We discuss the top 10 SEO mistakes - Unknown Secrets of SEO E-Webstyle Number 65

And welcome to the Unknown Secrets of SEO Podcast. You didn't tell me we were starting off playing my game. Oh, yeah. Put that game away. What's up, everybody? Welcome back to another fun-filled edition. By the way, go Uruwai. It was an amazing game. Wow. Ghana. That's crazy, man. Oh, that was ridiculous. That was so bad. My name is Chris Burris, owner of eWebStyle. And this is Paul Hanson, sales manager at eWebStyle. Thank you guys for joining us. You are listening to the most popular SEO podcast on iTunes. And potentially, you're actually even watching the most popular SEO podcast on iTunes. Well, if you're watching, you can't see me. You just see a white shirt and a black blob above you. I did order. I ordered lights. So we're actually going to have some good lighting and a green screen. I don't even look like I have legs right now. Yeah, it's true. Just a torso floating around. We hire handicapped here. It's good. Again, thank you guys for listening. You can find us, stalk us, watch us, follow us. There are so many different ways to do that. What name one? Email, info at podcast.com. I completely butchered that. Ignore that. Because that's not even close to accurate. Podcast at e-webstyle.com and info at e-webstyle.com. Exactly. Yeah, I just made that up. Yeah, it was good. You sold it. That's all it takes. You can also find us, twitter.com slash e-webstyle. And also, facebook.com slash e-webstyle. We usually broadcast this podcast at 9.15 Central Standard Time. But it's soccer season, so shut up. Yeah, yeah. It's World Cup time. And there was, in fact, weather issues. Yes. It was raining pretty hard, and I melt. Yes. So I stayed home. And there happened to be a soccer game on. Is it wrong of me to actually catch the... Brazil going home. Brazil went home. Unbelievable. All right. So we'd like to cover a little bit about what we talked last time. Do you remember what we talked about last time? I do not remember what

happened 30 minutes ago. So... Where do I beat Ghana? Oh, the world comes on? We finished talking about the top 10 mistakes, SEO mistakes that you can make. So I don't remember what the last few were. Go back. The last two podcasts actually covered the top 10 mistakes you can make in search engine optimization. So go ahead and go back and check those out. A little bit of news. Do you have any news? What was that thing that we talked about yesterday? Oh, yeah. It was... Oh, yes. That was a good one. We should have printed that. I did. Rob, can you turn that off? I did. Oh, Rob. Oh, Google got banned. Google's own web pages got banned. Got banned. Yes. The AdWords help pages. I read an article yesterday. And this happened yesterday. They were cloaking. So you should never cloak. They were cloaking some of the text on... Or no. They were showing a different page to users and the Google browser. That's cloaking. Yep. And Google bot banned it. Yep. And it took a couple hours, but it did get fixed. So you can... That's why you still can get to the AdWords. So if you have that burning question, how bad is cloaking? Is it really that bad to be cloaking? Well, it isn't Google. Google cloaked itself and Google banned itself. So I think cloaking is probably pretty bad. In fact, I've been... I've said before that cloaking may not even be that bad as long as you're actually providing good user experience to the Google user. You know, just throw that out. Ignore that. I'm going to change that and just say... And especially... I never said do it. Yeah, yeah. I'm saying that maybe even, you know, ignore it. Especially if you get good traffic and Google bot is coming to your website repeatedly, you definitely don't want to close. Yeah. No. That's not good. All right. You know, Apple seems to be in the news a lot right now. Because of their... Their inept product? They're

having a lot of issues with the new phone, I hear. Yeah, apparently... So, I can't even read my own handwriting on here. Oh, this is interesting. I was reading it and it made this interesting point. You know, people are talking about how bad the AT&T service is, right? With the iPhone. And I just read a little piece that spoke about, well, you know what? The BlackBerry on AT&T? Not so many dropped calls. Other devices on AT&T? Not so many dropped calls. iPhone on AT&T? Dropped calls. So, it actually is a hardware issue. And Apple came out today and said, you know, when it says four bars, it's probably closer to two. Oh. So, we're just lying. Since the very first iPhone, the calculation for how many bars to display has been totally wrong. Oh, wow. Totally wrong. And I also read there's a class action lawsuit right now about the new G4 when you hold the phone and you've got to hold it the right way. It seems too early. Couldn't they just return them? Why would you have a class action lawsuit? Because. Like, just return them. A lawyer needs a job. That's ridiculous. That's ridiculous, man. Lawyers need something to do. You've got to sue somebody. Anyway, so if that's worthy of a class action lawsuit, certainly the fact that they've been misrepresenting the number of bars that you actually have for the last three years is, you know, due for a class action lawsuit. Definitely worthy of a class action suit. Couple that with evidence that, you know, Blackberries don't drop as many calls as iPhones. You know, they're going to be struggling for a little while, I think. Now, this is interesting. The U.S. is considering sanctions against China because China is not providing free speech opportunities on the Internet. So, they've, like, banned a couple products, you know, Google, all the issues they've had. And the U.S., some people in Congress are considering sanctions against China, like boycotts and whatever. Like, don't we have something better to do? Yeah. I

mean, when did it become our policy to tell other countries how to run? Yeah, really. Do we agree that free speech is a good thing? Yes. Is it up to the individual countries to decide how good it is? Obviously, that's been our opinion. And, you know, we've got wars in Afghanistan to handle things like that. We don't need sanctions. Let's go to war. We should just screw the sanctions. Just go to war. It sounds like Kenny said that. Screw the sanctions. Just go to war. That's all the news. That was the only thing I saw was the Google got banned yesterday on the 1st. We've got to give a shout-out to Scott Bonner. He's with MovePoint.com. MovePoint.com is a software, an online software for moving companies. Scott gave us a call yesterday. Thank you, Scott, for listening. He listens to our podcast. He works with a number of clients in San Antonio and across the country that are movers, and he referred some of his clients to us. We really appreciate you, Scott. We're going to do a bang-up job for him. Don't worry. In fact, I'm meeting with him on Tuesday. Thank you very much, Scott. He's also involved in a business called GotBenz.com. I don't know if you guys are familiar. I know in Houston they're pretty ubiquitous. This is the pods, which are little storage units that they'll drop off at your house or apartment. You fill them up, and then they'll pick them up and take them to another house or apartment or store them or whatever. So Scott's involved and GotBenz, and I'm going to conference call with them next Wednesday about search engine optimization for that site and that whole business and process and everything. So that's some pretty exciting stuff. And, Scott, thank you very much for the referrals. We'll be taking care of all of your referrals. Thanks, Scott. We appreciate it. And I want to give a shout-out to Activated, I think the name was, one of our YouTube followers. Oh, yeah. I think I got

an email from YouTube that says, hey, you got a new follower. Subscriber, right? Like a subscriber. So what's up? Activated. I think it's Activated. It's so hard to keep track. Are they a subscriber? Do they just like us on YouTube? Do they? Whatever. Who knows? What's on the agenda for today? The agenda for today is Vertical Response Email Market. Which means? Really, it's just we always talk about calls to action, right? So we're going to really focus on what we say is CIVO, Search Engine Visitor Optimization. One of our calls to action we say is get an email address, get a phone number. Often you do this by giving away a white paper or maybe giving away a subscription to a newsletter. And so, you know, it's easy to say, oh, that's, you know, we want to have a newsletter. There is value in newsletters. We have clients who put out newsletters on a regular basis. And those clients see a return on those newsletters. One in particular we talk about from time to time, Patrick Wanus. Every time he sends out a newsletter, he gets at least one sale. So it's not a big sale, it's not, you know, but he's still, it's about maintaining that relationship, that contact with your customer base and opportunity. I was, we were talking to a potential client just yesterday. He's a realtor. And one of the things he does is he actually sends an email. He finds out, you know, a potential lead. He finds out where they live and what their price range is. And he sends them an email of properties in their area, in their price range. So even though he may meet them six months before they actually are looking to buy a house, he's made a once a month contact with them, showing them properties in their area, in their price range. And so he may meet somebody and get a call six months later from somebody who held an open house. And that somebody said, oh, you know, Mr. and Mrs.

Smith came by and said that you sent them. Well, he hasn't even made any contact with them for six months. Six months ago. That's the value of a newsletter. So I think we can all understand that there is value in a newsletter. How do we get a newsletter list, also known as an email list? Yes. By the way, there's a number of services out there that you can use to handle your email campaigns, your newsletter, et cetera. We tend to stick with three, eye contact, constant contact, and AWeber. But I'm sure there's a bunch of other. In fact, I think there's like a monkey something, monkey opt-in or gorilla opt-in, I don't know. Anyway, there's one I looked at. Chimp Mail. That's what it is. MailChimp. MailChimp. There we go. So check those out. Use those. Those have some advantages depending on who you're hosting with because they are well known by AOL, Hotmail, Gmail as being reputable email mass emailers. So you're more likely to get your emails through the spam systems of Hotmail, AOL, Gmail, which are pretty sophisticated and cutthroat systems these days if you use those services. So don't try and just send it from your own server if you're sending out 10,000 emails or even 1,000 or even 100 because you want to make sure they arrive. I mean, that's really important. All right. So how do you collect email addresses? And this is 29 ways. And I got this from a website, TypePad, T-Y-P-E-P-A-D.com. So go check them out. They've got other very interesting things. This one is 29 ways to collect email addresses for your business. What do you think the number one way to collect an email address for your business is? I don't know. Steal them? Yeah. Let's just pull them off of your email, your personal email lists, you know, that people say. As long as it's your personal email list and not some moron who sent you 500 emails because they CC'd you. Yeah. Well, that's what I mean. Yeah. You know, when you

get CC'd and you have like 18 other fours in there, you just take those emails. Add them to your email list. Don't listen to him, please. Our email is not at podcast.com. And don't listen to him because that would generate spam. That's illegal. No. The number one, what they put here is put an offer on the back of your business card to get people to sign up for your newsletter. So, you know, hey, sign up for my newsletter here. You're supposed to be handing out your business cards on a regular basis. Another way, trade shows. Okay. If you do any trade shows and you are not collecting emails. Yeah, you should. You should. You should have it on your website. Duh. Yep. Sign up for our newsletter here. Yep. Or give me your email address. One of the things that I do, so I do some improv at Third Coast Comedy and sometimes the owners aren't as proactive as I am about, you know, getting emails or whatever. They are, you're familiar with Groupon. In fact, yeah. Yeah. Oh, I get my Groupon. I get my Groupon. Oh, my. Ba-dum-bum. Is that what's up? That's what's up. So, Third Coast Comedy had a coupon on Groupon and so they had a whole bunch of people who had Groupon accounts. And so when they came in, they had their printout and said, here's my Groupon coupon. I'm here to, you know, I've already paid for my show. And I would say, hey, all you need to do is fill out your email address information here and you're welcome to go in. So, they kind of, anytime you're walking in place, you kind of feel like you have to give something. So, we got email addresses. So, when you have people, even if they're coming in for free, you know, make free actually the cost being the email address. So, make sure, you know, and this just talks about having a clipboard where people can sign up at your trade show. So, and you mentioned this one,

well, kind of. So, of course, you should have a way to sign up for your newsletter on your website, right? That would be a call to action. That would fall under what we call CIVO, Search Engine Visitor Optimization. And you want to glance at that? And so, you need to have that on your website. Make sure you're also enticing or encouraging people to sign up for your newsletter in your email. So, like when you send an email, you've got an address block at the bottom, right? So, make sure that they're saying, hey, you know, subscribe to our free email. Maybe even give another discount associated with that, whatever it may be. That's another way to get emails. There you go. I don't even know where we are. We're not that far. We're on three. So, send in an opt-in email to your address book asking them to join your list. Yeah, that's pretty cool. I never actually even thought about that. Yep. I've never experienced that, but that's actually a very creative idea. Just ask people, hey, would you like to join my email list? There's a free white paper in it for you about X, Y, and Z. So, if you're in an office, you know, maybe, and depending on what you're selling, of course, because, you know, if you're selling, I don't know, nuclear waste, don't ask me where that came from, but in general, probably the people who are on the mailing list of your secretary or your operations guy really aren't interested in your newsletter. Other than that, you know, any other business, you know, talk to your employees, talk to the people in your office, and say, hey, send out to, you know, try and see if you can get everybody on your list to sign up for our newsletter. Maybe some do, maybe some don't. The opportunity that each email address presents is they can just forward it. So, then your newsletter becomes more effective. It's interesting in publishing, like when you're looking to put an ad in a

newspaper or in a magazine, they often talk about, I think, I don't, there's a, I'm sure there's an advertising term for it, secondary reads. So, somebody buys the New York Times, and then they leave it in the bathroom, and then the next three guys read it again. And so, what, how many ads, it's not that your ad saw one person, it actually saw one person and three guys in the toilet. Three guys in the toilet. They also do movies. All right, next, it says, you can join a local chamber of commerce. Email the member list about your services with a link to sign up for your newsletter. Very cool, you know, out and about. You should always, when you're out and about passing out cards, collect cards, you can get them that way. That's true. One of the things, I usually use my business card not as a way to hope that somebody else will get in contact with me. I use it for reciprocity so that as I'm giving my business card, they will give me theirs. I feel like I have to give you a business card now. Exactly. So, now I've got their business card. I really don't care, typically, what they'll do with my, I mean, if they happen to call me, great. I just typically don't care what they do with my business card because I don't leave our success in somebody else's hands. Now, the business card's in my hand and it's in my, you know, our success is in my hands and that's a much better way to go. So, make sure you're being proactive about collecting the emails and information. Next up, host your own event. An art gallery, a software company. Oh, wait, I'm reading something that's completely wrong. But basically, just. No, that's right. No. It says art gallery, software companies, retail shops, consultants can all host an event and request attendees to sign up for something. I mean, you could. Give away, give away, give away a faux iPod shuffle. Oh, there you go.

You know, I was just thinking. Is there only like 20 bucks? I was thinking at your wedding, you know, when people sign up, ask, steal their email address out of the guest book. Is that on here? Weddings and bar mitzvahs. No, I just went to a wedding and I was like, I'll sign up for it. And they asked for the email address and I thought I was like, I was like, one, I've never seen this before on a wedding guest book. Yeah. Not an email address, but I gave it to him. And if he spams me, oh, it's going to be his ass. So that could be like in case there's another wedding, someone down the road, they know how to get a hold of you. Or if there's children, you know, they just work out and there are children, they can send the announcement to the email. We've been thinking about having an event here actually since we moved in. We just haven't gotten around to it and something that we certainly should do. It does also mention Lunch and Learns, which is a great way, one, to kind of promote your business. And two, it's an event where you can actually collect email addresses. So think about, you know, grouping together with somebody and doing Lunch and Learns. Some kind of similar business or related business so you guys can both, you know, share the cost of a hotel room. Not room, but a hotel. Now it's a party. Yeah. And a cave. Hotel. And don't forget the donkeys. Offer a birthday club where you give something special to people who sign up. That's cool. Give me your, you get a free cookie on your birthday or whatever, like at Subway or something like that. Yep. Yeah. I made that up. A good example, there's another improv group in town called Comedy Sports and the month of your birthday, you get a free ticket. Oh, that's cool. The way they market it humorously by saying, just for being born, you get a free

ticket. Two drink minimum. So, two drink minimum. Actually, they actually don't have. Oh, I don't know. I mean, comedy clubs always have them. Most comedy clubs do, you're right. Here's a free ticket, but you owe us 25 bucks for drinks. Now, here's taking, so I gave the idea of everyone in your office and getting them to send out an email and try and collect emails. Let's take it to the next level. Let's incentivize the employees and give them money for valid email addresses. Wow. Like, how much? You mean here? Because you need some email. I can get you some email addresses. I can get you that. And please define valid. Yeah, okay, yeah. Because I can make a whole lot of valid email addresses. P-H-H-P. Giving something free, like a PDF. Whoa, have we ever mentioned that before? Oh, man, I do that all the time. I sign up for stuff constantly and typically even remove my email address off of it. But, hey, they at least get it for a second. I do it all the time. And, you know, I'd probably say maybe 10% of them, I stay on the email list. I'd probably get 10, 15 newsletters. So it's similar to, you know, what you'll call link baiting. So you put out good information that people would be interested in. In fact, we're planning on doing that here for each of our podcasts. We're going to start saying, like, a tip of the podcast. We're not prepared today, so you won't get a tip other than everything we're saying. But so the tip of the podcast, you know, at some point we can say, you know, top 10 SEO tips from the Unknown Secrets of SEO podcast. That's something people might be interested in. It might even give us an email for. So then we would have their email address. And or, you know, might give us an email address just so they can download the white paper. Or we could just put it on our website and it could be link

bait where people are like, hey, that's a good article, good tips, you know, from the most popular SEO podcast on iTunes. Let me link to it. And that would add value to us also. So that's not only email. That's also link baiting. So that's pretty good. Referrals. This is always a big sales thing. Hey, you just closed a client. You're doing a bang up job for you. You know, every time you visit them, they're saying, wow, you guys are doing an amazing job. Thank you very much. And you say, if you're that enthused, certainly you know somebody who would also benefit from our service. Yeah. I've seen it in tons of places. If we did a good job, don't tell us, tell a friend. Yep. That's good. Just one. And they'll tell two friends. And they'll tell two friends. And so on. This is what we hope. There was a commercial that did that. It was an older commercial. I keep referencing it, and everyone just looks at me like. Kind of like I am now. Yeah. Yeah. Same look. Two friends. I get it. It's exponential. Okay? We're there. Bounce backs. Get them. Send a postcard. And so this isn't really about getting emails. It's like, hey, maybe somebody gave you, you know, they fat fingered part of their email address. And you get a bounce back. Don't just throw it away and say, okay, it's just a bad email. Hopefully you got a phone number, or hopefully you got an address, or can hunt them down and not kill them, but actually get their real email address. So that's a waste. And this one just says, send a postcard. So have a postcard for bounce backs. Maybe they change their email, because you're signing up for a lot of lists. At some point, your email address, you know, we may have to change it just because you're inundated with so much crap. We've had to do that for other people in the office. Because maybe they're visiting the wrong sites. Clue number one.

Trade newsletter space with neighboring businesses. That's a good idea. So we've got a printer company next door. If they're doing a newsletter, which I don't think they are, if they were doing a newsletter, we could say, hey, why don't we put a small little square on your newsletter that makes it easy for people to find us and sign up for our newsletter. And we can do the same for you, because a lot of people who are doing web and then business cards and whatever need printers. So that would be good for them, good for both. That's actually a really, I've never even thought about it. That's a really cool idea. Like, hey, we had a new neighbor move in. They do this. That's very cool. And they do the same. You know, there's a thing called, and the name has totally escaped me, it's called Joint Ventures, where somebody, you know, again, like Patrick Wanis, he sells self-help products. And he can work with another company that sells self-help products. A name that you guys would remember is, like, Tony Robbins. So he contacts, you know, the business department of Patrick, contacts the business department of Tony Robbins, says, hey, we'd like to send you out, we'd like you to send out these three emails to your list. So we don't want your list. Obviously, they're not going to give you the list. And then Tony Robbins says the same thing. Okay, we'll send those three out if you send these three out for us, and you're marketing a particular product to the cross list. And then some will have rules where you can't send them to a page where they're required to give their email, and others will say that's fine. So then you're kind of scooping out of their list some more emails for your list. And it's a really good way to do that, called Joint Ventures. If you're interested in Joint Ventures, give us a call. We can help you coordinate some of those things. Giveaways. Give something away for your

email? Yeah, give something away. Well, you know, your first thought is, okay, giving something physical, it's email. But remember, you can give a $20 gift card or whatever just through email. You can give a Borders $20 card through email. So, you know, give stuff away. Hey. I mean, if you have some $20 gift cards, I'll definitely give you my email. Send them to us. For real. Yeah. I'll give you a bunch of email addresses. He can give you. I'll give you other people's emails. He can give you a lot of valid emails. I'll give you Chris's email. I'll give you Javier's email. Yeah, I'll take that $20 gift card. The list goes on and on and then two friends and then probably two friends. All right. Do you have a postal list without emails? All right. Some people have a list. You know, you've been in business for quite a while and you were doing business prior to really the Internet, you know, really grabbing hold. And you've got this list of physical emails. Send out a postcard to those physical emails and collect. And collect email addresses? Yes. There you go. Get with the times, people. Yeah. Really. I mean, hello. But frankly, anyone who's listening to this can, you know, just scratch that because we know it's not you guys. Yeah. What do we got? Include opt-in forms on every page of your site. An opt-in form, we also call that something else. It begins with an A. What does it call? Let's see. Call to action. Oh, because I was like, I don't know. It starts with a C, fool. Yeah, I know. I went A. I threw them off. You see how good that worked. Yeah. Have an opt-in form. Again, this is an opt-in to your newsletter. It can be an opt-in to a white paper, you know, whatever it may be. Pop-up windows. When someone attempts to leave your site, pop-up windows. Who wrote this crap? I don't know. I don't know. Pop-up windows? I do not like that.

So far, that's the only one that I would disagree with. I really don't like when the people ask, like, oh, you sure you want to leave? Like, yeah, I hit the X in the upper right-hand corner. If the button were called bounce, I hit the bounce button. Yeah, thank you. I was trying to go back for a reason. It wasn't an accident. So now you've got a newsletter. Your list is growing. Make sure you include a forward to a friend link on your webpages and also in your newsletter. Sometimes people get newsletters, and they may think about sharing them. They may think a friend could use it. And if you don't, actually just tell them, hey, forward this newsletter to a friend who might find it of value. If you don't tell them that, you know, frankly, users are often a little bit slow, sometimes a little bit dumb, and you want to walk them through the process. Or, you know, that's a little harsh. They're just busy, right? And so it's not in their mind, hey, everything I get, I've got to think who could I send it to and help out. So just refresh them and refresh their memories and say, yeah, forward it to a friend. I get articles all the time. Buddy is sending me stuff out of the newspaper all the time. And I could probably tell you every major newspaper in the country has a share link for every single article where you can share that with someone else. Awesome idea. And that's typically part of almost every content management solution now. Okay. So Joomla, ModX, we don't use. WordPress. WordPress. You know, that's part of almost every one of them. Offer a community. Use Ning as your easy-to-set-up community and have. So have you heard of Ning? Yes. N-I-N-G. So you can create your own social network. Yeah. That's kind of cool. So you can create your own social network around SEO. I don't know the value. I'm going to have to spend some time with that. Sometimes

we just don't have enough time for all this technology stuff. Jeez. Offer email-only discounts. And don't use those offers anywhere but email. So if you're making it clear, hey, you've got to be part of this list, and the only place you can get it is here, and you've got to have this code, then they're more likely to give you their email. So that's a good one. So telemarketing, while you're on the phone, get the email. This is always a good one. There's nothing like a fishbowl. Like? You're thinking technology. I mean a fishbowl. I'm thinking like a restaurant. Oh, okay, because I'm like, I'm thinking a fishbowl with fish in it. I don't understand how that plays into collecting. Well, you take that and a Luger, and then you've got a real entertaining thing that they have to give their cards. Now, we're not saying steal business cards out of a fishbowl. We are not saying that you should steal business cards out of a fishbowl. Because I know that happens. I've never done that, but I know it happens. When you were at your previous job, people? I would write info down off of it. Oh, you can scribble the ones you can see? Yeah, I don't know if I would just take it. And then the owner comes up. What are you doing? Aren't I supposed to guess the number of cards in there? I'm just estimating. I'm not going to prize, right? Include an opt-in form inside your emails for those people who get your email forwarded to them. Somehow I think that we've covered that already. It says number 25 is trade shows. Which I think we've covered that already. Here's one. Use your social media. You were looking over my shoulder, weren't you? Next three. Oh, that's the next one? Next four things. Use Facebook. Use Facebook. Use Facebook. Use Twitter. So have a Facebook page like we do. Facebook.com slash eWebStyle. People can go there. They can give you the thumbs up. They can like you. And then you

can harvest their email address without them knowing it. Yes. And then, yeah. Or just get an iPad. Apparently you can harvest emails out of those. Oh, that's cool. Or just get a Google Maps mobile and you can steal everyone's information. Drive around town. Get paid by Google and steal all sorts of information. You're going to have to go back to about five or six podcasts earlier when we talked about that. Go Google. And Facebook posts the hosted link from your newsletter. Later, so often when you do a newsletter, you should post it on your website. Make sure that it's properly linked so you can get to it. A blog is a great place as an example. So on your Facebook, you should be linking to that. Just like every time we post a new podcast, boom, we put a link almost every time. Some of the times when we post a podcast. I know Darren's like, bullshit. Include an opt-in form on your Facebook page. Opt-in our newsletter. Any place you've got information out on the web. And finally, we've got use Twitter. Twitter the hosted link of your email campaign every time you launch. And that was similar to that. We are pretty good about that. We tend to tweet right before we do a video cast. We tend to tweet right after we do a video cast. We tend to tweet and Facebook, actually kind of both the same, when a podcast actually goes live on iTunes. And just so you guys know out there, we tend to get a new Twitter follower almost every time we tweet. So there are people out there, for whatever industry you're in, there are probably people out there who are searching for, you know, in Twitter, you can search for a particular term. So there's probably people out there who sporadically search for SEO, and if they do it about the same time we tweet about our SEO podcast, they find out about our SEO podcast, and then they start to follow us on Twitter, which

usually means they're also starting to subscribe to our podcast and or video cast. So do that for your own industry. People are, you know, wondering what's the value. There's a great, I mean, there's a nice, easy way for me to say, you know, one of the values we get out of Twitter is when I tweet, I get a new follower. And, you know, I can be reasonably confident that they're following. Yeah. Give or take. Yeah, plus or minus. And, well, there's some people, like, when they start following you and they're following, like, 30,000 people. Oh, yeah. And, you know, they have 20,000 followers. You know, those people just, they're not, you know, there's probably a robot of some kind that found SEO or whatever. That's fine. I don't reciprocate. But, you know, our list, our Twitter list is growing. Every time we tweet. So make sure you tweet about and include keywords related to things that you would like people to find you about. So that is the end of podcast number 65. Vertical response email market. You thought it was going to be boring, didn't you? Yeah. I, you know, I just said, yeah, I wasn't actually listening. I mean, I knew it. I knew what you were saying. Like, yeah. Yeah. I knew it was going to be boring. Yeah. It was just the first thing that came out of my mind. And after I said it, I was like, ooh, no, that's not the right thing to say. Well, you know. So how to collect email addresses. Very important. You know, it's a way to get new sales leads. Way to bring new people in. Introduce new people to your business that probably didn't know about you before. So remember, you are listening to the most popular SEO podcast on iTunes. That is because of you. You know what? We didn't get a review on iTunes this week. We've been averaging about one a week. So we implore you, go create an iTunes account and submit a review, only if it's good,

about us on iTunes. We really appreciate that. Make sure, I don't think you can actually include like content, contact like URLs or whatever in the review. But fire off an email and say, hey, I just registered as Mr. Reviewer and Mr. SEO Reviewer and here's my link. And we'll give you some link love just like we gave some link love to Scott Bonner. Again, thanks, Scott. We'll be in contact next week. This is the end of podcast number 65. Until the next podcast. Until the next podcast. My name is Chris Burris. And this is Paul Henson. Bye-bye for now. Is the eyebrow house.