The SEO Rapper World Wide Exclusive - The Best SEO Podcast Number 73

Episode37 min2010-10-05

Social media marketing works best when all profiles link consistently to a ready-to-receive site, matching ad messaging to landing pages and using tools like TweetDeck to coordinate posts across platforms.

Cover art for The SEO Rapper World Wide Exclusive - The Best SEO Podcast Number 73
Key takeaways
Your site has to be ready to receive traffic.

About this episode

An exciting interview with The SEO Rapper. He brakes it down for us. All things social media. Facebook, Twitter, Foursquare, When Why and How. Visit the Facebook SEO Page . Get a Free Internet Marketing SEO Analysis. Our Videos are broadcast live from Houston at 9:15CST Search Engine Optimization Videos. Find the audio for The SEO Rapper Social Media Marketing Rap.

Questions this episode answers

Why should a business link all social media profiles to the same website?

Chuck explains that when all social profiles link to the same site, those links become incoming links that boost the ranking of that site. Consistency also ensures visitors land on a page ready to convert them rather than getting lost across unrelated pages.

What is selective tweets and how does it help social media marketing?

Selective tweets lets you tag a tweet with the hashtag FB so it also posts to your Facebook wall. If you do not add the tag, the tweet stays only on Twitter. This prevents bombarding Facebook friends with every tweet while still sharing the most relevant content across both platforms.

What makes WordPress a good CMS for SEO?

Chuck says WordPress lets you create clean, readable URLs instead of long PHP strings, embeds titles and meta information that you simply update, produces lighter pages that load faster, and is intuitive enough for a novice. Page speed was noted as a recent Google algorithm factor.

In their words

make sure you tie all these together. Make sure they all link to the same place because those at that point become incoming links.

Chuck (The SEO Rapper)

If you're driving them from Twitter. Like, for example, quick example, I use selective tweets. Right. Okay. Selective tweets is when you tag your tweet with the pound, the hashtag, FB.

Chuck (The SEO Rapper)

You have to work backwards to work forward.

Host
Terms defined in this episode
SEVO (Search Engine Visitor Optimization)
A term used in the episode to describe optimizing a site for visitors who arrive from search engines, ensuring calls to action and conversion paths are in place before traffic arrives.
Selective Tweets
A tool that posts a tweet to Facebook only when the tweet is tagged with the hashtag FB, giving the user control over which tweets cross-post to their Facebook wall.
TweetDeck
A social media management tool that aggregates multiple accounts including Facebook, Twitter, LinkedIn, and Foursquare into one dashboard for coordinated posting.
CMS (Content Management System)
A platform such as WordPress, Joomla, or ModX that allows users to build and manage website pages without deep coding knowledge, though SEO-friendliness and ease of use vary by platform.
Read the full transcript (6,925 words · 35 min read)

Hi, and welcome to the Internet Marketing Unknown Secrets of SEO Podcast. What's up, everybody? Welcome back. And if you are watching, we have a visitor here today. I got a great podcast ready for you. Did I mention we do websites? Yes, we do websites. Thanks. Matt Dixon at, I don't want to say his company name yet, not to get the website up. Thanks, Matt. We do websites, everybody. Good. So we just want to make sure you know that, and you saw it through in Internet Marketing. I did. All right. Now, I want to introduce, I've been working on something a little special. I wanted to introduce the guy over here on the right, and you guys may know him as the SEO... My name is Paul Hanson. Oh. It's nice to meet you. Paul Hanson, sales manager, and he knows that I am... Well, I'm on your right, the owner. He's the owner. All right. So we've got Paul, we've got Chris, and over here we've got the SEO rapper. He's a social media master. You can actually say he's a top position snatcher. It's just a tight phrase, though. It's like he has a sixth sense. He is the king of content. He's got a flow that's been sent. Y'all better repent. He's here to give us two cents. It's Chuck. How's it going? Chuck, awesome that you're here. Oh, man, look. I like that. Yeah. Honestly, I've been working on that since that last time that you were coming back, and you got busy, so... Wow. For those of you who don't recognize Chuck, you will recognize most serious. You probably don't recognize Chuck. You will recognize most serious. The SEO rapper is in the building with us. Not only is he the SEO rapper, he brought today his latest rap, which is social media marketing, right? Yes, yes. He's going to allow us to debut the audio of social media marketing. We're going to do that on Monday, so we'll be tweeting and Facebooking and all sorts of good stuff about that.

And you guys who are actually watching this particular podcast, you guys got a heads up. Keep an eye out on Monday, because we're going to get that audio posted after we listen to it, memorize it, and maybe we'll break it down. Maybe we'll break it down. You got to give us a little bit of it. Yeah. Give y'all some time. I'll send y'all the lyrics. Okay. Check it out. Cool, cool. As with all podcasts, we'd like to briefly mention what we did last time. And last time we talked about pay-per-click and how to run a successful pay-per-click campaign. We got about halfway through that, so obviously we're going to not talk about that, because we've got Chuck here with us. And the tip from last time was, have an organized plan for your pay-per-click, never throw money at the wall, and see if something sticks. That's our tip from last podcast. That's a great tip. I see it too many times. Oh, let me just chuck a couple dollars, and if something sticks, we'll, you know, and I think probably everyone's a little guilty of that. Most of the clients that we get end up, you know, have tried that kind of approach and are really, really happy when we, you know, take an organized approach to it and attack it. I see that with the do-it-yourselfers. Exactly. Bang! Let's see what works. Nothing. Bang. Shoot again. Quickly in news, because actually it's good that there wasn't much news. FarmVille absorbs time and money. If you didn't know, FarmVille's the most popular game on Facebook, apparently, and Who has time to play a game on Facebook? Apparently the F-it- Apparently like a billion people do. Yeah. Apparently. And every one of my friends. Okay. I can't stand it. Have you tried it? I haven't even tried it. Stop sending me, like- FarmVille, MobVille, all this stuff. I won't play. Look, if you're watching, I won't play it. Don't send me an invite. Don't send an AK-47. I'm not doing your mob. A bale of hay.

I don't have a mob. Not interested in your farm. You should blend them. Like, just let the gangsters loose on the farm. Take out the pigs! FarmMob. FarmMob. I like it. We're going to have a new show for- A new game for Facebook. I play Domino's on Facebook, though. Oh, yeah? Yeah. I don't know why I said that. You can do anything crazy. Yeah, I play Domino's on Facebook. There's a push, apparently, by FM broadcasters to insist that every single cell phone have an FM tuner on it. Gee, I wonder why they're insisting on that. And you had something about Google. I'll say why, because everybody listens to Pandora. Pandora. Yep. A piece of new- I do? Yeah, about Google and Ring Ring. Oh, yeah. My bad. Short-term memory. You Can Now Make Phone Calls from Google was released on Wednesday. They had one million callers. One out of every 3,000 calls that went out in the United States on Thursday came through Gmail. So, you can do it. It's easy. It's free. It's kind of like Skype, except people don't have to download anything. You do need a Google Talk number. Google making phone calls from Gmail, maybe? And you can probably- I'm saying Google that term. Oh, Google that term, and you'll probably get somewhere. If you have a Gmail account, you can find Make a Phone Call in the lower left-hand column. I do have to say, we're just a little bit disappointed. There were no reviews this week, and no tweets or anything. So, remember to stalk us. Twitter.com slash eWebStyle. Facebook.com slash eWebStyle. You can get to this live video podcast, Fridays at 915 Central Standard Time. That's at e-webStyle.com slash Ustream. That's the letter U and stream. You can call us, 713-592-6724. Likely? Yeah. I thought maybe we changed it with a Google phone already. I don't know. You can call us. We actually have people who answer the phone. We're looking to help you guys out and work with you. So, go on to iTunes, create an account,

submit a review, make sure we know who it is. We'll give you some link love. And we appreciate that you guys have made us the most popular SEO podcast on iTunes. Let's not make Chuck wait anymore. You came. You've got exciting news about your new rap. I'm actually really looking forward to that. We're going to be playing that the rest of the day. So, this is social media optimal? No, social media marketing. Social media marketing. SMM. Okay. SMM. We talk all the time. You're a business. You need to get on Facebook. You need to do some social media marketing. Okay. Now, we have the king showing us about social media. Chuck's actually the one in our podcast who's like, you know, if it's just another way to find them, why not? Yeah. Right? I mean, that's kind of the low-level view of social media marketing. But, you know, if you've got a Facebook out there and they happen to find you because you have a Facebook out there, they found you. If you've got Twitter and they happen to find you because of Twitter, they found you. That's all that really matters. Yeah, well, what it is, basically, I try to inform people how to use all of these profiles. You know, for a business, you don't use Facebook, Twitter, you know, and all these other sites the same way you would use them if you were just a personal account. Right, right. As a business, it's strictly for marketing purposes. And so, make sure you tie all these together. Make sure they all link to the same place because those at that point become incoming links. Right. Obviously, you know, boosting the rank of that particular site that you're linking to. Right. And make sure, you know, that site is ready to receive clients. And then post here, post there. I use TweetDeck. Yeah. It updates everything. And, you know, along with syncing up some accounts, like, every time I update Twitter, it updates Facebook, which updates this, which updates that, and, you know.

So, then you're just blasting everything and the information's everywhere. I just, just like two weeks ago, I downloaded TweetDeck and started using it. The first thing, okay, TweetDeck is a, for anybody out there who doesn't know, it's a way to kind of agglomerate your social media. So, you can have Facebook on it. You can have, right? You can have Twitter on it. LinkedIn. Foursquare, LinkedIn, Twitter. Yeah. All kinds of stuff. Yeah. Everything's on there. They just added, they just added Foursquare. They just added Foursquare. Now, interesting, what do you, you know, Yelp, we talked about Foursquare and Yelp, I think, on the last podcast, and Yelp has, or just when we went to lunch this week, and Yelp now has a way to check in, and you can become the captain, capitan, or whatever. I think Foursquare's, I don't know, I'm not sure they're going to make it. What do you think? Well, Foursquare is growing. I actually signed up for accounting Foursquare a while ago, but just recently started using it. Right. It's pretty cool. I like it. I started using it. It's got some cool features. The concept is cool. It had to grow on me, to be honest. I wasn't sure if I just wanted everybody to know where I was at at the time. Right. You know, but then, when you realize I don't have nothing to hide, that's trouble. And if I do, just don't check in. So, I think it'll be cool. I'm not too hip on the, you know, I became the mayor of P.F. Chang's. You know, not really my thing, but I think it's okay. I'll tell you what I think is going to take over all of it is Facebook Places. I agree. Facebook Places is being huge. I see it. Oh, wait a minute. I brought something to talk about. You got news. All right. I forgot to talk. I think Facebook Places is going to take over because, I mean, everybody's on Facebook. It's on the iPhone app. For those of you who

are not in the United States listening, it's not available. It's only available in the United States. I just found that out. Finally, some cell phone stuff that's available here first and not everywhere else. You heard us talk about it last week and this week. It's not available. It should be coming to other countries soon, which means whenever they feel like rolling it out. But I think that's going to personally take over. That's fine. Facebook Places. I would buy into that. And at least, I mean, I think Yelp will do anything that's really tying in, like the reviews. That's one of the things I think Foursquare lacks is, okay, great. I can check in. And, you know, really the whole check-in thing is what Facebook was kind of, you know, when you first got Facebook, you would actually type in, hey, I'm over here now. And then that just became too much of a pain in the butt. We're so lazy. And Foursquare addressed that issue. They're like, okay, well, I know where you're at. So just select the place and it's the same kind of Facebook entry, you know, except 10 times easier. And now that Facebook's going to incorporate that into it or already has, I guess, some check-in capability, do they? Yes, they do have check-in capability. To me, this is going to work just like everything else. I think they're just taking advantage of the fact that they are the big dog on the internet and everyone will just kind of go to it. It's already there. You already have an account. Everybody's got Facebook on their cell phone. I was kind of one of the last. I didn't want to put, I don't need Facebook on my cell phone. So that changed. Yeah. And then you realize actually Facebook becomes useful when you have it on your cell phone. Well, that's all of these things. If they're not doing a mobile, who has the time? Yeah. I mean, because truthfully, who's going to go sit down somewhere, you know? In front

of a computer and just play all of them. Let me say everything I did today. And if they're playing, they're playing farm mob. You know, Chuck, let me, you said something that, which I forgot. So what I'm going to say now is pointless. So you said something. I was like, ooh, I want to talk about that, about social media. You said just a second ago, you want to make sure you're doing this, make sure you're doing that. Make sure the site is ready to receive traffic. Ah, good. You know what, that's something that I just hadn't, I think people just forget about that. I'm so happy you brought that up. Because I think I probably overlooked that, you know, your marketing, you want to get people to your website. And I think people kind of overlook, okay, is my website ready? Yeah. Just like opening a store with no products. Grand opening. Yeah. You know, grand opening. We did all this promo, all this marketing. Traffic is coming. It's lying down the street. And you get there and there's nothing on the shelves. Or the stuff that is on the shelves is outdated. You know, it's the same thing with your site. Your site has to be ready to receive traffic. Yeah. Especially if you're going to pay money to drive traffic. Okay. And so, you know, you want to make sure that they can find what they need easily. They can, whatever you're offering is presentable. Right. You know, you have the right deal in place. Right. You know, you want to have the right graphics, the CTAs, and everything in place. Call to action. There you go. When they get there, you can convert them. Right. What's the purpose of getting them there if you can't convert them? And, you know, I hadn't even thought of that. That's also true with your Facebook page. That's also true with your Twitter profile. At least, you know, have an organized plan to get them back to your website for some reason. And, you know, I

think what happens with a lot of people is like, I need a Facebook page. They don't really know how to do it. They put one up and like, oh, great. Now I've got my Facebook page. And they kind of leave it. And they don't ever go back and look at it. So I guess anybody listening, go back and look at your Facebook page from, you know, from a CIVO perspective, search engine visitor optimization. So they've arrived at your website. Let's understand, you know, do we have any calls to action on the Facebook page or on the Twitter profile or whatever it may be? That's a great point. And with Facebook especially, Facebook is so mass in regards to all of the content filtered through Facebook that it's worth taking advantage of everything it has to offer. Yeah. It's not like an older MySpace page where you can customize it, the background. Right. You're stuck with a certain layout. Right, right. Which in that case is a good thing. Yeah. Because it's consistent. It's consistent. Exactly. But what thing Facebook has is what I've been using a lot lately is their own pay-per-click. Yeah. Right? It's cheaper than Google AdWords. You see what I'm saying? Yep, absolutely. And so why not, if you're a company, why not create a Facebook page and a fan page and then market your product on there? Yep. And then, you know, on your site, I would almost create a static Facebook landing page. Link directly there. Not to your home page, not to your product page, but to this Facebook landing page. Which has some kind of parallel graphic artifacts like, wow, okay, blue and white, same colors as these. Yeah. From Facebook's to your colors. Yeah. Exactly. You know, whatever you are offering in your Facebook ad, that should be the first thing they see on that landing page. Yeah, okay. That type of stuff. Yep. You know, I like that. I mean, I think that's common sense, but I think people overlook that. If you are giving some

kind of deal, and everybody should know, you got to offer some kind of deal. Well, that's what people look for when liking pages. Right, right. Especially when they're looking for a deal. They weren't looking for a deal. So if you offered that deal, why are you going to take them to your home page? And that deal's probably not on your home page. Probably not on your home page. Well, it reminds me, we've got to do it, because we've made that offer for anybody who's gotten burnt with, you know, another SEM company. We'll, you know, show us an invoice. We'll give you a $250 credit off of our setup fees. Okay. We should have that, actually, a page that outlines that offer and links to it. That's a good review. Yeah, Chris. Duh. You know the more, Chris. Thank you for coming and making us feel stupid. Actually, we're comfortable feeling stupid. One of our good reviews has said it's when the guys say, we don't know, we're going to find out, that they really appreciate the podcast. Because, you know, we're all learning in this. We were talking over coffee earlier this morning. He was like, we really, we don't know anything other than what worked last week. We don't know the algorithm, so there's no, like, I know this is going to work. I think it's going to work, because it worked last week, and it makes sense. And, you know, we talk about your job as an SEO-er is to provide a good experience to the Google user. If you're really kind of focused on that, you'll probably succeed. And so, you know, we don't know anything. We're just, you know. Well, what I'm going to realize is that not only is it to provide a good experience to the user, being, you know, it's also your job to provide a good experience to the client. Because at the end of the day, the client is the one who's spending money. Yep. Right? And so, even though the user accessed the site, they

found what they were looking for, and everything was good, if the client isn't happy, then what's the point? Because they're paying you, not the user, right? Yeah, okay. Exactly. And so, you have to manage both. Yeah. Definitely have to manage both. Yeah, that's the perspective from the front. And we're finishing up a website right now for an orthopedic surgery center. And it's, you know, we've got the dual focus. Okay, returning existing customers, where do they go? It needs to be nice and easy for them. New customers, it needs to be nice and easy for them. And you've got to balance those things. Then it's also got to be aesthetically attractive. And we've got all of those skills, and we're working on them constantly, which is why you should use us for web design services. Plus, plus, plus, plus. Because we do web design services. Now, one of our listeners called in the other day, and he was like, do y'all build websites? And I was like, what? How can you not know that? He was like, you don't talk about it. And I was like, oh, all right. We do now. Sorry. So, yeah, that's the good thing about it, though. I mean, you know, a lot of people try to, I've been freelancing. And so, what I've come across is a lot of people have a PSD or a JPEG of a site layout that somebody else did. Right. And they want me to build this site out. Right. The problem with that is a lot of times I don't like it. But more importantly, it's good to have the same company design that site and build that site. Yep. Okay. And then do the SEO. Yeah, and build. I'm thinking SEO is automatic. Yeah, yeah. Yeah, sometimes it's not. But to have the same company build it, design it, build it, and optimize it. Same company. To even really market it, too, because like minds think alike. And that way, if the same company is doing it, then it'll be seamless throughout the

whole process. Well, and if you don't have the goal in mind, so what is the SEO goal? Is it to get them to sign your newsletter? Is it to get them to purchase something? Is it to get them to listen to an SEO rap? Whatever the goal is of that particular, or there's going to be multiple goals, then you've got to build that in from the beginning to create that flow all the way so that when the traffic comes, you've already done your SEVO, search engine visitor optimization. You have to work backwards to work forward. Yep, absolutely. That's a great point. You know, we talk about so many components of, you know, the web design and the search engine optimization, and that's what it really boils down to. But we say, if we know somebody's not going to do SEO, we design a website one way, right? And it takes less effort, a lot less effort. If we know they're going to go through and do SEO, then we just, like you said, we start from the end in mind, and then we go to the beginning and create it with that target. So that's absolutely true. How can people find you if they're interested in your services? Well, it depends on what you're interested in. I mean, I'm all over the internet. If you need a rap, you can go to this website. You need some SEO? I have Mo Serious Entertainment. That's my baby right there. Right. And so I kind of umbrella everything through Mo Serious. So MoSerious.com. Okay. That's the easiest way to get to me. You go there, you'll obviously find links to Facebook, Twitter, MySpace. You've got TheSEORapper.com. TheSEORapper.com, PoeticProfit.com. Right. For your ministry work, yeah? Yeah. I mean, they're all integrated in some shape, form, or fashion. If you just Google, matter of fact, you can Google Chuck. Oh, that's sweet. It's not first page or anything like that. I mean, because obviously the TV show will come up first. Oh, right, right. Then you'll probably find a

series of Chuck Norris posts. Right. But on like page four, page five, yeah, Chuck, TheSEO Rapper, Chuck, PoeticProfit. That is sweet. That is sweet. It's pretty cool. I know no one here probably knows this, but Chuck is always ahead of the game on all kinds of stuff. Chuck's Twitter account is Chuck. Chuck. Chuck. Seriously. Twitter slash Chuck. And I'm like, what? How did you get that name? He was the person that put me on the Twitter. I was like, Twitter? Whatever. Chuck's over here tweeting like a million times. And now I'm like, okay, maybe I need to get a Twitter account now. So that's why I got into it. I got a question for you, Chuck. You said something. Oh, give me a tip, man. I want a tip. You said, you know, you said something about a deal, you know, offering the deal. That's a good tip. Give me a tip or a lyric from the rack. Give me something that we can kind of snip it or we can give to somebody. Here's a social media tip. A social media tip. I'll give you both. Okay. Because, I mean, in regards to the rap, I wrote it maybe two weeks ago. I recorded it Tuesday this week. Fresh off the present. Yeah, that's fresh off the present. And so I haven't fully committed it to memory. Okay. So in regards to the lyric, that's going to be a stretch. Okay. I'll see what I can do when I'm clicking right now. In regards to the tip, though, the tip would be keep it consistent. Okay. If you're driving them from Twitter. Like, for example, quick example, I use selective tweets. Right. Okay. Selective tweets is when you tag your tweet with the pound, the hashtag, FB. Right. Facebook. Right. If I tag it Facebook, then it populates my Facebook wall with my tweet. Oh. If I don't tag it with FB, then it won't do that. It just stays on your Twitter account. Exactly. And I had to do, I had to implement

that because I tweet often. Yes. And I was bombarding my Facebook friends. Right, right. You know, stuff that's necessary don't need to be on Facebook. Right. Right, right. And so I'll go with selective tweets. So I'll selective tweet, new social media marketing rap. Y'all see this exact thing happen next week. Yeah. I'll tweet it, new social media marketing rap by the SEO rapper, coming soon. Hashtag FB. Bam. That'll be good. It'll go to Facebook. Look, in that link, I'll include a tiny URL or a bit, L-Y link. Right, right. To the SEOrapper.com site, to that page where the video will be posted at. And so, from an end user, if you follow me on Twitter or you're friends with me on Facebook, you'll get the link. You click the link, it'll go right to that page. Awesome. So that's the consistency. Yeah. Okay. You know, you saw social media marketing rap, you clicked the link, it took you to the social media marketing rap, rather than take you to the homepage that doesn't have, or another rap. Or to most serious entertainment dot com. Okay. Or to, you know, or, you know, a lot of my followers aren't, you know, Christians, right? Right. And so, the last thing I want you to do is end up at my gospel site. Right. Right. Okay. Yeah. I see what you're saying. Because you just clicked on a link. And so, that's what I would say. Consistency. That would be the tip. Consistency. Yeah. Consistently. And also, just like thought, really that's about thoughtfulness, right? Yeah. Because you could be releasing your new rap and send them to any one of your pages, and yes, they could eventually find it. That's not the point. The point is, I'm releasing it, here it is, enjoy it, and then stay and buy. Well, it's toughness for them. I don't want to waste your time. Yeah. Having you searching. And, you know, truthfully, in human nature, you won't search. Yeah. If you get there and it's not what you're looking for,

you're going to leave. It's not a balance. Exactly. Exactly. I like my bounce rate to stay low. Yeah. And furthermore, it does increase my click rate. Yeah. Right? My click through rate. Yep. It goes up because you've got exactly what you're looking for. Yeah. And that's what we talk about, you know, on pay-per-click ads. The best pay-per-click ads are the ads that include the phrases that they're probably typing. And then the best target page for a pay-per-click ad is a target page that includes prominently the phrases that they probably just searched. And because then they're like, oh, I was looking for whatever, Plumbing Houston. There's a little ad for Plumbing Houston. Here's a page about Plumbing Houston. I'm happy I'm not bouncing. But if I've got to search for Plumbing Houston on the web page because they do plumbing and lighting and whatever and rap, then they're probably going to bounce. And that's, you know, so it's about thoughtfulness. What is, you're right, saving time. And saving money. If that's the case, I'm picking a pay-per-click. Yeah, exactly. $1.18 for that click right there. So consistency, you know, consistency in your cosmetic design, consistency, I guess, in your structure, what pages you're linking to. If you're offering a deal here, offer a deal on the landing page. And consistently saves you money in terms of your pay-per-click on Facebook and Internet, I guess. What was that? That was my tweet. Droid, yeah. Now, it probably was an email. I tweeted about it. So somebody's probably. That's what's up to whoever's listening. Somebody's checking it out, watching it right now. Follow Chuck's Twitter and is now watching us. That's what's up. Now watching Chuck read the Twitter that you just sent him. We were talking a little bit earlier. This is, you know, not really a hot SEO topic. But, you know, we do do web design, both of us, a company and you. And we were talking earlier about content management solutions or systems, whatever you want to call them. And, you know, we've talked

on the podcast about switching over to Joomla and potentially switching to WordPress, which is something that you've said you've had a lot of success with. What's your experience with WordPress been? Well, WordPress has been great for two reasons. One is very intuitive and user-friendly. Right. You know, a novice can use it. Yeah. I'd say it's probably the most user-friendly CMS out there. Yeah, because you've wrestled with Joomla and you've, have you wrestled with WordPress some? I, I, I've, I've, yeah. Yeah. So, wrestled is the right answer, is the right word. Joomla. Me and Joomla got into a fight. Yeah. I have, me and Joomla had a similar experience. And I won't knock it because I know some people who are very good with it. Right. And if you're good with it, then great. Yeah. You know, I prefer, if it's not WordPress, I prefer ModX. Right. I've built several sites on ModX. I was trained on ModX. It's very SEO-friendly, easy to implement, and it works. But you must have some sort of knowledge of HTML, CSS, and even some of their own programming language to be really, really effective. Exactly. With WordPress, don't need that. Yeah. You know, WordPress, it works easy. And I, I use them because, because me and Matt are cool. Right. Matt Mulder, where he's the founder of Automatic, they founded WordPress. And, you know, me and him have a pretty good relationship. And so, when I was blogging. Wait, you're cool with the dude that started WordPress? Yeah. That's what's up. What's up, Matt? If you're watching, holla at me. That's what's up. Yeah, he never returns my calls. Matt Mulder never returns my calls either. Huh? But when I first started blogging, I was using it. It's because we don't, I'm sorry. It's because we don't have a Google phone number in here. It doesn't answer anything but a Google phone number. So, you started out with WordPress on your blog. I started out blogging with it. Okay. And then, as he began to update it and make

the themes easier to customize and manage, he began making the pages easier to use. And my mom was calling. I'm not going to blast you on live right now, but I'll call you back. I almost answered it. But, he began making it able to create these different pages. Right. And now, it's an actual CMS. CMS system, yeah. It's a CMS. It's not a big stretch to go from a blog to a CMS. It's not. I mean, yes and no. And we've been using WordPress as our blog forever. So, we'll probably do a little more investigation after this conversation. Yeah, yeah. It's pretty cool. It's pretty cool. How's the SEO aspects of it? Because that's, you know, a big concern of people. The one thing I like about it, I mean, is really the simple stuff. Like, you know, the ability to turn your page names into actual HTML rather than the PHP. So, you can, for, and I think, I think I've been using the URLs. Instead of, like, one, two, XK, J, question mark. Yeah. Yeah. Okay. It's, you know, ewebsstyle.com slash, you know, SEOrapperinterview. Yeah. You know, .html. I'm going to start using that. We've got a new page coming up today. Yeah. And so, it works well. Search engine friendly. You know, the titles and a lot of the meta information is already embedded in there. You just need to update it. Right. And so, like I said, it's easy to use. It launches quick. The pages are lighter. Right. You know, so they load faster, which was, I was told, was an algorithm change that Google made. Yes. Like, in the past, like, three months, I think. And so, so it works. Oh, yeah, that's important. Yeah, because we've, I don't know if you've done much with Joomla, but we've, we've, my kind of impression with some of the Joomla sites that I've been on is it's a little slow. I don't know if you've had that experience or, or maybe it's just, just me and. I don't know. I mean,

be honest. I tried Joomla a couple times only because the clients I was dealing with, their site was on Joomla. Already. So, they were really took, can you help me with my site? I have this login information, and I don't know what to do. Go. Yeah. So, it's like, okay, I log in, and, you know, all CMSs are similar in some fashion. They're so layered, and so you spend, you know, the better part of two hours trying to figure out, where's this image? I just want to change this image. So, you know, but I just, personally, nothing against Joomla, just didn't like it. Cool. I think it's, it's, I think it's great, once it's been set up in a website, and you know where to go, I think it's very easy. It's good for, yeah, and we, what we'll do for our clients is we'll make a little video of, oh, how do I edit an article, or how do I do whatever, and, and then give the videos to the client. So, then, it, you know, the simple things that they need to do, which is why you would typically use a CMS, is for people who don't know how to do web design, it's, it's good at that once you get there. We have struggled, and wrestled, and, and now once you know, once you're in, I think you're good. What I like about WordPress is, you don't have to know anything. Yeah. You can, like, walk in off the street, like, okay. Pages. Yeah. Bang. That page. I want that page. And, uh, with Joomla, it's a little, yeah, there you go, it's a little harder to find, but, but once it's set up, I think it's, it's very easy, but just the setting up part, like, okay, well, make a new page. All right. Why is it called article? Really? Seriously, Joomla. Is it where you're a newspaper? If anybody at Joomla's watching this. It's called an article, and Joomla, I think, Modix calls it a document. Okay. Or a resource.

A repo. A repo. It's called a resource. Yeah, in Modix, you get resources are also, like, news blocks, or a Twitter feed, and, yeah, it's. Well, that's what makes it different. You know, they work in components, like resources, articles, uh, WordPress works in widgets. Yeah. And so, it's, it's easier. Slap this widget here. Are there any blue one-armed widgets? I'm just going to throw that out. It's a recurring theme in our podcast. What's that? Blue one, what I told, we, we did a podcast. We said, look, getting on the first page of Google is easy. Go Google blue one-armed widgets. And it took a week, right? It actually took me a week to make the page. And guess who's on the first? Oh, sure. For blue one-armed widgets. So, it's not rocket science. It's just, you know, it's your target market or whatever. Well, it's, well, that's a great example. It's not, it's your target market, and it's the amount of competition. Yeah. You know? Yep. It's probably, like, one out of ten results for blue one-armed widgets. Yeah. Actually, there was a lot. I think we're the only blue one-armed widgets. The rest of them are just one-armed widgets. Yeah. Because they're, you know, everyone uses a one-armed widget, you know. It's very popular these days. You know, I actually checked at one point we had dropped. Yeah, I know. It's just crazy, right? So, I did a couple backlinks, you know, from some of our other blog posts. And we mentioned in this, and if I remember as I'm posting the transcript of this, I'll link back to the one, and we'll get back up through it. There's some fool out there listening to our podcast. Like, I'm going to show these fools. I'm going to take these guys out. All right. Yeah. He's going to blue. They didn't give me a shout-out. Three-armed widgets. Three. Yeah, you're going to take a step out of the game. Why wouldn't you have three? Are we good? Are we over? I think we're actually right

over. Right on the money? Right. I don't remember when we started. And our little screen there doesn't tell us anything. So, I think we'll probably wrap this podcast up. We'd love to have you back. You know you've got a standing invitation any time you want. Yeah, well, I'll definitely be back. Like I said, this is the social media marketing. You'll get the audio early next week. We'll be video shooting scheduled for two weeks. And so, we'll definitely be back to debut the video here live, E-Web style. Now, for our listeners, I know you gave us the audio. Can we put the audio up? Yeah, we're going to do this. This is a show we wait. We're going to put the audio up on Monday. Yeah, yeah. Feel free. Post the audio. I'm fine with that. You heard it from Chuck. The new rap is coming out first. Is it up on your site? Is it up on your site? No, I haven't posted it at all. Okay, before Chuck puts it on his own site, it's going to be it. We're going to post the audio. Truthfully, I'm not going to even post the audio. I'm going to let you post the audio. Oh, and then you just do the video. Okay. Awesome. That is really cool. So, we all have an exclusive. That's cool. You heard it here first. Who would have thought we'd have an exclusive of anything when we started this podcast? I mean, that is what's up. I was going to be like, who would have thought anybody would have listened to that? We're just talking about this old technical mess all the time. Hey, apparently this is a bunch of people. Wait a minute. It was your idea to start this whole thing. That's right. Hey, there's other computer geeks out there that are pretty cool. All right. That's what's up. We really appreciate you guys listening and watching. You are listening to the most popular SEO podcast on iTunes. It is Internet Marketing, Unknown Secrets of SEO Podcast. We

do websites. That's our new title. We do. It is okay to take. We're supposed to be simple. We do. I can't remember that. I say if you repeat it enough and they keep coming back and listening more and more, then they're going to remember it. They'll remember everything. Chuck, it's been such a pleasure having you on this podcast. We'll have you back in a couple weeks when you get the video all done. Good luck with the video shoot. Knock it out of the park. That's awesome. All right. One more time. How can they get a hold of you? MostSerious.com. You go there. Twitter.com slash Chuck. Facebook.com slash Most Serious. Those are probably the three most effective ways to get to it. And you know somebody, a couple of listeners are going to go out and Google Chuck and see how far down you are. Yeah. That's just what's going to happen. You never listen. Well, let me drop my caveat to that real quick before we go then. My disclaimer. Right. Google has personalized search. So it may be page five for me because I'm Chuck. Right. It may be page 15 for you, but I'm top 20 for sure. Somebody out there hit us. We didn't give our email. Podcast at E-WebStyle.com. Do a search for Chuck. Let us know where's Chuck, Most Serious, the SEO rapper. Where does he show up in the list? Until the next podcast, which is going to be podcast number 74, my name is Chris Perez. I'm Paul Hanson. The SEO rapper. The SEO rapper. Thank you guys for listening. Bye-bye for now.

Matthew Bertram, host of The Best SEO Podcast
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint

Matthew Bertram is an AI keynote speaker, creator of DIG® (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.

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