Rank Fast with these Topical Authority Tactics Ep.589
In this podcast episode featuring SEO Specialist Matthew Bertram, the focus is on demystifying Topical Authority in SEO and providing actionable…
Link Building
Why You Should Be Using Linkable Assets by Joshua Hardwick Part 1 #419
Linkable assets are purpose-built content pieces designed to attract backlinks, and infographics plus online tools and calculators are two of the six most effective types to create and promote.
Key takeaways
- A linkable asset is content crafted specifically to attract backlinks from other websites in your niche, not to convert sales directly.
- Infographics work best when content benefits from visual presentation, and pitching them to niche sites that already publish infographics drives links.
- Paid promotion via Facebook ads can indirectly generate links for tools and calculators that would otherwise go undiscovered organically.
About this episode
Why You Should Be Using Linkable Assets Part 1A “linkable asset” is a piece of content purposely crafted with the intention of attracting links, usually from other websites in your niche. But “linkable assets” are not created solely to attract links. There are a ton of other benefits such as social shares, brand awareness, monetization, etc. we’ll be looking at what types of content work well as “linkable assets,”…
Questions this episode answers
What is a linkable asset in SEO?
A linkable asset is a piece of content purposely crafted to attract backlinks from other websites, usually in your niche. Examples include infographics and online calculators. They are almost never product pages, and they work by giving other sites a reason to link back to you.
How do you build links with infographics?
Search Google for your topic plus the word infographic, filtered to results published in the last 12 months, to find sites that actively publish infographics. Then pitch your infographic to those sites. You can also submit to infographic directories, though those links tend to be nofollow.
How do you promote an online tool or calculator to earn backlinks?
Find pages that already discuss the problem your tool solves and pitch them your calculator as a better experience for their visitors. You can also run low-cost PPC ads such as Facebook ads to build awareness, which can indirectly result in links from people who discover the tool.
Why should you create linkable assets instead of just promoting regular content?
According to the article covered in this episode, linkable assets have a much higher ROI on promotion efforts because they are created with attracting backlinks in mind, not just conversions. Backlinks act as votes that improve organic rankings and drive referral traffic.
In their words
Linkable assets have a much higher ROI on promotion efforts because they're created with attracting backlinks in mind, not just conversions.
Host
Pitch your tool calculator to webpages that already talk about the problem your tool solves.
Host
Terms defined in this episode
- Linkable asset
- A piece of content purposely crafted with the intention of attracting links, usually from other websites in your niche, almost never a product page.
- Link juice
- The ranking value passed from one page to another through a hyperlink, which can boost the authority of a linked product page when the linking page has many backlinks.
- Referring domains
- Unique domains that link back to a page, distinct from total backlinks, as multiple links can come from the same domain.
- Boolean search
- A Google search technique using special symbols or operators to narrow results, such as searching for a topic plus the word infographic filtered by title and date.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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