The SEO Rapper, Page Rank is Gone - Unknown Secrets of SEO E-Webstyle Number 36

Episode36 min2009-11-13

Google removed PageRank visibility from its toolbar and Webmaster Tools, signaling an algorithm change is coming, while Twitter and social media content are gaining more weight in search results.

Cover art for The SEO Rapper, Page Rank is Gone - Unknown Secrets of SEO E-Webstyle Number 36
Key takeaways
if you subtract PageRank, then something has to be done. The algorithm must change.

About this episode

We interview the famous SEO Rapper. He can be found here TheSEORapper.com. He gives us some great insight into Twitter and Facebook. We discuss the fact the Google Page Rank is gone from Webmaster Tools. We give some great advice as to when not to do SEO or even a Website. Find our facebook page at www.e-webstyle.com/facebook. SEO Houston. You can now watch our podcasts live every Friday morning 9:15CST here at SEO…

Questions this episode answers

Is Google PageRank still used in its algorithm?

According to this episode, Google removed PageRank from its Webmaster Tools and toolbar, but the hosts and guest believe the underlying algorithm still uses it. They expect a formal algorithm change to follow, similar to when Google stopped publicly valuing meta keywords after people manipulated them.

How should a business use Twitter for SEO and brand management?

The guest recommends using Twitter alongside Facebook and Google Alerts to monitor and manage your brand. Set up Google Alerts for your company name and respond immediately on Twitter when someone mentions you. Using Twitter on mobile keeps you most active and aware in real time.

Why is social media content becoming more important for search rankings?

The guest explains that Google is indexing tweets and social media posts and placing that content higher in rankings. User-generated content from Twitter and Facebook provides fresh, real-time information, and Google partnering with those platforms means your social posts can appear in search results even when your website cannot.

Terms defined in this episode
PageRank
A Google signal used to evaluate website authority based on links. Google removed it from its toolbar and Webmaster Tools, suggesting a coming algorithm change.
Google Alerts
A free Google tool that sends email notifications whenever a specified name, company, or product is newly posted anywhere on the web.
Indexable tweets
Twitter posts that Google can crawl and include in search results, giving social media content potential ranking value alongside traditional web pages.
TweetDeck
An application mentioned in the episode for managing Twitter activity, including receiving alerts and posting updates from a desktop or mobile device.

Full transcript is being added.

This episode answers

Matthew Bertram, host of The Best SEO Podcast
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint

Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.

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