10 Remarketing Tools For Reengaging & Winning The Conversion Ep. 538
10 Remarketing Tools For Reengaging & Winning The ConversionRemarketing can help get your brand in front of a more relevant audience. Here are 10…
Agency & Business Growth
We discuss the top 10 SEO mistakes - Unknown Secrets of SEO E-Webstyle Number 65
Building an email list is a core SEO and business growth tactic; this episode covers 29 practical ways to collect email addresses, from business cards and trade shows to social media and joint ventures.
Key takeaways
- Use email marketing services like iContact, Constant Contact, AWeber, or MailChimp to improve deliverability through spam filters.
- Collect email addresses at every touchpoint: trade shows, events, websites, business cards, and even wedding guest books.
- Incentivize employees to gather valid email addresses and use referral tactics to grow your list organically.
- Joint ventures with complementary businesses let you cross-market to established email lists without exchanging the lists directly.
- Tweet about your content with relevant keywords to attract new followers and podcast subscribers in your industry.
use Twitter. Twitter the hosted link of your email campaign every time you launch.
About this episode
We discuss the top 10 SEO mistakes and how to avoid them. We also discuss the best ways to collect emails for your business. We have a lengthy discussion on how to use Facebook and Twitter for Business. Visit our Facebook SEO Page . Get a Free Internet Marketing Analysis Houston. Our Videos are broadcast live from Houston at 9:15CST SEO Podcast Videos. E-Webstyle is the proud host of the most popular SEO podcast on…
Questions this episode answers
What are the best ways to collect email addresses for a small business?
The episode lists 29 methods sourced from TypePad.com, including putting a signup offer on business cards, collecting at trade shows, adding opt-in forms to every website page, hosting events like Lunch and Learns, offering birthday clubs, and using Facebook and Twitter to promote newsletter signups.
What is a joint venture in the context of email marketing?
A joint venture involves partnering with a complementary business to send promotional emails to each other's lists without sharing the actual list. Each party agrees to send a set number of emails for the other, allowing cross-promotion to a relevant audience and potential new email subscribers.
Why is cloaking bad for SEO?
The hosts cite a news story where Google's own AdWords help pages were caught cloaking, showing different content to users versus the Google bot. Google banned those pages automatically, demonstrating that cloaking is a serious violation that can result in pages being removed from search results.
In their words
every time he sends out a newsletter, he gets at least one sale. So it's not a big sale, it's not, you know, but he's still, it's about maintaining that relationship, that contact with your customer base and opportunity.
Host
those clients see a return on those newsletters.
Host
we tend to get a new Twitter follower almost every time we tweet. So there are people out there, for whatever industry you're in, there are probably people out there who are searching for, you know, in Twitter, you can search for a particular term.
Host
Terms defined in this episode
- CIVO
- Search Engine Visitor Optimization, eWebStyle's term for optimizing calls to action on a site, such as capturing email addresses or phone numbers from visitors.
- Cloaking
- An SEO violation where a website shows a different page to users than to search engine bots; the episode notes Google banned its own AdWords pages for this practice.
- Link baiting
- Creating high-value content, such as a top-10 tips article, that other sites are motivated to link to, earning inbound links naturally.
- Opt-in form
- A form placed on a website or email that invites visitors to subscribe to a newsletter or download a resource, used to collect email addresses as a call to action.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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