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The Worst SEO Mistake, Website Design Consistency and SEO - Unknown Secrets of SEO E-Webstyle Number 63
Targeting the wrong keywords is the single worst SEO mistake; a consistent website design, ongoing optimization, and avoiding Flash or JavaScript-only menus are equally critical for ranking and credibility.
Key takeaways
- Wrong keyword targeting is the top SEO mistake; ask what you sell most and what makes the most money.
- Title tags must describe page content, not just repeat the company name on every page.
- All-Flash or all-image websites will not rank; Google bots do not read text inside images.
- JavaScript menus can block Google from crawling internal pages; use a text-based site pyramid at the bottom of the page.
- SEO requires ongoing monthly effort, not a one-time fix; be skeptical of flat-fee one-time optimization offers.
About this episode
The worst SEO mistake you can make. We also briefly discuss Search Engine Visitor Optimisation. We also discuss website design consistency. Visit our Facebook SEO page. View our Internet Marketing Analysis Houston. Our Videos are broadcast live from Houston at 9:15CST Internet Marketing Videos. E-Webstyle is the proud host of the most popular SEO podcast on iTunes.
Questions this episode answers
What is the number one SEO mistake to avoid?
Targeting the wrong keywords is the top mistake. The hosts recommend asking two questions: what do you sell the most, and what makes you the most money. Those answers point directly to the keywords worth targeting, and keyword selector tools like Google's can help refine the list.
Why are JavaScript menus bad for SEO?
Google often does not parse JavaScript, so drop-down menus built with it may be invisible to crawlers. Internal pages linked only through those menus may never be indexed, and those pages lose internal link value. A text-based link list at the bottom of the page, or a sitemap, can solve this problem.
Does a one-time SEO service work?
No. The hosts explain that SEO must be done consistently over time. A one-time optimization may change meta tags or set up a local listing, but rankings require ongoing effort. eWebStyle sells SEO as a monthly service at $400 per month covering 15 keywords, not as a one-off fee.
Does website design consistency affect SEO?
Design inconsistency is more of a visitor credibility issue than a direct SEO issue. Google ranks based on text and links, not appearance, but users who land on pages with totally different colors, layouts, and menus lose trust and bounce, which harms overall site performance.
In their words
I have never seen a Flash-only website in the first position. Ever.
Chris Burris
if somebody offered me an SEO service one time, I'm running the other direction.
Paul Hanson
Terms defined in this episode
- Search Engine Visitor Optimization (SEVO)
- A phrase coined by eWebStyle to describe optimizing not just for search engine rankings but for the visitors who arrive from those rankings.
- Title Tag
- An HTML element that names a web page; the hosts call it the single most important on-page SEO element and compare it to a newspaper headline, saying it must describe page content rather than just displaying a company name.
- Site Pyramid
- A text-based link structure placed at the bottom of a page that lists and links to internal pages in plain HTML, allowing Google to crawl them even when JavaScript menus block the crawler.
- Google Caffeine
- A Google update released June 8th, according to the hosts, expected to significantly affect the speed of indexing and therefore how quickly pages appear in search results.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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