10 Remarketing Tools For Reengaging & Winning The Conversion Ep. 538
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Various quirks of SEO that you may have not been aware of - #seopodcast 180
On this weeks episode, we talk about making sure to include negative keywords in your campaigns to get the most bang for your buck, various quirks of SEO that you may not have been aware of, and making sure you know when to use http and https. We finally discuss Search Engine…
Key takeaways
- Avoid dashes in domain names as they can look cheap and raise caution flags when seeking links and citations.
- Use only lowercase letters, numbers, and hyphens in subfolders and file names to avoid URL interpretation errors.
- Pick either HTTP or HTTPS consistently; mixing them can lead to a Google penalty.
- Use the vertical bar (pipe) in title tags to separate keywords, and keep titles under 70 characters.
Google ignores the dashes, but not the vertical bar.
About this episode
On this weeks episode, we talk about making sure to include negative keywords in your campaigns to get the most bang for your buck, various quirks of SEO that you may not have been aware of, and making sure you know when to use http and https. We finally discuss Search Engine Optimization Video in Houston Texas. The most popular Internet Marketing Podcast on iTunes. E-Webstyle provides Houston SEO .
Questions this episode answers
Is it bad to have a dash in my domain name for SEO?
According to the article discussed in this episode, dashes in domain names look cheap and may raise a caution flag when you reach out for links and citations. The hosts partially disagree, arguing that quality content and a strong brand matter more than whether a domain contains a hyphen.
In their words
Create great content. Something free. Maybe something entertaining. Something that people would want to link to. That's the white hat method to go.
Host
Don't go out trying to display something to the user and something else to the search engine. Because, you'll probably get hit with a, with a panda smackdown.
Host
Terms defined in this episode
- Pipe (vertical bar) in title tags
- The vertical bar character used to separate keywords in a page title tag. According to the episode, Google ignores dashes in this context but does not ignore the vertical bar, making it the preferred separator.
- Negative keywords
- Words added to a PPC campaign such as AdWords or Bing to prevent ads from showing for unwanted searches, typically including terms like free or DIY, helping maximize return on ad spend.
- SEVO
- Search Engine Visitor Optimization. Refers to what you do with a visitor after they arrive from a search engine, focusing on conversions rather than traffic or rankings.
- Google Engage
- A program for agencies that participate in AdWords, offering perks such as a dedicated rep, faster ad approvals, and assistance managing ads.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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