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Why No One is Linking Back to You - #SEOpodcast 259

Episode34 min2015-01-16

Sites fail to earn backlinks due to 11 fixable problems including website bloat, slow load times, broken media, no fresh content, atrocious writing, and outdated design, all of which also hurt overall SEO performance.

Cover art for Why No One is Linking Back to You - #SEOpodcast 259
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Key takeaways
if you can't take the time to moderate your comments, you're sending a message that you truly don't care what your site looks like

About this episode

Welcome to the most popular internet marketing podcast on iTunes, hosted by E-Webstyle! Join us this week as we talk aboutProper Web Content CreationWhy No One is Linking Back to YouProper Writing for your Website

Questions this episode answers

Why won't other sites link back to my website?

According to this episode, the most common reasons include website bloat with too many similar pages, slow load time, broken media, no social sharing options, stale content, atrocious writing, untended comment sections, too many ads, unoriginal content, better content existing elsewhere, and an outdated site design.

How does website bloat hurt link building?

When you create many pages targeting similar terms, potential linkers cannot tell which page to point to. The fix is to organize, consolidate, and condense related pages, and remove thin content to avoid Panda problems and make link targets obvious.

What should a fully optimized post include to attract links?

The episode says a fully optimized post needs great text content, images, bullet points, supporting rich media, outbound links to additional resources, and social sharing icons that display share counts, all of which together make people more likely to share and link.

In their words

there's not much to gain by trying to rank 10 pages that say the same thing with site variations

Host

invest time, invest resources into developing worthwhile content

Host
Terms defined in this episode
Website bloat
Having too many pages targeting similar terms that overlap in content, making it unclear where linkers should point and risking Panda penalties for thin content.
FAB
Features, Advantages, and Benefits. A content framework for addressing a user's pain point by explaining what a product or service does, why it is better, and how it directly benefits the reader.
Three-pack
Google replaced its carousel of local results with only three local listings shown below paid ads, making competition for those top three local positions extremely important.
Mobile-friendly label
A tag Google began showing next to listings in mobile search results to indicate whether a site is optimized for mobile devices, directly influencing whether users click.

Full transcript is being added.

This episode answers

Matthew Bertram, host of The Best SEO Podcast
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint

Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.

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