Why Your SEO Campaign is Failing by Alexander Kesler #360

Hi, and welcome to the SEO Podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, owner of eWebResults. I am Charles Lewis, your client results advocate. Welcome back to another fun-filled edition of our podcast. This is podcast number 360. Look at that. 360. 360. Now all the wires are messed up, and we're going to trip and fall. I just want to just give a moment of silence for 360. That's a big number, dude. Yeah. Well, when I was typing it in today, it was like 260. See, Dave was like, no, it's 360. He's like, oh, yeah, it's a lot. It is a lot. That's almost. We've almost got enough podcasts for one every day of the year. Oh, yeah, that's true. Five away. All right. We'll just broadcast them daily for the year, except for 130. We probably need to make up for 130 and 280. Something like that, yeah. That we're not so good on the ears. As always, we do have a tip from the previous podcast, and this tip is use Google Display Network placements on the same sites as your traditional marketing. Makes sense, don't it? Like, if you're running ads, traditional ads, like TV ads or radio ads on any of your favorite cable networks, those websites for those cable networks usually offer Google ads. Run your remarketing ads on those same sites. That way you can capture the same audience. Boom. All right. Please remember, this is filmed live here in Houston, Texas, and Charles and I, we are your friendly local neighborhood top position snatchers, and our mantra is do not be a deuce. Don't be a deuce. It's not a good look. We've got an article today. We've got a great article to talk about. Shout out to punch in the face to Alex Kessler and the good folks over at Search Engine Journal. We've covered one of his articles a few months ago. He posted this, why your SEO campaign is failing. We've got seven tips in here on why your campaign could be failing,

and so we'll get into that in a minute. All right. So if your campaign is failing, we're probably going to identify why. One, you haven't hired us. That's one. And then, two, we're going to find out exactly why here in just a second. If you're in a position to, we're going to ask that you tweet. Chuck, what should they tweet? You should tweet us, right? Make sure you use the hashtag SEO podcast. This is number 360. Tag us in it, at the web results, at best SEO podcast. That way, we can follow you back and do all of our social networking stuff. Excellent. If this is the first time you've listened to the podcast, howdy, welcome to the podcast. We're so glad that you have joined us. If you've listened to the podcast before, you know what we're about to skip. Yeah. Scrip. We're about to script. We're scripting something. So you'll also notice that I do not have a tear tattoo. I get a tear tattoo under my eye when we don't get a review. We got a review this week. That's also one of the things that causes us to skip this segment. So here's how that little game works. If we get 10 shikos. A shiko is an eWebResults branded term for social engagement. It stands for shares, likes, and follows. If we get 10 of those and a review, then we don't tell you how to leave us a review because it's kind of a lengthy process. We can cut it out. It'll save you about four good minutes. So this time we did get one review and we've got more than 10 shikos. So we're going to skip that section. We will tell you how you can connect with us. We really want you to connect with us. You guys have made us the most popular internet marketing podcast on iTunes. And here's how you can connect with us. You can go to facebook.com slash eWebResults, youtube.com slash eWebResults, twitter.com slash eWebResults, instagram.com slash eWebResults, and linkedin.com slash company slash

eWebResults. All of those will take you to our profile on those platforms. Please do the needful, which is also, we call it, shiko-ing. Yes, shiko us, please. Please. Hey, if you're a PHP genius or a WordPress guru, we are probably looking for you. Go ahead and leave an audio resume at 713-510-7846. If you are a business owner or an internet marketer and you are interested in a free, comprehensive website profit analysis, we can provide one for you for free. That's why it says free at the beginning of it. Take advantage. Just go to eWebResults.com and click the green button. Do we have any AlgoCat? No AlgoCat today. We do not have AlgoCat. So let me cover a little bit of news and then we'll do our review. I just thought this was interesting. I don't know if you've seen in whatever Discovery Channel, bees are dying all over the world. Lots of bees, insecticides, global warming, they don't know exactly why they're dying, but they are dying. And so now, they're working on little drones that can do the job of the little bees. I don't want drones. Well, if it gives me a banana or an orange, I'm happy to have the little buzzers flying around. But if I don't eat them, yeah. Yeah, I just think I'd rather deal with the bee than the drone. Yeah. Because the drone is under someone's control. Right. Right. Yeah. And it's not mine. It's not mine. The bee is on nobody's control, right? It's on autopilot. Yeah. So, I don't know if I just trust little drones flying around. I thought this was interesting. Cortana, so if you don't know, Cortana is like the Siri and the Alexa. It's the voice search for Microsoft. For Microsoft, exactly. It will remind you to do things that you promised in emails. I got a problem with that too, man. I got a problem with everything, man. I blame my daughter. Right. She gave me problems with everybody. Like the fact that Cortana wants to read my email and

tell me what I forgot. Maybe I didn't forget it. Yeah. Maybe I'm ignoring it on purpose. Do not remind me. This is how computers get broken. That's not true, Ron Kerr. I'm sorry about that. Yeah. Comcast can no longer say they are the fastest internet provider. So the FCC, I think they're in charge. I think it's the FCC in charge of, yeah, communication. They're in charge of like making sure that when you do mark advertising. you can't say this or say that. Right. And they said, yeah, it was pretty clear that by the statements that Comcast was using made it imply that no matter what level of package you were on, Comcast was always the fastest. Obviously, if you're on their slow package, then they're not the fastest. So, yeah. You got some news? I got news. I got four pieces of news. The first one is about my favorite game. Okay. NBA. Right. But if I'm bringing it to you guys, then you know it's something digital. It's got technical spin on it. Man, so, were you ever a gamer? Yes. Like video games? Yes. Yes. I used to be a huge gamer. NBA 2K, John Madden, NBA Live, all the sports games, FIFA soccer, you name it. Right. I played it. Right. Right. So, dig this. The NBA is actually creating its own eSports league for the game, NBA 2K. The league is going to launch in 2018, consisted of teams operated by the NBA franchises. Dig this. The league commissioner told the Wall Street Journal that all 30 leagues have expressed interest in forming teams. So, an actual digital NBA 2K league, that's kind of live right there. And now, what I'm hoping to see is if they allow the fans, and they have to allow the fans to contribute, and this is going to be one-on-one engagement. Could you imagine playing against LeBron with LeBron? You could legitimately kick his butt because it can't happen on the court, right? Exactly. I could kick his butt with him. Yeah. How about that?

You could cause him to kick his own butt in the game. Exactly. So, that's just kind of cool. I think Adam Silver, that's a phenomenal way, a great way to help create the brand, help spread the brand, help build new fans. Awesome opportunity, and I know y'all are going to figure out some kind of way to make money on it. They're even talking about allowing the games to be played in the stadiums on the screens. Ah, yeah. Why not? That's pretty cool. Yeah. I could dig it. So, dig this. Another one. Got Twitter. Got some Twitter news. Now, Twitter rolled out changes to silence the abuse on its service. You know, they've been getting a lot of complaints about people trolling and fake accounts and this and that. And so, the company says that it will now stop the creation of new abusive accounts and offers, say, for search results and collapse abusive or low-quality tweets. So, basically, what that means is they're putting more attention on this. Right. More people who have these profiles that's always trolling people with an egg or no avatar or blank bio and all the triggers that kind of indicate this is a spoof profile. Right. They're going to collapse those and all those kind of one-word tweets that go out that don't really have much value, they're going to collapse those. And so, good news is if you're active on Twitter and you're putting out decent content and you're not spamming nobody, you will probably get more coverage. Right. And if you are going through some bad practices, bye-bye. Yeah, deuces to you. And we're not going to be mad to see you go. We will not shed a tear about your departure or compression. It's amazing you talked about Cortana talking about what people promised in their emails, right? Right, right. So, they got a new bill. Right now, if you were to get in trouble, right, and let's say you did something illegal and the feds needed to check your email, they could just do it.

Any email you had on the server that was older than 90 days old, they could access it, no warrant needed, nothing. Oh, I didn't know that. Exactly. And that's been in place since the 80s, apparently. So, dig this. They just passed a new bill the other day. New bill to update online privacy laws dating back three decades literally cruised, according to TechCrunch, through the House by unanimous vote. This bipartisan bill known as the Email Privacy Act would require the government to seek a warrant in order to access the email of American citizens. Now, the previous one was the Electronic Communications Privacy Act where the ECPA passed in 86, and that one let the government exercise more with its searches if emails were more than 180 days old. So, not 90 days, but six months. Isn't that the opposite of useful? Like, if you're chasing a terrorist, you really need to see the most reasonable and the old ones about your affair with whoever are not used? Or expired, frankly, because six months old, the attack probably already happened. That doesn't even, that's just stupid, interesting. So, now they need a warrant. Alright, good. Good. Thank you. That's all you can get excited about today. Like, you're behind that one. Good. So, lastly, this here. Have you heard of Facebook Like? That's the process of clicking Like on Facebook? No, not Like, L-I-T-E. Like, I have not heard of Facebook. I heard about it last year sometime, but they ain't paying no mind because I would never use Facebook Like, I need all the features. Yeah. Right? But, so, apparently, there's a Facebook Like, and it's designated for people who are in low bandwidth areas. Okay. So, you don't need all the features. No video, right? Yeah. Facebook Like hits 200 million users as the low bandwidth world of revenue skyrockets. Facebook stripped down, Facebook's stripped down, but speedy Lite app is growing fast and adding countries so it can keep connecting people and building companies, business using low bandwidth world where revenue increased 52% this

year. That's a huge increase. Wow. And people say they're really targeting countries, South Korea and places in Africa and places overseas and different Arabic countries and things like that where there just really isn't a Comcast Wi-Fi. Right, right. There isn't an AT&T U-verse. There's only satellite or low bandwidth internet available. And if you're on Facebook, Facebook kills my data now. Yeah. Kills my phone now, right? And so with video and live and everything else. And so a Lite version that's still connecting people, I can dig it. And apparently Facebook has made a way to make it profitable. So that's what's up. Good on them. Mm-hmm. That's my news. All right. So I have one review. This review is from Tracy Ferguson and it is of course five stars. It says, E-Web Results is fun to listen to, engaging, and they offer great SEO tips. I really appreciate their help and knowing how to better improve the SEO of our small business website. They do concrete finishing. I had a conversation with her this week. So punch in the face to you, Tracy. We really appreciate you listening and reaching out to her. Concrete counters and concrete floors. Exactly. Like if you want to do a stained concrete or maybe do an epoxy over concrete. And I think it's coconcrete.com. I think that's right. Maybe concrete finish. They're in Colorado. So punch in the face to you, Tracy. All right. Talking about punches in the face. This punch in the face goes to Sean Wrench. He hit us up on Twitter. And so remember a few podcasts ago I gave a blank stare to POTUS. Once he beat after the inauguration how his Twitter followers went from 13 million down to 3 million. Right. And so apparently Sean Wrench listened to that podcast the other day. Right. You can catch up. Right. But he hit us up on Twitter. He says at Sean Wrench. He says at E-Web Results the at POTUS handle is now at 15.2 million. Just thought you'd like to know. I heard

your podcast. Punch in the face. Yeah. Punch in the face for you for just listening to the podcast. And researching and getting back to us. And letting us know what's up with it. And to be honest I figured it would come back. What we saw was the transition of users. Right. Right. That's how we did because at the end of the day our president of the United States Twitter is his primary method of communication. And so it makes sense for his to strike higher than 15 million. It'll probably be double that in this time next month. Or primary method of irritation. Yeah. Either way. And so yeah thank you Sean for sharing that with us. Cool. Punch in the face to you Sean. All right. That's it. That is the potatoes of our podcast. It is time to get into the meat. Yeah. So like I said punch in the face to Alex Kessler and the good folks over at Search Engine Journal. He posted this article why your SEO campaign is failing. Why is it failing? That's a question we get all the time. People call us and say hey we want this we want that and first thing we have to do is figure out why your campaign is failing. The whole profit analysis and web analysis Chris talks about is about figuring out why your campaign is failing and what we can do to fix it. They usually don't call and say hey I have a really really good SEO campaign I just wanted to let you know. Yeah no they say man I've been paying the company it sucks. Selfie. And my campaign is not working my keywords don't show I can't find myself. Why? Well Alex did a great job of listing out at least seven reasons why your campaign might be failing. The best one is I'm on the first page but I'm not getting any phone calls I'm trying to figure out why and I'm like are you using incognito mode when you do searches? What is incognito

mode? Oh yeah. We got a long call now. We got a lot of explain. Lucy you got a lot of explaining to do. So his reason number one why your SEO campaign is failing number one he says your website is outdated. Reason number one your website is outdated. He says the few main aspects of your website may be the cause for it to rank poorly and some of those aspects could be like your website architecture or your website speed maybe the responsiveness of it or maybe your HTTPS if it's secure or not. So for example the architecture right he says some of these main pages should be available from a header on the homepage. He says site structure should follow a logical and predictable order. What he's talking about here is ease of use. He's talking about your navigation he's talking about your menu and he's absolutely right. The pages you have especially those target pages those most important pages those landing pages they should be in the main menu. Frankly in the main nav easy to access easy for Googlebot to understand their importance. Problem is we tend to create pages that for a specific purpose and you may not put them in the main menu. Maybe maybe you don't have enough space in the menu or whatever reason you don't want to disrupt the design you have or for whatever reason but those important pages won't get the access they need and the favor they need by not being in that main menu. I would encourage you to use drop downs or maybe restructure your navigation or something like that but the key is making sure you have the right content and those important pages that you really want to rank in the menu easy to find easy to index easy to access. He also talked about speed as being one of the reasons that your site is outdated. At the end of the day he says by just improving the load time on your site you may see an improvement in ranking

and he's right. We've seen this. Move a site to a mobile friendly layout and make it fast and all of a sudden their ranking pops and we haven't even done any SEO yet and so it can happen. Technically we have done but we haven't even done content SEO. Exactly. We haven't addressed your content at all. We just addressed your site coding and theme and layout. At the end of the day that's even before fundamentals right? That just happens during production. Nobody likes a slow site. At the end of the day we're all very impatient people and so if your site's slow if it's dragging if it's taking forever to load if your images are too heavy if it's not responsive if you got all these videos hosted on your site instead of like hosted on YouTube and embedded and all of these type of deals then your site's just going to be slow it's going to be a bad experience users not going to like it Google's not going to rank it. Adjust your site. That was number one. Your website is outdated so update your site and that will definitely help your SEO campaign which is one of the reasons why with every campaign we tend to push for a redesign even if your site is really good it's not about just wanting to redo your site for the sake of redoing it it's that we just getting the coding right getting the coding right we know that it's easier to build from scratch with the framework we've already familiar with versus like getting under the hood of somebody else's car right? Somebody else has been building this car and doing the oil changes and changing the brakes and working under the hood and then you get a new mechanic and he's like I don't know what none of this stuff is right? Even though it's the same kind of car he always worked on just like WordPress there's so many different ways to use it so many different plugins a lot of these

plugins are fast a lot of these plugins are big and clunky have great features and functionality but make your site slow so one of the things we've done to address having your site updated is built our own custom WordPress framework and that way all of the plugins you would normally use like pop-ups and things of that nature we've kind of built them in and so that way our site's super fast and we don't have to deal with this kind of issue we don't have the security holes that add in plugins typically add to a WordPress site exactly exactly so it's not about you want to make sure your website's updated and we're talking from a code perspective also a design perspective right? At the end of the day if the site's ugly then it's just ugly and it's not going to get any user activity either number two number two you haven't nailed your on-page SEO it's a good reason so first your site's outdated one first reason for your SEO campaign failing second reason you haven't nailed your on-page right? that's your content that's your title so it's like that matter of fact he says some common on-page SEO elements and best practices which you may be missing or need to update could be dragging your website down easily easily handle the basics after you got that code and everything right then look make sure your title is keyword rich make sure your content is optimized and relevant and original matter of fact to your content I say find that sweet spot which we'll get into a little later but make sure your content is relevant you want to make sure that you have the right metadata and the right image all resized and they're optimized and they have alt tags you want to make sure you're using and they're named keyword rich names exactly you want to make sure you're using schema you got all your content marked up the correct way these are just basic SEO stuff that needs to happen search

engine friendly URLs no underscores and spaces and funny stuff use your hyphens and don't overdo it with those just that kind of stuff handling the basics a lot of people haven't had the basics handled matter of fact the site we've just got I was looking at there preparing for our creative call he got a lot of basics not right and so I know that once we relaunch it's going to pop it's going to pop just going to our framework and handling the basics it'll be faster and mobile and it will pop it just happens like that he's not mobile friendly he's not mobile friendly he's not at all so make sure you handle your on page SEO on top of those website updates number three number three you're not building links properly this is a good one because a lot of people get plagued by this they god forbid you know take advantage of that Fiverr deal where they can build you ten thousand links five bucks for three hundred and ten thousand links yeah yeah don't do that doesn't even cost much don't do that until later it's just not a good one yeah it doesn't cost much until you come to us and we got a whole bunch of clean up to do to fix your link profile and then you come out the pocket so don't do that hello Bryant for checking in on Facebook live yeah so you're not building links properly matter of fact he says beyond internal linking building inbound links is vital for your site it is considered the second most important ranking factor with content being the first so when he's talking about inbound linking he's not internal linking it was like different from page to page post to post page to post there's a lot of value you can optimize there yeah you have to take advantage of it it helps user experience it helps Google understand which pages are relevant and what they're optimized for but he's talking about inbound link building right so that's

links from like guest blog posts or links from other colleagues and things like that exactly and that's what I added here one of the best ways to take advantage of link building and to actually do it the right way is go after your low hanging fruit first oh Chuck what's the low hanging fruit glad you asked I don't know the low hanging fruit is whatever niche directories that are relative to your business yes right so if you're an attorney right criminal defense attorney DWI attorney whatever it is then you may want to get links from like NOLO and AVO and total attorneys and places like that because these are lawyer specific sites that you should have a profile on that can generate a link yep back to your site that ladies and gentlemen is an inbound link or maybe maybe you're a wedding photographer or a wedding videographer a wedding venue even then you want to be in niches like weddingwire.com and thenot.com all of these are different niches where you can create a profile that will link to your site back to your site low hanging fruit easy inbound links and then I would suggest that you take care of your top six local directories Google, Bing, Yahoo, Facebook, Yelp and the other one and one more but yeah those are other low hanging fruit that frankly you need to do anyway but those are links back to the site this is the best way and the easiest way to start building proper inbound links yep then as you begin to grow and meet people and network then you find other like minded people who have great sites then you can investigate guest blog in and exchanging links and doing things like that because there's a relationship there I would advise you not to just send out blind emails asking people to link to you it's kind of douchey you want to build that relationship first you're not building links properly was number three number four number four your content is not performing good

one Alex your content is not performing we're talking about why your SEO campaign is failing he says number four is your content is not performing he goes on to say your content remains the most important ranking factor content is king he says you can get all the other factors right but without high quality content your SEO will continue to fall flat common reasons for your content not performing and ranking are several things like too much thin or short content irrelevant content and things like that content is so what were our last two hires content writers yeah that's how important content is like it was you know we're growing it may even be our next that's what I'm saying like we're growing as a company and you know outsourcing content frankly just was not the best move for where we're at right now you know it made sense for us to bring that in house remember the Zappos book don't outsource your core competency our core competency needs to be content because it's the number one factor in search and optimization and so when you consider having content that actually does perform what does that content look like well I think content is king for a reason right and so consider these recent algorithm changes right with places like panda running consistently well then if panda's running consistently you can't afford to post some thin content some duplicate content some content that has no value because you don't have that time to wait for a new panda refresh and then make those adjustments panda's gonna catch it right now google's gonna know immediately that this is a horrible crap page you just published devalue that specific url and if you happen to have other crappy pages on that same site then your whole domain could just get blacklisted and so you wanna make sure or penalize rather and so you wanna make sure that you're taking the time to post quality content and I mentioned this earlier in point number two that sweet spot and so

that sweet spot about your content is really understanding where your sweet spot is I got a personal algorithm for the sweet spot right so if your content is one original right you wrote it you didn't jack it from no more you did the research you came up with it it's relevant meaning it's trendy it's on topic it fits your business so it's original relevant and what's my last one it's yours I don't know it it's original it's relevant oh and it's timely it's timely meaning it's on target with your audience it speaks and addresses what they need it's timely content it's relevant content and it's original then you've hit that sweet spot and if you're posting content like that all the time it should rank for you yeah that's what it is relevant original and answers the issue right in front of me yeah so you want to make sure that your content does those things because if you don't right if you're just scraping someone's site and trying to repurpose the content it's not going to give you a good result because it's not original for instance somebody's probably already read that information Google's already indexed that information and so what value do you bring to it none really you want to take the time to make it original add your own input into it make sure that it addresses your audience make it relevant to what you offer and at that point you could be cooking so but content that's one of the reasons content doesn't perform it is just because it's not good and content that doesn't perform will definitely have the SEO campaign fail disaster fail yeah it will not do good number five number five he says your content is not converting so one is not performing meaning it's not ranking not getting activity Google's not really indexing it number two is it's not converting and a lot of people don't correlate conversions with SEO so he says SEO campaign right as opposed to SEO so right that's the difference

because your SEO doesn't need conversions your SEO campaign needs conversions yeah you need to make sure that all this traffic you've been optimizing for is actually doing something like downloading whatever you had to offer calling whatever phone number you have present subscribing to whatever list you're offering you're buying whatever you're selling you want to make sure that your SEO is actually converting through your content matter of fact he says if your site is ranking and driving traffic but your content is not converting that's still an SEO failure he's absolutely right it's an SEO failure because you've generated all this traffic all this content and your business is not growing that's probably the first time I've ever heard that from an SEOer because you know we talk about what the difference between eWeb results is and I always use this example when I'm talking to people probably used it three times today you hire a company to make a great website and they do that was just my wire I was messing with you hire a company to make a great website and they do which really means friends, family, business associates like it a few, your little cousins somebody who just graduated and they make websites they make it and they do a good one and everybody likes it and then you hire somebody to drive lots of traffic to that website and they do yeah you outsource somebody or some you know in the garage guy and he knows how to generate you know he knows maybe he's got the fundamentals of SEO down pat right so he does your title tag your meta tag your URL structure you got the cross linking sizable bright local get your citations right and he got you traffic boom so now you got a great website and lots of traffic or what you think is a great website and you're not getting any business yeah you're still not converting who do you fire and that's the problem because maybe it's the wrong traffic to the right site

maybe it's the right traffic to the wrong site both of those will cause an SEO failure yeah so you want to make sure you got one company that's in control of all of those things yep which is kind of one of the things we do and one of the reasons why we focus on results is so we can drive traffic and pursue that ranking that eventually turns into business yeah if at the end of the day if I'm reporting to you that we moved your site to the top five listing in Google and Yahoo and Bing and you got you know 500 visits this month then I also need to be able to tell you that your site converted at 10% and out of those 500 visits you got 50 form submissions right I need to be able to tell you that and if I can't tell you that then we need to understand why right your sites must convert it's not about just driving traffic and getting ranking it's about growing businesses matter of fact I will tell you this if your content isn't converting right maybe you have maybe you're in that position Chris just described you got a site you're getting lots of traffic and you're banging your head trying to figure out why am I site not converting get familiar with your analytics right I love Google Analytics get familiar with it go figure out which pages are being viewed the most which pages have the highest bounce rate that's like people leaving go figure out what pages are people exiting on consistently right go figure out maybe do a site search figure out what they're looking for on your site that you don't have so that way you can go in at that the point is if you don't understand how your traffic is engaging then you will never be able to go and address the conversion problem because you don't know what they're not converting on or what they are converting on number five was your content is not

converting number six six your keyword strategy isn't working good one this goes back to like the old mantra right the mantra for real estate is location location location the mantra for internet marketing in general not just seo is keywords keywords keywords despite all the people saying keywords don't matter anymore well keywords do matter what they're saying is rank doesn't matter it's other factors and those other factors they matter impacted by rank yeah exactly and see the thing with keywords is keywords have evolved right it's no longer about really what kind of is you still need to kind of develop your standard set this is the term you don't want to target but you must you must expand on that you must come up with secondary phrases and second level phrases and things like that that are still relevant to your target terms and that's what he's saying right here he says strive to create a keyword strategy that doesn't simply focus on keywords at high search volume these are harder to rank for on one hand and often have a significantly lower conversion rate when compared to the long tail ones long tail ones are also closer are also closer to again the user intent and the natural expression what is he saying he's saying that someone may not be going for AC repair as the keyword you're optimizing for they may be looking for how to repair my AC or what's the best AC repair guy near me or or what where's the nearest AC repair person or does carrier AC repair exactly they may put a brand name in there the key is making sure that your keyword strategy isn't just focused on AC repair but focused on all of those things and that you're writing content that supports all of those things matter of fact he goes in to talk about a hub and spoke type approach to this and it's a similar I've heard this at HubSpot and I've heard this at WordCamp when I went out there also basically what

he's saying is the hub cap being your main term AC repair and why you do it and how you're the best at it and how they should deal with you and then the spokes are the secondary phrases that support the hub cap yeah right and so if you take that kind of approach to writing your content highlight what it is that you offer maybe it's a product or service or whatever it is and then you support that with all of the reasons why they should do it and why they should choose you and that sort of supporting data then you end up with a page of content and a keyword strategy that actually works the problem is when you just you know kind of stick to old strategy right you get your word you're going to write 500 words you're going to make sure it's in here this density 2% density and then that's it and no that's really not it because frankly people may not be searching for their word could be extremely competitive and you've missed the opportunity to go after the long tail phrases that actually have much more value and a higher conversion rate yeah and so check your keyword strategy right make sure that you're not going after everything that's too vague and at the same token make sure you're not going after too many long tail phrases because then you just won't get enough traffic it's a lot of effort for potentially not a lot of effort right and so you need that traffic because ironically half of the people who do search the shorter phrase probably qualify right and so you just have to go after them also last one number seven so we're talking about you know why your SEO campaign is selling failing and the last one is because it's not selling well you've been penalized by Google okay that'll do it that'll do it he says ultimately your SEO campaign may be failing because you've been penalized by Google there are tens of reasons why

you may get penalized and the most common ones are a panda penalty right so that's again that's content related you have you've been scraping sites or your content's thin it's not relevant it's duplicate or any of those things then yeah you can be penalized by a panda and that page or your site can come out of the Google index it's not a good experience or a penguin penalty right maybe you participated in some link form you exchanged some links you went on a ghost blogging blitz and posted the same article across 20 different sites and they all linked back with the same anchor text you know you're asking to get pooped on by the penguin or maybe a mobile getting penalty right I didn't see too many people affected by it it wasn't as big as an effect as they thought it would have but we just got a new client whose site's not mobile friendly and it's probably because of mobile getting penalty right you're just not mobile friendly and so therefore with the bulk and more and more people using mobile devices and searching mobily Google even put out that statement that they receive more searches from the Google search app than they do from desktop yep right and so if your site's not mobile friendly then you're not getting that ranking you're not getting that click and on mobile devices remember algorithm AlgoCat a few months ago was that now the listing will tell you if the site is mobile friendly or not and so if you're not mobile friendly then you're not going to show up in that result and if you do show up in the result it's going to tell everybody that you're not mobile friendly and you're not going to get that click yep don't get penalized by Google oh and the last one he mentioned was top heavy haven't seen much of these mainly because our sites when we have ads on them we're not building those kind of sites we usually target you know businesses in

small to medium size and so not bloggers or people who are exactly but if you're a blogger and you're not getting traffic or maybe you have a form or some other type of deal where you got ads plastered everywhere get money I ain't mad at you go for what you know but just understand that too many ads above your fold and in your sidebars top heavy well top heavy penalty and Google will penalize you for that and you that can make your SEO campaign fail and so don't do it I'm a little surprised you didn't mention your website's been hacked so because that'll absolutely destroy your SEO so a couple other reasons those are his top seven Chris added number eight your website got hacked and if your site's hacked even if you have great content great SEO great looking website design if your site's hacked it will not work it will not work Google's gonna ban it frankly people gonna get errors when they try to pull it up and worst case scenario they have a horrible experience and they come to you for AC repair and you're offering them Cialis or Viagra or whatever your hack was or God forbid they had the Trump hack going on during the election and so you know the hack site that was his number eight I'll give you another one the number nine another number nine reason why SEO campaign is failing how about bad links he said incorrect links how about just the wrong links and it doesn't necessarily have to get to the point of a penalty yeah it's just not this link is not relevant right this link is coming from a site that's that's on a sucky server there's another good one your technical stuff right right maybe you're on a shared server and so you're sharing your server space with some really spammy sites right then you will be affected by that yeah that's for all my people who may be using GoDaddy shared servers right now it's cool I use

it for a couple personal sites but if you can afford a dedicated one get your own yeah especially if you're trying to optimize and drive business because you don't want to have to deal with the fact that the person you who's on your block if you will their house is just their yard needs crack and it's driving your property value down that's a great analogy right there that's a good one so yeah you want to make sure that you're not doing those things right to have your campaigns not failing we can host your site too I mean yeah we can do that send it over to us punch in the face to you man Alex Kessler great article why your SEO campaign is failing he gave seven good reasons we probably could have added seven more we deal with this all the time but yeah pretty good article good article and I tweeted him so hopefully he'll reach out to us so good stuff do we have any what news no what news alright so if you like this podcast well I kind of had a little what this was more more not what just really more like amazing and a punch in the face to to Jay-Z yeah you know I'm a huge music fan huge rap fan and so Jay-Z started Tidal music streaming service right right for 56 million dollars right a few years ago right he just sold one third of the company to Sprint for 200 million wow yeah wow that's awesome punch in the face punch in the face to you so he grew Tidal and that's why I'm bringing this because Tidal was all about internet streaming digital music invested 56 million grew it to 600 million and then sold off a third for 200 yeah I can't be mad at that Jay-Z that's awesome hey Manny we see you checked in on Facebook live thank you for joining us so we're going to ask you to do not you specifically Manny but we would encourage you to

do three things or one thing three times and let's just share this podcast if you like the podcast you get some good information out of it go ahead and share it with three people and then of course make sure you like our Facebook page and all those good things share it with three people preferably business owners preferably people who could benefit from this type of content if you're on Twitter just add them you can add us in it also that'd be kind of cool I'll retweet that and follow you guys back if you're on Facebook just share it tag your favorite three companies favorite three people and share it that way but either way we're just trying to help spread our podcast spread the word thank you thank you so much alright if you're interested in growing your business with the largest simplest marketing tool on the planet call eWebResults for increased revenue in your business our phone number is 713-592-6724 we have a program called Instant Leads Leads Leads guaranteed you gotta enjoy that because not just the echo you gotta enjoy understanding that you can come to a company and get leads instantly guaranteed it's focused on paperclips it's focused on landing pages the reality is if somebody searches for something that's relevant to what you offer and they see an ad with a call to action in the ad that's relevant to what they search and they land on a page that has that call to action with that thing that they search there should be action taken yeah you should get the conversion and that's what we focus on so you're buying the traffic of course it's instant it's pay per click as soon as we get that campaign up and launch it's instant and we're driving them to a highly targeted landing page that's designed to get results instant leads not only that let me just sprinkle this on there and managing it so this is not like a set up this page create a campaign in adwords and bing

add some budget and set it and forget it no we're going to create the campaigns add that budget to adwords and bing and then manage this let's look at this weekly let's make sure that the ad is spending that you're getting the right clicks that you're getting the right conversions then we're going to talk to you hey we've noticed these conversions came in were they good were they qualified how did they pan out and we make those adjustments it's a very phenomenal campaign we got a couple clients on it right now doing fairly well take advantage alright let's see if you have a referral that's somebody who's interested in anything that we've ever talked about on this podcast website design search engine optimization I get this I was on the phone the other day it was yesterday and the guy I talked to a little bit about our pricing he was like so let me understand this should I go get my website made and then come to you you gotta reach your phone oh no that's the last thing you want to do because you're going to go get it made and frankly probably have to redo it so starting at website you are listing it web design search engine optimization pay per click management social media marketing email marketing instant leads is what we talked about we got a whole gamut of digital marketing services for you or your clients or your referrals yeah it's awesome that's our program instant leads lead lead lead leads hey if you're in Houston make sure you go to upsocialnetwork.com come to one of our networking events it's a great way to network your business and get content for your business I'm just going to leave it like that today I'm going to repeat it though network with other businesses because you should be doing networking and getting content for your business while you're networking I know it may not compute for you show up and you'll find out how it should and here's why and I'll

give you this quick elevator pitch on why you should and how it's going to compute because every business out there needs more social activity and you need more networking and this is the easiest and fastest way to not only network with other business owners who can likely become partners or even clients of yours but to get the social engagement necessary to help you grow your social presence like videos and likes and shares that happen automatically just for participating not to mention we boosted for you yeah on top of all of that we'll boost your content so take advantage of it upsocial live go to upsocialnetwork.com go check out the the next ones they should be next week yeah next Thursday is at is at Tulane University and you might want to check it out even if you're a podcast listener because we just started we'll be broadcasting on TV that's a yes it's a networking organization broadcasting on TV Houston local channel and Nolan put together he's the founder of upsocialnetwork he put together it's called The Setup and it's pretty awesome it's about promotion for a business that deserves the promotion that they're getting so really cool please remember we're filmed live here at 5999 West 34th Street Suite 106 Houston Texas 77092 you guys have made us the most popular internet marketing podcast on iTunes before I finish that if you want a transcript video or audio of our podcast you can find it at ewebresults.com you guys have made us the most popular thank you so much thank you for your reviews thank you for connecting with us thank you for sharing the podcast with other people we really appreciate it until the next podcast my name is Chris Burris Charles Lewis bye bye for now balance check balance check 360 360 uh SEO podcast 360 got a late start so we need to move swiftly today we talk about why your SEO failing shout out to Alex Kessler you nailed it yeah SEO podcast 360 let's go boom I'll see you

next time I'll see you next time I'll see you next time I'll see you next time