction.
About this episode
On this episode we discuss Search Engine Optimization. Specifically we discuss what you should expect from a company that provides SEO services. We also discuss the difference between time on site and what Google calls a bounce. Come and enjoy the most popular SEO podcast on iTunes. The most popular Internet Marketing Podcast on iTunes. E-Webstyle provides PPC Houston.
Questions this episode answers
Should a business run paid search ads while waiting for SEO to kick in?
Yes. The hosts describe a Houston Appliance Repair client who stopped a working ad campaign before SEO had time to produce results. Their advice is to match the prior ad budget with pay-per-click immediately so business keeps coming in while organic rankings are being built over 30 to 90 days.
What is a bounce rate according to Google Analytics?
According to a Google moderator cited on a Google forum, a bounce is recorded when a visitor views only one page on a site, regardless of time spent. Because no second page loads, there is no second time stamp, so time on site registers as zero for that visit.
How should SEO providers manage client expectations about ranking timelines?
The hosts say to tell clients upfront they will not be on the first page tomorrow. Explain that it takes time to build links and quality content, and frame SEO as a long-term investment. They suggest referencing the 30, 60, and 90 day conversation when clients ask why results have not arrived yet.
What reporting practices help retain SEO clients?
The hosts recommend sending a paid invoice alongside a full-color printed report each month, and marking it up by hand to show active review. They argue clients may ignore automated emails but will at least glance at a physical full-color report, which signals real work is being done.
Terms defined in this episode
- Bounce (Google Analytics)
- A session in which a visitor views only one page on a site. No time on site is recorded because there is no second page timestamp, regardless of how long the visitor stays on that page.
- Time on Site (Google Analytics)
- Measured by the timestamp of the very first page view and the timestamp of the very last page view in a session. If only one page is viewed, no second timestamp exists and time on site registers as zero.
- SEVO
- Search engine visitor optimization, a term used by the hosts to describe optimizing the experience for visitors who arrive from search engines.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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