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The SEO Rapper World Wide Exclusive - The Best SEO Podcast Number 73
Social media marketing works best when all profiles link consistently to a ready-to-receive site, matching ad messaging to landing pages and using tools like TweetDeck to coordinate posts across platforms.
Key takeaways
- Make sure your website is ready to receive traffic before driving people to it, just like stocking shelves before a grand opening.
- Use selective tweets with the hashtag FB to control which tweets also post to Facebook, avoiding audience bombardment.
- Link social media ads directly to a matching landing page, not your homepage, so visitors find exactly what was promised.
- TweetDeck aggregates Facebook, Twitter, LinkedIn, and Foursquare in one place, making it easier to post consistently across platforms.
- Facebook pay-per-click ads can be cheaper than Google AdWords and pair well with a dedicated Facebook landing page.
Your site has to be ready to receive traffic.
About this episode
An exciting interview with The SEO Rapper. He brakes it down for us. All things social media. Facebook, Twitter, Foursquare, When Why and How. Visit the Facebook SEO Page . Get a Free Internet Marketing SEO Analysis. Our Videos are broadcast live from Houston at 9:15CST Search Engine Optimization Videos. Find the audio for The SEO Rapper Social Media Marketing Rap.
Questions this episode answers
Why should a business link all social media profiles to the same website?
Chuck explains that when all social profiles link to the same site, those links become incoming links that boost the ranking of that site. Consistency also ensures visitors land on a page ready to convert them rather than getting lost across unrelated pages.
What is selective tweets and how does it help social media marketing?
Selective tweets lets you tag a tweet with the hashtag FB so it also posts to your Facebook wall. If you do not add the tag, the tweet stays only on Twitter. This prevents bombarding Facebook friends with every tweet while still sharing the most relevant content across both platforms.
What makes WordPress a good CMS for SEO?
Chuck says WordPress lets you create clean, readable URLs instead of long PHP strings, embeds titles and meta information that you simply update, produces lighter pages that load faster, and is intuitive enough for a novice. Page speed was noted as a recent Google algorithm factor.
In their words
make sure you tie all these together. Make sure they all link to the same place because those at that point become incoming links.
Chuck (The SEO Rapper)
If you're driving them from Twitter. Like, for example, quick example, I use selective tweets. Right. Okay. Selective tweets is when you tag your tweet with the pound, the hashtag, FB.
Chuck (The SEO Rapper)
You have to work backwards to work forward.
Host
Terms defined in this episode
- SEVO (Search Engine Visitor Optimization)
- A term used in the episode to describe optimizing a site for visitors who arrive from search engines, ensuring calls to action and conversion paths are in place before traffic arrives.
- Selective Tweets
- A tool that posts a tweet to Facebook only when the tweet is tagged with the hashtag FB, giving the user control over which tweets cross-post to their Facebook wall.
- TweetDeck
- A social media management tool that aggregates multiple accounts including Facebook, Twitter, LinkedIn, and Foursquare into one dashboard for coordinated posting.
- CMS (Content Management System)
- A platform such as WordPress, Joomla, or ModX that allows users to build and manage website pages without deep coding knowledge, though SEO-friendliness and ease of use vary by platform.
Full transcript is being added.
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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