The Worst SEO Mistake, Website Design Consistency and SEO - Unknown Secrets of SEO E-Webstyle Number 63

It's an SEO podcast. Hey, everybody. Welcome back to a crappy World Cup ref podcast. Yeah, just for the record, we got ripped off. Yes, that's why we're starting the podcast a little late, because we were sitting there watching our team get raped by a ref. Yeah. Sucks. Man. The players were livid after the game. Yes. Livid. And they hadn't even seen the replay yet. I mean, this is two of, I'm kind of down now. Yeah. You know what? I got something, I was going to save this for later, but I got to get you cheered up right away. Cheered up. By the way, my name is Chris Burris. I'm the owner of eWebStyle. And this is Paul Hanson. I'm the sales manager here at eWebStyle.com. You are listening to the most popular SEO podcast on iTunes. This is podcast number 63. The last podcast was podcast number 62 for you guys keeping count. I'm just going to start off right away. I got to start off with this, kind of lift up the mood. Okay. We got a review on iTunes. Woo-hoo. And just like every other review on iTunes, it was positive. Yes. It turns out it was, It was not boring. And it was not boring. It was a great, interesting review. The review was posted by Web Optimist. Actually, we've got this guy's name here. And here's what he says. He says, listen every week and rate the show five stars for those wanting to learn basic SEO. He said five stars. That's what's up, man. Just so you know, that's five out of five stars. It's not five out of ten. It's five out of five. It's not five out of six. I wish it was five out of four. That would be kind of nice. Thanks, Web Optimist. That's awesome. Even those of us who have been in the business for years can learn a thing or two from these guys. I mean, that's awesome. That's cool. Richard. Yeah. His name is actually Richard Burkhart. And he

continues and he says, have to admit that I subscribed out of curiosity. He grew up in Houston. Go H-Town. And I wanted to see what these folks in my hometown were up to. Hometown sounds like so small, right? Us country bumpkins know a little bit about some SEO. And he says, now I'm hooked. There you go. That's what's up. Very cool. Hey, Richard Burkhart, that's awesome. He is the VP of search at framesdirect.com. So we should bring Richard in. That's cool. He seems to be his local. Yeah. His office is here in Houston. I've been to it. Well, he says since he grew up in Houston. It kind of implies maybe he's outside of Houston. Oh, okay. You know, possibly so. Because I do know they have other offices. They have like a UK website. Well, you have a little story about framesdirect, right? You know what? Richard, this is for you. I actually, I used to, I'm currently obviously in Houston. I used to live in Detroit. And I was coming down. I was coming to visit Houston with a lady friend of mine. And she was looking for some glasses. Unpaid. I just wanted to make sure. Unpaid. Unpaid. Unpaid. Well, I'm not going to guarantee that. It depends on you. I'm not guaranteeing anything. How do you define hate? So we're coming down to visit. Well, we had a visit like in two weeks already scheduled. And she's looking for glasses. And all across the internet. And she finds a company called Frames Direct on the first page. This was like a year ago? Two years? Three years ago. Three years ago. Wow. In 07 maybe. And she was like, hey, we're already going to Houston, flying into Houston because we were going to Beaumont, where I'm losing from. Let's stop by there and go. And we stopped by there. It was a cool little office. And it was quick, quick, quick. She loved the whole experience. And it was cool. So I went as soon as... So your lady friend is

a customer of Richard's. She is a customer of Richard's. And from finding them all on the first page. Awesome. Awesome. That's very cool. The value of SEO. It proved it right then and there. There is ROI. She had never heard of this company. It was just looking for glasses. Just so happened to be that they were in Houston. So that's... You guys are doing something right, Rich. That's what's up. Well done. Hey, so we actually posted your review of us on our Facebook. Where's our Facebook, you ask? Paul? I'm going to go ahead and say it's at e-webstyle.com forward slash Facebook. Or facebook.com slash e-webstyle. Oh. There's both. Oh, it is? The e-webstyle.com slash Facebook will forward you to the Facebook version. I keep Googling it. I've got to stop doing that. And you can find us on Twitter. We love it when you stalk us. Twitter.com slash e-webstyle. In both Facebook and Twitter, there is no dash. You can also listen to this podcast on non-World Cup days at 915 Central Standard Time on Fridays. And you can actually view us on Ustream. The best way to find our Ustream page is to go to e-webstyle.com slash Ustream. That will automatically forward you to our Ustream page. Do not forget, we have videos on YouTube. These are videos about search engine optimization. And there's one really cool video where we give all of our secrets away. See if you can find it and give us a comment. Remember, we have coined the phrase search engine visitor optimization. It's key to what we do and teach here. We are the number one podcast, SEO podcast on iTunes. That is because of you. We really appreciate you guys listening. And we really love it when somebody like Richard goes on to iTunes, creates an account, and then you just make a review. There you go. And we're obviously going to give him link love, frames direct. And you know what? We just flat out really appreciate it. It's very nice. You know, we've been doing this,

giving back to the community. And then when we get some accolades, it really makes us feel good. And Richard, shoot us an email. If you are in Houston, it would be cool to, you know, bring in for a podcast. Or if you're ever going to come to Houston, right? We'd love to know. I mean, you're with the search department. So you probably have a lot of very interesting things that you guys are doing that you may want to share or may not. You know, either way, we'll try it out of you. We're good at that. Just talk to Moe Sirius. There we go. So we have reached our Gino timeline. You know, the review is almost good enough to help us recover from that loss. No, not even. Sorry. Richard, I was trying. It was awesome that he was from Houston, though. That's what's up. By the way, our frequent listener, Darren Bowie, was taunting me at halftime. At halftime. You know, Darren, we were cool until the World Cup started. And then, yeah. Then it's gone. And I'm sure he was pretty pissed that we tied him in the World Cup. Yeah. That's what's up, Darren. Well, really, he was apparently rooting for Wales, which didn't make it. Oh, really? Yeah. For Wales. Oh, is he in? I know he's somewhere in the UK. I'm not exactly sure where he is. Apparently he's in Wales. Okay. Or he's just one of those. I don't know who this is. Those, uh... Dude, I'm American, man. Yeah. Expect me to know where something is outside of this country. Whales are something Chinese people hunt. We just lost our only listener in China. You think they'll actually allow this through the Chinese wall, but now there's two great Chinese walls, right? All right. So, we got a little bit of news. First news is I love my Evo. Chris got the Evo. I'm jealous. I've got the Sprint Evo, and his jealousy kind of warms my heart a little. Yeah. I really am, man. I really am.

I'm waiting for it to come on the... So I can get it. I'm waiting for it to come for the Sprint Advantage Club. Oh, okay. It hasn't come there yet. Okay. Well, I am not typically an early, early adopter. Like, you know, I usually am like six months, a year, like when it comes into the Advantage Club or whatever. I don't even know what that is, but whatever that is, you know, that's... I'm with you. That's when I normally get it. This is like the first thing. I'm on the cutting edge, man. Yeah, I've never... I was not on the iPhone when I didn't camp out for that bad boy. We've spent six years now. We still don't have one. Yeah. This thing is amazing. I'm just totally thrilled by it. There are some quirks. There are some things that, you know, hopefully Froyo, which is the new version of Android, will actually fix. Okay. But, I mean, just unbelievable. Great interface. By the way, 4G. I've been watching... More like, in the car. Driving. Start. Oh, shit. Pull over to watch it. Oh, score. Pull over. Watch the score. Back on the road. Oh, score. Pull over. Oh, watch it. Back on the road. So, one of my complaints is that the audio, like when you're doing 90, you know, the regular road noise, you can barely hear it on video. It'd be nice if they actually, you know, it would play through Bluetooth. I'm sure that'll come out at some point. Yeah. Or there'll be an app for that soon. Did AT&T... There's an app for that. Yeah. Did AT&T... They should have patented that. There's an app for that. They should have. Maybe they did or trademarked it. All right. Here's a little piece of news, other than I love my Evo. An AT... The AT&T hacker was arrested. So, this is the guy. I remember recently the iPod. They said that the iPod was hacked and a bunch of people, like 144,000 email addresses and phone numbers and contact information, a

lot of them celebs, were actually breached. Okay. Well, apparently there was this guy, and he was arrested and being held on drug charges. And I saw a picture of the guy. He actually looks like my neighbor. Like, kind of a chubby, scruffy... He might be your neighbor. My neighbor could be a hacker, too. I don't know. So, yeah. What he did is he disclosed the security hole, apparently on the internet, abroad, or in the hacker community. And then all these hackers went in and started hacking, and boom, they got in there. And I guess AT&T shut that down. Now, interestingly enough, he didn't get picked up for hacking. I wonder if there's, like, if your conspiracy theorist AT&T planted drugs on... In his... I mean, what kind of hacker has... Like, he had ecstasy. That's like a cool drug. Right? I'm not into drugs at all by any stretch of imagination, but... He had crack. That's like, yeah. They found him with a pound of crack. And if you know Whitney, that's whack. It's whack. Intuit websites. I don't know if you guys know, but Intuit, QuickBooks, and whatever, they actually... You can get a website through them, host it through them, you know, build it yourself. Oh, that sucks. And they're back up. And you know what? We're getting kind of an accolade. We're going to stretch this one a little bit. Matt Cutts is taking a page out of our book. Right? Get your own content, fool. Yeah, get your own process of analyzing content in front of an audience, right? Apparently, there... Not apparently. There is a really nice video. It's on... Google recently had their event, I.O., where they actually gave out Evos. I didn't get one there. I'm not that cutting edge. And one of the videos, one of the seminars, and there's a video on the YouTube website for that event, is SEO site advice from the experts. And it's pretty cool, because what it does is... And he starts it off. It's pretty funny. He starts off and

says, I asked people to submit websites. I figured I'd get, like, 20. I got 500. So we're going to do all of them six seconds at a time. And he goes and he starts, and they actually analyze. It's like, here's a website. Here's why it's not performing in terms of SEO. Here's what you could do to enhance its SEO, which is something we do here regularly. So very cool. Go check out that video. I'll probably add a link to that when we post this on our blog, website, and everything else. And everything else. Everything else. So we had no... We were supremely distracted by the World Cup. World Cup. Trying to find something to give you, some fresh content to give you guys. But, hey, first things first, man. World Cup soccer. Yeah. Sorry. Just because we're Americans doesn't matter. We made it, okay? We made it. We're happy about that. Unfortunately, we tied... We're ranked 14th in the world, and we just tied the 24th place ranked country because we got ripped off. I know. Well, to make it feel better, the LA Lakers won the World Basketball Championship. Don't you love that? Don't you love that? I once heard an announcer say that the World Cup is the World Series of soccer. Yeah, it was like, the World Series is only in the States. And Canada, right? Yeah. It's only North America, right? That would be the North... The World Series is the World Cup of baseball. Yeah. Potentially. Doesn't have all the country. Anyway. A little ridiculous. But I'm impressed with how many American fans there are this year and how well we're doing. Yes. I played soccer for 25 years, so I really love the sport, and I'm happy to see it doing well. Anyway, we were distracted and distraught and frustrated and challenged, and so we didn't know exactly what we were going to do, so what did we do? Let you come up with the content. Excellent. And I ran with it. Yes. I did. I Googled it. There

we go. Let me find something to put up. So we got this. Actually, I don't have the website. I'll make sure to include it. It's the top 10 mistakes that you can make in search engine optimization. That's cool, because some of you out there might be making some of these unknowingly or didn't know it was a mistake, so that's always good to help. Let me say this, because I think it's something that we could that I, something that's kind of new in the news. Google Caffeine was just released on June 8th. Okay. And why this has an effect on you, we'll maybe talk about in another podcast, but I just remember this. Google Caffeine was just released June 8th. We talked about Google Caffeine probably 10 podcasts ago or something. We did. We did. It's going to have a significant impact on the way, the speed of indexing, and that will have an effect on you as a user business owner, and we'll talk about it later. I just wanted to, that was my news that time. I just remember. That's a teaser, man. Yes. Oh. You've got to come. You've got to tune in. That's for next time. Keep tuning into our podcast. You know where to find us. Also, if you have a question for us, we really appreciate questions, and we will answer them and get back to you over the podcast. You can send those questions to podcast at e-webstyle.com. Also, you can get a free website SEO review. All you need to do is go to e-webstyle.com, look for the link that says SEO across the top, click that, and then at the bottom of that very first paragraph, actually, we're trying to encourage you to call us, so go ahead and give us a call, or at the bottom of that very first paragraph is a link to a form where you can submit it if you don't feel like talking to superstars of SEO. We understand you're a little intimidated or whatever. Yeah, right. If you are, you

have the wrong impression. Oh, and I want to give a special shout out to Shane over in Ireland who called me earlier this week and sent over, I don't have it, but Shane, I will give you some backlink love. I can't remember it off the top of my head. From Ireland, huh? It was the irishsideoftheworld, I think, .com, or something like that. Yes, call from Ireland. That was very cool. Called on Monday. Cool. What's up, Shane? Cool. All right, so I don't know if this was done intentionally, that this list of top 10 mistakes was ordered in the number of most important. Certainly number one is by far the most important. Without a doubt, no questions, no ifs, no ands, no buts. We always talk about it. It's keywords. What keywords are you targeting? So the number one mistake that you could make, and this is, I mean, we could just do the whole podcast on this. Don't make this mistake. And that is, you've got to target your keywords properly. If you're targeting the wrong keywords, you're wasting your time, your money, and you should have called us from the beginning and let us do it, or let another SEO company do it, or something, because keywords are paramount. How do you make sure that you don't target the wrong keywords? I would say make sure that you're, okay, think about your core business. What is your core business? What products and services do you provide? Those should be a part of your, those should be a part of your, your, the keywords that you're going after, as well as some, here's what I'm getting at, because I, as soon as you said wrong keywords, I'm thinking about an example that I had this week. Okay. A guy sent in a review. I'm not going to say the name of his site, because he didn't, I didn't ask, he didn't give me permission, but it was about, and it was a site that was in, like, you know, he was working on his other

construction, so I knew it wasn't 100% complete, but he asked for a review, and he does paintball review, he reviews paintball material, markers, which I know now are guns, I didn't know that, paintball markers is a paintball gun. I would have called it, I think the marker's like, hey, run up to the news and write on them. Masks, paint, all kinds of protective gear, he reviews all that stuff, because he's got like 20 plus years of experience. And one of the things that I noticed, I said, listen, you might want to target the keyword phrase, paintball marker review, paintball mask review, because he wasn't targeting it. And specific guns. And he did. I'm sorry, markers. Excuse me. Markers. Specific markers, like the XK1960-12, which is awesome, by the way. Review of, you know, because that's what I search, like, you know, review of Evo. So, I knew I was going to order it for the next two weeks, I was, like, typing in Evo reviews or whatever. So, yeah, that's a great point. So, and I wouldn't say it was wrong, he wasn't doing anything wrong, he just wasn't doing what I felt like, and he was skipping, he was missing a very good keyword. Yep. But he was targeting, you know, specific manufacturers, and I was like, you might want to try this one, but you definitely want to have the right keywords, and it can be so easy to go after these broad keywords, and everybody wants to do it. But, and you got to really take into comparison, you know, what's it going to take to go after Nike shoes, you know? Who are you really competing with? So, make sure you're going after... Simon. Yeah. I'd say that. Make sure you're going after the right keywords, make sure it pertains to your business, it pertains to your current customer base. You know, a lot of people out there haven't actually said and thought about, what is my customer base? Who are they? And, you know, we actually asked two simple questions

that really helped us hone in for new businesses and new clients, and that is, what do you sell the most, and what makes you the most money? There you go. When you answer those two questions, you really have, you start to get a very good idea of what your keywords are. Of course, this doesn't apply to the review side as much, but, you know, when you think of, from the review side, you know, what is it that you're selling? One, you're selling reviews. He's selling information. Information, and specifically reviews. So, if reviews aren't in almost all of the keywords you're targeting, then you're targeting the wrong keywords. You are, in fact, making mistake number one. There you go. The number one mistake. So, make sure that you don't do that. The other thing is, also use keyword tools, keyword selector tools. Keyword selector tools. Google's got one that I use, like, just over, overuse, way, way too much. There's other ones out there. Word Tracker has one. I don't know. I use Google, so that's why. That's what I use. All right. So, what we have here next, and I'm not sure that this is in any particular order, other than that the first one is correct. It is the most important. The next one is ignoring the title tag. I like that one, and after that, let's skip to number six, because I think it's a very good point. I always tell people in reviews, you know, you need to get your meta tags in order, title tags, description tags. If you want to use the keyword tag, go ahead. Search engines, don't read them. But ignoring the title, if you ignore your title tag, it's like, come on. Yeah. Dude. Well, and not only that, so there's ignoring the title tag, which kind of implies that you haven't put anything in the title tag. Okay. So, we'll call that mistake two. Mistake two A. Mistake two B is putting just your company name in the title tag, right? They're putting the same thing

on every title tag, which is typically the company name on every title tag. That's when you know they're doing absolutely no search engine optimization is when, you know, their title tag, or they may be doing, they're doing no good search engine optimization because the title tag is something that you've got to go right after. I mean, if you think about it from the Google monster, I mean, robot perspective. That was terrible. Woo-hoo! What game? All right. Anyway, from the Google robot perspective, you know, the title's pretty freaking important. Yes. This is the title of the article. It's like a newspaper article. Say you write a newspaper article about Sandra Bullock and Jesse James getting into a fist fight, right? And you title it New York Times. Yeah. I mean, come on. Seriously. It doesn't make any sense. The title is like the most important thing. Do not call it New York Times. Call it Sandra Bullock kicks Jesse James' ass. There you go. Or something like that. I'd read that. I'd watch that. That'd be viral all over the place. I really would. Better than that cop punching that chick. Yeah, I know. That was no bueno. Yeah, that was foolish. Cross the board. Would you shove a cop? I mean, really? I mean, you expect to get, if I shove a cop, I'm going to expect to get punched. But seriously, you know, don't punch chicks. That's just not cool. Yeah, it would have been nice to choose some other thing. I'm not saying he was wrong. I'm just saying he just don't punch a chick, you know? Like, dang. I know, yeah, definitely don't shove a cop. So good luck getting the date now. Yeah. All right, so let's skip to six. Six. All right, number six. That was so important. Number six is, now number three, is concentrating too much on meta tags. I wanted to talk about this right after. You should really work on your meta tags, title, description, keyword, robots. There's a million, there's hundreds of tags out there.

But don't focus too much on them. I don't want you to think that, hey, if you have a keyword in your meta tag and the right keyword, just because you have that in your description and title, that it's going to get you the first page. It's a whole lot more complicated than that. In fact, that video that I mentioned of Matt Cutts, the very first, I only saw the first two websites that they were reviewing. The very first one was all images, which is a huge mistake. I think that kind of goes in under three. Yeah. Yeah, it goes in under three. It was all images, no text. And then in the meta tag, it had all sorts of keywords. And Matt specifically said, what we know is that people will stuff keywords in the meta tag that are unrelated to the information on the page. So we don't even bother to look at the meta tag keywords because if we can discern what you're talking about in the text, in the body of your page, why would we even bother going to the keywords? Because if they conflict, we're still going to take the text anyway. So we ignore it. And that's what they do. They ignore it. Yeah. So you want to spend some time on it. Throw a keyword in there too. Don't just throw keywords in them without having actually a coherent thought. But put some keywords in it and move on. Make sure it's about your core business and what you do and about what's on that page. And move on. Don't spend hours and hours and hours on it. So I think it's number three. A Flash website without a HTML alternative. I mean, seriously. Who does this? Come on. That's like making a bad call in the World Cup. Oh, man. Stupid. Stupid and frustrating. And, you know, if you realize you're doing it and you don't know the way out, give us a call. Let us know. Hire an SEO guy. Because really, the challenge, and this

also goes back to that example that Matt Cutts was talking about, which was all images, right? And there was actually text on the page that was written in images. Guess what? Google does not. I'm going to get technical. Google does not. Google bots do not OCR your pictures. Optical character recognition. Oh, oh, yeah. Technical term. So they don't go into an image and see if there's text in it and then translate it and then know what it means. They may actually do audio. That's a theory. But they don't do it to images. So if you've got text and it's in images, you might as well not have text at all. You may have an aesthetically pleasing website for your users, and you will not get first page placement ever. I just say that. Ever. Ever. Flash is another thing. Again, and I said this to a prospective client the other day. Google has come out and said that now they can actually parse Flash. I have never seen a Flash-only website in the first position. Ever. We search all the time. We're looking at first, second, third, fourth, fifth, whatever position when we're doing competitive analysis. I think Paul actually does a little bit more. Have you ever seen an all-Flash website even on the first page? Never once. Never once. So they may claim they can do it, they may actually be able to do it, and I'm not 100% sure. So I wouldn't risk having an all-Flash website. Yeah. Right? I wouldn't. I mean, I would actually come out and say, look, they can't do it, they don't do it, except they've come out and said that they do, but we just don't have any evidence of that. They can say all sorts of things. I don't know that it's some big conspiracy thing. It's just how it seems to be. The next is JavaScript menus. These are pretty important. Yeah. Very, very important. And I think they're very, this is probably, I think, one of the most important things, minus keywords, because

I think it's very popular. I see them all over the place. Yeah. They look good. They organize well. Yeah. They look cool. You know, if you have a, explain a job, I'm going to butcher, explain a JavaScript menu. So a JavaScript menu is typically when you're looking at a website and you see across the top, you've got home services or whatever, and you put your cursor over services, and then a drop-down menu comes out of that services button, and then you can select over services. That is typically JavaScript. There are other ways to do it. You can do it with CSS. There's other ways that you can do it, but typically it's with JavaScript. And so why is JavaScript so bad? It makes it look good. You're right. Well, it's kind of like pictures, because Google often doesn't parse JavaScript. So you may have links to other pages of your website. You may actually submit your home page to Google, so Google can get to your home page, and then Google gets there, and it ignores your JavaScript menus, so it never gets to any other pages. Okay. Right? And so that's a reason. Even if you submitted all your pages, so now Google has indexed all your pages, you're losing link value because your home page isn't linking to your product's page, one of your product's page. And all of the linking that's internal to your website, which gives value and credibility to the individual pages that are the targets, are no longer available to Google. So what can you do? We'll give a solution on this one. What I would say is, well, you could change the script, but maybe let's say you don't know how to rewrite JavaScript. You could do a sitemap. Sitemap works. What we'll often do is what we call like a site pyramid. The tree. The pyramid at the bottom. Right? So at the very bottom of the page, you have just very simple text, product A, product B, blue one-armed widget, and that links to those particular

product's pages. So it's not as prominent, but it is available, and Google can actually now parse it, and you're getting link credit as you're going to those websites, different web pages within your website. So that is very valuable. Make sure you at least have the options. Yes. All right. So this is an interesting one. Lack of consistency. Well, this almost goes without saying. Lack of consistency and maintenance. By the way, I would call this a CVO issue, not an SEO issue. Right? This isn't something that people do wrong in terms of SEO, because you can literally have a website, and we have a client that we're working on, where almost every one of their pages looks like a totally different, cheesy, horrible website. Right? Each one looks totally different, and it looks bad. We need to do like a video cast and put that like a screen capture. Yeah. And show people how the website is. This is what you should not do. I get so frustrated when I look at this because, seriously, this website has five different designs, and they're all completely different. Different colors, different layout, different menus. And it's annoying. Oh, gosh. It's annoying. So what is the point? Those pages could rank well in Google, because Google doesn't really care what it looks like. It cares about the text and the linking. So that lack of consistency isn't necessarily an SEO issue. It's a visitor. Yeah. It's a visitor. It's a bounce issue. Yeah. It's people to leave. Yeah. And it's a credibility. We say your website should be about credibility and reliability of your business. Well, if your business has a different web page for everything, you lack all of that consistency, they're just going to assume that the way you execute your business lacks consistency. It's haphazard, maybe. Exactly. That's not the impression you want to get. Just don't do it. Another thing with consistency is you want to be consistent in your SEO efforts. If you think you can optimize your website one time, and you show

up on the first page of Google, and it will stay there, that's just wrong. I mean, you want to be consistent in your SEO efforts, and that's Chris's phone saying that it's time for us to- It's 30 minutes. Now it's time to say goodbye. Goodbye to our family, family. That was a great point, because that was the next point. So we had the consistency and then the maintenance. And he says, a friend of his named Rob, he often encounters clients who believe that once you optimize a site, it is done forever. That is not true. That is why our SEO service is sold as a service, not as a one-off service. Yeah, and that's true. And I see these things all over. Oh, be very careful of this. I see this all over the place. Optimize your site, $199. One-time fee. One-time fee, right? And I'm pitching people, and they're like, well, look, go look at this. I saw this. I can get this done for, you know, $19.99. And I want to- I'm like, oh, be sick. Okay. Here's what- and maybe we should do this. Here's what we should say. Go do that. If it doesn't work, we'll even give you the discount of trying that out. Yeah. Right? If you spend 100- because our service is $400 a month. That's our typical service, and it includes 15 keywords. If someone thinks they can get the service for $199, and we have a setup fee, because a lot of the work goes up front. If they think they can go get the service for $199, go do it. Show us a bill. We'll actually give you that $199 credit. So we don't want you walking away thinking that the SEO industry is a ripoff. Yes. There are people in this business who are doing it right. That's us. We just implemented that policy right now. I like that. That's good. That's on the fly. That's cool. That's good. That is what's up. Yeah. So don't think- don't be fooled and think you can-

if somebody offered me an SEO service one time, I'm running the other direction. Because a lot of people, they might do something of value. They may set up a local listing for you, or change your meta tags, but SEO is something you're going to have to do often and consistently. So if you're an SEO guy out there, I'm sure you hate it when you see this kind of stuff. So there's good SEO guys out there. Half of them are listening to our podcast. I like that. We're going to post that special. That'll be our first Facebook special. There you go. Put that out there. It'll be a special and a policy, because I think it's really good. Let's bring some credibility. If you have been burned, if you bought what you thought was going to be SEO, send us the bill- Up to $200. Okay. Up to $200. We'll give you credit for our services. Yeah. Send us the bill, up to $200. Sign up with us, and we'll give you credit for that, because there are good SEO guys out there. And we be them. That's right. That's right. It's us. All right. We're the only ones. That is the end of- There are no other- Everybody else is garbage, except the guys that listen to our podcast. Podcasts, because they're really cool. And we like you. This is the end of podcast number 63. You have been listening to the most popular SEO podcast on iTunes, The Unknown Secrets of SEO. And stay tuned. Stay tuned for Google Caffeine. I want to talk about Google Caffeine. Good stuff. Yeah. Google Caffeine. We've got to break that down, parse it down, and chop it up and spit it back to you guys in a useful way. And we'll make it entertaining. Yes. All right. And we'll probably be watching the World Cup next Friday. Yes. So this may be delayed a little bit, so just be mindful of that. Thank you guys, all of you, for listening. Again, if you get a chance, link

to us, link to our blog, link to our, you can find our podcast is actually hosted at ewebstyle.podomatic.com. There is no www. You can become a friend of ours there on Podomatic. You know, there's lots of ways to find us. We really appreciate your guys' input, your guys and gals. We haven't seen any gals. Not a lot of, yeah. Hey, all the ladies out there. Yeah. We want to hear from you. I know, because talking to all these dudes just sucks. Yeah. It's a big old sausage fest on our podcast. Are there any women in this industry at all? Yes. There you go. One. You have been listening to the most popular SEO podcast on iTunes. This is the end of podcast number 63. Until the next podcast, my name is Chris Burrows. This is Paul Burrows. Bye-bye for now. Go USA!