Avoid these 10 content marketing mistakes in 2017: skip inconsistent blogging, ignored email marketing, social media misuse, poor proofreading, no SEO focus, quantity over quality, irrelevant content, single tactics, goalless writing, and no mobile optimization.
the inbox is still the most visited place on the internet
BOOM! Start your New Year right with Chris and Chuck as they talk about the top 10 content mistakes you're going to want to avoid in 2017. They cover some basic and advanced topics including consistency, spam, social media, and the gold standard: SEO!
According to Julia McCoy via Search Engine Journal, the top 10 mistakes are: no consistent blog, ignoring email marketing, misusing social media, failing to proofread, not focusing on SEO, choosing quantity over quality, neglecting relevant content, using only one tactic, having no content goals, and not optimizing for mobile.
Relying on a single channel or format, such as only posting videos on YouTube, limits both reach and creative power. Repurposing one piece of content into videos, blog posts, transcriptions, and newsletters across multiple platforms maximizes the resources already invested in creating it.
when content creators use blogging as a marketing tactic, there are some key benefits including increased traffic, connections to social media, and exposure on search results
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the average content marketer, dig this, uses 13 tactics for their creation and distribution. 13 tactics. And there's probably 13 for creation and 13 for distribution.
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by ignoring relevant content development like stepping keywords, overloading your site, or allowing the content to become stale, we are missing out on top rankings that may be rightfully ours to own
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Full transcript is being added.
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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