10 Remarketing Tools For Reengaging & Winning The Conversion Ep. 538
10 Remarketing Tools For Reengaging & Winning The ConversionRemarketing can help get your brand in front of a more relevant audience. Here are 10…
Agency & Business Growth
Tips to Enhance Mobile Search Interaction - #seopodcast 213
To improve mobile search, make phone numbers tappable, list core services prominently, use autocomplete and infinite scrolling, provide localized information, and always include social media links and a link to the full site.
Key takeaways
- All phone numbers on mobile sites should be linked so users can tap to call instantly.
- List only core services prominently on mobile; hide secondary pages like FAQ and About Us.
- Use infinite scrolling on mobile instead of pagination for a smoother one-handed experience.
- Include social media links on mobile pages so users can check in, like, or review right from their device.
- Always provide a link to the full site so mobile users who want more information can access it.
that's where you should invest your time. That's where you should invest your resources because that's where the conversion happens at.
About this episode
Welcome to the most popular internet marketing podcast on iTunes, hosted by E-Webstyle! Join us this week as we talk aboutUse Your Thank You Page to Increase Social Media ActivityTips to Enhance Mobile Search Interaction Provide Localized Information For Your Mobile Site
Questions this episode answers
What are the biggest mistakes to avoid when building a mobile site?
Common mistakes include failing to redirect links correctly when hosting a mobile version on a separate domain like m.yoursite, and not configuring canonical links properly, which can create error loops, prevent pages from loading on phones, and cause ranking losses according to the hosts.
Should you build a fully separate mobile site or use responsive design?
The hosts argue responsive design is most important for mobile phones, especially portrait orientation. Desktop versions work fine on tablets due to pinch-to-zoom, so spending design resources there is less valuable. The real investment should go into the mobile phone experience where conversions happen.
How should social media be incorporated into a mobile search experience?
The hosts say social should be included on every mobile page. For example, a location page can prompt users to check in on Foursquare for a discount, like the business on Facebook, or leave a review on Google Plus, with all relevant social links placed directly on that page.
In their words
all phone numbers should be linked, right? That way they can tap to call regardless of however they pulled it up on.
Charles Lewis
Christian left off social. He didn't include any social in regards to enhancing a mobile. That's the easiest way to be social is on your mobile.
Charles Lewis
once somebody visits your site and they actually do something, like buy something or submit for a quote request or a consultation request or whatever your desired action is, that means they've already invested something with you.
Charles Lewis
Terms defined in this episode
- Image Mismatch
- A Google Webmaster Tools penalty issued when the image displayed on a website differs from what Google indexes for image search, which can result in images being removed from search results.
- Infinite Scrolling
- A mobile design approach where new content or images automatically load at the bottom of the page as the user scrolls, removing the need to tap through paginated pages.
- Responsive Design
- A web design approach that adapts a site's layout to different screen sizes; the hosts recommend prioritizing it for mobile phone portrait orientation rather than for tablets or desktops.
- Canonical Links
- Configuration that tells search engines which version of a URL is the primary one, important when running a separate mobile domain to avoid error loops and ranking issues.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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