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Why You Should Be Using Linkable Assets by Joshua Hardwick Part 3 #422
Definitive guides and coined terms are the final two of six linkable asset types, and earning links from them requires outreach, subscriber promotion, updating content, and staying on the radar of bloggers and journalists.
Key takeaways
- Definitive guides attract backlinks because bloggers and journalists prefer linking to one authoritative source over many scattered ones.
- To earn links to a guide, reach out to sites linking to weaker guides and suggest they link to yours instead.
- Updating and republishing a definitive guide over time compounds its backlink growth, as shown by Ahrefs rewriting their SEO tips post.
the linkable asset is the king, but who's queen distribution is the queen and the queen wears a pants
About this episode
Why You Should Be Using Linkable Assets Part 3Linkable assets are awesome pages on your website that you can leverage for links over and over again. But “linkable assets” are not created solely to attract links. There are a ton of other benefits such as social shares, brand awareness, monetization, etc. we’ll be looking at what types of content work well as “linkable assets,” how you can create such content…
Questions this episode answers
What are definitive guides as a linkable asset and why do they attract backlinks?
Definitive guides are comprehensive, authoritative resources on a topic. Bloggers and journalists prefer linking to one definitive guide rather than multiple smaller posts, making them magnets for backlinks. The key requirement is that the creator must be an expert on the subject matter to pull one off successfully.
How do you build links to a definitive guide or tutorial?
The episode recommends staying on the radar of bloggers and journalists who are likely to link, keeping the guide regularly updated, telling your subscribers, running paid ads like Facebook ads, performing outreach to relevant industry people, and reaching out to sites linking to weaker guides to suggest they link to yours instead.
What is a coined term as a linkable asset and how do you promote it?
A coined term is a newly invented phrase or concept, like the skyscraper technique, that others start referencing and linking to. To promote it, set up alerts for the term to find people using it, and guest post on high-traffic industry blogs to popularize the term and earn links.
What does Joshua Hardwick say is the overall key to making linkable assets work?
Hardwick concludes that many tactics for different linkable asset types overlap, and the common thread is letting as many relevant people as possible know about the asset. If the asset is built well and widely distributed, people are supposed to naturally link to it.
In their words
Definitive guides tend to get a ton of backlinks. One definitive guide or tutorial, like bloggers and journalists, they're more interested in linking to the definitive guide than a whole bunch of, well, if you want to do SEO local, then you go here.
Host
Coined terms are very hard to create and pull off, but it can be done.
Host
a lot of the tactics above focus on letting people know about your linkable assets above all else
Host
Terms defined in this episode
- Linkable asset
- A piece of content or a tool specifically created to attract backlinks, such as infographics, online calculators, awards, studies, definitive guides, or coined terms.
- Coined term
- A newly invented word or phrase, like the skyscraper technique, that becomes associated with its creator and earns links as others reference and discuss it.
- Linkerati
- A term used in the episode to describe bloggers and journalists who are likely to link to your content and whose attention you should stay on.
- SEVO
- Search Engine Visitor Optimization, a coined term used by the hosts meaning what you do with a visitor after they arrive from a search engine.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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