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Year End Review 2016! Part 1 with Chris and Charles #353
This episode reviews the first half of 2016 SEO podcast topics, covering content marketing, local SEO, PPC keyword data, landing page optimization, and social media growth including Instagram hitting 600 million users.
Key takeaways
- Reuse content across all platforms to simplify your marketing strategy and extend reach without extra production effort.
- Run PPC campaigns to collect keyword data, since organic search now passes through less than 3% of keyword information.
- For local SEO landing pages, use local imagery and locally recognized terms to connect with your target audience.
- Double opt-in email subscribers have higher open rates because they have confirmed intent twice before receiving messages.
- Limit directory submissions to roughly 20 quality listings including Google My Business, Facebook, Waze, and niche directories instead of paying for hundreds.
Instagram is continuously growing at a rate of 100 million users every nine months since December 2014.
About this episode
What happened in SEO in 2016? Chris and Charles give you a rundown of the last year in SEO and Internet Marketing. We'll be covering the first half of year with podcasts 305-329. Tune in for a recap, then go back and listen to your favorites!Presented by BestSEOPodcast.com (The Best SEO Podcast)Having first aired in 2009, with 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO Podcast has become one…
Questions this episode answers
Should I include my site name in every title tag?
It depends on how established your brand is. New companies should place their site name at the end of each title tag to build brand recognition alongside keywords. Well-known brands with solid rankings can skip it and use that space for additional keywords or a call to action.
Is it worth paying to submit my site to hundreds of directories for local SEO?
No. The hosts recommend limiting submissions to about 20 quality directories including Google My Business, Facebook, Bing Local, Yahoo Local, Waze, Chamber of Commerce, BBB, and relevant niche directories. Tools like Bright Local, Yext, or Moz Local handle this affordably without needing to pay a lot to a third party.
How should a local SEO landing page differ from a standard landing page?
A local landing page should include local imagery such as your building or recognizable local landmarks, and use locally familiar language. The hosts use the example of calling Houston's 610 freeway 'the loop' so that local visitors immediately recognize the content as relevant to their community.
In their words
Instagram is now even bigger than Twitter, which has 313 million active monthly users.
Charles Lewis
government requests for Facebook user data were up 27 percent in the first half of 2016. 27 percent said, according to the report, government requests to account for data globally, 27 percent globally as compared to the last half of 2015. The number of requests grew from 46,000 to 59,000.
Charles Lewis
Terms defined in this episode
- Shiko
- An eWebResults branded term meaning social engagement, specifically shares, likes, and follows across social media platforms.
- Double opt-in
- An email subscription method where users sign up and then click a confirmation link, resulting in higher open rates and better inbox delivery compared to single opt-in.
- Google Three Pack
- The set of three local business results Google displays for local searches, reduced from seven results, and later expanded to include local ads tagged in green.
- Instant Leads
- A pay-per-click program described by eWebResults designed to deliver leads within 24 hours by combining ad setup with a matching landing page experience.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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