Rank Fast with these Topical Authority Tactics Ep.589
In this podcast episode featuring SEO Specialist Matthew Bertram, the focus is on demystifying Topical Authority in SEO and providing actionable…
Link Building
Things to Include in Website Audits - #seopodcasst 194
A website SEO audit should check external backlinks, CMS compatibility, image file names, alt attributes, page URLs, titles, meta information, keyword density, and Webmaster Tools settings including the View as Googlebot feature.
Key takeaways
- Disavow external backlinks from low-quality or unwanted sites found during an audit.
- Optimize image file names and alt attributes with your target keyphrase and hyphens.
- Review titles, meta information, and keyword density at least every quarter.
- Use Webmaster Tools View as Googlebot to confirm how pages are being indexed.
- Ensure your CMS, preferably WordPress with secure login credentials, generates correct code.
Check, view as Google Bot. That's a good thing to do when you're in Webmaster Tools.
About this episode
Join us this week as we discuss using AdWords to increase branding and ROI, Things to include in website audits, and checking external backlinks. We also discuss Search Engine Optimization Video in Houston Texas. The most popular Internet Marketing Podcast on iTunes. E-Webstyle provides Houston SEO .
Questions this episode answers
What SEO metrics should I check during a website audit?
According to this episode, an SEO audit should cover external backlinks, CMS compatibility, image file names and alt attributes, page URLs, titles, meta information, keyword density, Webmaster Tools setup in Google and Bing, and the View as Googlebot feature to confirm correct indexing.
What is the View as Googlebot feature and why does it matter for audits?
View as Googlebot is a feature inside Webmaster Tools that shows how Google is indexing your page. Using it during an audit lets you confirm that all content is presented correctly and that the right elements are being indexed first.
In their words
I think it's worth reviewing this at least every quarter. Right? Go through your site, reread your content, update it when necessary, make some changes.
Charles Lewis
Terms defined in this episode
- External backlinks
- Sites that are not on your domain that are linking back to your site, which should be monitored and audited to identify and disavow unwanted links.
- Disavow
- The process of telling Google to ignore specific external backlinks pointing to your site that you do not want associated with your domain.
- View as Googlebot
- A Webmaster Tools feature that shows how Google indexes your page, letting you verify that content is presented and indexed the way you intend.
- Alt attributes
- HTML tag attributes on image elements that should be optimized to include your target keyphrase, helping search engines understand image content.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
Related episodes
How to Do Keyword Research for SEO Ep. 582
In this episode, Matthew Bertram delves into the world of keyword research and its pivotal role in shaping a successful SEO strategy. Discover how…
Link Building
10 Different Ways To Get Organic Page 1 Google Rankings Ep. 560
Discover 10 ways to go beyond the old 10 blue links and get more traffic from Google's enhanced organic search results. Author: Miranda Miller…
Link Building
12 Ways to Get Quality Backlinks by SpyFu Ep. 547
12 Ways to Get Quality Backlinks to your site to achieve higher ranking on the SERP's (SEO) Getting quality backlinks to your web pages is within…
Link Building
The show explains it. EWR Digital does it.
The Best SEO Podcast breaks down SEO and AI search; EWR Digital, the agency behind the show, implements it for operators. Start with a free, no-pitch audit of where you stand in Google and in AI answers.
Get a free AI visibility audit