Why You Should Be Using Linkable Assets by Joshua Hardwick Part 3 #422

Ep. 42234 min2018-06-04

Definitive guides and coined terms are the final two of six linkable asset types, and earning links from them requires outreach, subscriber promotion, updating content, and staying on the radar of bloggers and journalists.

Cover art for Why You Should Be Using Linkable Assets by Joshua Hardwick Part 3 #422
Key takeaways
the linkable asset is the king, but who's queen distribution is the queen and the queen wears a pants

About this episode

Why You Should Be Using Linkable Assets Part 3Linkable assets are awesome pages on your website that you can leverage for links over and over again. But “linkable assets” are not created solely to attract links. There are a ton of other benefits such as social shares, brand awareness, monetization, etc. we’ll be looking at what types of content work well as “linkable assets,” how you can create such content…

Questions this episode answers

What are definitive guides as a linkable asset and why do they attract backlinks?

Definitive guides are comprehensive, authoritative resources on a topic. Bloggers and journalists prefer linking to one definitive guide rather than multiple smaller posts, making them magnets for backlinks. The key requirement is that the creator must be an expert on the subject matter to pull one off successfully.

How do you build links to a definitive guide or tutorial?

The episode recommends staying on the radar of bloggers and journalists who are likely to link, keeping the guide regularly updated, telling your subscribers, running paid ads like Facebook ads, performing outreach to relevant industry people, and reaching out to sites linking to weaker guides to suggest they link to yours instead.

What is a coined term as a linkable asset and how do you promote it?

A coined term is a newly invented phrase or concept, like the skyscraper technique, that others start referencing and linking to. To promote it, set up alerts for the term to find people using it, and guest post on high-traffic industry blogs to popularize the term and earn links.

What does Joshua Hardwick say is the overall key to making linkable assets work?

Hardwick concludes that many tactics for different linkable asset types overlap, and the common thread is letting as many relevant people as possible know about the asset. If the asset is built well and widely distributed, people are supposed to naturally link to it.

In their words

Definitive guides tend to get a ton of backlinks. One definitive guide or tutorial, like bloggers and journalists, they're more interested in linking to the definitive guide than a whole bunch of, well, if you want to do SEO local, then you go here.

Host

Coined terms are very hard to create and pull off, but it can be done.

Host

a lot of the tactics above focus on letting people know about your linkable assets above all else

Host
Terms defined in this episode
Linkable asset
A piece of content or a tool specifically created to attract backlinks, such as infographics, online calculators, awards, studies, definitive guides, or coined terms.
Coined term
A newly invented word or phrase, like the skyscraper technique, that becomes associated with its creator and earns links as others reference and discuss it.
Linkerati
A term used in the episode to describe bloggers and journalists who are likely to link to your content and whose attention you should stay on.
SEVO
Search Engine Visitor Optimization, a coined term used by the hosts meaning what you do with a visitor after they arrive from a search engine.
Read the full transcript (6,164 words · 31 min read)

Hi, and welcome to the SEO Podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, owner of eWebResults. My name is Matt Bertram, your Rockets SEO specialist and supporter. Rocketing you to the first page of Google. There we go. Yeah, well... Fair weather fans can't handle it. Yeah. Okay, we lost, we support them. Everybody's like Astros now. Yeah, just change gears. We were hoping for the trifecta. It's just not going to happen. And welcome back to another fun-filled edition of our podcast. This is podcast number 422. As always, we have a tip from our previous podcast, and that tip is... Award badges are simple. They're easy ways to get links. So we're talking about linkable assets. If you create an award, right, for whatever you're doing, I don't know, maybe like a best SEO podcast award, and then hand out badges that people add to their sites to link back to you, that's a great way to build links. Subscribe, follow, boom! All right. We are broadcasting live from Houston, Texas, and Matt and I, we are your Results Rebels. I've got to jump into this review. This is a Facebook review. It is, of course, five stars. It's from Gene Neves, or Neves, Neves. It says, great! This is with... I'm going to read in the exclamation marks. Great! Love the podcast! The team is so helpful and insightful! Thank you! There was a lot of exclamation points. There was. Punch in the face to you, Gene. That was awesome. Yeah, we love doing the podcast and providing value to you guys. So, yeah, punch in the face for that. On Friday nights. On Friday nights. Live on Friday nights. So, five... If you've been to this podcast before, you bothered to return, it's because you like the tips that you're getting from the podcast, you might be interested in five online marketing mistakes that can tank your business and how to avoid them. You can get that PDF by going to ewebresults.com slash SEO tips. Boom. Build... Let's see. What is that?

Oh, that's a different tool that we're doing. We are wrapping up our three-part series on six linkable asset types and exactly how to earn links with them. I like it. We're covering number five and number six today. We're excited about that. Punch in the face. In fact, if you're in a position to right now, we would like you to tweet. You should really, like, tag hashtag SEO podcast. This is podcast number 422. Tag us at bestSEOPodcast, at ewebresults, at Matt BertramLive, at Chris Burris, and at Joshua C. Hardwick... Chris Burris eweb, I think. Oh, it's Chris Burris eweb. We'll get him added to this. Okay. Chris Burris... Yeah, we need to add it. So, there's no guessing. Yeah, then we don't have to guess our own Twitter handle. And then also, yeah, make sure you include Joshua C. Hardwick. We're covering his article. He did a phenomenal job. So, please let him know how much you're appreciating. Now, his article and our commentary on his article, that's it. If this is the first time you've listened to the podcast, howdy. Welcome to the podcast. We're about to jump into the meat. This is The Potatoes. Again, if you've listened to this podcast before, you know what we're about to skip. Oh, yeah. We are skipping. We run a contest. The way this works, we run a contest each and every week. If we get 10... Here's how the contest works. If we get 10 shikos... Which should be a trademark term. Just saying. Well, it's actually... We're going to talk about it, right? That's it. Right, yeah. It's a share, a like, or a follow. So, 10 shikos on any one of our social media platforms, and we get a review, which we just read the review, so we got that review. Then we skip telling you how to connect with us and how to leave us a review until the end of the podcast. So, we're going to skip that until the end, because we got our 10 shikos and we got our 10

reviews. Yeah. If you want to, you can leave it on Yelp. On Yelp. We're not going to tell you how to get there. We're not going to have to figure that one out yourself. Yeah. I don't know. It would be some combination of... No, no. No. Don't tell them. You're not going to do it? No. Ewebresults. They got it. Dot com? They got it. Slash? I trust you. They got it. All right. If you would like a free website analysis, really it's better to say a comprehensive website analysis, you can get that by going to ewebresults.com and then clicking the link that says free website. You got it. It's a button. They got it. They got it. Okay. Okay. We're going to move on. We're rapidly moving on. I want to go to the news. Okay. So, we're going to go to the news. Yeah. Well, okay. Go. Okay. So, we got some questions about everyone asking about what's going on over in Europe, right? With what to do. Was there some bad weather or something? Well, yes. In the internet marketing world, I would call it, that's a branded term. We're going to call GDPR bad weather. That's a top secret term. So, essentially, everybody's asking what to do about it. Everybody's worried about it. Yep. Yep. Um, really the best. We've gotten a couple questions from our listeners. Yes. We, what, what you. I got my jacket. Oh, okay. It's warm. You really, look, look, we used to be a website design company. Company. And we still are, but not really. I can't see it. Uh-oh. Anyways. Yeah. Um, yeah. So, basically, the solution to just sum it up for you, because everybody wants to ignore it. To the answer. Just pretend it didn't happen. Uh, well, you could just download the, uh, the plugin. The latest version. The latest version of WordPress. There's a WordPress plugin that downloads it. It puts, uh, the, the little notification up there that they can click it on their screen. Yep. When they get to it.

That's all you really got to do. There's definitely more we can go into later, but typically everybody's listening to the podcast just for, like, I want, like, an actionable answer. And that's it. Download the, the, the plugin. And, and, and, and, and we kind of feel, we had a discussion earlier today that we should have covered this a little bit better in our next, we didn't want to interrupt this series, so our next podcast, we will be, we will be talking about it more. Um, just, just know that it's coming and know that we're, we kind of recognize most of our audiences is here in the States. And so, um, there's the, there's the UK. There's a lot of UK people. I mean, well, we know we got a lot of UK, yeah. And, and here's the, here's the real way that we were handling it for the most part is we were just blocking Europe. Like when we were running the PPC ads, uh, initially, uh, but, but we, we've gotten a little more refined here and, uh, we will let you know, uh, what's going on with that. But the real solution, just download the plugin, type in G, GDRP, GDRP. You'll see it. Look for the one with the most reviews. Or bad weather. You might not find it there. Bad weather Europe. You might not find it. You might have to go, I don't know, to an infinite number of pages. All right. So, uh, let's jump into the meat of the podcast. Six linkable asset types and exactly how to, uh, earn links to get, uh, earn links with those linkable assets. Uh, again, Joshua Hardwick, he's head of content at Ahrefs. By the way, we are still number one, right? You know, when we say we're the best SEO podcast, right? On iTunes, we kind of have to make our own criteria. How long have they been doing the podcast? What are the star ratings? Are they still delivering podcasts? That's us. And has been us since, uh, 2009,

actually. Um, now, number one in the list on, just Google it. Google Ahrefs SEO podcast and boom, you will find their list, which is a linkable asset, by the way. Yes, it's a great one. Uh, and we're number one. Yeah. We're number one. We're number one. Okay. Okay. Let's get into this. People want to like. You said we're supposed to talk about it more. No, they don't like getting forward, forward, back, forward. Like, what are y'all going to talk to us? Triple speed. You sound like the chipmunks. All right. So, here are the four that we've already covered, right? The four linkable assets. Thanks, man. Infographics, gif-o-graphic, map-o-graphic was number one, right? So, I know that was three, but that was really kind of thrown into category, number one. Number two is online tools and calculators. So, if you want to kind of understand a little bit more about those linkable assets and then how to build links to those linkable assets, go back and listen to podcasts. Yeah. I love little tools. Like, I love like domain authority checkers, plagiarism checkers. Right. I love little checkers where they don't charge you. Right. Right? Free checkers. Free checkers, get a bookmark. Yeah. All right? Like, and so, little calculators, anything that's relevant to your business. It doesn't cost a lot of money to get a programmer to build a little asset. A lot of people out there already have them. They can tweak them, change in the format for you. By the way, I'm just going to throw this out there. We actually have programmers on staff who can build calculators. So, if you think- We've built a couple, yeah. Yeah. If you think you have some sort of calculator idea, some linkable asset idea, you would be interested in maybe us building it and then actually getting links to it by promoting it, we can do that for you. So, just, I wanted to throw that out there. We could offer some SaaS products into the podcast-like community. Yeah. Like, we definitely could. There's

a lot of little secret sauce that we've used, little automations and stuff like that. If that's something of interest for you, reach out to us directly and we can talk to you more about some of that. All right. So, number three out of these six is awards and rankings. That was actually the tip from the previous podcast. And then studies and research. And now, number five, definitive- This is like five golden linkable assets. Definitive guides and tutorials, right? So, this is the linkable asset. Creating a definitive guide and a tutorial. Most things worth learning are reasonably complicated. I thought that was worth highlighting. That's actually true. Definitive guides tend to get a ton of backlinks. One definitive guide or tutorial, like bloggers and journalists, they're more interested in linking to the definitive guide than a whole bunch of, well, if you want to do SEO local, then you go here. If you want to do SEO link building, then you go here. If you want to do SEO content, you go here. So, a definitive guide on how to execute on SEO is much better for those. But- Longer content ranks better. You can quote Matt on that. That's quotable. But to pull off definitive guides, you need to be an expert on the subject matter. And he gives a couple examples of definitive guides, right? How to do keyword research for SEO, the noob-friendly guide to link building, HTML tutorial, W3Schools. So, this is not anything about this, but it just, like, triggered this in my mind. Right. So, keyword planner, okay? Keyword planner just looks at ads. They don't actually look at organic rankings. So, when you're using keyword planner to do keyword research for SEO, you're missing, like, a huge swath of, like, potential searches. And also, they give you those ranges. Oh, interesting. They give you, like, the ranges. It's, like, 1,000 to 10,000. Right, right. So, there's other tools out there that actually will tell you what the volume is for each keyword in each section. Right. And it will

be encompassing everything on Google where it's just not the ads. So, remember, keyword planner is for the ads. Google is intending you to buy ads, and they're only looking at the competitive terms for that. Right. So, just the tip. So, use it with this piece of knowledge. You know that you're, sometimes that's why people, like, even with, like, backlinks, they, like, look at, like, Ahrefs and Majestic and SEMrush to get a broader profile because not all the spiders will catch everything. Everything. Yeah. Google has it all, but it won't share it. By the way, punch in the face to Manny. Yes. Mireya and Eduardo for tuning in on Facebook Live. By the way, to you YouTubers, thank you for showing up as well. Well, we appreciate you. My audience is growing. We appreciate it. We really, I know everybody, it's a podcast. Yeah. We're looking at, maybe that's what we'll do. We'll make a. A YouTube show. Yeah, because I, well, okay, we can talk about this later, but I need those big mics. You need that big mic that hangs down from the sky. I need, like, we, like, even on this podcast, I just need, like, a mic kind of, like, hanging over. So, you feel like. So, yeah. Like, big time radio. Yeah. Yeah. Oh, yeah. We are big time. So, what you're suggesting. We're growing. We should take these really expensive lapel mics. Yeah, I want a big, giant mic hanging out right here. We'll get that ordered. All right. So, that's guides and tutorials. So, what if you're trying to promote your guide and tutorial? How do you actually get links built back to it? First off, one, he says, stay on the radar of those who are likely to link to you. He calls them the linkerati. Yeah. Well, so, so, so, like, the easiest way to get a link. Yes. Okay, like, at least I've found one of the easiest ways. It's not the easiest. The easiest way is just to build it. Okay? Yeah. But what? Well,

that's the most guaranteed. It may not be even the easiest. Well, it's actually easy. Well, no. You just set up a social profile. Yeah. Boom, boom, get a link. But anyways, what I would do is find those lists of all those lists that you should be included in. Right. And then be like, hey, I should be included in the list. Include me in this list. And then they'll usually include you unless it's a number or you can go through and check and sometimes those links are broken and you can be like, hey, like, just replace this. And they'll just, like, do it. Yeah. Yeah. It's really nice. Happens fast. In fact, his use of the word linkerati is kind of like a coined term, which is, you know, coming up here pretty soon. What image comes into your head when you think linkerati? Linkerati. Or is it a mafia? Like, I'm thinking like a cowboy. Like, I was like, I don't know. That's the Calvary. Link, Link Alvary. Oh, Calvary. Okay. All right. Bloggers and journalists, frankly, need to reference good guides. Yeah. Right. So if you stay in contact with those bloggers in the know, those journalists in the know, then they're more likely to actually link to you. So, so that's good. If you're. Yes. There we go. Follow you out there, podcasters. We got to. He has, he now has his mic right there. He now has his big mic. Do you feel better with the big mic? I need another beer. I'll feel a lot better. It is Friday, by the way. All right. Stay on the radar for these potential linkerati and keep your guide regularly updated. He went into a lot of details about, they have one that's one particular guide that's 75 actionable SEO tips that work like a charm in 2018. Actually, I think we, we've mentioned that in the podcast before. It turns out that they have totally rewritten this. They wrote it originally, 200 actionable SEO tips for a new friendly guide and then 100

search engine optimization best practices. So, so what you can do too is if there's like a list of like seven and 13 and whatever, you can just group them all together, make your own post. Right. And then tell everybody you're making like a massive post and then they'll link to you if they're listed. Yeah. Yeah. So, so take people's individual. So it's going to be like a thousand, you know, like comments or like whatever, but take the, the five tips, the seven tips, whatever. And if there's no like bigger number, group it together, make your own, tell them about it and then they'll link to it and promote it. So, so if you, he makes a great point. So as they've kind of renamed this and revamped it, cause they actually said they rewrote it entirely. Uh, they show this really nice graph of each time they've kind of published it, released it and promoted it. It's just grown, uh, and really nice. That's a nice chart. Yeah. We see that regularly. Well, Neil Patel recycles his old data, uh, and works really well. So, so again, how do you get these people to link to it? Uh, tell your subscribers. So if you've got subscribers, you should do it. They run Facebook ads, right? So paid, we talk about that a lot time, last time, uh, and just perform outreach to those people who are, are in your kind of in your industry and might be wanting to link. Outreach is sending emails. Yeah. Um, but you know, a well-written crafted email with like a relevancy that you've actually looked at their stuff. You understand what they're doing and no misspellings. Yep. Yeah. Skip them. Skip the misspellings. Yeah. Also, he suggests that you could still links, steal links from less definitive guides. You're right. So if you've got like the hundred SEO. It's ugly out here. Yeah. The hundred. It's like the Trump, Trump Quinn campaign. The hundred SEO techniques for, you know, getting first page placement and somebody else has, I don't

know, 10, then you might like reach out to those people who are linking to the one with 10 and say, Hey, you should be linking to ours. I'm surprised that they put that in there, but you know, I mean, it's not stealing. It's not hacking or anything. I mean, just, I feel like that comment would be in a black hat forum. Yeah. Not necessarily like, Hey, we're aging. You should steal your links. I think, I think, I think it's appropriately placed. Like if somebody has got some haphazard thrown together guide and you've taken the time to put this definitive guide together, you know, let the, let the, the, the better guide win is what I say. All right. Check out the top ranking pages manually. Right. So you can go and do some Google searches, see if you can find less definitive guides and tell them and reach out to them, you know, outreach. He says, don't be pushy with your outreach emails. Remember the aim here is to let people know about your definitive guide and kindly suggest that they link to you instead of that other crappy guide. Yeah. Like, yeah. Just send them an email. And if they're interested, like they'll do something about it typically. Very cool. And then, all right. So this is the sixth of six linkable asset types and exactly how to earn links with them. Coined terms. Now he has a disclaimer. He saved this type of linkable asset until last for good reason. Coined terms are very hard to create and pull off, but it can be done. I don't know. I can think of a couple of coin phrases. Can you think of a few? Yes. Like, Shiko is maybe punching the face, kicking the shins, blue one-armed widgets. Big purple gorilla. Big purple gorilla. I don't know what that means. I'm not sure. Don't Google that. Please. No, I own that domain. I haven't put anything up yet, but. So, he talks about the famous skyscraper technique, which we've mentioned at a time. Comes

up in our meetings from time to time. He talks about the briefcase technique. Do you, what's the briefcase technique? It's like right at the end. You like pull out and be like, here's line by line. Like what you do. Like you pull it out of your briefcase and then like, that's what like. It's a closing technique in sales. Yeah, it's a closing technique. Okay, that makes sense, right? Okay, pull it out of the briefcase. The Dark Playground. That sounds like you shouldn't Google that. All right, so because you were like, okay. Here's an infographic. You can buy this poster for $18 if you want. So, I'll read it to you. The Dark Playground. Basically, it's like procrastinators. It's like you're doing something that you know you should be doing something else, but you decide to like watch a bunch of YouTube videos instead of like writing a paper. That's The Dark Playground is the YouTube videos. Yeah, yeah, and so they go, he goes through a list here. Refreshing phone emails again along a rollercoaster ride. Depressing nap action slingshot. Throwing a ball up and catching it in a food court. Fascinated about completed versions of the thing you're working on. A river float? What is this? I don't know. Opening the fridge to see if there's anything in there since 10 minutes ago. Oh, welcome to The Dark Playground. These are where you can go if you want to just open the refrigerator and see what was there 10 minutes ago. Yeah, it's just basically doing things that are not relevant to accomplishing whatever you need to do. And you're like procrastinating. You're doing everything you need to do. I think like the coin term, eat your frog first. Yes, yeah. Is a really good term to live by. Yep. Especially if you're like, oh, I got this big thing. Before breakfast, maybe even before coffee. Do it first. Yeah. And then everything else gets easier. But doing all the little stuff that doesn't move the needle in your job is not the way

to go. Right? I feel like we should maybe start another podcast on time management. All right. So that was The Dark Playground. So we're at 435. Yeah. That's starting at 7. Instant gratification monkey. That was something else. So here's what you do. How do you build links to this? First off, one of his suggestions is set up alerts for relevant terms. So obviously we're not going to set up an alert. We're not going to do a Google alert for punch in the face. Because anybody who's referencing punch in the face already knows us and et cetera. But you might want to say shout out in the SEO industry or something along those lines to try and identify those people. They'll get alerts on people who might be relevant. Whatever you're hashtagging. Yeah. Like whatever you're hashtagging. Yep. So that's great. And then he gives the example for like either The Dark Playground or he also talked about instant gratification monkey that you could search for phrases or tag phrases, stop procrastination. How to stop procrastination. The five second rule. Yeah. He's got a TED Talk. Yeah. Yeah. He's got a TED Talk. So go check out that TED Talk and you'll get new alerts. Actually, Ahrefs has a tool called Ahrefs Alerts. So you can go check that out. I haven't played with it. I have not. Yeah. And B, popularize your team by guest posting on high traffic industry blogs. So one of the phrases that we use that might be a little less whatever in the sky is CIVO, right? Search engine visitor optimization. What are you going to do with a visitor after they arrive from the search engine? Search engine visitor optimization. And so that's something that, you know, we could write an article. We could reference search engine visitor optimization and call it CIVO. And then actually people might start calling it CIVO. It takes a lot of time and like dedication. Well, and his point is to make sure that you are aware. This goes back to like staying

in contact with the Linkarati, right? Make sure you're aware. And apparently them on their horses. Make sure that you're aware that of those people and that you're reaching out to them because maybe you can do contributory articles for those. Well, so like when I'm like doing backlinks on the site, right? And I'm like, all right, on page is good. All right, we're going to punch this like. Through the moon? Right, right. Through like the terms to get up there to like top three. Like I love to, you know, I don't know the mental like thing, but it's just like we're going to just not like Linkarati, we're going to Linkarati this like right through it and then, you know, then you just like. Well, maybe you need to picture like the Linkarati is a bunch of people up there in the sky, right? And if you can get the rope up to them, they'll like pull it up. But if you get the Linkarati, they'll push you through, you know? Yeah, I don't know. So like if you're doing links too, like I know somewhere in this we were talking about how long it takes to rank. Like everybody wants to know how long it takes to rank. It was actually one of the articles. Oh, is it? That they talk about with Linkarati. Well, I just get that question all the time on my core or whatever. But essentially like refresh it, like refresh it, like resubmit your sitemap and it will index in about three to four days. Right. It could take longer sometimes, but if you, you know, update a page, resubmit it because it could be a long period of time before you get an update. Yeah, yeah. It's important to actively resubmit it. Yeah, and then also know that like when you get new links, depending on the domain authority or if you create new links or if they're newer links, they're going to over time, it's like compounding. And so it takes a while once links are created for

Google to like believe it and like for that link to get strength and carry you up. So like domain authority gets built over time and people don't understand that. Some of that is just that you're not submitting, like so if you're building a link and we talked about social link building, if you're building it over on Twitter and you've got this link back to you, Google's not going to index that. Like you're not going to submit that to Google for indexing, right? So that's just going to take longer on some of those, on some, you know, Twitter may not be a good example, but Twitter, they, they, they do Twitter and Google, they did a deal like, okay, so Facebook and Bing did a deal, right? I don't know, but I guess Microsoft owns Bing and then owns some of Facebook. So they kind of did a deal and then Twitter did a deal with Google, right? Yeah. So, so, but kind of the point is, is if you're doing this link building, understand that those sites where you're maybe doing a guest post on may not be submitting their site map to Google. So you might not be getting kind of that instant, that what you're talking about, the three to four day thing might take a lot longer. I would post it in Google Plus and then Google's, you know, updating itself a lot faster. So if you're linking to that link, it could catch more. So that's a pro tip. I don't know if you caught that. I mean, I don't, I don't have like science here. I just have like, what, like makes sense, well, no, well, well, what just I see, like, you know what I mean? It's like, what is it called? Like where it's just colloquial. So I had a calculus professor who called it I O C O intuitively obvious to the casual observer. Okay. Right. Which is often not I O C O. Right. You have to kind of be in the industry and understand it.

Well, you know, it makes sense to actually post these articles on a Google asset because we're trying to talk to Google. Right. Right. It's I O C O to us may not be to some of our podcasts. So, all right. So final thoughts from Joshua Hardwick. And again, if you can go ahead and tweet now at a hashtag SEO podcast at best SEO podcast at eWebResults and make sure you tag him at Joshua C. Hardwick. Did he talk about like job boards as a linkable asset? He did not. Okay. So that's a linkable asset. I mean, it might be a link building tactic, right? As opposed to an asset? No. Like create, like there's little, little apps that you can create a little like job board job board and like aggregate like the jobs in the industry and like people want to know like specific things and just my background and like recruitment. Yeah. Like there's, I've seen some real effective link building strategies. So we're going to, so what you're saying is there's seven. Well, anything that people go back to or like want to find out, they're going to bookmark it or they're going to have a link to it. So you're saying there's seven linkable assets, not six. I mean, like you could do surveys, you could do quizzes, you could do like a bunch of stuff. Because there's a couple, a couple of prospects we look at and we start kind of, you know, searching their main phrases or at least what they think their main phrases are. And the first five links are actually like job postings. So, okay. Well, no, that, I mean, that's a way to build links. Like definitely go, go, you know, run a job for a minute on some of these high profile sites. But a lot of people are like, I can never get past people that create for the search term. Right. Like the search term that you want to rank for, they've created their company around it. Right, right. Or like, so

yeah, they're going to rank higher, but you can outrank them. You can totally outrank them. Right. And then also like the Trip Advisors and the Yelps and all that. Right. You can outrank those, but people think that they can't. Right. And people are finding ways to do it now. And that's where like hyper local SEO comes in. Is that enough pro tips? Have you given enough away? Okay. Have you given? All right. You know, I'm drinking. I thought we talked about this. It's only two beers. All right. All right. So here are Joshua Hardwick's final thoughts. Stress that many of the tactics above will work for numerous types of linkable assets. Secondly, you should realize that a lot of the tactics above focus on letting people know about your linkable assets above all else. This is because linkable, like if you've made the linkable asset right, and then you let lots of people know about the linkable asset, what is supposed to happen is people are supposed to link to it. Right. So it goes back to kind of your phrase, content is king. The linkable asset is the king, but who's queen? Distribution is the queen, and the queen wears a pants. Syndication. Yeah. Man, punch in the face to you, Joshua. Hardwick, yeah. Joshua Hardwick for writing this great article. By the way, it's got images and examples. I like stuff like that. He did a good job. Really good. I want to know how long it took him. Yeah, and he would probably share that with me. Well, why don't you tell about our new Pareto law or whatever it's called? So there is a thing called the Pareto principle, which is the 80-20, but I don't think, is that what you're talking about? No, no, no, no. That's not what you're talking about. I was talking about the, I've got all kinds of things going through my head right now. It starts with a P, but anyway, it's a way of breaking up tasks. It's a time management tool, breaking up

tasks. And so we're excited about using that for onboarding our teammates. As you can imagine, as an internet marketing agency that's growing fast in a fastly changing industry, training and the ability to bring on people on board quickly who deliver value to our clients quickly is of utmost importance. So the Pareto law. It is not the Pareto law. I'm sure somebody can know what it is. It starts with a P, it's time management, but it's about breaking up the task. I don't know, as an example, we were talking about blogs and like, you know, how long does it find to identify the topic and then the target keyword and then like- I think the title should take the longest. Personally, because if no one reads it, then like it don't matter. Yeah, it's kind of like the subject of a- It's the door. For a subject for an email, right? Yeah. Like you've got to put 80% of your effort just in the subject of an email. Same with the title. Same thing for a couple of reasons. One, because it's so impactful in terms of the keyword and that keyword ranking, but it's also got to be appealing to people so that they read it. Yeah. All right. So, if you like this podcast, we do ask that you share it with three people. Hopefully, that's not too hard of a task for you to do right now. I bet. Whoa. And if you are looking to grow- There are lots of weights right now. They're driving. They can't do this. Stop whatever- Well, okay, not if you're driving. Stop whatever you're doing and then share this with three people. I don't know, maybe people in the industry, maybe business owners who are looking to grow their business, just share this podcast, please. If you're looking to grow your business with the largest, simplest marketing tool on the planet- The internet, for all of you that were not born before it. Yeah. But the people that were born after, they don't even know what

a floppy disk drive is. They don't even know what the not internet is. Right. The internet's just here. What do you mean before the internet? Like, what? There was no before the internet? They're the ones who have seizures when the internet stops. Like, what do I do now? Our office just stops working. Yeah. If you're looking- Well, we get into training, actually. It's like, go in the room, we're training, and we're going to put up the second server, or the second internet. All right. So, call eWebResults for increased revenue in your business, 713-592-6724. We were filmed live here in Houston, Texas at 5999 West 34th Street, Suite 106. Again, Houston, Texas. Yeah. 7-7-0-9-2. If you would like audio, video, or a transcript of this podcast, we have it. You can find it. Go to eWebResults.com. Or call us and talk to us directly. Yeah. Talk to us directly. You guys have made us the most popular internet marketing podcast on iTunes, and on Ahrefs. Boom. Yeah. Number one. And thank you. Thank you for tuning in. Thank you for listening. Thank you for asking questions. Thank you for sending in reviews. Until the next podcast, my name is Chris Burris. And I'm Bertram. Bye-bye for now. Set me free.

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Matthew Bertram, host of The Best SEO Podcast
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint

Matthew Bertram is an AI keynote speaker, creator of DIG® (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.

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