Top 10 Most Common Content Marketing Mistakes to Avoid by Julia McCoy #355

Hi, and welcome to the SEO Podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, owner of eWebResults. I am Charles Lewis, your client results advocate. Welcome back to another fun-filled edition of our podcast. In fact, the first edition of the new year 2017. Happy New Year to everyone. Happy New Year. To you. This is number 355. Thank you guys for tuning in. As always, we do have a tip from our previous podcast. And our tip from our previous podcast is use real examples in your content. Look, if you're writing blog content or page content and you want people to really engage with this content, use real examples like things that happen with your company or with your clients that can embrace this content and make it give it the impact it needs. Real examples work. Boom. Please remember, we are filmed live here in Houston, Texas. And Chuck and I, us two right here, we are your friendly, local, neighborhood top position snatchers. And our mantra is... Do not be a douche. Do not be a douche. We are broadcasting live on Facebook or Facebook Live. I don't know if it's live on Facebook Live. Broadcasting live on Facebook. No, yeah, don't say that. Just broadcast live on Facebook. Or just live on Facebook. Marcus, Vincent, and Steven, thanks for tuning in. What do we got secrets? I don't know. Oh, he's got secrets on why his first post had no image and the second one has an image. It is a secret. All right, so we do have a good article today, right? Great article, man. Punch in the face to Julia McCoy and the great folks over at Search Engine Journal. It was like the fifth or sixth article we've done from her. She posted this, 10 content mistakes you don't want to make in 2017. Yeah. So we'll get right on to that and see what she's talking about. Very cool. Well, hey, if this is the first time you've listened to the podcast, howdy, we are in Texas. So

howdy, welcome to the podcast. We're heading in. Yeah. Yeah, I'm from the hood, so. You're going to have a good time on this podcast. If you've listened to this podcast before, you recognize what this is right here on my cheek. I saw you tatted up. I was like, ooh. Yeah, it's painful, right? I don't know if it was an amateur tattoo artist. I get a tear tattoo every time I don't get a review or we don't get a review. And so that also means that we're going to go through the process. I'll tell you how to review us. Exactly. So that I don't get another tear tattoo because they are quite painful. The ways that you can. We haven't done this in probably some weeks or something like that. So get a little. You're trying to mess this up real quick. Let's go. All right. So ways you can leave us a review. And please do leave us a review. And please make that review five stops. One, three steps. Go on to iTunes. Create an account. Write a review. If you choose to, send us that review at podcast at ewebresults.com. And we'll probably read it on air. It's much easier to find it. The ones on iTunes can be hard to find. Oh, you probably are back on deck, right? We got a new laptop bag. Ordered from Amazon the other day. Boom. That's like part of the excitement of getting a new laptop, right? It's like, now I need new accessories. Yeah, I got a new remote coming, new FireWire, USB, HDMI deal. Got some new terabyte hard drive. So, yeah. Boom. That's awesome. So the next way that you can leave us a review, we've made it really easy. Really, really, really. Like, really, really. Now, you do have to do it from a workstation. Doesn't really work from a mobile device. We need to fix that. That's just some brain work that we haven't applied. Yeah, and, yeah. We'll do that before mid-year this year. Just a number. Or an

approximate date. So, the easiest way to leave us a review on Google My Business is to go to ewebresults.com slash Google plus. Or slash Google plus. Or slash G plus. Or slash G plus. All of those will take you really to a search result page of us, and then a pop-up will come up, and you can say, write a review. And, again, hopefully you'll make that review five stars. That was a little high up there. Trumpity, maybe? Is that a word? Next. Stitcher. A little brazzy? A little just off. Symphonic a little bit? So, the next place is Stitcher. The easiest way to get to our Stitcher page is actually to go to ewebresults.com. Yeah. Click Stitcher Loco. Is there one on the homepage? I think you need to get into a page or something and find the Stitcher logo. Click it. Click the stars on the Stitcher profile, and then you can get there. There's a button that says write a review. Click that. Next. Facebook.com slash ewebresults. There's a stars. Click the stars. Write a review there. While you're there, write the review. And if you've got any questions about your marketing or something like that, man, feel free to post that question there. We'll be glad to address it. If you have any questions about something called Instant Leads, you can ask those questions there as well. Is that everything that feels like everything? We're going to find out in a minute. We've forgotten. So, those are the ways you can leave us a review. The way this works is if we get a review and we get 10 shikos. Yeah. Shikos is an eWebResults branded term for social engagement. It stands for shares, likes, and follows. Shikos. We get at least 10 of those on any one of the platforms and a review, and then we skip that process that we just did. And he doesn't get a tattoo. And I don't get a tattoo. Right. So, it is possible that I don't get a tattoo, and we still tell you

how to leave reviews because... We didn't get enough reviews or shikos. Shikos, yeah. Now, the way you could shiko us are things like go to our profiles on these platforms, and the way you get there is facebook.com slash eWebResults. Twitter.com slash eWebResults. YouTube.com slash eWebResults. Instagram.com slash eWebResults. And linkedin.com slash company slash eWebResults. All of those will take you to... Thank you for taking your breath for me. And we'll take you to our profile on those platforms. Shiko us. Shiko us. If you are a PHP genius or a WordPress guru, we are probably looking for you. Go ahead and call us and leave an audio resume. 713-510-7846. This year, I'm going to learn how to sign language that. As you said, I'm going to do it. Right. I guess it wouldn't just be your hands doing those numbers. There's probably like... No, I think it's my hands doing those numbers. 713... I just don't want to look like I'm throwing up crib signs. If you are looking for a free, comprehensive website profit analysis, keywords, comprehensive and profit analysis of your website... And free. And free. Really all of them. Go ahead and go to eWebResults.com and you'll see the green button on the main page there. Hit this button, submit your site, list a few competitors, hit the submit button. We'll get that crystal follow-up with you personally. Take advantage. Yes, absolutely. We don't have AlgoCat, right? No AlgoCat today. Got some semi-cat. Okay. If that's what we're going to call it. Yeah, let's do semi-cat. We'll do semi-cat. Yeah. Semi-cat. So we got some semi-cat-acrysum. I don't know. I'm on the fence with that one. You are not on the fence. You are being way too kind. I'm on the fence on that thing I hate. So the semi-cat is because this is a change that Google made that didn't necessarily affect search results. And it didn't affect necessarily how they rank sites, so it's not necessarily an algorithm change. But, however, this is definitely news that changed what you see and how

your ads perform. So dig this. Google is to start overriding call extension numbers. By the way, Google, this kind of sucks for marketing agencies like us and other PPC management people who are trying to use call tracking and things like that in AdWords so we can track calls. Right. This sucks. You already don't allow us to use our own numbers. In the ad. In the ad. And so we've been forced to use a Google forwarding number. In the ad. In the ad, right? So now dig this. Google is going to start overriding call extension numbers with location-specific phone numbers in the ads. Advertisers that depend on calls going to a central phone number for conversion tracking and other reasons will face a challenge as of January 19th. That's in a few weeks. And so, basically, if you're using AdWords and you have call extensions and you're using, I don't know, maybe a forwarding number for your tracking, then, yeah, Google is going to automatically transpose that and replace it with your local number that's listed in Google My Business in that ad. Why are they doing that? Well, because the people are doing a local search. They want to show them a local number that's relevant to a number they've already seen before. I get it. Makes sense, Google, to show the consistent information, but come on. It sucks from a marketing perspective and us quantifying if the paid search is really working because now we're going to send paid calls and organic calls and all kind of other calls to the same number, and you've just removed our way of identifying that. Of managing that. Yeah, so taking a chance to you guys for that. I'm going to call a big boo on that one. Yeah, a wah, wah, wah. Do not like that. All right, time for a little news. Got some news, yeah. All right, CES, I missed it. I missed it again, the CES in Las Vegas, because some of the news that I was looking up for was just all

new shit, and I was like, hmm. Yeah, I wanted to go, and I'm glad I didn't. Yeah. I had a budget to go. Yeah. Meaning, I didn't have a budget to buy what I would have liked to buy had I went. I need this. What is that? I need it. Oh, a paper-thin 80-inch TV. I'd be scared to break that motherfucker. Yeah. Yeah. Do you hang it on the wall? Well, how about this? A pocket-sized, I saw this one yesterday, a pocket-sized drone that shoots in 4D. Oh, wow. Yeah, and it's pocket-sized. And then it has a setting where you can put it up in the sky, and it'll follow you. Yeah, that's awesome. It'll just follow wherever your phone is. Man. Yeah. Awesome. I just got a drone following me. I got aerial security. I did see one thing. This is kind of cool. Say you're at a party. They don't really have a sound system, so there's an app where you can sync all the phones so they can all play the same song. Oh, that's awesome. Everybody turn your phone on. Yeah. Get this app. Boom. Music is playing in the same rhythm. Whoever's delayed, you need to get off T-Mobile. You know what I'm saying? Just saying, yeah. Tim Cook, his pay slipped this year. He should. It slipped $3 million. I mean, fuck, Apple sucks right now. It ever goes to... Can you believe that? It slipped $3 million this year from last year. Ouchie, Tim. He still made $5.37 million. Yeah, but you didn't make $8.37 million. Yeah, exactly. Exactly. And then I just think this is interesting, right? So my wife got a new car over the holidays. It's an... Well, not new. It's a new used car, and it's got a nav system, and I just don't use the nav system on my car for two reasons. One, I don't use it, and two, the touchscreen stopped working, so I can't use it. Oh, yeah. On hers, right? So you got the touchscreen, but it doesn't have

traffic. If you want traffic, you got to pay XM satellite traffic to feed, right? It doesn't have Waze, so I'm sure its path is not the right path. It's outdated, probably. It's almost like I want another mobile phone. When I'm willing to pay, like, a low fee for actually Waze in the car. Well, so that's why those newer ones are coming out with tablets right there. And, you know, they got... What's the Apple one? Apple Car or something like that? Yeah. Android. Google has one. Google has one. Yeah, Android... Android... Car or something like that? Android Auto. Yeah, and so, yeah, because I'd rather use my navigation on my phone. I'd rather have... I even like my radio. Right. My radio syncs up with my phone, and I have contacts and everything there, but it would just be much better to use the Android interface than use my radio. And it would still... It's still nice, because... And this doesn't happen very often, because you're usually driving back to the same place, but when you're going to someplace new, you're often trying to be on the phone, like, where's that turn? At the same time, you're trying to, like, so the map is on your ear, and it doesn't work. It's nice to have it there. Anyway. Yeah. I just think that would be cool. All right. You got some news, right? Got some more news. So, let's talk Google. We're talking apps. Yep. Right? So, dig this. Google has five of the top ten apps in 2016. This is according to Nielsen. Right. At least maps. Right? What else you got? Okay. So, we got five of the top ten. So, map... Again, this is Google Apps on Android. No, this is just Google Apps, period. Period. Across Android and Apple devices in 2016. So, it's going to be maps, Google Earth, I'm guessing. App. No. Gmail. Yep. Yep. YouTube. Yep. All right. Two more. Not Gmail. No. Am I at two or three? You got maps, Gmail, and YouTube. And YouTube. Search. Search.

Oh, yeah. Search. And then... Because, well, that's not an app on our device. It's built in, right? Yeah. Kind of. It's still an app, though. It's just built in. Maybe, like... Google Play. Google Play. That was a bit... Oh, wow. Cool. Yeah. So... Oh, yeah. So, the other ones, they rounded out their top ten, of course, include Facebook, Amazon, Apple, Facebook Messenger. Facebook had number one and two. Facebook and Facebook Messenger. Makes sense. Yeah. I wonder how far Pages is behind it, because... Pages was not in the top ten. It's got to be ways down, because it's business... You know, mostly business owner-related or business manager. Yeah. So, punch in the face to Google for owning 50% of the top ten apps. That's what's up. That's pretty cool. Yeah. Very cool. All right. So, that is the potatoes of our podcast. We got a couple of patiffs. No patiffs. All right. That's the potatoes of the podcast. Now, it's time to get into the meat. I do not have Julie's information on there. I'll see what I'm talking about. It's Julie E. McCoy. Okay. Yeah. So, this article is from Julie E. McCoy and the good folks over at Search Engine Journal. She posted this article, 10 common content mistakes you don't want to make in 2017. And so, it's a new year. Obviously, there's a big focus on content. And that's what we focused on both of last year. Right. And so, it makes sense to kind of start this year off. As we did 2016 year in review, it was like content. Content. Content. Content. Exactly. And so, content is just that important. So, let's start off. Number one. She says, the first mistake you don't want to make in 2017, she says, not maintaining a consistent blog. Right? This is a huge mistake if you're a business and you're not maintaining a consistent blog. She says, when content creators use blogging as a marketing tactic, there are some key benefits including increased traffic, connections to social media, and exposure on search results.

And she's absolutely right. You must maintain a consistent blog. Like, if you're a business owner, whether you're a restaurant or a retail establishment or a service provider or whatever your business is, you should be blogging consistently on your own domain name. Maybe it's once a month, maybe it's bi-weekly, maybe it's every week, maybe it's multiple times a day. It just depends on the amount of resources and content writers you have. But the point is, maintain a consistent blog and post on it consistently. That's why she used the word consistent blog. How many blogs have you seen that have no posts? Yeah. A whole bunch of them, right? Or one or three. I've seen a lot of three. People get to three and then they're done. I don't want to do this no more. It's not working. Yeah. So, blogs definitely do work. And I want to encourage all our fans and people watching, listening right now, maintain your company blog. Like, get it started. Get your content writer. Generate some ideas. And then if you don't have one, if it's a new process for you, then start easy, like once a month. Right? Just one article that you can brainstorm early in the month. And by the time it gets to the end of the month that's ready, you can post it and rinse and repeat. But the concept is to continually post fresh content relevant to your business. And a blog is one of the easiest ways to do that. Matter of fact, that's what I wrote down. This is the easiest way to not only get fresh content on the site, but blogging consistently does this. Here's the pro tip. Right. This helps you create consistent social content. Yeah. Because if you write a blog, and this blog is, let's say, a thousand words and maybe has a couple different sections in there with subheadings, these subheadings can be great tweets. Yeah. These summaries of these paragraphs make great Facebook posts, all with links back to the blog post. Yeah. Have a consistent

blog. There's 10 social media posts in this 10 common content mistakes to avoid. Exactly. I could have took each one of her mistakes and tweeted it with a link to this article. And, Julia, you've been always providing good content. I might show you some of that kind of love. But the point is, if you're blogging and you're creating high-quality articles, you can repurpose those articles as social content. Well, number two. Mistake number two. She says, ignoring email marketing opportunities. Huge mistake if you're doing content marketing. Oh, yeah. She says, a successful email marketing campaign can help you build a massive subscriber base, which means keeping your brand and service fresh in readers' minds. She's absolutely right. But email marketing is just one of those things that goes synonymous with blogging and with social media. You have to support it with an email campaign. Matter of fact, we were just discussing this yesterday about an add-on to our packages that includes a support add-on. So, if you have a new campaign or a new product or a new service, new offer, whatever it is, then we will add a supporting campaign that would include email marketing, supporting social, supporting paid campaign, remarketing ads, all to go. A landing page. A landing page, exactly. All to support whatever new offer you is. She was talking about email marketing. It's that important. Email marketing not only creates opportunities for everything content-related. It does. Like specific campaign support or maybe blog support, right? We're talking about generating content and maintaining a blog on your site. Once you post that blog on your site, email it to people. Summarize it or maybe take the first paragraph or the read more link. Kind of easy way to do it. But include that in that email and send it out. What's the statement we always said? We said it so much last year and we'll likely continue saying it this year, the inbox is still the most visited place on the internet. Like more than YouTube, more than Google, more than Facebook,

people check their email multiple times a day. And so, you want to make sure you have representation there, especially if you got new content. Absolutely. And remember, some statistics are after 90 days, 80% of your customers' prospects contact. Yeah, forget about you. Totally forgot. So, email marketing consistently is a way to just stay top of mind. Yep. Number three. The third mistake is misusing social media. Interesting. She says misusing. She said scheduling. Lots of ways to do that. Yeah. She said scheduling posts on the most effective social sites will do wonders for your reach efforts as looking at how your audience interacts with each other. If you don't have a social media presence, you need one. She says if you do have one and you don't post consistently, now is the time to start. She's right. Don't misuse social media by having these profiles created and you're not posting. Or worse, here's what we're talking about, content, right? And getting people to access your site and view that content. Too many times, I see businesses who post on social media great promo offers or great images about things happening internally, but they refuse to include links back to their website. And so, you're not taking advantage of the opportunity of people who already like and are fans of your business have a higher chance to click on that link. And if you don't include the link, then they can't click the link. Yeah. And then they can't get to your site because you didn't include the link. So, when you're using social media to share these blog posts and this new content that you're writing, include links to it. In social media, share it. Take advantage of it. And remember our two rules for social media. Be social. Yeah. Be social. And if you don't have to be social, it's actually three rules. Be social is rule number one. Rule number two is if you don't have time. There's only two rules. I should just quit. No, if you don't have time to be social,

at least make a profile. And then see rule number one. Yeah. Be social. Yeah. Two rules. I'm not going to remember that. Four. Number four. Number four mistake for 10 common mistakes you don't want to make in 2017. Number four is failing to proofread and check grammar. We'll get into that blank stare a little bit later. Yahoo. Blank stare. But, yeah, that's a huge mistake. Matter of fact, she goes on to say mixing up words like, there, there, and there is more than annoying and it's an insult to the modern education system. You're absolutely correct. I hate reading typos. It's an insult to the modern education system or a damning of the modern education system. Yeah, I think the latter. Yeah. I think the latter, which ironically is probably an insult. Yeah. But the point is, the point is, it's a nuisance. I hate it. It definitely reduces the amount of confidence people have in your content. Yeah. And you get a lot of smart kind of antsy people who will just turn off. Like, oh, this content has no value. And you could be 100% right. Totally accurate. Hard reading. One misspelling. Great content. One misspelling. And now this post is useless. Has no value. Read it by an uneducated moron. Look, what I wrote down is have someone pre-check and post-check. Yeah. So right before you post it, hey, read this. This looks good. Great. And then go ahead and post it. You got approval. And then have somebody else look at it afterwards. You know, before you begin being social and emailing and posting it on all your places, have a pre-check and a post-check before and after it's published. Don't want to publish no bad grammar. Number five. Five. This is the top ten mistakes. Common mistakes people are making for content. Number five is not focusing on SEO. Right. That's a mistake. Wait, doing content and not focusing on SEO? It's a huge mistake. Why is that number one? Probably could have been. Yeah. She says, by ignoring relevant content

development like stepping keywords, overloading your site, or allowing the content to become stale, we are missing out on top rankings that may be rightfully ours to own. She's right. Like, at the end of the day, if you're just writing content and it's good because you've done the research, but this content isn't optimized, you didn't include the right key phrases, you didn't, you know, research what they were actually looking for so you could tailor that into the content, then you're missing opportunities for your great content to rank. I wrote on here, you must keep optimizing because the industry keeps changing. So even if you don't optimize this article, then it's never going to rank. And if you did optimize it, then revisit it because algorithms change, requirements change, things that once worked in the past don't work now, things that once were okay to do can get you penalized now. And so you need to be up on your SEO and consistently updating when you're writing content. Focus on SEO. Keep that in your mind when you're generating content because you could be killing yourself if you don't. No questions coming up? Yeah, we've got a question from Steven. Steven, we'll get to that at the end of the podcast if you hang with us. So number six. Six. Number six. She says choosing quantity over quality. Great one, Julie. I see this all the time. She says when content developers take the time to understand their audience, they can then create quality content that doesn't just fill a page but leaves an impression. Yeah. Last time you read content that made you leave an impression. Oh, Billy, when was the last time you read content and you felt like your time was wasted? Man, I don't read the whole... I'm so much of a skimmer, I can't even tell you the last time I read like a full blog post. I get you. Right? I'm going to skim bullet points. I'm going to see that but I'm going to catch like wonky stuff and skip

it when I see... So between yesterday and today, I probably skimmed 30 posts. Yeah. I probably read eight. Yeah. And read one third... Read one thirdly. Thoroughly. Right. Right? Skimmed 30. Yeah. Read 10 or eight of them but read one thoroughly. Like three times, marked it up and then read it again and studied it. Right? So, yeah. The other ones, half of them did not leave me any impression. Yeah. I felt like my time was wasted and I wish I had that two hours back. Yeah. So, I want to encourage you to... And it doesn't end up on our podcast. Exactly. It doesn't end up on our podcast. So, choose quantity over quality. It's not about just creating blog posts and publishing them every week just to have new content out because if that content is low quality, then you're setting yourself up to be penalized by Panda or face some other algorithmic penalty anyway if it's too thin or anything like that. So, take some time. Invest in quality content and if that means you can only post once a month instead of every week, then that's okay. Yeah. Because that quantity... That quality is better than that quantity. Number seven. Number seven. Neglecting to develop relevant content. Look, this is important because a reader sees an awesome headline that appeals to their interest, demographic, and personality and then decides they want to click through and if they love it, they share it. That only happens if it's relevant content. Yeah. The content isn't relevant to what they searched or relevant to what they're looking for or if it's not relevant to your company or is it on your site, right? So, you want to make sure that you're developing relevant content. So, when people do find it that they feel like they're in the right place, they can actually engage with it. It can give them the information that they were looking for, hence which normally leads to some sort of shiko for you. Yeah. Or conversion, a download, a subscription, a purchase,

whatever your action is. A phone call. Yeah, exactly. They're more inclined to take advantage of your call to action if the content was relevant to them. If it's not relevant, they're probably going to bounce. Real talk. Number eight. Eight. Using only one tactic. This is a good one, Julia. I thought about this one. I see a lot of companies that do this. That is a mistake, yeah. Yeah, she says the average content marketer, dig this, uses 13 tactics for their creation and distribution. 13 tactics. And there's probably 13 for creation and 13 for distribution. Exactly. And so, she says the average content marketer uses 13 tactics in their creation and distribution. This includes social media channels, blogs, infographics, and videos. So, staying stuck in just one tactic limits both your reach and your creative powers. Ding, ding, ding. Julia, you're right on this one. I want to encourage you guys to try a few different tactics. You got to try all of them because you probably can't. There's so many. Like Chris said, there's probably 13 just for that and 13 just for distribution. But you do want to not stick to the same thing. Yeah. Man, if you're constantly just only doing videos, only doing videos, only doing videos, great. And only on YouTube, only on YouTube, only on YouTube. Great. Like, don't stop that. But how about move those videos over to Facebook? Move those videos over to Vimeo. Shorten those videos. Move them over to Instagram. Like, you can take the same product and repurpose it. Maybe you take that video content. Type it out. Summarize it. Get you a transcription. Get you a summary. Get you a blog post out of it. Get you a newsletter out of it. So, that way, you're repurposing this content. You're using more than one tactic for the same piece of content that you've already invested so much resources in creating. Yeah. Take advantage. Number nine. Number nine. No real content goals. Okay. Awesome. We're talking 10 common content mistakes you don't want to make

in 2017. Number nine is having no real content goals. You ever just wrote something with no purpose? I have. I write music. I do it all the time. Like, what's the purpose of the song? I don't know. But I just got to beat my head and I'm writing. Yeah. And I think in that content, like, there's a creative content. I think. But even then, I won't record that until it has meaning and I've refixed it. Right. Right. So, there's, you know, and I hear this because I'm not, and I don't have that many creative endeavors like you do. But I hear, like, you've got to keep writing. You have to get it out. Flush it out. And each one you do gets better and builds ideas and concepts. But you don't want to do that for the content you're publishing online. You do want to. You may want to do it behind the scenes. Yeah. Draft it. Lots of crap and, oh, that's not an article worth publishing and that is one, et cetera. Draft it. But you want to develop goals. Phone died. Died. It rebooted. Yeah. What's up, Samsung? Okay. So, but. Vincent. Oh, and we lost the question. Yeah. And so, dig this though. But you want goals for your content. Understand what it is you want the visitor to do. Right. And then write with that purpose in mind. So, if you want, if your objective is for that visitor to, I don't know, read this content and maybe download something. At the end or maybe share this content. Or maybe you're answering a question or addressing a certain issue. And your question is for them to do that. Yeah, it is a battery issue. You got idea. Yeah. Charge a suspect. Yeah. And so, but you want to write with a goal. You want to write with a goal in mind, an end goal in mind so that, that the readers who find your content, they can understand that goal. And if the content has the good quality and the

other things she's mentioned, then you have a higher likelihood of actually attaining that goal. Have goals for your content. Number 10. 10. This is the last one. Not optimizing for mobile. I can get it. The content for mobile? Yeah. I can get it. I can get it because people use mobile differently. Right? Maybe you're writing a long research paper or case study or something like that. Then that's fine. Style it and do it how you want to do it. But if you know that bulk of your visits come from mobile devices, then you may want to take that same post and do it in the AMP page since it's long. Well, there you go. You may want to separate it and break it down into shorter paragraphs and bullet items because that's how people read content on mobile devices. The key is just making sure that they don't have to pinch, zoom, swipe, and do all the headachy things trying to read your content on their mobile device. Hopefully, your site that you're posting is already responsive and mobile friendly and so that's not a challenge. But it could not be because we've been lately coming across sites that are being built in the 90s. Working on a site today, actually a proposal for a site today where the mobile version is a separate version, right? Yeah. M. whatever, probably. Yeah. Yeah. Which, in this case, is fine as long as you've written it for that purpose. And optimize both. But the problem is you want that content on your other site because you want it. It's an SEO challenge now. Exactly. It used to not be an SEO challenge. Yeah. So, that was the last one, not optimized for mobile. So, yeah, punch in the face to Julia McCoy. She says, the 10 common content mistakes you don't want to make in 2017. Great article. I agree with all of these. All of these are mistakes you should not be making. And if you take some time, I think the key points were proofread.

Right? Go ahead. Get somebody to pre-check and post-check. Yeah, absolutely. Do your research. And be consistent with it. More than important, this year, make the commitment to posting on your blog consistently. I challenge you guys. Once a month. Start once a month. And tag us in it. At eWebResults. I'd be glad to read what you wrote. Yeah. Absolutely. All right. So, that is the meat of the potato. Thank you, punch in the face, to you, Julia McCoy. Again. Again. I know, right? Great content writer. We're going to get an interview with her. We're going to reach out to her. Yeah. It would be nice to interview her first one in the new year. That would be great. And I know we have what news? Yeah. Is there anything else? We've got a moment of silence also. Yes. Let's save our moment of silence for last. Okay. But let's get into our what news. There you go. A good one. Yeah. They need a honk. Like the cruise line horn. You know. So, this blank stare. What the F news is? Yeah. WTF news goes to Yahoo Finance. Yahoo Finance. Yahoo Finance. Yeah. So, you know, President-elect Trump, you know, we call him Trump Twitter fingers. Yeah. That's how we look at the barbershop. We call him Trump Twitter fingers. He's always on Twitter. Yeah. And so, he tweeted out, you know, well, he made some statements about, um, needing a bigger Navy. Right. He wants to, he wants to, he wants to, he wants to, you know, show up our, our services and, and be a better defense. And we need a bigger Navy. So, Yahoo Finance, I mean, whoever is handling their social media, uh, wanted to comment. Right. On what Trump said. And so, as they were repeating what he said with a bigger Navy, um, they actually used the key next to the B key, to the right of the B key, is the letter N. I'm looking at the keyboard right there. Yeah. It's the letter N. It's right there. Next

to the letter B. And it's typed with the opposite index. So, that does happen from the- Yeah. It could have been an honest mistake. Yeah. And it probably was. We're going to say it is. We're just going to say it is. Say it is. It's an honest mistake. It's a possibility. But we're going to say it was an honest mistake. And so, they transposed the B with the letter N, coming up with a word that rhymes with bigger, but starts with N. And, um, and then they posted it. So, according to Julia, right, there was no proofreading. Yes. There was nothing happened after that. And then they left it posted for 30 minutes. Yahoo Finance, tight on you. What are you doing? Wow. Social media guy. Uh, when your phone was blowing up about all of the retweets and everything that was happening, instead of getting excited about what you think you did, you should have went and rechecked the post and realized, oh my God, I made a mistake. This was not what I was planning. This is not what I was planning at all. And so, now y'all got to deal with that Yahoo Finance. You know someone's going to blame it on Trump. You know that. Yeah. And Trump's the type to, do you probably co-sign it? Yeah. Do some weird shit. Yeah, that's exactly what I meant. Yeah. Yeah. Finally, quote it accurately. Yeah, exactly. So, Yahoo Finance, get it together, man. Get it together. That is crazy. All right. I got some moment of silence also. Oh yeah, that's right. Yeah, so this moment of silence is, um, um, is actually recent. This is for some events that happened a few hours ago, um, in the state of Florida, um, in Fort Lauderdale airport, there was an active shooter, uh, kind of sucks. Two, wasn't it? Two active shooters. I read on one, I read on, so on one post, I read one on the second news channel, I read two, uh, so I'll say two, but, um, either way,

it's a sad situation. Fort Lauderdale airport, active shooter, um, um, injured 13 people, killed five and eight injured. And so we just, you know, sucks to hear this kind of stuff. We want to give a moment of silence, uh, to those dead and injured. Yeah. That sucks. That sucks. That sucks a big green weenie, man. Uh, just rest in peace for those who lost their lives, the families of those, uh, in our prayers. And, uh, like, don't go and shoot a bunch of people. Like, if your life is that miserable, just don't kill yourself. Yeah. Like, I'm not a proponent of suicide, don't get me wrong, but definitely prefer that over running over people who are, who want to live. Yeah. Yeah. Sucks. All right. So that wraps up podcast. That wraps up potatoes. That wraps up meat. Um, sorry, our phone died. We were Facebook and live from somebody did post a question. We will find it. We will find it and get back to you next week. Yes. Oh, if I had my phone, I'd probably get it, but he can't even see it. So yeah, I think I'm down to 2% battery. So, um, Hey, so we know that it is a lot of people who are, is in your new year's resolutions to one, well, shiko us, right? Share, like, follow. And two, to write us a review. Yeah. So we're going to ask you to shiko us on share, like, or follow on any one of our platforms. Go ahead and get it out of the way. It's the new year. Let's get it off kicked early. We're going to do it right now. If you watch it on Facebook, well, you're not watching on Facebook live. So maybe you're listening to this on Stitcher or iTunes or something like that, which is cool because that way you can be doing other stuff while that's playing in the background. Go ahead and copy that link, tweet it, tag three people, put it on Facebook, tag three people, tag us in

it if you want to. That's fine. Um, so that way you can share and preferably, or hopefully those people you tag are our business owners. Yeah. We want people who can actually benefit from this content. Yeah, absolutely. So go, yeah, get that out of the way. Start off your new year's resolutions the right way. Um, if you are looking to grow your business with the largest, simplest marketing tool on the planet, call eWebResults for increased revenue in your business. Our phone number is 713-592-6724. We have a program called Instant Leads. I feel like it should be like, Instant Leads, leads, leads, leads. Like an instant. Absolutely. Yeah, I need to step at the end of it. So you look at PPC campaigns, you look at where they're landing them on your website, and you're seeing horrible conversion rates. Sometimes they're 2%. Sometimes, if you're lucky, they're even like 30%. They click the ad. They came to the webpage. Why aren't they engaging? We've fixed that problem. It's Instant Leads. It's PPC starting. Because your site sucks. Yeah. Let's just be honest. Yeah, it's the landing page sucks. Or your ad text. It's not steering them in the library. It could be your ad text sucks, the landing page experience sucks, and Chris is trying to be nice. Yeah. I'm going to just be straight with you guys. Most people's sites suck, and then they really want leads fast, and so pay-per-click is definitely the way to go for that. It's the quickest way to get leads, and the quickest way to get a return on that investment. But if you invest in pay-per-click, and then you send those people to a horrible or not-so-great landing experience, you're wasting money. Yeah. We came up with a profile, so we don't have to redesign your site. You can keep your ugly site. We'll design you a beautiful landing page. We'll do that later. We'll fix your site later, right? We'll design you a beautiful landing page right now. Create an awesome paid campaign for it. Use your

budget. We'll manage it, and you can get leads instantly. Instant leads. Leads. Leads. Take advantage. Leads. Leads. Y'all heard it. If you have a referral, right? That's somebody who's interested in internet marketing. Instant leads. Leads. Leads. Leads. Maybe even instant leads. Leads. Leads. Then send them to us. We have a referral program in place. They pay us. We pay you. And then we'll get them some instant leads. Leads. Leads. Leads. Leads. Remember, if you're in Houston, there is networking. You need, absolutely need to go to UpSocial Live. Excuse me. UpSocialNetwork.com. Sign up for the next event. It's a phenomenon. We just broke a Guinness World Record and now we're moving into 2017. Let us help you achieve your 2017 goals for both networking and content. Go to one of the events. Oh, yeah, because the whole concept of the network is to help generate content for your business. Like optimize video content. Would you just say the whole purpose of the networking event is to... Generate content for your business. Where does that happen? Like it doesn't happen anywhere. In Houston? Yeah. The next event is likely next week on Tuesday or Thursday. Go to UpSocialNetwork.com and register. Next Thursday, actually, in the Woodlands. In the Woodlands. Microsoft? Yeah. Oh, we're going to go kick it with Microsoft. UpSocialNetwork.com. Go ahead and check that out. Remember, we're filmed live here at 5999 West 34th Street, Suite 106, Houston, Texas, 77092. We got some football games going on. Man, shout out to the Rockets, first off, for just killing it. James Harden, MVP. And shout out to my Houston Texans. They'll be at the game tomorrow. We must beat Oakland. We're in the playoffs. And we'll probably lose to the Patriots, but we will beat Oakland. All right. I like the confidence, both positively and negatively. I'll try to be 100. Look, Tom Brady's awesome, dude. They're playing at a rate that, yeah, they'll probably win the Super Bowl. So, Houston, Texas, 77092. If you want a transcript, video, or audio of this podcast, you can

get it at ewebresults.com. We are the most popular internet marketing podcast on iTunes in the known universe. That is because of all of you all. We want to wish you the best New Year. Hopefully, your New Year celebration was awesome. And this 2017 is going to be awesomer. Yeah. That's what our expectation is for us. And if there's any way we can help you make it awesomer with more business or instant leads. Leads, leads, leads, leads. Got to get a snack. Give us a call. Leads, leads, leads, leads. Until the next podcast, my name is Chris Burris. Charles Lewis. Bye-bye for now. Balance check, balance check, 355. Yo, it's your podcast, 355. First one this year. We going live. Today, we talking content to start the year because content is king, my dear. Let's go. It's your podcast, 355, 2017. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom.