The Top 14 SEO Tips for 2019 by Aleh Barysevich Part 2 #460

howdy hi and welcome to the seo podcast unknown secrets of internet marketing my name is chris burris owner of eweb results my name is matt bertram owner of eweb results also and uh i noticed you're you wore the same shirt this last time i did i got i time passed and then like four days later and i was like still in the same shirt in the same shirt in the same place it's really like those lights oh man because i'm wearing the same shirt too oh man oh man kind of crazy we are broadcasting live here from houston texas and matt and i we are your results rebels i don't which symbol this is cougar so i'm gonna just go aggie you're just aggie that's your results rebels all right that's that's true hey i want to jump into this review we got a review it is of course five stars it's from chad dingman and he says uh truly a unique group of individuals who are going above and beyond for your business i feel powerful motivated and excited to go to work when listening to your podcast thank you oh i like that yeah are you looking for a job we like those kind of people we're we're past seven here and there's people back in the office working still working on you clients that are listening on your accounts because we have dedicated people dedicated and we care about your business we care i mean we've i got some testimonies i can share from like yeah colloquial is it a colloquial no it's not a colloquialism just word of mouth well you know adam just got back from one of our construction clients oh yeah and and i mean he's just over the moon yeah i don't know you want to speak so i can say uh one thing he described is yeah i took a a small twelve thousand dollar deal uh and it was a commercial contracting job and it turned into a six hundred thousand dollar project you're like

and i was like so as he was saying that adam did you write that out really six hundred i want to remember associate it with us because we deliver well yeah i mean he was very very relaxed so when we brought him on as a client he was tough he was really he was worried he was worried i mean a lot of business owners when they come to us are really worried yeah they usually call us when it's like a hell mary yeah right and they're like hey can you do the impossible and we can yeah okay we often do we often do um we should raise our prices not have it but but but we can deliver you results if you understand what you're doing but yeah he was so kind of um standoffish in the beginning actually yeah i don't know i don't apprehensive is a good word he was so relaxed he was showing us around he's opening up a branch of new york surprise meeting yeah it was a surprise meeting he's open open up branch of new york wants us to do that we got some other clients that have other businesses want us to do their websites we got uh one guy well we got two people that want to rebrand and then you know like span what they're doing and and really that's the difference because i know there are a lot of people out there that know that internet marketing works yeah they just haven't found the right partner yeah uh to help deliver the results that they know they can get partner it's not just the right company it's the right partner no we're we really where we get success yeah well where we have success is we have that constant feed loop when we're talking to them weekly we understand their business we're in a lot of the calls yeah that's really when it's come to the next level is you know uh so some publicly traded companies we're working with basically when we're in

the calls of their you know quarterly projections what they're trying to do what the goals are and we can provide value and input there yep um you know it's really helped take things to the next pretty awesome punch in the face to you chad um so if this is the first time you've listened to the podcast howdy and welcome to the podcast we're glad you're here if you've listened to this podcast before you may be interested in some tips or tricks and so you can get those by going to ewebresults.com slash tips we made it really really challenging that's good that's good all right so we are going to be covering the second half of an article so our last podcast was one through seven of 14 ranking signals you need to optimize for in 2019 and it's by ali baricevich punch in the face to you ali we covered his articles in the past he does a really good job with his articles we're going to jump into that if you're if you're in the middle of something and you're maybe you have an electronic device around you you should tweet so why don't you tweet about us hashtag ewebresults or whatever platform you're most comfortable with give us a brand mention shiko us shiko us share a like or a follow shiko yeah shikawa yeah shikawa so i like that um and also you can see the t-shirt that i'm wearing right now uh which has nothing to do with star wars uh oh you know where the you can get this t-shirt actually where i don't know this is the ufo museum in roswell new mexico the official that's right where i got this shirt yeah did they just beam it to you or had actually no i didn't get this shirt there i got this in rito never mind never mind well this shirt you can actually get by going to ewebresults.com slash swag yeah you get it there all right let's jump into this again 14 ranking signals you need

to optimize for in 2019 uh we covered number seven all right so now this is important this is uh backlinks the category just a quick yes or no matt are backlinks important yes all right good thank you let's move on all right backlink ruling ranking for ages remember the whole premise of like page uh page rank and you know the the google algorithm was about backlinks and the value other websites whether they be credible or not credible give to your website by linking to it it's a vote it's a vote it's a vote yep and it's still the strongest strongest indication of authority to google quality link building should be your primary concern after content if you want to make it to the top that's absolutely true like it depends on competitive like there are industries where if you're in a small town in a niche you may not need to do any backlinks you may not right but if you're in a competitive environment and you're in a competitive niche yeah it better be on your list well i i can tell you you know if you do content you do the site structure right and then you just do on page links right you're on page link structure siloing if you want to look it up seo sound um we can get uh in actually competitive niches yeah like here in houston it depends on the niche and all how competitive how yeah how competitive uh we can typically get uh two two callbacks on the first page yeah so we we'll double silo the page where we'll take up so when he says two callbacks you're talking like say position one and position two yeah we got home page and internal page got that yeah for a number of clients yeah in competitive industries yeah you could you could do that with just on page and you've got to have the right and you don't have to do all there's all kinds of crazy stuff you can do uh in this arena

and i think it gets over the top and that's really what google's trying to do with all these algorithm updates is keep the people that are doing some crazy stuff uh in check because it's a little bit of like the wild west but if you just follow the right steps that google outlines for the user's benefit you're going to be fine you've been you're going to be in good shape so so one of the things that you probably want to do is some backlink research some backlink analysis of your competitors a cool attack that's one of the cool tactics uh he mentions alay mentions seo spyglass compare your linking profile with those of your competitors that's a that's a way i mean scm rush uh ahrefs um uber suggest is great yeah i mean there's there's a lot of uh there's a lot of tools out there that that do this um you know moz has some good stuff um it just it just depends what you're trying to do and what granularity you need to see there's trust flow there's a lot of different things um so yeah all right so um number eight number of backlinks and linking domains although google definitely appreciates quality more than quantity and we well so true so true there's links out there one link's worth a thousand spammy links yep and still uh the number of backlinks total number has an impact on your ranking so links coming from a single domain carry much less weight compared to those coming from various domains so like if you have a hundred links from one domain into yours that doesn't have as much value as if you've got you know one link from a hundred different domains link diversity and there's different types of links there's images there's forms there's all kinds of stuff you can get so so so that's certainly true number of links right and the linking domain number nine link authority no matter how many links you have they need to be of good quality

right yes quality over quantity carry out regular backlink audits because maybe you've been kind of spammed by one of your competitors if you spotted some spammy links make sure to contact the website owners who link to you asking them politely to remove i don't know how that conversation goes like your website is junk could you please not link your well you can website you can just go into search console and you know and disavow it yeah you can disavow it but here's the thing there's there's something out there um this was some scm rush uh training it was called uh they actually called it so excuse my french shitty church links okay is what they called them but basically it was uh hyper local businesses that are in your market right that just don't have a good quality website right those are needed for uh local searches and you do want some of those now if they're coming out of like a different country or something like that i mean that's not that's not helpful but if they're if they're any foreign but but if you're looking for if you're looking for real businesses that just don't haven't put the money into the site but they've been around a long time they got domain authority that it's a legit business those links even though um you know those don't seem as relevant they don't seem as relevant and they they actually are helpful and you're looking for again that link diversity so yeah yeah well if you're active in your community at some point somebody in your community is going to link to well and also yeah they're looking at that link that that footprint that that company has and in that community and so they're going to have you know they're going to be listed in chamber commerce or they're you know they're going to have brand mentions and they're going to be shared on social media so you you can tell you can tell a fake site versus a real site pretty easily

with with some tools so yeah pretty easy all right so uh make sure you've got good link authority next is link anchor text anchor text is a bit less important than it used to be keyword rich anchor text still firmly says uh stays an important relevant signal for google that's a little uh contradictory i would say that that anchor text is still very important yeah but you need to make sure you have anchor text diversity right we talked about domain diversity in terms of inbound links you got to have anchor text diversity so i will tell you that um i have seen some crazy things yes anchor text you secure a ton of weight and people are doing some crazy things there's even people out there still i just had a pretty large client come to me right and uh all the stuff that was being done on the website it was not optimized at all on page right at all the the client that was managing the account was a bigger company i'm not going to name names but uh they didn't do anything they were just driving stuff from uh some crazy things to it and the linker text was like the word that they were going for repeated like 10 times oh so that anchor text would have been like air conditioning air conditioning air conditioning well and then that would be and then and then also the location okay okay air conditioning houston air conditioning yeah and that would be the wow like it was just like this keyword stuff in the anchor text oh yeah and and guess what it works it worked it works now if if they get a manual review on that they're done done like a sacrifice client so done yeah start never start a new domain you start a new domain done um you got to be careful about doing it and also including the location in with the word it needs it needs to be natural yeah if you're building links it needs to

be natural so don't overdo it yeah where marketers get in trouble is they overdo it like that link i just suggested like don't overdo stuff you know and also even if you don't get manually penalized some of these algorithms will will filter out that stuff and what they do is they devalue that domain or that link without it just kind of falls into the algorithm into the devalue algorithm yeah yeah um so yeah the updates and and so one point here's valid was anchor text needs to be semantically relevant to the topic of your content that's not 100 true because you might put sometimes your anchor text should be click here right because they might have a paragraph yes hey this is the best seo company in houston and if you want to connect with eweb results click here and click here is the link so you gotta it doesn't have to be what you want is the content the semantic content around the link right should be relevant to that yeah all right next the next category is user experience and this is this used to be like didn't matter back in the day at all it matters it really matters if you want to if you want to stay in the position you get to yeah by whatever it is you do it time on page all those different ranking factors uh are people taking action those things will keep you in the income and spot that you get to um i see something i call the google dance yeah like like when you start doing seo it's like trying to see how your data compares versus other people in those positions and who should be there based on what they're doing on page so it's kind of seo gets you there user experience keeps you there yeah that's my new clue that's good yeah seo gets their user experience that's that's a what is that that's a uh what are the little pictures like a little meme a beam meme not being

four chains beam is the alien yeah meme four chains come on help us out you are supposed to have a super fast uber convenient website to make your visitors stay and compete for hype when you want to compete for high positions on the search results yeah we're going to jump into what that really means number 11 is page speed so man i know i've been hearing the team talk about page speed on a regular basis like this site isn't working because of page speed i don't know if you have all right so look if you're doing seo and you're spending a bunch of money um you know page speed matters user experience matters it affects not just what google does but it affects like how people how long people are staying on the page if they're bouncing off are they just clicking a back button if it's not loading it affects the user experience so it's kind of a dependency right okay but um we recommend if you're going to spend a bunch of money on seo why not spend a hundred bucks on a cloud-based server right okay yeah so um we've been testing out aws azure uh google cloud also digital oceans great too uh i'm kind of running my own test right now i should probably publish the results um in like a study online and basically i think google takes care of themselves like they take take care of youtube i don't i don't have definitive data on that yet but i'm collecting it right now and uh i would recommend moving to the cloud if you're on a shared server and you want to do seo it's just not a good use of your money and you're kind of you're like the milk or with the mouse and the milk and you're trying to make cheese and you're going to eventually get there by all this seo why not just speed up your site yeah and it'll it'll help across the boards well and it also goes back to like

the a good experience for the google user if it takes a long time for your page to load up they're just bouncing and that's not it hurts you big time that's like very very painful um surprising enough it turns out that optimization score has a huge influence on ranking these days and this is talking about the google page speed optimization so you've done that page speed insight um i would recommend use some different data on this what's interesting is the page speed insights uh again there's two tools that google has one of them is built into chrome and can give you really good results and then you can use this page speed insights it can give you really bad results well i would even recommend from what i'm seeing and where things are moving to um is they came out with a new tool called lighthouse yeah that's the one inside chrome yeah well light lighthouse is just amazing and and i recommend you don't look at page speed you look at lighthouse we're seeing that data is a lot more accurate and it's kind of a tool that google built after the fact yeah um so i would take so the way to get to that if you're looking at your page on a chrome browser you right click it you click inspect right so i think that's the last one on that first menu and then this window will open usually if you haven't changed it i always have mine on the bottom but usually i think it's on the right and one of the things that you can one of the tabs is audit and so click the audit it'll fire off the lighthouse uh audit tool see i i don't do it that way so i just go to the website and like drop it in but that seems a lot more efficient so that's good all right you can also consider implementing amp pages right those work guys are you changing your opinion on that uh i haven't you haven't

told me the data you haven't told me to change my opinion yet okay amps working guys amps working you got to have the right framework to have a a good looking amp page right so that that's really what that goes back to the user experience yeah that's really what we're seeing is is uh certain uh themes or whatever you're using if you're using wordpress um if you're amping the pages it really depends on what the amp page looks like right um and and they're not very difficult to do and we've been doing it on just the pages we're wanting to rank like we're not amping the whole site before we launch or anything like that but um we're seeing some some mixed results from it but very positive so i haven't changed my name my i haven't changed my opinion because we got it it's a good next results it's a good seo strategy it makes you look at it it should work all right number 12 dwell time and bounce rate to be completely honest with you both of these metrics depend massively on the type of query because in reality there are things that you can go like you know what is the 060 time of a tesla model 3 and you could land on a page if the search result doesn't satisfy you could land on a page spend a couple seconds there have the data you need and then bounce and that's it could happen really fast and it could be a bounce and for that search term that's okay right so that so it does so you're answering the question it sounds like as it depends it depends i mean it does matter it depends on the query i mean that's the that's well it depends it depends on you versus the other people you're trying to rank for that term on how well you're doing now okay and and i can tell you that i think if you're on the page longer like you throw a video on there

or something like that well i do i don't know if google is delineating for this yet yeah i'm sure they will this search for this search i think you want right i think you want longer yeah i mean our target just so everybody knows because people ask me this all the time two minutes uh 60 seconds so we want uh them on the the site for or a session to be two minutes and uh we want the bounce rate we're trying to get down to 60 percent percent yep yep that's that's it so dwell time you need to have bread bread comes just like the bounce rate again a user could spend a short amount of time and get their input so one of the things that i've got here how do you increase dwell time videos so imagine you do the search what's the zero to 60 on a tesla model three and it has the data there and then it has like a video can you verify chris test the model i can i can now verify it's fast it's fast it's fast it's very fast it's it's kind of like whoa that's fast it's awesome yeah so uh so if you had a video right under that i was like tesla 3 versus m3 or whatever that's probably going to get them to stay longer and then google's algorithm is just going to be like they stayed longer this must be better data and it'll go for there all right the other thing is you can add a comment section if you can get people because it takes a while to leave a comment if you can get people to leave comments they're going to have a longer dwell time all right chris i gotta actually i got somewhere to be yes we'll wrap up 13 and 14 really quickly and let's let's do a minute each got it and do speed 13 page authority within your website so page rank is one of the strongest things your page is influenced by

internal pages so you have a hard time controlling inbound links the thing that you have total control of is your on-page links so make sure you have an on-page link siloing done right for your website it's just you're creating internal votes in your team or in your company of who's like who are you pointing to like what's more important for the user when they come in what do you want to make sure they see um and and you want to visually map that out um before you do it and really put some thought into that one of the things he says is make sure each page is within three clicks from the home page right sure and if you've got some page that's buried internally that you'd like to be ranking better like get some uh text links from the home page to it uh to help enhance it yeah and number 14 we need like to end uh https your site that's really like yeah if you haven't done that yet you really need to do that just look for the little s up in the corner if you don't have it uh users like a little lock symbol yeah i mean people people bounce so quick yeah okay um and and really uh we had a big company come in well a company that has a lot of money that got invested in you got a startup company that got funded and they told me the owner told me that they lost uh uh an investor investor because they didn't have the s and um you know so lock symbol yeah so you've got to have the lock symbol if you're if you're doing e-commerce you got to have the lock symbol but in general no one wants to go to a site that's unsecure and also if if you have an unsecure site and i actually was talking to this lady at this wedding oh my gosh that was taking credit card information from an unsecure from unsecure site and these were

big clients that she was dealing with it was like and they were doing it yeah yeah yeah people were doing it and that's just super dangerous but even if you submit your information on unsecured site people can have access to it so uh it's a standard thing that google wants please secure your just do it yeah just do it all right so uh if you like this podcast please tell three people about the podcast right now if you're interested in growing your business with the largest simplest marketing tool on the planet the internet call you have results for increased profit in your business 713-592-6724 um if you please remember we were filmed live here at 13501 northwest freeway suite 100-34 35 five you like we're like you're like i got it i got it houston texas 77040 if you would like transcript video or audio of this podcast you can find it on our website and if you would like a ride and chris's tesla just um stop on by and the line is pull the number yeah um this is a great podcast thank you guys for tuning in punch in the face to ali baricevich uh always writing good articles uh until the next podcast oh wait you guys have made us one of the most popular internet marketing yeah thank you on uh on itunes please leave us a review on y'all yep uh yep until the next podcast my name is chris burris my name is matt bertram bye bye for now