What is Three-pack?
Answered across 5 episodes of The Best SEO Podcast
Edited and curated by Matthew Bertram, host of The Best SEO Podcast (produced by EWR Digital).
The local map listing block in Google search results, which the hosts describe as a separate search engine from universal Google search with its own distinct ranking strategies.
How experts on the show define it
The local map listing block in Google search results, which the hosts describe as a separate search engine from universal Google search with its own distinct ranking strategies.
From Episode 511: 12 Reasons Why Your Business Absolutely Needs SEO by Sam Hollingsworth #511
The top three local business listings shown in Google Maps results, which the hosts say captures about 30% of search market volume.
From 8 Elite Digital Marketing Trends to watch out for in 2020 by Matthew Bertram Part 2 #477
The condensed local search result display in Google that shows three local business listings, reduced from a previous seven-pack format, and now includes local ads.
From 7 E-Commerce SEO Trends We’re Seeing in 2016" by Jason DeMers #327
The condensed local search results format Google shifted to from the seven-pack, showing only three local business listings on the search engine results page.
From Know Thy Enemy: Local SEO & The Art of War by Marcus Miller #294
Google replaced its carousel of local results with only three local listings shown below paid ads, making competition for those top three local positions extremely important.
Episodes that cover this
- Episode 511: 12 Reasons Why Your Business Absolutely Needs SEO by Sam Hollingsworth #511
- 8 Elite Digital Marketing Trends to watch out for in 2020 by Matthew Bertram Part 2 #477
- 7 E-Commerce SEO Trends We’re Seeing in 2016" by Jason DeMers #327
- Know Thy Enemy: Local SEO & The Art of War by Marcus Miller #294
- Why No One is Linking Back to You - #SEOpodcast 259
Related answers
See the full SEO & AI search glossary.
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The Best SEO Podcast breaks down SEO and AI search; EWR Digital, the agency behind the show, implements it for operators. For this specifically, see EWR Digital's AI visibility audit. Start with a free, no-pitch audit of where you stand in Google and in AI answers.
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