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When not to post a video YouTube, Should you transcribe your video or podcast? - Unknown Secrets of SEO E-Webstyle Number 20
Hosting videos on YouTube expands reach but can steal search rankings from your own site, so the right choice depends on whether you control calls to action and already rank well for target keywords.
Key takeaways
- Post videos on YouTube for broader reach, but keep them on your own site if ad revenue depends on on-site views.
- Optimizing a YouTube video for keywords you already rank for risks swapping your website listing for a YouTube listing.
- Transcribe videos and podcasts so search engine spiders can read the text and index relevant keywords.
- Keep videos short so more of your audience actually watches them through to the end.
- Consistency in applying SEO fundamentals is the core secret to earning and maintaining search engine placement.
Consistently good things so that people want to visit your website naturally, then the search engines are going to recognize that, give you credit for that, put you on the first page, you're going to grow your business
About this episode
Some of our feedback says we are a SEO / Internet Marketing Podcast without ego and with great information, listen and find out for yourself. Videos are becoming more and more relevant not just for entertainment but also for marketing your business. We discuss this and let you know when you should not post your video on YouTube. What about turning your video or podcast into text? Should you transcribe your podcast?
Questions this episode answers
Should I host my video on YouTube or on my own website for SEO?
In general the hosts recommend YouTube for reach, but if you make money from ads around the video on your site, host it locally. Also avoid optimizing a YouTube video for keywords where your own site already ranks well, because YouTube's authority could push your site out of that spot.
Should I transcribe my video or podcast for SEO?
Yes. Transcribing adds keyword-rich text that search engine spiders can read and index, since spiders cannot listen to audio or video. Posting the transcription on your blog or website drives traffic even if you cannot fit it in a YouTube description.
How do you optimize a video on YouTube?
On YouTube you are limited to the title and a short description, so place your target keywords in both. Reviews add more crawlable text. Keeping the video short also helps because more viewers will actually watch it, which can improve visibility.
In their words
if you put in the right titles and information on that video and you actually kind of optimize that video for embed or not to embed, then that could actually end up stealing some of your thunder, if you will. So people might end up watching, again, the YouTube video instead of your video.
Chris Burris
we transcribe this podcast and post it on our blog. Because that turns into a lot of content. A lot of, you know, sometimes keyword rich, sometimes irrelevant content. For our website.
Chris Burris
the search engine will read. They can read the transcription. They're not. The spider is not listening to our podcast. Not yet.
Paul Hanson
Terms defined in this episode
- Call to action
- An element on a webpage that prompts visitors to take a desired step, such as buying a product. The hosts stress that driving traffic has little value if the site cannot convert visitors through effective calls to action.
- Backlink
- An inbound link from another website to your own. The episode discusses an unconfirmed claim that embedding a YouTube video on your site causes YouTube to automatically create a backlink to that site.
- Transcription for SEO
- Converting spoken audio or video content into text so search engine spiders can crawl and index the keywords, since spiders cannot listen to audio or watch video directly.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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