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Truths Behind SEO for Businesses - #SEOpodcast 238
Welcome to the most popular internet marketing podcast on iTunes, hosted by E-Webstyle! Join us this week as we talk aboutContinuity to Increase ConversionsTruths Behind SEO for BusinessMobile Devices - What Shouldn't Show
Key takeaways
- Continuity from search query to ad to landing page to CTA improves conversions.
- Search rankings are a privilege, not a right, and require constant ongoing effort to maintain.
- Even small website changes, like adding site-wide links, can damage SEO rankings.
- When switching to a new CMS, hire one company to both build and optimize the site.
- Mobile SEO goes beyond responsive design by prioritizing what users actually need on each device type.
About this episode
Welcome to the most popular internet marketing podcast on iTunes, hosted by E-Webstyle! Join us this week as we talk aboutContinuity to Increase ConversionsTruths Behind SEO for BusinessMobile Devices - What Shouldn't Show
Questions this episode answers
Why do businesses lose their search rankings after achieving them?
According to the hosts, businesses get complacent once they reach page one and stop the ongoing work that earned them that position. Just as Google rewards consistent effort, it will drop sites that stop producing good content, earning authority backlinks, and maintaining social signals.
What does it mean that offline and online marketing are codependent?
What people say about a business offline, such as negative word of mouth, can end up as online reviews and affect search visibility. Conversely, what people find online affects offline sales. The hosts recommend syncing both, such as encouraging check-ins with incentives like discounts.
How should mobile SEO go beyond just having a responsive website?
The hosts say businesses should optimize their responsiveness by thinking about what mobile users actually need. For example, phone numbers and directions should be prominent on mobile, while full navigation menus can be de-emphasized, since mobile visitors are usually looking for quick contact or location info.
In their words
having your site ranked on Google is not your right or due. It's a privilege. Google owes you nothing.
Guest
a search engine-friendly CMS gives you the tools, but you still need an experienced SEO to make proper use of them.
Guest
Terms defined in this episode
- continuity
- The principle that the search query, ad, landing page, CTA, and follow-up all reflect the same offer and experience for the user.
- site-wide links
- Links that appear across many or all pages of a site, which can have a damaging SEO effect especially when anchor text is duplicated across duplicate content.
- content scraper reporting page
- A Google tool where you submit the scraper site URL, the original content URL, and the SERP result page so Google can investigate and adjust rankings accordingly.
Full transcript is being added.
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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