How does search engine marketing differ from search engine optimization?

Search engine marketing, or SEM, is a broader category made up of three things: pay per click sponsored ads, pay for inclusion in search results, and search engine optimization. SEO is one component of SEM, which is itself one component of overall internet marketing.

Search engine marketing, or SEM, is a broader category made up of three things: pay per click sponsored ads, pay for inclusion in search results, and search engine optimization. SEO is one component of SEM, which is itself one component of overall internet marketing.

From Internet Marketing What is Internet Marketing/SEO? - Unknown Secrets to SEO E-Webstyle Number 1

The hosts describe search engine visitor optimization, a term they say they coined at eWebStyle, as the practice of converting website visitors into actual business value after you have already brought them to your site, addressing calls to action and what you do with the traffic you receive.

From Internet Marketing, Tables and CSS for SEO - #seopodcast 38

CVO stands for Search Engine Visitor Optimization. The hosts define it as the practice of figuring out what people do when they land on your site, whether they bounce or take action and convert. The focus is on turning existing traffic into paying clients rather than just driving more traffic.

From Webmaster Tools and SEO - #seopdocast 116

Sevo stands for Search Engine Visitor Optimization. It focuses on what happens after traffic reaches a site, guiding visitors to take a desired action such as calling or emailing. The hosts describe it as conversion optimization and say they aim for users to take action as quickly as possible.

From Google Algo Changes - #seopodcast 149