10 Remarketing Tools For Reengaging & Winning The Conversion Ep. 538
10 Remarketing Tools For Reengaging & Winning The ConversionRemarketing can help get your brand in front of a more relevant audience. Here are 10…
Agency & Business Growth
Webmaster Tools and SEO - #seopdocast 116
Google Webmaster Tools lets you submit URLs and sitemaps to speed up indexing, with a limit of 50 crawl submissions per day, and every page on your site should be treated as a landing page optimized to convert visitors.
Key takeaways
- Submit both HTML and XML sitemaps in Google Webmaster Tools to speed up indexing of new or updated pages.
- Google Crawl in Webmaster Tools allows up to 50 URL submissions per day, after which the sitemap tool is the better option.
- Every page on your site should be treated as a landing page, formatted both to rank organically and to convert visitors.
fundamentally, we believe every page is a landing page.
About this episode
We discuss our SEO podcast microphone. We also discuss Webmaster tools and how they are effective for SEO. Finally we discuss the differences in B to B and B to C Internet Marketing. The most popular Internet Marketing Podcast on iTunes. E-Webstyle provides Houston SEO .
Questions this episode answers
How do I get Google to index a new website quickly using Webmaster Tools?
Submit your site URL directly in Google Webmaster Tools, and also submit both an HTML sitemap and an XML sitemap. Google Crawl, available inside Webmaster Tools, lets you submit individual URLs for fast crawling, but Google limits this to 50 submissions per day. For more pages, use the sitemap tool.
How long should a landing page be?
It depends on the complexity of the sale. For low-cost or simple decisions, a short and logical page works. For bigger investments like home siding or kitchen remodeling, users need colors, before and after photos, and credibility information, so a longer page with more content is necessary to convert visitors.
Should you put Google ads on a website that sells products or services?
According to the hosts, you should not put Google ads on a site where you are actively selling something, because those ads drive visitors away to other websites, potentially including your direct competitors. Ads on a site make sense only for bloggers monetizing through ad revenue.
What is CVO or Search Engine Visitor Optimization?
CVO stands for Search Engine Visitor Optimization. The hosts define it as the practice of figuring out what people do when they land on your site, whether they bounce or take action and convert. The focus is on turning existing traffic into paying clients rather than just driving more traffic.
In their words
you get the traffic to your website. That's easy. What do you do with that traffic?
Chris Burris
if there's too many links to click, then, you know. And we really believe staying focused.
Chris Burris
Terms defined in this episode
- Google Crawl
- A feature inside Google Webmaster Tools that lets webmasters submit individual URLs for fast crawling, limited to 50 submissions per day.
- CVO (Search Engine Visitor Optimization)
- A practice focused on what visitors do after landing on your site, specifically whether they bounce or convert into paying clients.
- Universal Search
- A Google search results format discussed in podcast episode 115, for which including videos in pages and posts has the highest impact.
- A-B variant testing
- A method of testing two versions of a web page against each other to determine which one performs better at converting traffic.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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