What is Three-pack?

Answered across 5 episodes of The Best SEO Podcast

The short answer

The local map listing block in Google search results, which the hosts describe as a separate search engine from universal Google search with its own distinct ranking strategies.

How experts on the show define it

The local map listing block in Google search results, which the hosts describe as a separate search engine from universal Google search with its own distinct ranking strategies.

From Episode 511: 12 Reasons Why Your Business Absolutely Needs SEO by Sam Hollingsworth #511

The top three local business listings shown in Google Maps results, which the hosts say captures about 30% of search market volume.

From 8 Elite Digital Marketing Trends to watch out for in 2020 by Matthew Bertram Part 2 #477

The condensed local search result display in Google that shows three local business listings, reduced from a previous seven-pack format, and now includes local ads.

From 7 E-Commerce SEO Trends We’re Seeing in 2016" by Jason DeMers #327

The condensed local search results format Google shifted to from the seven-pack, showing only three local business listings on the search engine results page.

From Know Thy Enemy: Local SEO & The Art of War by Marcus Miller #294

Google replaced its carousel of local results with only three local listings shown below paid ads, making competition for those top three local positions extremely important.

From Why No One is Linking Back to You - #SEOpodcast 259

Episodes that cover this

Related answers

See the full SEO & AI search glossary.

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