What is Linkable asset?

A piece of content created specifically because it earns backlinks, such as awards lists, rankings, infographics, online tools, or original research studies.

From Why You Should Be Using Linkable Assets by Joshua Hardwick Part 2 #421

Content designed to attract backlinks, such as a calendar of local events or a list of family activities, which earns links even when not 100% relevant to a business niche.

From Practice useful marketing for local business content success by Jamie Pitman #425

A piece of content purposely crafted with the intention of attracting links, usually from other websites in your niche, almost never a product page.

From Why You Should Be Using Linkable Assets by Joshua Hardwick Part 1 #419

Content created specifically to earn inbound links from other sites, described in the episode as a focus area for effective link building.

From How to Market Your Marijuana Business by Adam Gregory #420

A piece of content or a tool specifically created to attract backlinks, such as infographics, online calculators, awards, studies, definitive guides, or coined terms.

From Why You Should Be Using Linkable Assets by Joshua Hardwick Part 3 #422