Home / Episodes / Agency & Business Growth

Using Google+ To Help With Site Rank - #seopodcast 169

Episode31 min2012-12-01

For this weeks podcast, we go over a few tips on how to re-evaluate SEO strategies to regain lost ranking from algorithm updates. Afterwords, we go over google+, and the many SEO opportunities that it has including the social media side and the author tag/pages.

Cover art for Using Google+ To Help With Site Rank - #seopodcast 169
Apple PodcastsSpotifyYouTubeiHeartRadioRSS
Key takeaways
Only one in four people actually log into Google+, once a month.

About this episode

For this weeks podcast, we go over a few tips on how to re-evaluate SEO strategies to regain lost ranking from algorithm updates. Afterwords, we go over google+, and the many SEO opportunities that it has including the social media side and the author tag/pages.

Questions this episode answers

How can Google Plus help my website rank in search results?

According to this episode, you can embed anchor text links in your Google Plus profile description to pass SEO juice, optimize post titles as title tags, post new content to get it indexed faster, and connect with influencers in your industry to build trust and authority for your site.

What is the Google Plus author tag and why does it matter for SEO?

The author tag displays your Google Plus profile avatar next to your content in Google search results. The episode recommends using a professional headshot so viewers recognize you, because the author tag is meant to build relevancy and establish personal branding in search listings.

Is it too late to start using Google Plus for SEO?

The hosts say it is not too late. They note that only one in four people log into Google Plus once a month, meaning early adopters still have an advantage. They recommend dedicating the same time to Google Plus that you already give to Facebook and Twitter.

In their words

On your description page, you can embed links with anchor text and HTML. Oh, wow. And it passes juice.

Host

If you plus one it and post it, it will likely be indexed faster than resubmitted.

Host

Forty-three percent of all searches are local.

Host
Terms defined in this episode
EMD update
An Google algorithm update targeting exact match domain names, specifically aimed at spam and low quality sites that happen to have a keyword rich domain name, affecting about 2 percent of search queries.
Author tag
A tag that displays your Google Plus profile avatar next to your content on the Google search engine results page, used to build relevancy and establish branding for the content author.
Circle rank
A Google Plus metric explored via the tool circlecount.com that the hosts describe as likely ranking your power circle based on how many people you have in your circle and what influence they have.
Algorithm cataclysm
A recurring segment name used by the hosts to discuss major Google algorithm updates and their effects on search rankings.

Full transcript is being added.

Matthew Bertram, host of The Best SEO Podcast
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint

Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.

Related episodes

Ep. 534 · 29 min · Transcript

3 Ways To Optimize Internal Linking Ep. 534

3 Ways To Optimize Internal LinkingPoor internal link structure can end up harming your site's rankings. At SMX Next, Jonathan Epstein showed how…

Agency & Business Growth

The show explains it. EWR Digital does it.

The Best SEO Podcast breaks down SEO and AI search; EWR Digital, the agency behind the show, implements it for operators. Start with a free, no-pitch audit of where you stand in Google and in AI answers.

Get a free AI visibility audit